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Artwork for Fresh Takes On Tech
Agriculture
Fresh Produce Industry
PFAS
Artificial Intelligence
Sustainability
Produce Industry
Sustainable Packaging
Gene Editing
Packaging
Food Safety
USDA
Sustainable Agriculture
Health Risks
Agragene
Bloomx
Sustainable Pest Control
Pollination
Nat4bio
Pakitgreen
Regenerative Agriculture

Welcome to Fresh Takes on Tech, a podcast from the International Fresh Produce Association. At IFPA, Our trade association represents companies from every segment of the global fresh produce and floral supply chain. We advocate, connect and guide to enhance members’ prosperity. This is a show for people interested in the intersection between technology and the produce and floral industries. Each e... more

PublishesWeeklyEpisodes126Founded6 years ago
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Health & FitnessNutritionFoodArts

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Artwork for Fresh Takes On Tech

Latest Episodes

Dive into regenerative agriculture with host Vonnie Estes as she explores the USDA's Advancing Markets for Producers (AMP) program. Guests Nikki Cossio and Kyle Cosgrove from Measure to Improve discuss the importance of implementing sustainable pract... more

Episode Summary:

In this episode of "Fresh Takes on Tech," host Vonnie Estes delves into the significant themes of regenerative agriculture and market opportunities for growers engaged in climate-smart practices. The episode specifically highlights ... more

Dive into the world of regenerative agriculture with host Vonnie Estes and guest Tamara Muruetagoiena, VP of sustainability at IFPA, as they discuss the latest developments in regenerative practices. Learn about the USDA's Advancing Markets for Produ... more

In this episode of "Fresh Takes on Tech," hosted by Vonnie Estes, Rachel Blake from the International Fresh Produce Association shares her insights on the transformative power of the Global Intelligence Engine. This episode delves into the intersecti... more

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Recent Guests

Nikki Cossio
CEO and founder of Measure to Improve
Measure to Improve (MTI)
Episode: The Growth Revolution: Scaling Regenerative Agriculture for a Sustainable Future
Kyle Cosgrove
Former organic farmer and USDA program administrator
Measure to Improve (MTI)
Episode: The Growth Revolution: Scaling Regenerative Agriculture for a Sustainable Future
Peter Wells
Chief Strategy Officer at Elevated Foods
Elevated Foods
Episode: Inside the AMP Initiative: Building Markets that Work for Growers
Rachel Blake
Manager of Global Intelligence at International Fresh Produce Association
International Fresh Produce Association
Episode: Data Driven Decisions: The Global Intelligence Engine Revolutionizes Produce Insights
David Marguleas
Executive Chair of Sun World International
Sun World International
Episode: Healthier Diets via Gene Editing: Increasing Produce Consumption
Tom Adams
CEO of Pairwise
Pairwise
Episode: Healthier Diets via Gene Editing: Increasing Produce Consumption
Katherine Sizov
CEO of Strella, focused on predicting the shelf life of produce items.
Strella
Episode: Fresh Intelligence: How Data, Biology, and AI are Reshaping Agriculture
Blake Wilbur
Western Sales Manager for Kula Bio, promoting nitrogen-fixing bacteria for improved crop yield.
Kula Bio
Episode: Fresh Intelligence: How Data, Biology, and AI are Reshaping Agriculture
Karen Ross
Secretary of the California Department of Food and Agriculture
California Department of Food and Agriculture
Episode: Secretary Karen Ross: Scaling AgTech Across the Supply Chain

Host

Vonnie Estes
Host of Fresh Takes On Tech

Reviews

4.8 out of 5 stars from 35 ratings
  • Far left organization out of touch

    In an industry with so many urgent challenges the IFPA is out of touch with their constant progressive liberal content. When you follow the money it will not be difficult to find the path they are seeking through grants and funding.

    Apple Podcasts
    1
    Produce expert
    United States2 years ago
  • Produce Professional77

    The host is not very engaging and the association seems to represent themselves more than the produce industry. Another produce podcast to check up on every now an again.

    Apple Podcasts
    1
    Nae-
    United States3 years ago
  • Informative & thoughtfully curated - thank you!

    Excellent work! Happy to have this added to my que!

    Apple Podcasts
    5
    Kikker3
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some reviews suggest the show could be more engaging or aligned with broader audience tastes.
Listeners appreciate the actionable tech insights for produce and packaging.
Overall feedback points to informative and thoughtfully curated content.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#99
Italy/Arts/Food
Apple Podcasts
#29
Argentina/Arts/Food
Apple Podcasts
#211
India/Arts/Food
Apple Podcasts
#213
South Africa/Arts/Food
Apple Podcasts
#230
South Korea/Arts/Food
Apple Podcasts
#244
Mexico/Arts/Food

Talking Points

Recent interactions between the hosts and their guests.

Inside the AMP Initiative: Building Markets that Work for Growers
Q: What changes for growers participating in AMP?
Participating growers receive practice adoption incentives and access to marketing and communication programs, along with commercialization support to place their products into new or existing channels, aided by an aggregator that coordinates storytelling, addressable markets, and direct-to-consumer opportunities.
Inside the AMP Initiative: Building Markets that Work for Growers
Q: What is the core problem AMP is trying to address?
AMP aims to translate conservation investments and land stewardship into real market opportunities by connecting growers with aggregators, retailers, and direct-to-consumer channels, while helping communicate the value of climate-smart farming through storytelling and regional branding.
Data Driven Decisions: The Global Intelligence Engine Revolutionizes Produce Insights
Q: Who are the primary users and how is data privacy managed within the engine?
Primary users include growers, retailers, and marketers, with strict privacy that prevents sharing what individual members ask; questions aren't used to train the model in a way that reveals company plans.
Data Driven Decisions: The Global Intelligence Engine Revolutionizes Produce Insights
Q: How does the engine ensure reliability and prevent hallucinations when users ask questions?
It provides reliable and cited data within the platform, steering outputs away from hallucinations and ensuring information is backed by trusted sources.
Data Driven Decisions: The Global Intelligence Engine Revolutionizes Produce Insights
Q: In one sentence, what is the Global Intelligence Engine and what should members picture when they hear about it?
It is an AI-enabled platform that delivers data-backed, current insights for produce and floral, curated by IFPA to meet individual member needs, rather than a generic, open-ended AI tool.

Audience Metrics

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Frequently Asked Questions About Fresh Takes On Tech

What is Fresh Takes On Tech about and what kind of topics does it cover?

The show concentrates on the intersection of technology and the fresh produce and floral industries, featuring conversations about how data, AI, and cutting-edge solutions impact growers, retailers, and suppliers. Episodes commonly explore AI-enabled decision platforms, data provenance and security, shelf-life optimization, in-transit monitoring, and sustainable packaging, often highlighting real-world pilots, accelerators, and partnerships with industry bodies. A standout pattern is the blend of industry leadership, startup innovation, and policy or regulatory context, making it a practical resource for practitioners evaluating tech investments, partnerships, or sponsorships in agtech and packaging. The format tends to mix strategic overvi... more

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1. Planet Money
2. Freakonomics Radio
3. Up First from NPR
4. Stuff You Should Know
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Fresh Takes On Tech launched 6 years ago and published 126 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Fresh Takes On Tech?

Recent guests on Fresh Takes On Tech include:

1. Nikki Cossio
2. Kyle Cosgrove
3. Peter Wells
4. Rachel Blake
5. David Marguleas
6. Tom Adams
7. Katherine Sizov
8. Blake Wilbur

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