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Artwork for Pharma Digression

Pharma Digression

Javier Télez

Un podcast sobre sobre marketing y comunicación en la industria farmacéutica. Transformación digital, Marketing e innovación en Pharma y Visita Médica. Contenidos y entrevistas que ayuden a dar una visión sobre los cambios que están ocurriendo en este sector.

PublishesWeeklyEpisodes4Founded2 years ago
Language
Spanish
Categories
BusinessMarketing

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Artwork for Pharma Digression

Latest Episodes

El problema con la mayoría de las personas es que no creen que algo pueda pasar hasta que pasa  Si hay algo que considero cada vez más necesario, pero que por desgracia cada vez resulta más infrecuente es el fino arte de cuestionarlo todo o el denomi... more

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a year ago

En el podcast anterior, hablaba sobre las diferencias entre Omnicanalidad y Multicanalidad. Sobre cómo muchas veces se confunden ambas, principalmente en la industria farmacéutica, un sector en el cual las estrategias omnicanal aún no tienen un gran ... more

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2 years ago

El terremoto ocasionado por la pandemia de COVID-19 en el sector farmacéutico ha hecho que muchos profesionales tanto de marketing como de ventas hayan empezado a acuñar el termino omnicanalidad para muchas de las cosas que hacen en su día a día. O i... more

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2 years ago

Hoy quiero hablaros de algo que estamos viviendo de una manera acelerada estos dos últimos años en los que la visita médica está sufriendo un proceso de transformación y adaptación acelerado. Por eso, en este episodio quiero hablar del visitador médi... more

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2 years ago

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