Rephonic
Artwork for Own Your Business
Wedding Industry
Event Planning
Burnout
Luxury Market
Networking
Website Design
Sales Strategies
Business Growth
Sales Process
Client Relationships
Discovery Calls
Event Professionals
Marketing Strategies
Entrepreneurship
Client Engagement
Wedding Photography
Copywriting
Social Media
Buyer Psychology
Sales

A podcast for wedding professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team.

PublishesWeeklyEpisodes268Founded5 years ago
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MarketingBusiness

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Artwork for Own Your Business

Latest Episodes

When someone asks how business is going, what do you say? And how much of it is true?

Kate Turner is the founder and creative director of Kate and Company Events, a Midwest planning and design firm going on 17 years, and a co-founder of Landlocked L... more

When does “someday” finally show up? And what are you giving up while you wait for it?

KT Merry has spent nearly 20 years photographing luxury destination weddings and editorials around the world, and she now helps photographers and filmmakers build... more

Ask most wedding pros what makes a business luxury, and you'll hear about budgets, guest counts, and the names in their portfolio. Ask Jason Rhee, and he'll tell you to watch how they treat the waiter.

On the State of the Industry panel in September... more

Your next couple has studied your work, your website, and your Instagram before you ever know they exist. Will they find enough to reach out?

Daria Neretina started as a wedding planner in Russia 18 years ago and built Wed Vibes Media to give weddin... more

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Recent Guests

Kate Turner
Founder and creative director of Kate and Company Events and co-founder of Landlocked Luxury
Kate and Company Events
Episode: Climbing Out of a Bad Year with Kate Turner
KT Merry
Luxury destination wedding and editorial photographer who teaches photographers and filmmakers business skills.
KT Merry Education
Episode: Stop Waiting for “Someday” with KT Merry
Jason Rhee
Los Angeles wedding planner with a background in hospitality
Episode: We Lost the Plot on Luxury with Jason Rhee
Daria Neretina
Wedding planner and founder of Wed Vibes Media
Wed Vibes Media
Episode: How Gen Z Buys with Wed Vibes Media
Alina Krupenina
Consumer marketing professional with experience marketing Nutella, Ferrero Rocher and Nescafé
Wed Vibes Media
Episode: How Gen Z Buys with Wed Vibes Media
Josh Spiegel
Founder and CCO of Birch Event Design
Birch Event Design
Episode: Stop Being the Bottleneck in Your Own Business with Josh Spiegel
Anja Winikka
CEO and founder of the Freeda Network
Freeda Network
Episode: Connecting with Clients in a Trust Economy with Anja Winikka
Anya Winneka
Founder and CEO of the Freeda Network, confidential peer groups for wedding professionals
Freeda Network
Episode: State of the Industry: 4th Edition
KT Mary
Luxury destination wedding photographer
Mass? Carried Entertainment (DJ)
Episode: State of the Industry: 4th Edition

Hosts

Sam Jacobson
Host of Own Your Business; sales, pricing, and copywriting expert with a focus on wedding industry applications; leads strategic guidance for clients and business growth.
Katy Taylor Jacobson
Co-host on Own Your Business; marketing and branding expert with a focus on wedding professionals, objections handling, and strategy.

Reviews

4.8 out of 5 stars from 121 ratings
  • Thank you!

    Sam, we love your podcast and are so grateful for all the wisdom you bring and share so generously! Thank you so much!!

    Apple Podcasts
    5
    Cedar Bay Farm
    United Statesa year ago
  • This podcast is so nuanced

    Love listening and learning! Only complaint is that Sam uses the word nuance in almost every episode- could use a vocab update! 😂

    Apple Podcasts
    5
    An1jan
    United States2 years ago
  • Gold mine for wedding pros

    This podcast has a gold mine of information for wedding pros looking to uplevel, target their ideal buyer, and define their messaging - it’s a master class in a free podcast, and to pass it by is a big mistake.

    Apple Podcasts
    5
    Adgenoel
    United States2 years ago
  • Invaluable for wedding pros

    In my 10 years in the wedding industry, I have yet to find a resource as valuable for wedding professionals. I truly can’t believe it’s free! I have learned about the psychology of my clients and how to connect & drive sales in an authentic way. A must listen!!

