Rephonic
Artwork for Potluck
Aging Population
Retirement
Artificial Intelligence
Japan
Singapore
New Life Builders
Tet
Chinese New Year
Sustainability
Modern Masculinity In Asia
Aging
Leadership
Sodexo
Intergenerational Workplace
Brands Revalued
Publicis Media Singapore
Older Generations / Aging Demographics
Nike
Wendy Walker
Ramp It Up Singapore

The podcast that stirs up a unique flavour of people, culture and brands in Asia. Presented by Scott Percival and Drago Djourov, two independent market researchers based in Singapore.

PublishesTwice monthlyEpisodes64Founded7 years ago
Number of ListenersCategories
BusinessMarketingSociety & Culture

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Artwork for Potluck

Latest Episodes

In this episode, Scott & Drago sit down to stir the pot with Zoe Chen. Formerly of BBH Singapore and Virtue ASIA, she's a strategy director who's worked over the years with some of the most exciting global and regional brands - Nike, Coca Cola, Toyot... more

In the age of AI and social media  live events can be more valuable than ever in bringing people together, contributing to culture, and harnessing community. But it's all too easy for brands walk into the trap of simply badging events and box-ticking... more

In this episode, Scott & Drago stir the pot with the fabulous Wendy Walker,  President of the International Advertisers Association (IAA) in Singapore. 

Formerly, Wendy's led marketing at brands such as Telstra, Bupa, Manulife, Mindshare, and Salesf... more

In Part 2 of our conversation with Olivia Plotnick, founder of Wai Social, we go beyond Chinese New Year campaigns to explore what's really happening on the ground across China — far from the Shanghai bubble.

Last year, Olivia completed something re... more

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Recent Guests

Zoe Chen
Strategy Director at Virtue Asia
Virtue Asia
Episode: Asian Masculinity Remixed, with Zoe Chen
Hass Aminian
Founder of Millennial Events; skateboarding and action sports industry professional
Millennial Events
Episode: Small Ramps, Big Lessons: Scaling Up without Selling Out, with Hass Aminian
Wendy Walker
Marketing guru with global leadership roles, author of Between Flights
Independent/Author
Episode: Unspoken Truths, with Wendy Walker
Angelique Teo
MC, moderator for events and award shows; host in entertainment and media
Angelique Teo brand / SPH Radio connections
Episode: Staying Tuned in, with Angel Teo
Olivia Plotnick
Founder of Wai Social, Shanghai-based agency
Wai Social
Episode: Less Noise, More Nurture: Chinese New Year 2026, with Olivia Plotnick
Dinh Cao
Associate Strategy Director at Leo Burnett Vietnam
Leo Burnett Vietnam
Episode: Tete-a-tete about Tet, with Dinh Cao
Ci En Lee
Senior Media Strategist at Publicis Media Singapore
Publicis Media Singapore
Episode: In the Business of People, with Ci En Lee
Anna Mori
Author of Transformative Risk Killing and the Third Age; executive at TDS and learning design director at Hyper Island Japan
TDS / Hyper Island Japan
Episode: Finding Purpose: The New Contract meets The Third Age
QiNi Lee
Corporate Responsibility and DEI Lead, Malaysia and Singapore for Sodexo
Sodexo
Episode: Retirement: The New Contract meets The New Workplace

Hosts

Scott Percival
Host of Potluck show; independent market researcher based in Singapore; frequently collaborates on episode formats and guest selections.
Drago Djourov
Co-host of Potluck; independent market researcher with Singapore roots; appears across episodes as co-presenter and lead interview host.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Finding Purpose: The New Contract meets The Third Age
Q: What unique value does lived experience bring to the modern workplace in the age of AI?
She notes that lived experience enables older workers to ask future-oriented questions and mentor younger colleagues, helping teams navigate uncertainty and leverage AI as a collaborative tool rather than a replacement.
Finding Purpose: The New Contract meets The Third Age
Q: Can you tell us what the Third Age is and why this perspective matters?
Anna explains that the Third Age is a period after traditional retirement where individuals focus on self-development, curiosity, and purposeful activity, arguing it can be the most creative phase when supports for learning and social connection exist.
Small Ramps, Big Lessons: Scaling Up without Selling Out, with Hass Aminian
Q: So can we start with something that you did very recently called Ramp It Up in Singapore? Just a brief intro, and let me know if I'm getting this right.
Ramp It Up is a long-running grassroots skateboarding event in Singapore that evolved from a festival concept tied to National Day, emphasizing accessibility, community engagement, and a ladder-style competition format to showcase talent across generations, with involvement from local brands and fans.
Small Ramps, Big Lessons: Scaling Up without Selling Out, with Hass Aminian
Q: And who better to stir the pot with us today, in this very moment, than Hass Aminian. Scott, how can we best capture the essence of Hass?
Hass is a multi-talented figure whose career spans production management, sports marketing, and event organization; the interview aims to summarize his journey and distill the core pillars of successful, authentic brand engagements in skateboarding and action sports.
Less Noise, More Nurture: Chinese New Year 2026, with Olivia Plotnick
Q: What top advice would you give to foreign brands entering China during Chinese New Year?
Stay true to your brand DNA and avoid forcing localization; if a localization fits naturally, it can work, but forcing it to chase a moment often backfires. Deeply understand Chinese consumer needs and consider collaborations with Chinese brands rather than trying to compete purely on a translated message.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Potluck

What is Potluck about and what kind of topics does it cover?

This show focuses on branding, marketing, and culture across Asia, often through in-depth conversations with practitioners, researchers, and industry leaders who are actively shaping consumer behavior in diverse markets. Episodes cover topics like modern masculinity in Asia, authentic brand partnerships in grassroots settings, leadership and workplace culture, China's social media and retail dynamics, aging demographics and their impact on marketing, and the evolving role of AI in media planning. A notable strength is the ability to blend practical playbooks with broader cultural context, featuring guests who bring hands-on experience—from grassroots events and grassroots community brands to large multinational campaigns. The format frequen... more

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Which podcasts are similar to Potluck?

These podcasts share a similar audience with Potluck:

1. Rugby Union Weekly
2. BBC Radio Scotland Rugby Podcast
3. The Prof G Pod with Scott Galloway
4. The Rest Is Politics
5. Prof G Markets

How many episodes of Potluck are there?

Potluck launched 7 years ago and published 64 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Potluck?

Recent guests on Potluck include:

1. Zoe Chen
2. Hass Aminian
3. Wendy Walker
4. Angelique Teo
5. Olivia Plotnick
6. Dinh Cao
7. Ci En Lee
8. Anna Mori

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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