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SaaS That App - Building Tech-Enabled Businesses

Delta Systems
Saas
Entrepreneurship
Software Development
Artificial Intelligence
Ruby On Rails
Turbo
Minimum Viable Product
B2B Web Applications
Customer Discovery
Poker
Funding
Product-Led Growth
Venture Capital
Startup Landscape
Development Team
Javascript
Learning Management System
Coaching
Customer Experience
Honeybadger

Welcome to SaaS That App: Building B2B Web Applications. The podcast for those who are building or thinking about starting a tech-enabled business, especially a SaaS. We dive deep into the real stories behind tech startups—how they got started, the challenges they faced, and the lessons learned along the way. Each episode brings you practical advice, business takeaways, and insights into the tech ... more

PublishesWeeklyEpisodes53Foundeda year ago
Number of ListenersCategories
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Artwork for SaaS That App

Latest Episodes

AI in drug discovery, data-centric machine learning, precision medicine, and building SaaS for life sciences; this episode of SaaS That App covers it all with a founder who’s lived it for a decade. Aaron Marchbanks and Justin Edwards sit down with Dr... more

YouTube

From governed agents to token cost management and smarter architecture decisions, fractional CTO shares practical AI strategy for SaaS startups. In this episode of SaaS That App - Building Tech-Enabled Businesses, Garrett Fritz, a Partner and Chief T... more

YouTube

Scaling SaaS isn’t about hiring more salespeople or chasing vanity growth, it’s about brutal honesty, focus, and timing.

In this episode of SaaS That App, four-time founder Geoff McQueen joins Aaron Marchbanks and Justin Edwards to to unpack the rea... more

YouTube

What does day-to-day software development actually look like when AI coding tools like Claude Code, Codex, and LLM-powered agents run the show? In this episode of SaaS That App, Aaron Marchbanks and Justin Edwards are joined by Nolan Alimonti, Senior... more

YouTube

Key Facts

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Recent Guests

Dr. Abhishek Jha
Co-founder and CEO of Elucidata
Elucidata
Episode: Healthcare AI Is Failing And the Fix Isn't More Data
Garrett Fritz
Partner and CTO at MetaCTO
MetaCTO
Episode: Your Product Isn’t Ready for AI Until You Fix These Software Mistakes
Geoff McQueen
Founder and CEO of Ascindious, former co-founder/CEO of Accelo
Ascindious; Accelo
Episode: Why Most SaaS Companies Fail to Scale in the AI Era
Anthony Nitsos
Founder and lead CFO advisor at SaaS Gurus
SaaS Gurus
Episode: Stop Flying Blind: The Financial System Every SaaS Needs with Anthony Nitsos
Kjell Hedstrom
CTO at Onfleet
Onfleet
Episode: Fail-Safe by Design: How Safety-Critical Systems Thinking Can Scale Your SaaS with Kjell Hedstrom
Joe Walsh
Chairman and CEO of Thrive (Thryv)
Thryv
Episode: How Joe Walsh is Pivoting a $4B Legacy Business into a SaaS Model
Daniel Layfield
Director of Product Management at Diligent, seasoned product leader
Diligent
Episode: You're Shipping Constantly - So Why Aren't You Growing? With Daniel Layfield
Richardson Dackam
AI engineer, founder; captain of N Shipyard
N Shipyard
Episode: AI-Assisted Development: Expectations vs. Reality with Richardson Dackam
Gabriel Saade
Partner at DarrowEverett LLP; chair of IP and technology practice
DarrowEverett LLP
Episode: Who Actually Owns Your Code? SaaS Legal Landmines with Gabriel Saade

Hosts

Aaron Marchbanks
Co-host of SaaS That App; guides interview flow and interview topics.
Justin Edwards
Co-host of SaaS That App; interacts with guests and audience.

Reviews

5.0 out of 5 stars from 27 ratings
  • Wonderful Show

    Love this podcast for all the high-level strategy and tactical tips on growing SaaS applications. I'd strongly recommend this to anybody who's serious about building a product that both grows and makes money

    Apple Podcasts
    5
    Dan Layfield
    United States2 months ago
  • Great Show

    Had a really good experience as a guest on this show and very much enjoyed the conversation. Aaron and Justin really know their stuff and were great hosts!

