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Artwork for Make Marketing Suck Less for Expertise-Driven Solo Businesses

Make Marketing Suck Less for Expertise-Driven Solo Businesses

Dr. Michelle Mazur
Marketing
Expert Up Club
3 Word Rebellion
Marketing Strategies
Social Media Marketing
Communication Rebel
Expertise
Entrepreneurship
Sales Processes
Reciprocity
The Expert Up Club
Marketing Transition
Why Buy Statement
Case Studies
Frameworks
Expertise-Based Marketing
Relationship Marketing
Client Acquisition
Messaging Tropes
Economic Climate

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know y... more

PublishesWeeklyEpisodes442Founded10 years ago
Categories
BusinessEntrepreneurshipMarketing

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Artwork for Make Marketing Suck Less for Expertise-Driven Solo Businesses

Latest Episodes

400 episodes.  That number blows my mind.

Most podcasts don’t even make it to episode 10 before vanishing into the internet ether.

But somehow—through algorithm changes, personal crises, recessions, and a whole lot of terrible marketing advice—I’... more

What if a recession could actually help your business grow?

Sounds bananas, right? But hear me out. In every economic downturn, some businesses thrive. And I believe yours can be one of them—if you position yourself as the expert people are desperat... more

Do you ever get that gut-punch feeling when some bro marketer suddenly “finds his zone of genius” and lands clients left and right... meanwhile you’ve got actual results, actual experience, maybe even a degree (or three), and your inbox is quieter th... more

Let’s be real: your offer can be life-changing, your messaging can be tight, and people can tell you they love your work—but when it comes time to buy? Crickets.

I’ve seen it over and over again (and yep, I’ve been there too).

Here’s what’s really ... more

Key Facts

Contact Information
Podcast Host

Similar Podcasts

People also subscribe to these shows.

Duped: The Dark Side of Online Business
Duped: The Dark Side of Online BusinessMichelle Mazur and Maggie Patterson
Social Media Marketing Podcast
Social Media Marketing PodcastMichael Stelzner, Social Media Examiner

Recent Guests

Zoa Conner
Functional health and wellness expert with a physics PhD
Zen and Vitality
Episode: Marketing for Brainiacs: Translating Phd-Level Knowledge Into Client-Speak with Zoa Conner
Laura Litwiller
Career Transformation Coach for Teachers
Episode: Marketing That Doesn't Hijack Your Life with Laura Litwiller
Norma Frahn
An emotional eating and food freedom coach
Episode: Ditching Social Media: Why Less Social Is Better For Biz with Norma Frahn
Camille Rapacz
Business consultant and leadership coach with expertise in strategic planning, leadership development, and team dynamics.
Camille Rapacz Consulting
Episode: Make Marketing….Fun?!?: B2B Consultant Edition with Camille Rapacz
Bev Feldman
ConvertKit Consultant and Email Marketing Strategist at Your Personal Tech Fairy
Your Personal Tech Fairy
Episode: Opt-out of Opt-ins: Email Strategies That Actually Work with Bev Feldman
Jessica Lackey
Business and operations strategist helping soloists and small teams grow sustainably and profitably
Mackenzie and Company Consulting
Episode: Why Short Form Content Sucks for Experts with Jessica Lackey
Jamar Diggs
Episode: Wanna Ditch the Marketing "Shoulds" (and Social Media too)
Marissa Cochran
Episode: Wanna Ditch the Marketing "Shoulds" (and Social Media too)
Zafira Rajan
Episode: Wanna Ditch the Marketing "Shoulds" (and Social Media too)

Host

Dr. Michelle Mazur
Host and messaging expert, known for providing actionable insights and strategies for entrepreneurs to improve their marketing effectiveness without the fluff.

Reviews

4.9 out of 5 stars from 104 ratings
  • Great Stuff

    These episodes are full of great advice. The host is great at connecting with the audience and offering advice without the fluff! Keep them coming! ~ Nata

    Apple Podcasts
    5
    NSPhotobook
    United States7 months ago
  • Dr. Michelle is the real deal!

