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Artwork for Rick & Rick Rule the World

Rick & Rick Rule the World

Rick Mathieson & Rick Wootten
Comic-Con International
Academy Awards
James Gunn's Superman
World Cup 2026
Grand Theft Auto 6
Super Bowl Advertising
Stan Lee
Marvel
STARBUCKS
Interactive Advertising Bureau
Star Trek
Xbox
Super Bowl
DC Studios
Fantastic Four (marvel)
Obsession
Mcdonald's
Canva
Robot Fight Night
Rancho Obi-Wan

Insights on marketing, media, tech, and pop culture—served with an extra-large helping of fun. Join award-winning creative director and bestselling author Rick Mathieson and seasoned Silicon Valley marketer Rick Wootten as they explore the latest trends, tools, and strategies in advertising, digital, social, experiential, and content marketing. Plus SEO/AEO, multi-flavor AI (generative, agentic, n... more

PublishesTwice monthlyEpisodes196Founded8 years ago
Number of ListenersCategories
MarketingBusinessTV & Film

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Artwork for Rick & Rick Rule the World

Latest Episodes

💥The biggest brand activations, the buzziest trailer drops, the most bodacious new merch, and more: Learn how the Ricks won San Diego Comic-Con 2026—with a little help from Kurt Ho, Eric V. and 135,000 of their closest friends. Think: DC’s Lanterns,... more

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Starbucks serves up a turnaround fit for Gen Z. BMW brings corners to court. Twix doubles down on a new ventriloquist act. Plus Loaded Questions and more— straight from the intersection of marketing, media, tech and pop culture.

IN THIS EPISODE

☕️ ... more

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From the vault, just in time for ComicCon 2026: The Ricks celebrate the life of Stan Lee in this November 2018 episode recorded just hours after the death of this comic book industry icon.

Approximate 17 minutes. Review your streamer’s privacy polic... more

YouTube

⏱️ $3 billion gone in 60 minutes: Grand Theft Auto 6’s sizzling pre-orders. Why Ferrari thought the Luce EV would light up sales. And Five Guys serves itself a kerfuffle over its fry cups. Plus Loaded Questions and a whole lot more, straight from the... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
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Recent Guests

Anne Faricy
Chief Strategy Officer at Nuance Collective
Nuance Collective
Episode: 🎬 Interview: Nuance Collective's Anne Faricy on the Oscars & the State of Consumer Marketing
Kurt Ho
Guest on Comic-Con coverage
Episode: Brand Meets Fandamonium at Comic-Con 2025 (Concl)
Eric V.
Guest on Comic-Con coverage
Episode: Brand Meets Fandamonium at Comic-Con 2025 (Concl)
Eric V
Special Rick and Rick correspondent
Star Wars enthusiast
Episode: 🎬 Star Wars Road Trip: Inside Rancho Obi-Wan

Hosts

Rick Wootten
Co-host of the show; Silicon Valley CMO with a hands-on focus on brand strategy and growth.
Rick Mathieson
Co-host of the show; marketing strategist, author, and creative industry veteran.

Reviews

4.9 out of 5 stars from 19 ratings
  • Antwan, wasp man, etc movies 2023

    Minus the horror flicks which. Am not into gonna have some summer movies waiting for me..great! Also heard Barbie movie us a hit, Willy Wonka 👍…but lilo and stitch disappointment for those of us first generation Stichers…daughter said it was weird.

    By the way got the Taskin for my husband..early Father’s Day gift

    Apple Podcasts
    5
    Sister in law reviews
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong coverage of AI's impact on advertising is a draw for listeners and sponsors.
Open to guests who can provide case-study depth and actionable takeaways.
Guests are high-signal and bring practical insights for marketers.
Episodes mix industry analysis with timely pop-culture references, which broadens appeal.
The hosts' banter keeps complex topics approachable and entertaining.

Talking Points

Recent interactions between the hosts and their guests.

🎬 Star Wars Road Trip: Inside Rancho Obi-Wan
Q: Which of the following is the name of a character in the Star Wars franchise?
Characters Muftak, Salacious Crumb, and Droopy McCool were identified as correct options in the quiz.
🎬 Star Wars Road Trip: Inside Rancho Obi-Wan
Q: Which of the following was a line of dialogue in one of the Star Wars movies?
Correct option was 'You came in that thing. You're braver than I thought'—along with other lines that were discussed in the game show portion.
🎥 Interview: Nuance Collective’s Anne Faricy on the Oscars and the State of Consumer Marketing
Q: Was advertising involving the Oscars a smart buy for brands this year?
Anne suggests that while Oscar advertising can be a prestige play, its effectiveness varies by brand and how well the campaign aligns with the brand's core identity; the real opportunity lies in authentic storytelling and clear signaling of brand values rather than purely cinematic execution.
📣 New Liquid Death + Spotify Collab, Kraft’s Real-Time Marketing & More
Q: Burger King's new AI agent Patty will do what?
Patty is described as an AI assistant that collects data on employee friendliness and simplifies workflows, signaling an emphasis on operational efficiency and training.
📣 New Liquid Death + Spotify Collab, Kraft’s Real-Time Marketing & More
Q: By 2030, US e-commerce sales are expected to reach which of the following?
The correct answer is $1.8 trillion or 29% of total US retail sales, according to Forrester, highlighting the ongoing growth in online shopping.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About Rick & Rick Rule the World

What is Rick & Rick Rule the World about and what kind of topics does it cover?

Two veteran hosts banter through a fast-paced mix of marketing, media, technology, and pop culture, often anchored by real-time campaigns, AI in advertising, and high-profile brand activations. Episodes mix sharp analysis of current campaigns (from Oscar advertising to Super Bowl stunts) with practical takeaways for brand strategy, plus lighthearted segments and on-site reporting from events like Comic-Con. Noteworthy strengths include a playful, irreverent tone, strong emphasis on how technology and AI intersect with creativity, and guest interviews that bring strategic perspective to consumer marketing, brand storytelling, and media strategy. The show probably appeals to marketing pros who enjoy energetic dialogue, fresh examples, and act... more

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These podcasts share a similar audience with Rick & Rick Rule the World:

1. Wow in the World

How many episodes of Rick & Rick Rule the World are there?

Rick & Rick Rule the World launched 8 years ago and published 196 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Rick & Rick Rule the World?

Recent guests on Rick & Rick Rule the World include:

1. Anne Faricy
2. Kurt Ho
3. Eric V.
4. Eric V

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