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Artwork for Phoebe Asks

Phoebe Asks

Phoebe Averdieck
Dima's Vodka
The Pickle House
All Dressed Up
Antigua
Charlie Bigham's
Salad Dressings
Brand Storytelling
Entrepreneurship
Hospitality Industry
Ginger Beer
Local Sourcing
Ukraine
Rocks Group
Sheer Rocks
Health & Nutrition
Cotswolds

Brand is everything you do. Every single touch point. In Series 1, Phoebe Asks entrepreneurial brand founders in the FMCG & Restaurant space how they did it. Having grown up in an entrepreneurial household — her father is James Averdieck (Founder of Gü Desserts)— Phoebe brings a natural curiosity for start-up culture. Her background spans a few innovative brands, (The Coconut Collab, Spooner’s Des... more

PublishesMonthlyEpisodes11Founded10 months ago
Number of ListenersCategories
FoodEntrepreneurshipBusiness

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Artwork for Phoebe Asks

Latest Episodes

Overloading on Ox Liver at University?

Most students lived on instant noodles.

Chef Adam Spicer was eating Ox Liver. Since he was 18, Adam has never followed the crowd - experimenting with forgotten cuts of meat and challenging what belongs on a p... more

I’m here with Tess Reed in Shepherds Bush, West London, the Founder of All Dressed Up.

Tess trained at Leith’s cooking school, then worked as a contracted private chef for The Bondi Kitchen (catering for actors/directors). She worked for The Coconu... more

I’m sitting in Park Royal, at Bigham’s HQ, the man behind those gourmet, premium meals.

Not to be confused with the plastic, fork pricked "ready meals" that get shoved in a microwave and gobbled up in under 60 seconds. Charlie has thoughtfully craf... more

I’m sitting in Gràcia, Barcelona with Amelia Christie Miller, Founder of the BOLD BEAN CO. I wanted to find out how Amelia grew a £7M+ brand in 5 years… from jarred beans.

A supermarket aisle, typically associated with war rationing (tinned sweetcor... more

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Recent Guests

Tess Reed
Founder of All Dressed Up
All Dressed Up
Episode: Tess Reed: All Dressed Up
Charlie Bigham
Founder of Charlie Bigham's, a premium ready meals brand
Charlie Bigham's
Episode: Charlie Bigham's
Amelia Christie Miller
Founder of Bold Bean Co.
Bold Bean Co.
Episode: Amelia Christie Miller: Spilling the beans
Florence Cherruault
Founder of The Pickle House
The Pickle House
Episode: Florence Cherruault: The Pickle House
Alex Grimley
Founder of Rocks Group; chef turned hospitality entrepreneur
Rocks Group
Episode: Alex Grimley: Turning plates into power
Perry Haydn Taylor
Founder and chief stoker at Big Fish
Big Fish
Episode: Perry Haydn Taylor: big fish
Dima Deinega
Founder, Dima's Vodka
Dima's Vodka
Episode: Dima Deinega: Ukrainian vodka brand “Dima’s Vodka”: The Distillery That Kept Going
Daniel Land
Founder of Don't Tell Dad, a neighborhood bakery by day and bistro by night
Don't Tell Dad
Episode: Daniel Land, Founder of Don't Tell Dad & Coco Di Mama
Will Englander
Founder of The Root Co.
The Root Co.
Episode: Will Englander, Founder of The Root Co. A fiery ginger beer business that sprung from kitchen sink to factory production

Host

Phoebe Avdieck
Host of the show, guiding the interview and exploring brand insights

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#208
United Kingdom/Arts/Food
Apple Podcasts
#224
Australia/Arts/Food

Talking Points

Recent interactions between the hosts and their guests.

Perry Haydn Taylor: big fish
Q: What about failure—how do you view it?
Failure is essential; you must embrace it as a learning step, because fear of failure paralyzes progress, whereas calculated risk and learning from missteps drive growth.
Perry Haydn Taylor: big fish
Q: What habit or behavior has most contributed to your success?
Showing up every day for over 31 years and sticking to one thing; persistence and practice have built up expertise and intuitive ability beyond mere talent.
Florence Cherruault: The Pickle House
Q: Have you always been a grafter?
Florence describes a deep-seated drive to build something of her own, fueled by stubbornness and a willingness to push through doubt, especially after returning from a New York trip and deciding to start making pickle juice in a Hackney flat.
Alex Grimley: Turning plates into power
Q: What was the time frame from ideation to launch for Sheer Rocks and when did you decide to open the restaurant?
The guest describes a rapid, almost impulsive start: resigning from Carlisle Bay, a few months of searching, and then turning around the opening in just a few weeks due to tight finances, with money often being secondary to getting the concept right and making it work.
George Pell, Founder of The Suffolk & Ex Managing Director of L’Esgargot on Greek Street, Soho
Q: What strategies do you use to engage younger diners and manage costs?
Offer a club-like atmosphere with affordable, casual options (small plates/tapas), collaborate with local producers and brands, and use pop-up concepts to keep menus dynamic while maintaining quality and stories behind the food.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Phoebe Asks

What is Phoebe Asks about and what kind of topics does it cover?

A show focused on entrepreneurial brand builders in the FMCG and hospitality spaces, exploring how they craft authentic brands, scale production, and win with retail, partnerships, and storytelling. Episodes center on founder journeys, practical lessons from early challenges, and strategic decisions around product development, packaging, pricing, and marketing. Notable threads include the importance of founder authenticity, hands-on selling, frugality and grit, multi-channel growth, and navigating both funding and partnerships to reach national or international markets. The format tends to pair candid personal narratives with concrete takeaways for listeners aiming to build scalable consumer brands or hospitality concepts.

A standout aspec... more

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Which podcasts are similar to Phoebe Asks?

These podcasts share a similar audience with Phoebe Asks:

1. The Go To Food Podcast
2. Dish
3. Private Parts
4. For The Love Of Rugby
5. The Therapy Crouch

How many episodes of Phoebe Asks are there?

Phoebe Asks launched 10 months ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Phoebe Asks?

Recent guests on Phoebe Asks include:

1. Tess Reed
2. Charlie Bigham
3. Amelia Christie Miller
4. Florence Cherruault
5. Alex Grimley
6. Perry Haydn Taylor
7. Dima Deinega
8. Daniel Land

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