    Apple Podcasts
    5
    HeidiJbd17
    United States3 years ago
  • a giant add

    I find myself fast forwarding more and more often. Everything is designed to promote something. There are definitely better podcasts where you can actually learn something

    Apple Podcasts
    2
    Mirajex
    Belgium3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There are occasional criticisms about perceived promotional content, but overall feedback is highly positive.
Many say the episodes are high-value and give clear steps listeners can implement quickly.
Listeners credit the show with practical, actionable guidance for wedding pros.
The hosts are praised for real-world anecdotes and a no-fluff approach.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Climbing Out of a Bad Year with Kate Turner
Q: For somebody who's listening right now and is like, hey guys, it really is bad for me. Like, yeah, the market's hurting and I am beating myself up and I don't know who to reach out to or how to reach out. What's the, what would you say to that person right now, Kate?
Turner advises setting ego aside, finding one or two safe people for an honest conversation, and asking them to help troubleshoot. She also recommends considering freelance work for others, which can provide income, learning opportunities and new professional connections.
Climbing Out of a Bad Year with Kate Turner
Q: What did you share on the panel that we had in early mid-September? And why did you want to bring that up when we were chatting with so many people and had almost a thousand people who were in the audience either live or in replay?
Turner shared that 2025 was her worst business year in many years. She wanted other professionals facing similar struggles to know they were not alone and that a difficult year did not mean they were bad at their work.
Stop Waiting for “Someday” with KT Merry
Q: Were there things you recognized in your decision-making, business strategies, or goals as distractions from your core focus?
Merry says comparing wedding counts and apparent success with peers is misleading because people see only a fraction of one another's circumstances. She recommends focusing on personal values and vision while staying aware of changes in the industry.
Stop Waiting for “Someday” with KT Merry
Q: How did you establish criteria for the tough decision to turn down a wedding you had already contracted?
Merry consulted trusted friends and considered whether her calendar and spending reflected her stated values. She concluded that commitments need to match the priorities she says matter.
How Gen Z Buys with Wed Vibes Media
Q: What's the first thing that somebody should do after this podcast wraps up here in a few minutes?
Alina recommends publishing a post introducing the vendor and a narrated, educational post that shares useful expertise. She says content should show the creator, explain the story behind the work, and offer practical value to prospective couples.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
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Frequently Asked Questions About Own Your Business

What is Own Your Business about and what kind of topics does it cover?

This show targets event professionals, especially wedding pros, with concise, action-oriented episodes focused on sales, pricing, websites, branding, and team growth. Across recent episodes, listeners hear practical frameworks for buyer psychology, conversion optimization, and revenue enhancement—delivered in short, digestible bursts with real-world examples. Noteworthy is the dual-host dynamic pairing sales and marketing expertise with practical operations and mindset tips, plus a consistent emphasis on authenticity, profitability, and sustainable growth in a high-demand industry.

Where can I find podcast stats for Own Your Business?

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How many listeners does Own Your Business get?

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What are the audience demographics for Own Your Business?

Rephonic provides comprehensive predictive audience data for Own Your Business, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Own Your Business have?

To see how many followers or subscribers Own Your Business has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Own Your Business?

These podcasts share a similar audience with Own Your Business:

1. The Vendor Table - A Wedding and Photography Podcast
2. The Business of Luxury Weddings
3. LEVEL UP: A Wedding Photography + Videography Podcast
4. Mind Over Matrimony
5. Persephone Says

How many episodes of Own Your Business are there?

Own Your Business launched 5 years ago and published 268 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Own Your Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Own Your Business?

Rephonic pulls ratings and reviews for Own Your Business from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Own Your Business?

Rephonic provides full transcripts for episodes of Own Your Business. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Own Your Business?

Recent guests on Own Your Business include:

1. Kate Turner
2. KT Merry
3. Jason Rhee
4. Daria Neretina
5. Alina Krupenina
6. Josh Spiegel
7. Anja Winikka
8. Anya Winneka

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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