
A podcast by founder of Odd Muse London, Aimee Smale.
| Publishes | Weekly | Episodes | 25 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ArtsBusinessFashion & Beauty | |||

This week Aimee sits down for a solo episode to talk about how starting a business would look today, 6 years on from staring Odd Muse.
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This week, Aimee sits down with Ben and Joe Gallagher, the founders of Luxe Collective, to speak about their new venture since being acquired by pre-owned luxury retail giant Fashionphile.
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This week, Aimee brings you a solo episode reflecting on her trip to Paris with Isobel, as well as attending the Cannes Lions Festival for the first time.
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Of course the first guest on Pretty Busy had to be Aimee's fiancé, Josh! This week Josh and Aimee reminisce on their year in New York, recounting a special collaboration with Bentley, their favourite places to eat around the city, and getting engaged... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #90 | |
Apple Podcasts | #127 | |
Apple Podcasts | #129 | |
Apple Podcasts | #149 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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This show centers on building and sustaining creative brands in fashion and lifestyle, balancing entrepreneurship with personal storytelling. Episodes frequently explore brand creation, scaling challenges, leadership transitions, and the realities of fashion cycles—from product design and manufacturing to retail partnerships and press strategy. Personal resilience, mental health, and boundary-setting underpin many conversations, together with practical guidance on hiring, delegation, and strategic pivots during rapid growth. A standout theme is the founder's perspective on storytelling and community-building as core to brand value, often showcased through intimate founder updates, live event moments, and lessons from navigating internationa... more
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1. Ladies Who Launch
2. Working Hard with Grace Beverley
3. Olivia's House with Olivia Attwood
4. NewlyParents
5. Great Company with Jamie Laing
Pretty Busy launched a year ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Pretty Busy include:
1. Stefanie Sword-Williams
2. Marina Larroude
3. Ruthie Friedlander
4. Abby Price
5. Ben Gallagher
6. Isobel Lorna
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.