Paid Media For The Rest Of Us - Digital Marketing Demystified for Real-World Use
April BorovskayaPaid Media for the Rest of Us is the podcast for marketers who’ve suddenly been handed a digital marketing plan and budget—with no training, no roadmap, and way too many hats to wear. Hosted by April Borovskaya, a strategist who's been in the trenches, this show breaks down what each platform is really good for, when to use it, and how to avoid wasting money. Each series focuses on one paid channe... more
| Publishes | Weekly | Episodes | 10 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
Listen to this Podcast
Latest Episodes
Have you ever celebrated a post’s hundreds of likes… only to realize it didn’t bring in a single sale? In this episode, April Borovskaya gets real about vanity metrics, those numbers that look great on paper but don’t pay the bills. She breaks down t... more
What if you could save hundreds or even thousands of dollars in ad spend just by clicking a few buttons inside Google Ads? In this episode of Paid Media for the Rest of Us, host April Borovskaya takes you behind the scenes with a practical screen-sha... more
Is your website quietly draining your ad dollars? You might be running great campaigns, but if your website isn’t optimized, you’re leaving ROI on the table.
In this episode of Paid Media for the Rest of Us, April Borovskaya breaks down the most com... more
Series: How to Not Waste Your Ad Budget
Episode 6: The #1 Way Most People Waste Money on Ads
If you’re spending money on ads without proper conversion tracking, you’re throwing dollars out the window. In this episode, April Borovskaya breaks down t... more
What’s the ONE costly mistake nearly every business makes before hiring a paid media agency? The answer? Waiting until it’s too late. When is really the right time to hire an agency?
In this episode of Paid Media for the Rest of Us, April Borovskaya... more
Freelancers can be a flexible and powerful solution for your paid media needs if you hire the right one. In this episode, April Borovskaya gets real about how to know when it’s time to hire a freelancer for your paid media campaigns and, more importa... more
Is running paid media campaigns on a small budget really possible without wasting your money? In this episode of Paid Media for the Rest of Us, host April Borovskaya takes a deep dive into what it really means to run your own paid media campaigns on ... more
When should you manage paid media yourself, and when is it time to call in backup? In this episode, April Borovskaya breaks down the real differences between running ads on your own, hiring a freelancer, or partnering with a full-service agency. Whet... more
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Paid Media For The Rest Of Us launched 7 months ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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