Pearson Education Marketing Podcasts
podcast@pearson.com (Pearson Education)The Pearson Education Marketing podcasts have been recorded by Paul Cowell, Marketing Academic and Professional. These podcasts cover many of the topics you will find in a typical Principles of Marketing course and Paul talks about current news stories of relevance, interviews marketing practitioners and students about their experiences and illustrates how the theory of marketing is actually used ... more
| Publishes | Weekly | Episodes | 25 | Founded | 15 years ago |
|---|---|---|---|---|---|
| Categories | EducationCourses | ||||
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Latest Episodes
While emphasis is placed on factors that determine pricing strategies such as psychological pricing and pricing against competitors and in the context of corporate objectives the listener is encouraged to consider how external factors can have a majo... more
This is an interesting Podcast in the sense that the interviewee, Nicola Shann was able to illustrate the effectiveness of exhibitions as a communication tool and e-mail as an effective method of direct marketing. Be aware of the specialist nature of... more
By noting that distribution is the 'poor cousin' of the marketing mix I have highlighted how important it is at a strategic level and as part of the integrated marketing mix. The theme of the strategic importance of distribution is carried over into ... more
By reference to the Shannon-Weaver communications model the podcast illustrates the importance of integrated communications at both a strategic and tactical level. You will be able to empathise with some of the points made at a practical level but al... more
This Podcast brings the concept of pricing firmly into the realms of current economic conditions. It illustrates that in uncertain times the context in which pricing decisions are made are subject to circumstances that are beyond the control of busin... more
This Podcast illustrates the link between personal selling, building relationships with customers and CRM. The point is made that training manuals and textbook theory does not necessarily work and that sometimes gut instinct is better at building cus... more
The thrust of this podcast is to ensure students clearly understand the difference and relationship between advertising and media. Also, by implication the value an growth of new media in terms of communication. Furthermore students are reminded of t... more
As with other podcasts that discuss communications this is rather a short one but nevertheless one, which highlights the use of sales promotion as a tactical rather than strategic tool. However the possibility that sales promotion could become more o... more
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Chart Rankings
Apple Podcasts | #65 |  Finland/Education/Courses |
Apple Podcasts | #229 |  South Korea/Education/Courses |
Audience
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Pearson Education Marketing Podcasts launched 15 years ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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