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Artwork for Performance Delivered

Performance Delivered

Steffen Horst
Artificial Intelligence
Marketing
Paid Search
Sales
Marketing Performance Assessment
Trust
Stretchit
Saas
Varonis
Webinars
Zero-Click Search
SEO
Search Engine Optimization
Marketing and Sales Alignment
Kpis
Attribution Modeling
CRM
EZ Home Search
Bigleaf Networks
AI Search Optimization

Insider Secrets for Digitial Marketing Success

PublishesWeeklyEpisodes235Founded8 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Performance Delivered

Latest Episodes

Most marketing teams are testing. Headlines, creative, landing pages, CTAs the activity is there. So why do so few experimentation programs produce sustained, meaningful growth?

According to Shamir Duverseau, Co-Founder and Managing Director at Smar... more

When your customers are governments, nonprofits, and humanitarian organizations, the traditional B2B playbook falls apart. Sales cycles stretch from six months to two years, buyers are complex, and trust is everything.

In this episode, host Steffen ... more

Most marketers still treat webinars as a one-and-done content play — or worse, write them off as dead. Nicole Gates disagrees. As VP of Global Growth Marketing at Varonis, she's turned webinars into one of her top-of-funnel lead drivers and a repeata... more

Marketing and sales alignment is one of the most talked-about, least-solved problems in B2B. In this episode, Steffen Horst talks with Gerardo A. Dada, CMO at Catchpoint and former marketing leader at Microsoft, SolarWinds, Rackspace, and Motorola — ... more

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Recent Guests

Shamir Duverseau
Co-founder and managing director at Smart Panda Labs
Smart Panda Labs
Episode: Why Most Experimentation Programs Don't Drive Growth, with Shamir Duverseau
Nicole Gates
Vice President of Global Growth Marketing at Varonis
Varonis
Episode: Turning Webinars Into a Pipeline Engine — with Nicole Gates (VP Global Growth Marketing, Varonis)
Gerardo Dada
Marketing executive and strategist
Catchpoint; former CMO at Catchpoint; author
Episode: Why Marketing and Sales Alignment Fails (And How to Actually Fix It) | Gerardo Dada
Ashley Bowlin
Marketing and growth executive with SaaS and professional services experience
Top Echelon
Episode: AI in Marketing: Deciding Better, Not Just Producing More (with Ashley Bowlin)
Rob Karel
Principal of GTM Perspective
GTM Perspective
Episode: The Right to Win: How to Focus Your Go-to-Market Strategy
Christopher Silvestri
Founder of Conversion Alchemy
Conversion Alchemy
Episode: AI Personas Explained: The Secret to Better SaaS Messaging
Natasha Nikolaeva
Founder of StretchIt
StretchIt
Episode: Building a Brand That Moves People with Natasha Nikolaeva, Founder of StretchIt
Jackson Wightman
Founder of Proper Propaganda and author of the PR Playbook
Proper Propaganda
Episode: AI Meets PR: How Artificial Intelligence Is Transforming Media, Credibility, and Brand Visibility
Kristin Oelke
Founder of Bright Rock Services, fractional CMO, and author
Bright Rock Services
Episode: Trust as a Growth Driver in B2B: Insights from Kristin Oelke

Host

Steffen Horst
Host of Performance Delivered

Reviews

5.0 out of 5 stars from 18 ratings
  • great conversations with marketing leaders

    Great conversations with marketing and AI experts

    Apple Podcasts
    5
    Bulldog232
    United Statesa year ago
  • Love the focus of this podcast, there should be more of these around!

    Kudos to the Symphonic Digital team for the hard work that goes into every episode. Great variety of guests each week digging into a different talking spannig the marketing communications spectrum.

    Podchaser
    5
    lisette54736
    3 years ago
  • Awesome host and concept!

    This is a must listen for any business person looking to up their game!

