What matters in education marketing. Episodes fortnightly.
Publishes | Twice monthly | Episodes | 80 | Founded | 3 years ago |
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Categories | BusinessMarketing |
It’s been five years since higher ed was forced to take virtual experiences seriously, but has their purpose evolved? More importantly, which universities are getting results and how are they boosting engagement?
Joining me today are Charlotte Hopes... more
Fewer prospective students are making themselves known. According to new data from UniQuest, 60% of students who accept a firm place at their chosen institution have done so without engaging in any marketing activity:
*They didn’t click on your ads... more
In the 2023/2024 cycle, 20% of students started researching the university they were placed at in Clearing BEFORE October 2023. That increases to 36% (a third!) if you extend the window to January.
Year-on-year, 12% more students applied directly t... more
There is not an education marketer in existence who hasn’t experimented with AI in the last 2 years.
However, there are relatively few using it in the places where there is the most opportinity.
Joining Kyle today are Jonny Harper, Chief Technolo... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #224 |
Listeners, social reach, demographics and more for this podcast.
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Education Marketer launched 3 years ago and published 80 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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