    Apple Podcasts
    5
    Jared531
    United States5 months ago
  • Classiest hosts, great conversations

    Very cool format: problem, experiences, solutions. Very pragmatic and straight to the point.

    Apple Podcasts
    5
    leafsnations
    Canada7 months ago
  • Worth the time investment

    I’ve gotten some surprisingly useful insights from this podcast. The episode on June 24 2025 about the brutal truth is a must listen for every CEO.

    Apple Podcasts
    5
    Steveo939
    United States10 months ago
  • Finally

    A pod just for b2b web app nerds like me!

    Apple Podcasts
    5
    High ffi
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts are knowledgeable and keep conversations focused on actionable outcomes.
Audience feedback highlights the show's helpfulness for both new and experienced tech founders.
Insightful, practical advice for building and scaling SaaS with real-world examples.
Guests bring varied expertise from CTOs to pricing experts, making sessions consistently valuable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#222
Canada/News/Tech News
Apple Podcasts
#78
South Africa/News/Tech News
Apple Podcasts
#89
Russia/News/Tech News

Talking Points

Recent interactions between the hosts and their guests.

Your Product Isn’t Ready for AI Until You Fix These Software Mistakes
Q: What is one thing we didn't ask you about that would be valuable to our audience or people working in this space?
Garrett emphasizes starting with non-technical leadership in mind, recommending non-developers like CFOs or COOs to dip their toes into AI, seek expert guidance when needed, and understand that the learning curve is steep and tools change rapidly—so get a sense of where things are and use consultations to set the right path.
Why Most SaaS Companies Fail to Scale in the AI Era
Q: How did the jump to leadership and scaling occur, and what were the main hurdles?
The discussion highlights bootstrapping challenges, the need for real customer insight, managing cash flow, and balancing growth with disciplined planning. Landing early customers, reinvesting earnings, and later raising capital helped scale, but hiring and channel expansion were managed carefully to avoid premature expansion that could jeopardize the business.
Why Most SaaS Companies Fail to Scale in the AI Era
Q: What motivated the shift from a services-focused business to a product-centric SaaS company?
The guest explains that while services can generate revenue, productization brings scale. He leveraged the software-enabled IP developed in services as the core to build a repeatable, scalable product, but cautioned that it comes with higher complexity and cost. The transition required focusing the team, validating MVPs, and ensuring the product could meet higher and broader customer expectations.
Fail-Safe by Design: How Safety-Critical Systems Thinking Can Scale Your SaaS with Kjell Hedstrom
Q: How has safety-critical, error-averse thinking influenced your approach to product and process at Onfleet?
He explains applying rigorous quality controls, using checks and balances, and combining human and agentic processes to improve outputs. The idea is to balance trust with verification across both humans and AI, ensuring a deterministic, efficient system that reduces risk in a high-stakes environment.
Fail-Safe by Design: How Safety-Critical Systems Thinking Can Scale Your SaaS with Kjell Hedstrom
Q: What hard-won lessons have shaped how you build teams and culture at Onfleet?
Kjell emphasizes cultivating independence within a clear framework of responsibility, avoiding silos, and nurturing a culture where every team member can operate with autonomy while remaining aligned to shared goals. Hiring for mindset over pure technical skill and encouraging people to speak up and disagree are central to building a high-performing team.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About SaaS That App

What is SaaS That App about and what kind of topics does it cover?

A pragmatic, down-to-earth show focused on building and scaling B2B web apps, with frequent dives into pricing, product management, and the economics of SaaS. Episodes center on real-world challenges like transitioning from services to product, governance for AI-enabled features, and practical go-to-market decisions, often illustrated with founder-led war stories and actionable playbooks. Notable strengths include a strong emphasis on hiring mindset, governance, and sustainable growth over hype, plus frequent guest perspectives from CTOs, product leads, and SaaS operators. The format tends to mix practical strategies with candid lessons learned, making it useful for founders, engineers, and operators evaluating how to run or sponsor a techn... more

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Which podcasts are similar to SaaS That App?

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1. Startups For the Rest of Us

How many episodes of SaaS That App are there?

SaaS That App launched a year ago and published 53 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on SaaS That App?

Recent guests on SaaS That App include:

1. Dr. Abhishek Jha
2. Garrett Fritz
3. Geoff McQueen
4. Anthony Nitsos
5. Kjell Hedstrom
6. Joe Walsh
7. Daniel Layfield
8. Richardson Dackam

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