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Artwork for Sales & Marketing Playbook: Unleashed

Sales & Marketing Playbook: Unleashed

Evan Polin & Craig Andrews
Marketing
Sales
CRM
Artificial Intelligence
Linkedin
ROI
Growth Marketing
Hubspot
Sales Training
Revenue Cookbook
Colleva
AI In Sales Enablement
Mirarin
Lead Generation
Automation
Beholder Agency
Amata
Data / Metrics
Small and Medium-Sized Businesses
Robotic Process Automation

"Sales and Marketing Playbook: Unleashed" is a dynamic and informative podcast that provides listeners with the essential strategies, tactics, and insights to excel in the world of sales and marketing. Hosted by industry experts and thought leaders, this podcast delves deep into the latest trends, best practices, and innovative approaches that drive success in the competitive business landscape. W... more

PublishesTwice monthlyEpisodes69Founded2 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Sales & Marketing Playbook: Unleashed

Latest Episodes

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AI agents are moving from hype to real tools small businesses can use to sell and market smarter. Hosts Evan Polin and Craig Andrews sit down with Patrick Begley to unpack what agentic AI actually means, where AI agents fit in sales... more

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Your revenue goal isn’t a wish. It’s math, and if you can’t see the math, you can’t manage it.

We walk through part two of our Revenue Cookbook series and get practical about what actually goes into a predictable revenue plan. We s... more

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Your revenue target is only useful if you can explain, with numbers, how you will reach it. We take you behind the scenes of the Revenue Cookbook, our simple framework for building predictable revenue by turning a big goal into a cl... more

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Likes are easy to count. Profit is harder. Today we get brutally practical about measuring ROI across marketing and sales so you can stop guessing, stop “feeling busy,” and start building a growth system you can actually defend with... more

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If LinkedIn “doesn’t work,” we think it’s usually because it’s being used like a static profile page instead of a living sales and marketing system. Craig Andrews and Evan Polin sit down with LinkedIn expert Sharon Shapiro of Broly ... more

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Sales and marketing can either fuel each other or quietly sabotage each other. Recording live at PJ Wellahan’s in Oaks, PA with the Electrical Association of Philadelphia, we get brutally practical about what happens when marketing ... more

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Want proof your sales training actually works? We dig into a no-fluff framework that moves beyond “feel-good” workshops and into measurable behavior change, pipeline impact, and real revenue. With sales coach Evan Polin and growth m... more

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Buyers on their phones aren’t browsing—they’re choosing. We dive straight into how local search, clear messaging, and sales alignment transform high-intent moments into revenue you can forecast. Craig lays out the local-first market... more

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Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Sharon Shapiro
LinkedIn marketing expert
Broly Marketing
Episode: LinkedIn Outreach That Actually Works
Dave Jimenez
Director of Aionic Capital, six-time CRO with exits, expert in scaling small businesses
Aionic Capital
Episode: A Practical Path From Idea To $100M
Ruben Schwartz
Founder/CEO of Mirarin (CRM for solopreneurs)
Mirarin
Episode: A CRM For Consultants Who Hate Selling
Evan Poland
Sales trainer/coach featured on the episode
Coach Crane (training program)
Episode: Sales Management Training/Coaching for Small Business Owners and Managing Partners of Firms
Elisa Silvergrade
Founder/representative from TechRomantic, discusses automation for professional services
TechRomantic
Episode: Robots Do Paperwork; You Do Winning
Ron Bockstahler
Founder of Amata, with extensive experience helping law firms
Amata
Episode: How Smart Lawyers Stop Doing Busywork And Start Building A Profitable Practice
Cathy Cane-Blank
Head of HubSpot-focused services at the WDG Agency
WDG Agency
Episode: From Messy CRMs To Measurable Growth With HubSpot
Dr. Denise Dennis
Founder and CEO at Action Accelerated, an automation agency
Action Accelerated
Episode: What Happens When You Automate the Entire Client Journey Without Losing the Personal Touch
Julio Gonzalez
Founder and CEO of Opticution; fractional COO and automation advisor
Opticution
Episode: AI Is Already in Your Business Whether You Know It or Not

Hosts

Craig Andrews
Host of the show; CEO of Beholder Agency; long-time growth marketer focused on sales and marketing alignment.
Evan Polin
Co-host driving sales strategy and performance coaching with a focus on growth marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From Messy CRMs To Measurable Growth With HubSpot
Q: What are some of the challenges first-timers face when implementing HubSpot?
Cathy highlights that rushing in without a plan leads to misalignment; the platform is powerful but requires proper setup, training, and a clear strategy before customization.
How Smart Lawyers Stop Doing Busywork And Start Building A Profitable Practice
Q: Can you summarize the biggest pitfalls for lawyers starting their own practice?
The core issues are not defining clear objectives, failing to incorporate properly to limit liability, taking on all tasks themselves instead of outsourcing, and neglecting a structured plan for client development and marketing.
A CRM For Consultants Who Hate Selling
Q: It's CRMs. Tell us all about your feelings on CRMs a little bit.
CRMs are essential, but traditional systems often fail solopreneurs by over-emphasizing team-based workflows; the right CRM should streamline who you talk to, what you say, and how you follow up, making relationship-building practical and enjoyable.
Robots Do Paperwork; You Do Winning
Q: What is Robotic Process Automation (RPA) and how does it differ from AI in this context?
RPA mimics human actions to perform structured, repetitive tasks, while AI attempts to simulate human thinking. The chat emphasizes automating the mechanical, rule-based steps and leaving complex, nuanced decisions to people.

Audience Metrics

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Listeners per Episode
Gender Skew
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Professions
Age Range
Household Income
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Frequently Asked Questions About Sales & Marketing Playbook: Unleashed

What is Sales & Marketing Playbook: Unleashed about and what kind of topics does it cover?

A practical, hands-on show focused on aligning sales and marketing to drive measurable growth for B2B organizations. Across episodes, listeners encounter a steady stream of frameworks, playbooks, and real-world examples for prospecting, lead generation, pipeline management, and customer journeys. automation and AI are frequent themes, explored as levers to reclaim time without sacrificing the human touch. The format frequently pairs veteran marketers with sales leaders and operators to dissect processes, quantify impact, and translate insights into repeatable, team-wide playbooks that can be adopted by small firms up to mid-market organizations. Noteworthy elements include structured training programs, a strong emphasis on measurable ROI, a... more

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Sales & Marketing Playbook: Unleashed launched 2 years ago and published 69 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Sales & Marketing Playbook: Unleashed?

Recent guests on Sales & Marketing Playbook: Unleashed include:

1. Sharon Shapiro
2. Dave Jimenez
3. Ruben Schwartz
4. Evan Poland
5. Elisa Silvergrade
6. Ron Bockstahler
7. Cathy Cane-Blank
8. Dr. Denise Dennis

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