Roelof's road to digital Wonderland
Handpicked agenciesIn deze podcast gaat nieuwspresentator Roelof Hemmen op zoek naar hoe bedrijven hun merk digitaal dichter bij de klant kunnen brengen. Hoe kunnen zij digitaal een impact maken? Samen met deskundigen van Handpicked agencies en hun klanten en relaties beleeft hij een zoektocht naar de best practices. Onderwerpen die aan bod komen zijn digital marketing, e-commerce, marketplaces, AR & VR, personalisa... more
| Publishes | Weekly | Episodes | 13 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language | Dutch | Categories | BusinessTechnologyMarketing | ||
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Latest Episodes
One-to-one marketing wordt steeds belangrijker. Sitecore zet personalisatie in door middel van digitaal platforms. Hoe ze dit doen? Boris Leenaars, solutions architect bij Sitecore, vertelt ons alle ins and outs. more
Brabantia heeft de afgelopen jaren een enorm sterke online groei doorgemaakt. Mede door de inzet van marketplaces zorgen zij ervoor dat ze juist op die plaats zijn waar de consument wilt dat ze zijn. Hoe ze dat aanpakken? Stefan Kersten, director e-c... more
TW Steel opereerde voor corona voornamelijk offline, door middel van winkelverkopen. Hoe stap je in een relatief korte tijd over naar veel meer e-commerce? Jordy Cobelens, CEO van TW Steel, neemt ons mee in de veranderingen van het afgelopen jaar bin... more
Gezondheidsomgeving Happi verbetert de kwaliteit van leven van mensen die chronisch ziek zijn. De patiënten worden ondersteund op verschillende manieren. Hoe dit gebeurt? Joop Arends, founder van het platform, neemt ons mee in de app en het platform.... more
Bij Adyen zorgen ze ervoor dat ons geld maximaal kan rollen. Maar hoe doen ze dit? En vooral: hoe blijven ze onderscheidend ten opzichte van concurrenten? Derk Busser, vp Product bij Adyen, vertelt ons hoe ze dit aanpakken. more
Het liefst bereik je je (potentiële) klanten met precies datgene waar ze naar op zoek zijn. Je wilt persoonlijk zijn én relevant. Milou Steenvoorden, Global Director Consumer Engagement & Personalization bij adidas, neemt ons mee in de global persona... more
De juiste boodschap op het juiste moment sturen en ook nog eens aan de juiste persoon. Hoe doe je dat? John Mouthaan, Head of digital marketing en e-commerce bij Swinkels, vertelt ons over zijn inzichten en de vele ontwikkelingen binnen Swinkels. more
Hoe je het juiste verhaal toont aan de juiste persoon? Pieter Zwart, hoofdredacteur bij Voetbal International, neemt de luisteraar mee in de voetbalwereld en vertelt hoe ze dit bij VI aanpakken. Zowel digitaal als met hun magazine. more
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Apple Podcasts | #134 |  Belgium/Business/Marketing |
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