    I love what Michelle brings to the table and how she offers empathy and clarity around what marketing is and how to make it more manageable.

    Apple Podcasts
    5
    FFerenczi
    United States2 years ago
  • Full of valuable insights

    Michelle brings so much knowledge and insights around marketing your business, in just a few episode I have already learnt so much!

    Apple Podcasts
    5
    Cheeve
    United States2 years ago
  • No fluff. Great advice for entrepreneurs!

    If you’re tired of fluffy, general advice this is the podcast for you. Dr. Mazur shows up in a way that encourages you to be yourself as an entrepreneur and that by doing this, you’ll succeed in many ways. Through her tactical, actionable advice you’ll be rebelling in your own way in no time and it’s going to feel GREAT!

    Apple Podcasts
    5
    Amanda_6
    United States2 years ago
  • An absolute must-listen for small business owners

    This has quickly become one of my favorite business podcasts to listen to. As someone who’s struggled to understand how to effectively craft and using messaging as a small business owner, I’ve found Dr. Mazur’s approach incredibly accessible. Her advice and tips are insightful and rooted in actual research, and I always come away with new ideas and insights.

    Apple Podcasts
    5
    Bev, Your Personal Tech Fairy
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast fosters a supportive community for solo business owners, relieving the stress of marketing with relatable content.
Listeners appreciate the actionable advice and straightforward approach that cuts through marketing fluff.
Reviews reflect a high level of engagement and satisfaction regarding the practical strategies shared in episodes.
Many find Dr. Michelle Mazur's insights refreshing, with emphasis on genuine interactions and clarity in messaging.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#138
Canada/Business/Marketing
Apple Podcasts
#47
Australia/Business/Marketing
Apple Podcasts
#15
India/Business/Marketing
Apple Podcasts
#62
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Practitioner vs. Marketer: A Journey To Making Marketing Suck Less with Elise Enriquez
Q: So what decisions did you start making to really start to change the role in your business and also change how you were marketing?
I decided to remove social media from my marketing plan and focus on building relationships through speaking gigs and guest appearances on podcasts instead.
Practitioner vs. Marketer: A Journey To Making Marketing Suck Less with Elise Enriquez
Q: What has sucked about marketing for your business?
Kind of everything. It felt confusing and overwhelming, especially when transitioning from networking to online marketing.
How Messaging Wins When Life Sucks with Nicole Trick-Steinbach
Q: What has felt hard about marketing your business?
Nicole shares her struggles with transitioning from mass marketing to finding intimate ways to connect with her audience.
How To Navigate The Relentless Slog Of Marketing with Michelle Markwart Deveaux
Q: What has been hard about marketing for you in the past?
It is relentless and always requires attention, leaving no room for rest even during personal time.
Opt-out of Opt-ins: Email Strategies That Actually Work with Bev Feldman
Q: How did you decide to go all in on just having a newsletter?
Bev realized that many people enjoyed reading her emails and thought she could treat her newsletter as the main product for sign-ups, rather than creating separate lead magnets.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focused on addressing the unique challenges faced by solo business owners, this content emphasizes the complexities of marketing in a straightforward and relatable manner. It offers actionable insights and unconventional strategies specifically designed for entrepreneurs juggling multiple hats, including client delivery and sales. The host, who is an expert in messaging and marketing, utilizes a research-driven approach to demystify marketing, critique popular yet ineffective strategies, and promote clarity in messaging. The podcast stands out by rejecting common marketing gimmicks and instead advocating for authenticity and practicality, making it a valuable resource for those looking to enhance their business without succumbing to the pre... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Duped: The Dark Side of Online Business
2. Social Media Marketing Podcast

How many episodes of this podcast are there?

this podcast launched 10 years ago and published 442 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Zoa Conner
2. Laura Litwiller
3. Norma Frahn
4. Camille Rapacz
5. Bev Feldman
6. Jessica Lackey
7. Jamar Diggs
8. Marissa Cochran

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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