
A podcast by founder of Odd Muse London, Aimee Smale.
| Publishes | Weekly | Episodes | 24 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessArtsFashion & Beauty | |||

Of course the first guest on Pretty Busy had to be Aimee's fiancé, Josh! This week Josh and Aimee reminisce on their year in New York, recounting a special collaboration with Bentley, their favourite places to eat around the city, and getting engaged... more
Aimee sits down for another solo episode this week to open up about what she's changed her mind on this year.
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Thank you for following along with Pretty Busy - we are only just getting started! In this episode Aimee discusses skincare, community, and unpacks secrets from the Odd Muse brand book.
Pretty Busy, Lately aimeesmalex.substack.com/
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Aimee talks about how her relationship with social media has changed, Substack articles, and her anxiety arout planning a wedding.
Read 'Pretty Busy, Lately' aimeesmalex.substack.com/
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #168 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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This show centers on building and sustaining creative brands in fashion and lifestyle, balancing entrepreneurship with personal storytelling. Episodes frequently explore brand creation, scaling challenges, leadership transitions, and the realities of fashion cycles—from product design and manufacturing to retail partnerships and press strategy. Personal resilience, mental health, and boundary-setting underpin many conversations, together with practical guidance on hiring, delegation, and strategic pivots during rapid growth. A standout theme is the founder's perspective on storytelling and community-building as core to brand value, often showcased through intimate founder updates, live event moments, and lessons from navigating internationa... more
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These podcasts share a similar audience with Pretty Busy:
1. Ladies Who Launch
2. Working Hard with Grace Beverley
3. The RAISE Podcast
4. Aspire with Emma Grede
5. SheerLuxe Podcast
Pretty Busy launched a year ago and published 24 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Pretty Busy include:
1. Stefanie Sword-Williams
2. Marina Larroude
3. Ruthie Friedlander
4. Abby Price
5. Ben Gallagher
6. Isobel Lorna
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