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Podcasting Over 50 | Podcasting Strategy and Tips for Small Business Growth

Julia Levine | Podcasting Strategy Coach (The Podcast Teacher™)
Podcasting
Podcast Growth Strategies
Podcast Editing
Content Creation
Podcast SEO
Audience Engagement
Podcast Growth
Online Business
Buzzsprout
Apple Podcasts
Podcasting Tips
Listener Engagement
Audience Growth
Youtube
Marketing
Marketing Strategies
Content Strategy
SEO
Podcasting Strategies
Audio Quality

Is podcasting the marketing strategy your small business has been missing? If you're a solopreneur or small business owner in your 50s, 60s, or beyond, you're in the right place!

Whether you're planning episode 1 or publishing episode 100, you'll get simple, actionable podcasting strategies to start a podcast, attract new listeners, and turn those listeners into paying clients for your small busi... more

PublishesTwice weeklyEpisodes260Founded3 years ago
Number of ListenersCategories
How ToBusinessEducationEntrepreneurship

Listen to this Podcast

Artwork for Podcasting Over 50

Latest Episodes

FAQ Friday answering the podcasting question: "Why does my podcast mic keep popping my P’s and B’s?" If plosives, harsh S sounds, or awkward mic positioning are making your audio sound less polished, this episode is for you. I’m walking through a few... more

YouTube

Struggling to come up with podcast episode ideas? The solution isn’t constantly trying to think of something new. In this episode, I’m busting one of the biggest myths about podcast content creation and sharing 5 practical strategies to help you gene... more

YouTube

FAQ Friday answering the podcasting question: "How Do I Make Links Clickable in Podcast Show Notes?" If you’ve added links to your show notes only to discover they don’t work for every listener, this episode is for you. I’m explaining why podcast app... more

YouTube

Setting your podcast up to stand out in a crowded field and attract new listeners can be challenging. There's one change you can make that's incredibly powerful. Tune into this episode to learn how this underutilized podcasting growth strategy can he... more

YouTube

Key Facts

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Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Dr. Natalie Amgot
Host of the Let's Speak French podcast
Let's Speak French
Episode: 171. Do You Remove Breathing? | Podcasting Editing Tips
Patricia Ortega
Career coach focusing on helping mid-career women land job offers.
The Uncommon Career Podcast
Episode: 164. How Podcasting Can Bring You Clients Without Relying on Social Media (POP: The Uncommon Career)
Angie Wilson
Host of the Love Your Life After Divorce podcast, new to podcasting.
Love Your Life After Divorce
Episode: 141. How Can I Create My Episodes Faster? Podcasting Tips for Planning, Recording, and Editing
Dr. Lisa Olson
Host of the Smart Weight Loss Coaching Podcast
Smart Weight Loss Coaching Podcast
Episode: 137. What’s the Process to Get On Apple and Spotify? | Podcasting Tips for Beginners
Karen Castillo
Host of the podcast Redefining Happiness and graduate of Podcast Startup Academy
Episode: 115. How Can I See The Apple Podcasts Rankings? | Podcasting Tips and Online Marketing Strategies for Business Growth
Michele Woodruff
Host of the brand new podcast, Small Ship Cruise Talk
Episode: 105. What Are Best Practices for Episode Names? | Podcasting Tips and Online Marketing Strategies for Business Growth
Carli Dorland
Host of The Side HustlHER Podcast and a marketing expert
Episode: 104. How to Make Your Podcast More Discoverable with Simple SEO Tweaks (POP: Side HustlHER) | Podcasting Tips and Online Marketing Strategies for Business Growth
Holly Carter
Host of the podcast Unlocking Universal, your key to Universal Orlando
Episode: 103. How Do I Choose a Podcast Hosting Platform? | Podcasting Tips and Online Marketing Strategies for Business Growth
Chad Potts
Host of The Rev RX Podcast, pastor, and pharmacist
Rev RX
Episode: 92. Expand Your Reach With Keywords | Podcasting Tips for SEO (POP: Rev RX) | Online Marketing Strategies for Business Growth

Reviews

4.9 out of 5 stars from 130 ratings
  • Best Podcast Teacher!

    Podcasting Over 50 has helped me start my podcast and stick with it! Julia Levine teaching style was clear, and paced so well, that I was able to keep moving forward and I launch this week! Thank you!!!

    Apple Podcasts
    5
    Molly Dyer
    United States3 months ago
  • Top-Level Advice Unlocked!

