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Pretty Busy

PodMuse
Odd Muse
London
New York
Tiktok
Odd Muse London
New York City
New York, United States
Perfectted
Fashion Week
Social Media
Luxe Collective
Purpose
Larroude
Matcha
Marketing
New York City, United States
United States
Marketing Activations
F Being Humble
Guangzhou, China

A podcast by founder of Odd Muse London, Aimee Smale.

PublishesWeeklyEpisodes24Foundeda year ago
Number of ListenersCategories
BusinessArtsFashion & Beauty

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Artwork for Pretty Busy

Latest Episodes

Of course the first guest on Pretty Busy had to be Aimee's fiancé, Josh! This week Josh and Aimee reminisce on their year in New York, recounting a special collaboration with Bentley, their favourite places to eat around the city, and getting engaged... more

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Aimee sits down for another solo episode this week to open up about what she's changed her mind on this year.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Thank you for following along with Pretty Busy - we are only just getting started! In this episode Aimee discusses skincare, community, and unpacks secrets from the Odd Muse brand book.

Pretty Busy, Lately aimeesmalex.substack.com/

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Aimee talks about how her relationship with social media has changed, Substack articles, and her anxiety arout planning a wedding.

Read 'Pretty Busy, Lately' aimeesmalex.substack.com/

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Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Stefanie Sword-Williams
Founder, public speaker, and author
F Being Humble
Episode: Stefanie Sword-Williams: Make Yourself Noticeable
Marina Larroude
Founder of Larroude, footwear brand
Larroude
Episode: Marina Larroude: Founding Larroude
Ruthie Friedlander
Founder of At Large Agency, veteran fashion communications executive
At Large Agency
Episode: Ruthie Friedlander: You Are The Company You Keep
Abby Price
Founder of Abbode, embroidery studio and shop
Abbode
Episode: Abby Price: Founding Abbode
Ben Gallagher
Founder of Luxe Collective (co-founded with his brother Joe)
Luxe Collective
Episode: Success, Setback and Starting Over: The story of a £35 Million Business in 7 years
Isobel Lorna
Influencer, founder of Voir Social (agency) and long-time collaborator with Odd Muse
Voir Social / Odd Muse
Episode: She Was Offered £33K to Go Blonde! And, That’s Not Even the Worst Part

Host

Aimee Smale
Founder of Odd Muse London; host and interviewer; leads the show and interviews guests across fashion, branding, and entrepreneurship.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#168
United Kingdom/Business

Talking Points

Recent interactions between the hosts and their guests.

Stefanie Sword-Williams: Make Yourself Noticeable
Q: What was the turning point that convinced you to go independent and build your own brand?
Massive momentum from side projects, a book deal, speaking engagements, press, and a desire for freedom to create without corporate constraints.
Marina Larroude: Founding Larroude
Q: What drove the shift from wholesale to a more direct-to-consumer and marketplace-driven model?
Marina explains wholesale's diminishing fit, the benefits of direct control and data, and how marketplace partnerships can be win-wins for brands and retailers.
Marina Larroude: Founding Larroude
Q: What was your day-to-day like as a fashion market director at style.com?
She describes creating online shopping experiences, producing stories, coordinating with designers, and building a network that later supported Larroude.
Marina Larroude: Founding Larroude
Q: Can you introduce yourself and your brand to our listeners?
Marina introduces her 20-year career in fashion, her roles at Condé Nast, Teen Vogue, Barneys, and style.com, and how those experiences led to founding Larroude with her husband.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Pretty Busy

What is Pretty Busy about and what kind of topics does it cover?

This show centers on building and sustaining creative brands in fashion and lifestyle, balancing entrepreneurship with personal storytelling. Episodes frequently explore brand creation, scaling challenges, leadership transitions, and the realities of fashion cycles—from product design and manufacturing to retail partnerships and press strategy. Personal resilience, mental health, and boundary-setting underpin many conversations, together with practical guidance on hiring, delegation, and strategic pivots during rapid growth. A standout theme is the founder's perspective on storytelling and community-building as core to brand value, often showcased through intimate founder updates, live event moments, and lessons from navigating internationa... more

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Which podcasts are similar to Pretty Busy?

These podcasts share a similar audience with Pretty Busy:

1. Ladies Who Launch
2. Working Hard with Grace Beverley
3. The RAISE Podcast
4. Aspire with Emma Grede
5. SheerLuxe Podcast

How many episodes of Pretty Busy are there?

Pretty Busy launched a year ago and published 24 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Pretty Busy?

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What guests have appeared on Pretty Busy?

Recent guests on Pretty Busy include:

1. Stefanie Sword-Williams
2. Marina Larroude
3. Ruthie Friedlander
4. Abby Price
5. Ben Gallagher
6. Isobel Lorna

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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