
Brand is everything you do. Every single touch point. In Series 1, Phoebe Asks entrepreneurial brand founders in the FMCG & Restaurant space how they did it. Having grown up in an entrepreneurial household — her father is James Averdieck (Founder of Gü Desserts)— Phoebe brings a natural curiosity for start-up culture. Her background spans a few innovative brands, (The Coconut Collab, Spooner’s Des... more
| Publishes | Monthly | Episodes | 11 | Founded | 10 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | FoodEntrepreneurshipBusiness | |||

Overloading on Ox Liver at University?
Most students lived on instant noodles.
Chef Adam Spicer was eating Ox Liver. Since he was 18, Adam has never followed the crowd - experimenting with forgotten cuts of meat and challenging what belongs on a p... more
I’m here with Tess Reed in Shepherds Bush, West London, the Founder of All Dressed Up.
Tess trained at Leith’s cooking school, then worked as a contracted private chef for The Bondi Kitchen (catering for actors/directors). She worked for The Coconu... more
I’m sitting in Park Royal, at Bigham’s HQ, the man behind those gourmet, premium meals.
Not to be confused with the plastic, fork pricked "ready meals" that get shoved in a microwave and gobbled up in under 60 seconds. Charlie has thoughtfully craf... more
I’m sitting in Gràcia, Barcelona with Amelia Christie Miller, Founder of the BOLD BEAN CO. I wanted to find out how Amelia grew a £7M+ brand in 5 years… from jarred beans.
A supermarket aisle, typically associated with war rationing (tinned sweetcor... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #208 | |
Apple Podcasts | #224 |
Recent interactions between the hosts and their guests.
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A show focused on entrepreneurial brand builders in the FMCG and hospitality spaces, exploring how they craft authentic brands, scale production, and win with retail, partnerships, and storytelling. Episodes center on founder journeys, practical lessons from early challenges, and strategic decisions around product development, packaging, pricing, and marketing. Notable threads include the importance of founder authenticity, hands-on selling, frugality and grit, multi-channel growth, and navigating both funding and partnerships to reach national or international markets. The format tends to pair candid personal narratives with concrete takeaways for listeners aiming to build scalable consumer brands or hospitality concepts.
A standout aspec... more
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Phoebe Asks launched 10 months ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Phoebe Asks include:
1. Tess Reed
2. Charlie Bigham
3. Amelia Christie Miller
4. Florence Cherruault
5. Alex Grimley
6. Perry Haydn Taylor
7. Dima Deinega
8. Daniel Land
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