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Artwork for Revenue Science

Revenue Science | Business Growth and GTM Marketing Strategy

Rich M. Smith Growth Studio
Zil Money
Vee24
Artificial Intelligence
Sales
Luxury Retail
Boldin
Pricing
Positioning
Behavioral Science
Demand
Fintech
Knowledgenet
Signpost
Ballistix
B2B Saas
B2B Tech
Marketing
Pull Framework
Richard Walsh
AI Search

Revenue Science with Rich M. Smith delivers expert insights on business growth, startup growth, and marketing strategy for CEOs and founders. Hosted by an award-winning CMO, keynote speaker and investor, this podcast provides executive leadership and founder advice with evidence-based tactics. Cut through the jargon and discover smart, proven growth strategies designed to accelerate your company's... more

PublishesTwice monthlyEpisodes14Founded8 months ago
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MarketingBusiness

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Artwork for Revenue Science

Latest Episodes

Most companies don't have a people problem — they have an infrastructure problem.

In this episode, I sit down with Richard Walsh, a Marine veteran and founder of Sharpened Impact, to unpack what he calls the "invisible layer" of execution: the opera... more

I sit down with Ray Young, President and Founder of RazorSharp PR, to unpack the massive shift from traditional Google searches to AI-driven recommendations. If you want to ensure your brand isn't left behind as buyers migrate to AI search, this epis... more

Are you pushing your product onto the market, or are customers pulling it right out of your hands?

Rob Snyder—founder of Restack, Harvard Innovation Labs fellow, and author of an upcoming book—dismantles the biggest misconceptions about why people a... more

Todd reveals why the modern B2B buyer is driven by risk mitigation and predictability rather than traditional persuasion. By applying radical transparency—such as openly acknowledging your product's weaknesses—sales and marketing organizations can dr... more

Why do buyers really say yes? We like to believe our prospects make rational decisions based on features, benefits, and ROI, but the truth is entirely different: humans make decisions based on emotion and rationalize them later with logic.

I sit dow... more

👉 Connect with me: richmsmith.com/

In this episode of the Revenue Science Podcast, April Dunford explains why positioning is not just a branding exercise — it’s a revenue strategy that impacts pipeline growth, sales conversion, differentiat... more

👉 Connect with me: richmsmith.com/Dan Balcauski is the founder of Product Tranquility, a consulting firm based in Austin, Texas. With over 20 years of experience in software engineering, product management, and business strategy, Dan helps B... more

Revenue systems don’t fail loudly—they degrade quietly.

This conversation examines how growth actually behaves inside a business, and why most teams default to tactics when the underlying system lacks clarity.

Rich Smith and Steve Chen (Boldin) exp... more

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Recent Guests

Richard Walsh
US. Marine veteran, bestselling author, founder of Sharpened Impact
Sharpened Impact
Episode: Building Command Infrastructure that Scales with Richard Walsh
Ray Young
AI Search Strategist, Researcher, and President of RazorSharp Public Relations
RazorSharp PR
Episode: Is Your Business Invisible to AI Search? (And How to Fix It) ft. Ray Young
Rob Snyder
Founder of Restack and Harvard Innovation Labs fellow
Restack; Harvard Innovation Labs
Episode: The Physics of Buying: Mastering the "Pull" Framework with Rob Snyder
Todd Caponi
Founder of Sales Melon; author of The Transparency Sale and The Transparent Sales Leader
Sales Melon
Episode: Radical Transparency, Predicting Buyer Behavior, and the Science of Sales with Todd Caponi
Nancy Harhut
Co-founder and Chief Creative Officer at HBT Marketing
HBT Marketing
Episode: The Behavioral Science of Buying: Driving Predictable Revenue with Nancy Harhut
April Dunford
Author and positioning expert
aprildunford.com
Episode: Why Most B2B Positioning Fails — And How to Fix It | April Dunford
Dan Balcauski
Founder of Product Tranquility; pricing and packaging expert for B2B SaaS
Product Tranquility
Episode: The Architecture of Monetization: Unlocking B2B SaaS Pricing with Dan Balcauski
Steve Chen
Founder and CEO of Boldin (formerly New Retirement)
Boldin
Episode: When Marketing Moves But Revenue Doesn’t w/ Steve Chen of Boldin
Justin Roff-Marsh
Founder of Ballistix, author of The Machine
Ballistix
Episode: Why Sales Isn't a Talent Problem w/ Justin Roff-Marsh of Ballistix

Host

Rich Smith
Host of Revenue Science

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Talking Points

Recent interactions between the hosts and their guests.

Is Your Business Invisible to AI Search? (And How to Fix It) ft. Ray Young
Q: How important is third-party coverage vs. self-published content?
Third-party coverage is essential because AI privileges credible external sources; self-published content is less credible for AI citations, so securing external validation should be a priority.
Is Your Business Invisible to AI Search? (And How to Fix It) ft. Ray Young
Q: What should a company do first to improve AI citations?
Start by listing the most frequently asked buyer questions, gather insights from sales and customer-facing teams, and test content across leading AI assistants to see who gets cited, establishing a baseline.
Is Your Business Invisible to AI Search? (And How to Fix It) ft. Ray Young
Q: Why does AI search matter for CEOs and CMOs?
AI search matters because AI is increasingly deciding what information is shown, which means your company needs to be found and trusted by AI to influence buyer decisions and revenue.
The Physics of Buying: Mastering the "Pull" Framework with Rob Snyder
Q: What role does specialization play in pulling customers in?
Being explicit about who you serve and focusing on a narrow, well-understood customer segment makes the solution more relevant, increases trust, and accelerates buying because the buyer sees themselves in the narrative.
The Physics of Buying: Mastering the "Pull" Framework with Rob Snyder
Q: How should a sales call be structured under the pull framework?
Split the call into demand and supply parts: first uncover the buyer's goals and what they're trying to accomplish, then present how your solution fits as a clear, easy path to buy, with discovery questions filling in any gaps.

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Frequently Asked Questions About Revenue Science

What is Revenue Science about and what kind of topics does it cover?

This show centers on practical, evidence-based growth strategies for B2B companies, with a strong emphasis on aligning marketing, sales, and product to drive revenue. Episodes frequently explore buyer behavior, pricing and monetization, positioning, and go-to-market pivots, often featuring practitioners and experts who bring real-world case studies or frameworks that listeners can apply directly. A notable throughline is the integration of behavioral science, transparency, and data-driven experimentation to reduce friction in the buying process, improve forecasting, and demonstrate measurable ROI for sponsorships, pricing decisions, and GTM initiatives. The format tends to pair strategic thinking with actionable takeaways, making it valuabl... more

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How many episodes of Revenue Science are there?

Revenue Science launched 8 months ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Revenue Science?

Recent guests on Revenue Science include:

1. Richard Walsh
2. Ray Young
3. Rob Snyder
4. Todd Caponi
5. Nancy Harhut
6. April Dunford
7. Dan Balcauski
8. Steve Chen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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