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Artwork for Pretty Busy

Pretty Busy

PodMuse
Odd Muse
Odd Muse London
London
New York
Tiktok
Luxe Collective
United States
Hiring
Dubai
New York City
Perfectted
New York, United States
Fashion Week
Purpose
Wimbledon
Social Media
Artificial Intelligence
Larroude
Matcha
Marketing

A podcast by founder of Odd Muse London, Aimee Smale.

PublishesWeeklyEpisodes33Foundeda year ago
Number of ListenersCategories
BusinessArtsFashion & Beauty

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Artwork for Pretty Busy

Latest Episodes

On today's solo episode, Aimee talks about the highs and lows of hiring as a business owner scaling from a startup to a global brand.

Keeping pretty with the YSL Loveshine Lip Plumping Oil: go.shopmy.us/p-90269178

Keeping busy:

Pretty Busy... more

YouTube

This week, influencer and new founder Isobel Lorna joins the pod to spill all the tea on her new brand Agende, and its successful first three weeks as the internet's favourite new planner!

Pretty Busy, Lately | Substack aimeesmalex.substack.... more

YouTube

In this week's vlog, Aimee takes you along on her trip to the Atlantis with Josh, and the carpet at the premiere of Mobland.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Aimee shares insights into how Odd Muse plans to reach £100 million over the next few years without outside investment through community and product innovation.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Isobel Lorna
Founder of Agende, influencer and entrepreneur
Agende
Episode: Episode 14: Isobel Lorna Launches Agende
Farron Clark
Creator and brand strategist, former in-house/brand-side professional
Odd Muse London
Episode: Episode 9: The Farron Clark Effect
Ben Gallagher
Co-founder of Luxe Collective, now leading Fashionphile UK
Fashionphile UK
Episode: Episode 7: The New Era with Ben and Joe Gallagher
Joe Gallagher
Co-founder of Luxe Collective, now leading Fashionphile UK
Fashionphile UK
Episode: Episode 7: The New Era with Ben and Joe Gallagher
Stefanie Sword-Williams
Founder, public speaker, and author
F Being Humble
Episode: Stefanie Sword-Williams: Make Yourself Noticeable
Marina Larroude
Founder of Larroude, footwear brand
Larroude
Episode: Marina Larroude: Founding Larroude
Ruthie Friedlander
Founder of At Large Agency, veteran fashion communications executive
At Large Agency
Episode: Ruthie Friedlander: You Are The Company You Keep
Abby Price
Founder of Abbode, embroidery studio and shop
Abbode
Episode: Abby Price: Founding Abbode

Host

Aimee Smale
Host of Pretty Busy and founder of Odd Muse London

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Spotify
#38
United Kingdom/Business
Apple Podcasts
#81
United Kingdom/Business
Apple Podcasts
#21
Indonesia/Business
Apple Podcasts
#164
Switzerland/Business
Apple Podcasts
#178
India/Business
Apple Podcasts
#203
Norway/Business
Apple Podcasts
#223
United Arab Emirates/Business

Talking Points

Recent interactions between the hosts and their guests.

Episode 9: The Farron Clark Effect
Q: How do you decide which brand partnerships to take or decline?
I say no to about 80% of opportunities if they don't align with my audience's needs or my brand values; I prioritize long-term fit, authenticity, and whether the collaboration would benefit my audience rather than just offering a quick win.
Stefanie Sword-Williams: Make Yourself Noticeable
Q: What was the turning point that convinced you to go independent and build your own brand?
Massive momentum from side projects, a book deal, speaking engagements, press, and a desire for freedom to create without corporate constraints.
Marina Larroude: Founding Larroude
Q: What drove the shift from wholesale to a more direct-to-consumer and marketplace-driven model?
Marina explains wholesale's diminishing fit, the benefits of direct control and data, and how marketplace partnerships can be win-wins for brands and retailers.
Marina Larroude: Founding Larroude
Q: What was your day-to-day like as a fashion market director at style.com?
She describes creating online shopping experiences, producing stories, coordinating with designers, and building a network that later supported Larroude.
Marina Larroude: Founding Larroude
Q: Can you introduce yourself and your brand to our listeners?
Marina introduces her 20-year career in fashion, her roles at Condé Nast, Teen Vogue, Barneys, and style.com, and how those experiences led to founding Larroude with her husband.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Pretty Busy

What is Pretty Busy about and what kind of topics does it cover?

This show centers on practical insights for creators, founders, and brand builders operating at the intersection of business, fashion, and media. Episodes frequently explore growth strategies, personal branding, collaborations, and steering a creative business through scaling, global expansion, and shifting market dynamics. Listeners often get actionable takeaways on hiring, systems, storytelling, and leveraging technology (including AI) to enhance operations. Noteworthy elements include candid founder-to-founder reflections, behind-the-scenes looks at brand development, and a focus on sustainable growth that blends creativity with disciplined execution. The format often features a founder's perspective, real-world experiments, and lessons ... more

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How many listeners does Pretty Busy get?

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How many subscribers and views does Pretty Busy have?

To see how many followers or subscribers Pretty Busy has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Pretty Busy?

These podcasts share a similar audience with Pretty Busy:

1. Ladies Who Launch
2. Hot Smart Rich with Maggie Sellers Reum
3. Olivia's House with Olivia Attwood
4. Working Hard with Grace Beverley
5. Hot Smart Rich with Maggie Sellers Reum

How many episodes of Pretty Busy are there?

Pretty Busy launched a year ago and published 33 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Pretty Busy?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Pretty Busy?

Rephonic pulls ratings and reviews for Pretty Busy from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Pretty Busy?

Recent guests on Pretty Busy include:

1. Isobel Lorna
2. Farron Clark
3. Ben Gallagher
4. Joe Gallagher
5. Stefanie Sword-Williams
6. Marina Larroude
7. Ruthie Friedlander
8. Abby Price

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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