    When it comes to podcasting, there are a lot of moving pieces for new creators to understand. Julia’s podcast is a brilliant tool to help creators new AND seasoned maximize their time and effort with podcasting. You’ll learn tools, tips, strategies, and processes that will simplify your workflows and get the absolute most from your production. Highly recommend clicking the play button today!

    Apple Podcasts
    5
    jasoncercone
    United States6 months ago
  • Helpful, thanks!

    I especially love the FAQ Fridays, where questions are answered in less than five minutes, awesome!

    Apple Podcasts
    5
    OwlHeartMagic
    United States7 months ago
  • Excellent podcast!

    This podcast is so good for anyone thinking of starting a podcast. Honestly, it’s also good for those who have already started one and still need support. Julia is an excellent teacher. Do yourself a favor and follow this show now! I was able to grow my show to the top 5% just in her simple practical advice.

    Apple Podcasts
    5
    Heather LAD
    United States8 months ago
  • Look no further! It’s all here in this podcast!

    Julia is an incredible, patient and methodocial teacher who shares all the curly questions that come up in the podcasting journey. Her podcast is handsdown one of the best resources!

    Apple Podcasts
    5
    Ruggie24
    New Zealand8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience appreciates bite-size, FAQ Fridays and practical, repeatable workflows.
Many note podcasting as a practical, growth-oriented tool for their business.
Guests and topics are seen as useful for both beginners and growing shows.
Listeners praise the host's clear, actionable teaching style and concise episodes.
Listeners often mention improved confidence and progress after applying tips.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#119
Mexico/Education/How To
Apple Podcasts
#233
Belgium/Education/How To

Talking Points

Recent interactions between the hosts and their guests.

253. Do I Need Video to Have a Successful Podcast? | Podcasting Tips and Strategies
Q: Do I need video to have a successful podcast?
The host asserts that video is not essential for success and recommends audio-first startups to avoid burnout, with video as a potential later addition rather than a necessity at launch.
247. How Do I Write Episode Titles That Get More Listens? | Podcasting SEO Tips
Q: What are some effective strategies for writing episode titles that get more listens?
The host explains a dual approach: optimize titles for search by consistently including the primary keyword across most titles, and balance that with a compelling, benefit-driven or curiosity-sparking copy that clearly communicates what the listener will gain, while allowing for post-publication retitling to revive underperforming episodes.
249. How Can I Grow My Podcast Without Social Media? | Podcasting Tips and Strategies
Q: How can I grow my podcast without social media?
Three main strategies: optimize for podcast SEO to capture organic discovery, email your existing list to drive direct engagement, and guest on other podcasts to access ready-to-listen audiences, while keeping growth sustainable through consistency and repurposing content with AI.
239. Does My Podcast Need a Trailer? | Podcasting Tips for Beginners
Q: Does my podcast need a trailer?
The host suggests that a trailer is not strictly essential, but it is typically worth having because it supports launch readiness, helps with distribution, and can attract new listeners while giving a snapshot of the show's direction.
251. Do I Need to Be Tech-Savvy to Start a Podcast? | Podcasting in Midlife Plus
Q: Do I need to be tech savvy to start a podcast?
No. If you can send an email with an attachment and participate in a Zoom call, you have all the tech skills podcasting requires. The basic setup involves a plug-and-play microphone, a free recording/editing program like Audacity, and a simple hosting platform such as Buzzsprout.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Podcasting Over 50

What is Podcasting Over 50 about and what kind of topics does it cover?

This show targets midlife small business owners and solopreneurs who want practical, scalable podcasting strategies. Episodes focus on starting, growing, and monetizing podcasts with a clear emphasis on actionable tactics, short-form teaching, and real-world workflows. Listeners often gain concrete steps for improving clarity, speeding production, and converting audience attention into paying clients, with special attention to discoverability, SEO, and repurposing content. A notable strength is the host's calm, patient teaching style and a habit of answering listener questions with bite-sized, repeatable guidance, making it approachable for busy entrepreneurs. The format blends solo coaching, tactical tips, and occasional deep dives into sy... more

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How many episodes of Podcasting Over 50 are there?

Podcasting Over 50 launched 3 years ago and published 260 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Podcasting Over 50?

Recent guests on Podcasting Over 50 include:

1. Dr. Natalie Amgot
2. Patricia Ortega
3. Angie Wilson
4. Dr. Lisa Olson
5. Karen Castillo
6. Michele Woodruff
7. Carli Dorland
8. Holly Carter

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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