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The SaaS CFO

Ben Murray
Saas
Younium
B2B Saas
Artificial Intelligence
Subscription Management
ARR
Fintech
Mindfuel
Fundraising
US Market Expansion
B2B
Investment
Customer Success
Remuner
Entrepreneurship
Sales Compensation
Revenue Recognition
Salesforce
Deepfakes
Mapon

Ben Murray, The SaaS CFO, talks all things SaaS.

PublishesTwice weeklyEpisodes248Founded5 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Latest Episodes

Welcome back to The SaaS CFO Podcast. In this episode, Ben Murray sits down with Ruth Bosse, founder and CEO of Ark Climate, a Munich-based SaaS company transforming how cities tackle climate action. With a background in politics, mathematics, comput... more

Welcome back to The SaaS CFO Podcast! In this episode, host Ben Murray sits down with Hiren Hasmukh, founder of Teqtivity, an IT asset management platform serving organizations from startups to global enterprises.

Hiren Hasmukh shares his journey fr... more

YouTube

Welcome back to The SaaS CFO Podcast! In today's episode, Ben Murray sits down with Yogi Goel, co-founder and CEO of Maxima AI, to explore how artificial intelligence is transforming the accounting function for scaling SaaS companies. With two decade... more

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Welcome to The SaaS CFO Podcast! In today’s episode, we sit down with Dana Rochman, CEO and co-founder of Legato, an innovative company building an AI-powered app creation layer for SaaS platforms. With deep roots in product management and technology... more

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Recent Guests

Dana Rochman
CEO and co-founder
Legato
Episode: The Next Evolution of SaaS: Letting Customers Build Features
Alex Novozhenov
CEO and co-founder at Nodu
Nodu
Episode: How Nodu.fi Is Simplifying Global Stablecoin Payments
Matthieu Hafemeister
Co-founder and CEO of Concourse
Concourse
Episode: Concourse Raises $17M to Bring Agentic AI to Finance Teams
Rishi Grover
Co-Founder and Chief Solutions Architect at Vena Solutions
Vena Solutions
Episode: How Vena Solutions Scaled: Rishi Grover on AI, Funding & Growth
Santiago Nestares
Co-founder of Dual Entry
Dual Entry
Episode: DualEntry Raises $100M to Launch an AI-native ERP
Ben Stein
Co-founder and CEO of Double
Double
Episode: Double Raises $13M to Close Your Books in Half the Time
Dan Beck
CEO and co-founder of 401Go
401Go
Episode: 401GO Raises $48M to Bring a Modern 401k Platform to SMBs
Nir Weingarten
Co-Founder and CEO
Eikona
Episode: Eikona Raises $5M Seed to Use GenAI Lifecyle Marketing to Sell More to Existing Customers
Helen Hastings
Founder and CEO of Quanta
Quanta
Episode: Quanta Raises $20M to Automate Your Accounting Close

Host

Benjamin Murray
Host of The SaaS CFO; specializes in SaaS metrics, growth, and finance.

Reviews

5.0 out of 5 stars from 13 ratings
  • Love it

    Ben is doing some amazing work. I think founders often overlook the metrics and data that comes with a growing company. This podcast puts the important things into perspective.

    Apple Podcasts
    5
    Gr8ness25
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners like the practical focus on metrics and data-driven growth.
Guests bring real-world SaaS and AI insights for scaling businesses.
High-quality guest mix with founders and operators delivering actionable takeaways.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

DualEntry Raises $100M to Launch an AI-native ERP
Q: How did you achieve the milestone of a $100M+ fundraising and what signals did investors respond to?
Investors were persuaded by large, publicly-traded reference customers, a strong migration-first story that enables data demos, and a proven ability to reduce the pain of migration through a clear, fast path to live with the next-day migration concept.
DualEntry Raises $100M to Launch an AI-native ERP
Q: What makes Dual Entry different from traditional ERP implementations, especially for mid-sized software and real estate firms that may have complex structures?
The team emphasizes a horizontal yet vertical-aware approach, with bespoke migration paths, line-by-line data ingestion, real-time close capabilities, and agent-driven actions that automate workflows, aiming to reduce time-to-live and increase close accuracy.
DualEntry Raises $100M to Launch an AI-native ERP
Q: Tell us about the origins of Dual Entry and what gaps in the ERP market you were trying to fill.
Santiago describes a background of scaling a cloud starter accounting stack, recognizing the friction with legacy ERPs, and deciding to build a modern, AI-forward ERP focused on mid-market needs, with real-time data and easy migration as core differentiators.
Double Raises $13M to Close Your Books in Half the Time
Q: What were the key factors behind your Series A, and what did you learn as a founder?
The key drivers were product progress, go-to-market momentum, and AI-enabled feature expansion, plus the importance of founder-board fit and the long-term nature of venture partnerships.
Double Raises $13M to Close Your Books in Half the Time
Q: Who are your target customers and how do you reach them?
We target outsourced accounting firms managing many closes and internal accounting teams; our go-to-market relies on inbound, ads, cold outreach, and trade shows, with a focus on accounting-related events.

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Frequently Asked Questions About The SaaS CFO

What is The SaaS CFO about and what kind of topics does it cover?

A practical, metrics-driven show focused on SaaS, AI, and fintech-enabled growth. Episodes span acquisition strategies for software businesses, AI-powered finance and CRM tools, sales enablement, and modern ERP and payments platforms, with guests that range from founders to fintech and legal-tech leaders. The conversations tend to center on tangible metrics (retention, churn, ARR, cash flow) and real-world go-to-market tactics, often highlighting funding journeys, strategic pivots, and how AI can improve core operational workflows. A notable strength is connecting financial pragmatism with product and go-to-market execution, making it valuable for operators, funders, and product leaders evaluating SaaS investments or partnerships.

What stan... more

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Which podcasts are similar to The SaaS CFO?

These podcasts share a similar audience with The SaaS CFO:

1. All-In with Chamath, Jason, Sacks & Friedberg
2. SaaS Metrics School
3. WSJ What’s News
4. The a16z Show
5. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

How many episodes of The SaaS CFO are there?

The SaaS CFO launched 5 years ago and published 248 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The SaaS CFO?

Recent guests on The SaaS CFO include:

1. Dana Rochman
2. Alex Novozhenov
3. Matthieu Hafemeister
4. Rishi Grover
5. Santiago Nestares
6. Ben Stein
7. Dan Beck
8. Nir Weingarten

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