
A podcast for wedding professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team.
| Publishes | Weekly | Episodes | 262 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

You could have the best portfolio in your market and still watch your calendar sit half empty this year. It’s no longer about how good your work is, it’s about how good your word is. That’s right: It’s all about trust right now.
In this episode, Sam... more
Most discovery calls get through the checklist but never reach the truth. In this episode, Sam and Katy break down why a discovery call is where you guide a couple to discover what they want, not where you pitch, and walk through the specific open-en... more
Every wedding business owner wonders if they're the only one struggling with something. They're not. In this episode, Sam pulls ten real, fully anonymized questions from client calls over the last two weeks, and he and Katy talk through each one live... more
Sam set a trap for an AI chatbot: a series of wedding questions he already knew it would get wrong, just to see how wrong. The answers were bad enough to bring straight to the show. In this episode, Sam and Katy break down real AI responses couples a... more
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Sam, we love your podcast and are so grateful for all the wisdom you bring and share so generously! Thank you so much!!
Love listening and learning! Only complaint is that Sam uses the word nuance in almost every episode- could use a vocab update! 😂
This podcast has a gold mine of information for wedding pros looking to uplevel, target their ideal buyer, and define their messaging - it’s a master class in a free podcast, and to pass it by is a big mistake.
In my 10 years in the wedding industry, I have yet to find a resource as valuable for wedding professionals. I truly can’t believe it’s free! I have learned about the psychology of my clients and how to connect & drive sales in an authentic way. A must listen!!
I find myself fast forwarding more and more often. Everything is designed to promote something. There are definitely better podcasts where you can actually learn something
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Apple Podcasts | #232 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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This show targets event professionals, especially wedding pros, with concise, action-oriented episodes focused on sales, pricing, websites, branding, and team growth. Across recent episodes, listeners hear practical frameworks for buyer psychology, conversion optimization, and revenue enhancement—delivered in short, digestible bursts with real-world examples. Noteworthy is the dual-host dynamic pairing sales and marketing expertise with practical operations and mindset tips, plus a consistent emphasis on authenticity, profitability, and sustainable growth in a high-demand industry.
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These podcasts share a similar audience with Own Your Business:
1. The Vendor Table - A Wedding and Photography Podcast
2. LEVEL UP: A Wedding Photography + Videography Podcast
3. Oh Shoot! with Cassidy Lynne
4. Mind Over Matrimony
5. Good Content with Shannon McKinstrie
Own Your Business launched 5 years ago and published 262 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Own Your Business include:
1. Chris J. Evans
2. Caitlin Fulton Kachemba
3. Jason Rhee
4. Katy Merry
5. Lauryn Prattes
6. Britt Lucas
7. Erin Koppel
8. John Schnack
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