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Podcasting Over 50 | Podcasting Strategy and Business Growth for Small Business Owners in Midlife

Julia Levine | Podcasting Strategy Coach (The Podcast Teacher™)
Podcasting
Podcast Growth Strategies
Content Creation
Podcast Editing
Audience Engagement
Podcast Growth
Apple Podcasts
Podcast SEO
Online Business
Podcasting Tips
Listener Engagement
Audience Growth
Buzzsprout
Youtube
Marketing
SEO
Content Strategy
Marketing Strategies
Podcast Reviews
Podcasting Strategies

Is podcasting the marketing strategy your small business has been missing? If you're a solopreneur or small business owner in your 50s, 60s, or beyond, you're in the right place!

Whether you're planning episode 1 or publishing episode 100, you'll get simple, actionable podcasting strategies to start a podcast, attract new listeners, and turn those listeners into paying clients for your small busi... more

PublishesTwice weeklyEpisodes252Founded3 years ago
Number of ListenersCategories
How ToBusinessEducationEntrepreneurship

Listen to this Podcast

Artwork for Podcasting Over 50

Latest Episodes

FAQ Friday answering "Do I need to be tech-savvy to start a podcast?" If technology is the thing holding you back from podcasting, this episode is for you. I'm walking through every piece of "tech" actually involved in publishing a podcast episode, p... more

YouTube

Growing your podcast doesn't have to mean chasing listeners all over the internet. Today, I'm sharing the condensed version of the podcast SEO presentation I gave at the Empowered Podcasting Conference... a 3-step strategy that attracts the right lis... more

YouTube

FAQ Friday answering "How can I grow my podcast without social media?" Yes, it's possible, and my own show is the proof. In this episode, I'm sharing the three podcast growth strategies I recommend instead of the social media hamster wheel, including... more

YouTube

Do you ever feel like you're doing all the podcast things and you still can't tell if it's actually working? Today, I'm walking you through the 4 Podcasting Stages... a simple framework that shows you exactly where you are on the podcasting journey a... more

YouTube

Key Facts

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Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Patricia Ortega
Career coach focusing on helping mid-career women land job offers.
The Uncommon Career Podcast
Episode: 164. How Podcasting Can Bring You Clients Without Relying on Social Media (POP: The Uncommon Career)
Dr. Lisa Olson
Host of the Smart Weight Loss Coaching Podcast
Smart Weight Loss Coaching Podcast
Episode: 137. What’s the Process to Get On Apple and Spotify? | Podcasting Tips for Beginners
Karen Castillo
Host of the podcast Redefining Happiness and graduate of Podcast Startup Academy
Episode: 115. How Can I See The Apple Podcasts Rankings? | Podcasting Tips and Online Marketing Strategies for Business Growth
Michele Woodruff
Host of the brand new podcast, Small Ship Cruise Talk
Episode: 105. What Are Best Practices for Episode Names? | Podcasting Tips and Online Marketing Strategies for Business Growth
Carli Dorland
Host of The Side HustlHER Podcast and a marketing expert
Episode: 104. How to Make Your Podcast More Discoverable with Simple SEO Tweaks (POP: Side HustlHER) | Podcasting Tips and Online Marketing Strategies for Business Growth
Holly Carter
Host of the podcast Unlocking Universal, your key to Universal Orlando
Episode: 103. How Do I Choose a Podcast Hosting Platform? | Podcasting Tips and Online Marketing Strategies for Business Growth
Chad Potts
Host of The Rev RX Podcast, pastor, and pharmacist
Rev RX
Episode: 92. Expand Your Reach With Keywords | Podcasting Tips for SEO (POP: Rev RX) | Online Marketing Strategies for Business Growth
Dr. Natalie Amgot
Host of the Let's Speak French podcast
Let's Speak French
Episode: 73. Should You Edit Out Breaths From Your Podcast? | Podcasting Editing Tips
Angie Wilson
Host of the Love Your Life After Divorce podcast
Episode: 51. How Can I Create My Episodes Faster? Podcasting Tips for Planning, Recording, and Editing

Reviews

4.9 out of 5 stars from 130 ratings
  • Best Podcast Teacher!

    Podcasting Over 50 has helped me start my podcast and stick with it! Julia Levine teaching style was clear, and paced so well, that I was able to keep moving forward and I launch this week! Thank you!!!

    Apple Podcasts
    5
    Molly Dyer
    United Statesa month ago
  • Top-Level Advice Unlocked!