    Apple Podcasts
    5
    Steve3570
    United States3 years ago
  • Great conversations around Digital Marketing

    Enjoyable discussions with experts in their field, highlighting new ways to approach digital marketing.

    Apple Podcasts
    5
    NGBGK2
    United States3 years ago
  • Educational, Entrepreneurial & Entertaining

    Steffen himself is a digital marketing guru, so when you combine that with his great guests the combination is fantastic.

    Apple Podcasts
    5
    Gerard Australia
    Australia7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality conversations with marketing leaders and AI experts.
Content consistently helpful for practical GTM and attribution discussions.
Great host with strong insights into marketing leadership and AI.
Guests bring hands-on, actionable advice for SaaS marketing.

Top Marketing Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Why Most Experimentation Programs Don't Drive Growth, with Shamir Duverseau
Q: From your perspective, why do so many experimentation programs fail to produce real business impact even when teams are actively testing?
Because the goal often focuses on surface metrics rather than decisions; teams need a framework that links experiments to meaningful outcomes, uses diverse data sources, and concentrates on improving decision-making and user experiences over chasing vanity metrics.
Why Marketing and Sales Alignment Fails (And How to Actually Fix It) | Gerardo Dada
Q: Is it effective to restructure marketing and sales under one leader to solve alignment, or is there a deeper system issue?
Reorganizing under one leader is not a guaranteed fix. The problem is the system and the partnership, built on shared metrics and a customer-centric view, not just the org chart. True alignment comes from a unified framework of definitions, incentives, governance, and ongoing collaboration.
Why Marketing and Sales Alignment Fails (And How to Actually Fix It) | Gerardo Dada
Q: How would you recommend organizations start a conversation about improving alignment without simply chasing more leads?
Start with jointly defining the ideal customer profile, the stages and gates in the buying process, and agree on the criteria that demonstrate genuine buying intent. Then set shared metrics focused on revenue and run collaborative events and reviews to see which activities move deals forward rather than just generating numbers.
Turning Webinars Into a Pipeline Engine — with Nicole Gates (VP Global Growth Marketing, Varonis)
Q: What are the key metrics you monitor at each stage of the funnel for webinars?
Top-of-funnel focuses on new leads and registrations; middle/think-leadership webinars track attendee rate, registrations, and interest signals for demos; bottom/funnel demos are measured by demo requests.
Turning Webinars Into a Pipeline Engine — with Nicole Gates (VP Global Growth Marketing, Varonis)
Q: How do you think about webinars as a pipeline-driven channel versus a one-off content play?
Nicole argues that webinars should be treated as an ongoing content engine that builds trust and thought leadership, with a soft pitch at the end and a broader strategy to feed the funnel across stages.

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Frequently Asked Questions About Performance Delivered

What is Performance Delivered about and what kind of topics does it cover?

This show centers on practical B2B marketing, with a strong emphasis on AI-enabled strategies, go-to-market discipline, and measurable performance. Episodes frequently explore how to align product, marketing, and sales around a focused set of use cases, how to leverage AI for smarter messaging, and how to measure and optimize marketing impact in SaaS and tech businesses. Noteworthy approaches include structured frameworks for prioritization, human-verified AI workflows for messaging, and real-world guidance on trust, brand-building, and cross-functional alignment. Listeners can expect actionable playbooks, candid industry anecdotes, and a pragmatic lens on modern marketing leadership that blends AI with human judgment, data, and storytellin... more

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Which podcasts are similar to Performance Delivered?

These podcasts share a similar audience with Performance Delivered:

1. This American Life

How many episodes of Performance Delivered are there?

Performance Delivered launched 8 years ago and published 235 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Performance Delivered?

Recent guests on Performance Delivered include:

1. Shamir Duverseau
2. Nicole Gates
3. Gerardo Dada
4. Ashley Bowlin
5. Rob Karel
6. Christopher Silvestri
7. Natasha Nikolaeva
8. Jackson Wightman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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