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Saas
Customer Success
Saas Industry
Cybersecurity
B2B Saas
Saas Growth Strategies
Artificial Intelligence
Product Marketing
Product-Led Growth
HR Tech
Customer Experience
Hibob
Product Management
Datasnipper
Customer Journey
Usercentrics
Personal Branding
Mergers and Acquisitions
Customer Acquisition
Go-To-Market Strategy

Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and co... more

PublishesWeeklyEpisodes211Founded6 years ago
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BusinessEntrepreneurship

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Artwork for The SaaSiest Podcast

Latest Episodes

In this episode, we’re joined by Massimo Arrigoni, CEO of Beefree, the content creation platform behind thousands of SaaS products and one of the companies with a uniquely broad view of what’s actually happening across the software landscape. With cu... more

In this episode, we’re joined by Jens Levin, Founder & CEO of Sitoo, the retail SaaS platform powering in-store experiences for leading brands across the world. Today, Sitoo has 20M Euro in ARR, 40%+ growth, 300+ retailers, and deployments across 40+... more

In this episode, we’re joined by Elena Verna, growth expert and currently leading growth at Lovable, one of the fastest-growing companies in tech. Elena shares why the old growth playbooks are breaking down, what growth means in an AI-native world, a... more

In this episode, we’re joined by Lisen Zethraeus, CMO at Stratsys, to talk about how B2B SaaS companies can turn internal expertise into thought leadership that builds trust and creates demand. Stratsys has grown to 30M+ Euro in ARR, serves 600+ cust... more

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Recent Guests

Massimo Arrigoni
CEO of Beefree
Beefree
Episode: 211. Massimo Arrigoni, CEO of Beefree - The SaaS Apocalypse? Massimo Arrigoni Says No
Jens Levin
CEO of Sitoo
Sitoo
Episode: 210. Jens Levin, Founder & CEO of Sitoo - No Overnight Success: 22 Years of Focus, Teamwork, and Playing the Long Game
Elena Verna
Growth at Lovable
Lovable
Episode: 209. Elena Verna, Growth at Lovable - How to Grow When Everyone Can Copy Your Product
Lisen Zethraeus
CMO at Stratsys
Stratsys
Episode: 208. Lisen Zethraeus, CMO at Stratsys - How to Make Your Experts the Face of Your Brand
Adam Dorrell
CEO and co-founder of CustomerGaige
CustomerGaige
Episode: 207. Adam Dorrell, CEO & Co-Founder of CustomerGaige - Founder-Led Sales vs Scaling: The Hard Transition Nobody Talks About
Rahul Yadav
CEO of Paligo, experienced leader with a passion for technology and team culture.
Paligo
Episode: 206. Rahul Yadav, CEO of Paligo - The CEO Blueprint for High-Impact Executive Offsites
Roeland Delrue
Co-founder at Aikido Security
Aikido Security
Episode: 205. Roeland Delrue, Co-Founder of Aikido Security - Why joining the buyer’s journey beats forcing MEDDICC-style sales processes
Madhav Bhandari
CMO at Storylane, recognized expert in B2B marketing strategy
Storylane
Episode: 204. Madhav Bhandari - VP Marketing, Storylane - How to Win in a World of 150,000 SaaS Tools: Pattern Interruption is your real mote
Kate Sygrove
Director of Customer Success and Support at Mouseflow
Mouseflow
Episode: 203. Kate Sygrove, Director of CS & Support, Mouseflow - Speak CFO: How CS Leaders Earn an Equal Seat at the Table

Hosts

Daniel Nackovski
Co-host and experienced SaaS professional, Founder of the show.
Thomas Sjöberg
Co-host and experienced SaaS professional, Founder of the show.

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Talking Points

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210. Jens Levin, Founder & CEO of Sitoo - No Overnight Success: 22 Years of Focus, Teamwork, and Playing the Long Game
Q: What do you do and for whom do you do it?
Sitoo provides an in-store operating system and point-of-sale solution for retailers, focusing on the in-store experience and integrating with other systems like ERP and CRM to enable omnichannel retail, primarily for mid-size and large non-food retailers in Europe and beyond.
209. Elena Verna, Growth at Lovable - How to Grow When Everyone Can Copy Your Product
Q: Where should companies start when thinking about growth loops versus funnels?
Start by mapping output at each stage of the product and asking whether that output can become input for the next stage, creating a flywheel. Emphasize retention, expansion, and shareable moments to feed new acquisition, rather than pouring resources into a linear funnel.
207. Adam Dorrell, CEO & Co-Founder of CustomerGaige - Founder-Led Sales vs Scaling: The Hard Transition Nobody Talks About
Q: What triggered the decision to hire external sales leadership?
A lack of confidence in their own sales skills and the realization that others could do it better, coupled with the need to avoid losing objectivity and to ensure a scalable, repeatable process.
207. Adam Dorrell, CEO & Co-Founder of CustomerGaige - Founder-Led Sales vs Scaling: The Hard Transition Nobody Talks About
Q: How long should a founder stay in the sales seat?
Founders should assess their own confidence and the need for objectivity, bringing in a dedicated sales leader when they feel their personal selling can't scale further, while still remaining involved at strategic moments to retain their storytelling and trust-building leverage.
206. Rahul Yadav, CEO of Paligo - The CEO Blueprint for High-Impact Executive Offsites
Q: How do you keep the momentum from an offsite meeting?
Progress is the key, with constant communication, reflective meetings, and tangible actions from the offsite.

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Frequently Asked Questions About The SaaSiest Podcast

What is The SaaSiest Podcast about and what kind of topics does it cover?

This podcast focuses on providing insights and hands-on advice from founders and leaders of prominent European SaaS companies. Key themes include go-to-market strategies, scaling operations, team-building practices, and product development, all delivered in direct and informal discussions. The content is tailored for SaaS founders and leaders, offering practical tips and tricks from successful peers in the industry, which is particularly useful for those pursuing global growth and innovation in their SaaS ventures. Notably, the distinct emphasis on European SaaS success stories lends a unique perspective to global leadership challenges in the software as a service landscape.

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Which podcasts are similar to The SaaSiest Podcast?

These podcasts share a similar audience with The SaaSiest Podcast:

1. Technokratin
2. Kort & Lång – analyspodden från Di
3. Börsens Finest
4. Alex & Sigges podcast
5. Filip & Fredrik podcast

How many episodes of The SaaSiest Podcast are there?

The SaaSiest Podcast launched 6 years ago and published 211 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The SaaSiest Podcast?

Recent guests on The SaaSiest Podcast include:

1. Massimo Arrigoni
2. Jens Levin
3. Elena Verna
4. Lisen Zethraeus
5. Adam Dorrell
6. Rahul Yadav
7. Roeland Delrue
8. Madhav Bhandari

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