    When it comes to podcasting, there are a lot of moving pieces for new creators to understand. Julia’s podcast is a brilliant tool to help creators new AND seasoned maximize their time and effort with podcasting. You’ll learn tools, tips, strategies, and processes that will simplify your workflows and get the absolute most from your production. Highly recommend clicking the play button today!

    Apple Podcasts
    5
    jasoncercone
    United States5 months ago
  • Helpful, thanks!

    I especially love the FAQ Fridays, where questions are answered in less than five minutes, awesome!

    Apple Podcasts
    5
    OwlHeartMagic
    United States6 months ago
  • Excellent podcast!

    This podcast is so good for anyone thinking of starting a podcast. Honestly, it’s also good for those who have already started one and still need support. Julia is an excellent teacher. Do yourself a favor and follow this show now! I was able to grow my show to the top 5% just in her simple practical advice.

    Apple Podcasts
    5
    Heather LAD
    United States6 months ago
  • Look no further! It’s all here in this podcast!

    Julia is an incredible, patient and methodocial teacher who shares all the curly questions that come up in the podcasting journey. Her podcast is handsdown one of the best resources!

    Apple Podcasts
    5
    Ruggie24
    New Zealand7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience appreciates bite-size, FAQ Fridays and practical, repeatable workflows.
Many note podcasting as a practical, growth-oriented tool for their business.
Guests and topics are seen as useful for both beginners and growing shows.
Listeners praise the host's clear, actionable teaching style and concise episodes.
Listeners often mention improved confidence and progress after applying tips.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#164
Belgium/Education/How To
Apple Podcasts
#245
India/Education/How To

Talking Points

Recent interactions between the hosts and their guests.

229. What is an RSS Feed? | Podcasting Tech Explained
Q: What is an RSS feed and why should I care as a new podcaster?
The host explains that the RSS feed is a behind-the-scenes delivery system that connects your hosting platform to listening apps, updating automatically with each new episode so you don't have to manage each platform manually.
227. Can You Pre-Schedule Podcast Episodes? | Podcasting Tips and Strategies
Q: can you pre-schedule podcast episodes?
Yes, you can pre-schedule through your podcast hosting platform by loading the episode and selecting the live date and, in many cases, the specific time you want it to go live; if you prefer, you can also publish immediately using a Publish Now option.
223. Are Podcast Seasons a Good Idea? | Podcasting Tips and Strategies
Q: Are podcast seasons a good idea?
The host explains that seasons are not generally ideal for most informational, online-business podcasts because they disrupt listener routines, though seasons can work for narrative formats or deep-topic series. The recommended approach is a steady, ongoing release schedule to retain listeners.
209. Should I Do Interviews? | Podcasting Tips and Strategies
Q: Should I do interviews on my podcast?
For most solopreneurs, solo episodes are recommended to establish expertise and trust, while interviews can be used cautiously. If you do include interviews, aim for a 3-to-1 ratio of solo to interview episodes to keep the host's voice central and the audience's focus on you most of the time.
205. Can a Podcast Idea Be Too Niche? | Podcasting Tips for Beginners
Q: Can a podcast idea be too niche?
Yes, it can, but it's fairly rare; usually the concern is that the audience is too small rather than the idea itself. A small, highly aligned audience is often more valuable than a large, unaligned one, and specificity helps listeners feel the show is made for them.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Podcasting Over 50

What is Podcasting Over 50 about and what kind of topics does it cover?

This show targets midlife small business owners and solopreneurs who want practical, scalable podcasting strategies. Episodes focus on starting, growing, and monetizing podcasts with a clear emphasis on actionable tactics, short-form teaching, and real-world workflows. Listeners often gain concrete steps for improving clarity, speeding production, and converting audience attention into paying clients, with special attention to discoverability, SEO, and repurposing content. A notable strength is the host's calm, patient teaching style and a habit of answering listener questions with bite-sized, repeatable guidance, making it approachable for busy entrepreneurs. The format blends solo coaching, tactical tips, and occasional deep dives into sy... more

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How many episodes of Podcasting Over 50 are there?

Podcasting Over 50 launched 3 years ago and published 252 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Podcasting Over 50?

Recent guests on Podcasting Over 50 include:

1. Patricia Ortega
2. Dr. Lisa Olson
3. Karen Castillo
4. Michele Woodruff
5. Carli Dorland
6. Holly Carter
7. Chad Potts
8. Dr. Natalie Amgot

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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