Rephonic
Artwork for Own Your Business
Wedding Industry
Event Planning
Burnout
Luxury Market
Networking
Website Design
Sales Strategies
Business Growth
Sales Process
Client Relationships
Discovery Calls
Event Professionals
Marketing Strategies
Entrepreneurship
Client Engagement
Copywriting
Wedding Photography
Buyer Psychology
Sales
Social Media

A podcast for event professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team. Fol... more

PublishesWeeklyEpisodes248Founded5 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Own Your Business

Latest Episodes

Your January goals called. They want to know if you're coming back.

Mid-year is when most wedding pros quietly abandon the plan and go into reactive mode until the holidays. In this episode, Sam and Katy make the case for 90-day sprints over annual ... more

Most wedding vendors think the job starts and ends on the wedding day. Your clients disagree.

In this episode, Sam and Katy walk through the full client journey, from the moment a couple signs a contract to long after the wedding is over. They cover... more

Peak season has a way of grinding people down. Not dramatically, but slowly, week by week, until you hit November running on empty and wondering why you do this.

In this episode, Sam and Katy talk through four categories of energy — physical, mental... more

Decision fatigue is real, and it hits wedding solopreneurs hard.

In this episode, Sam and Katy talk about why running a solo wedding business is so mentally exhausting — and it's not just the hours. When you're the CEO, the creative director, the ac... more

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Recent Guests

Chris J. Evans
Destination wedding photographer and luxury brand builder
Self-employed photographer, formerly Hawaii market leader
Episode: Client Case Study: Chris J. Evans
Caitlin Fulton Kachemba
Founder and creative director of Fulton Events
Fulton Events
Episode: The Luxury Market Real Talk - What We Wish Someone Had Told Us
Erika Delgado
Photography duo based in South Florida
Erika Delgado Photography
Episode: The Luxury Market Real Talk - What We Wish Someone Had Told Us
Jason Rhee
Planner designer and floral production agency in West Hollywood
Jason Rhee Events
Episode: The Luxury Market Real Talk - What We Wish Someone Had Told Us
Katy Merry
Luxury destination wedding photographer and educator
KT Merry Education / The Abundance Plan
Episode: The Luxury Market Real Talk - What We Wish Someone Had Told Us
Lauryn Prattes
Owner of Lauryn Prattes Events (DC area, destination-focused)
Lauryn Prattes Events
Episode: The Luxury Market Real Talk - What We Wish Someone Had Told Us
Britt Lucas
Owner of Lumenhaus wedding venue near Charlotte, NC
Lumenhaus
Episode: What It Takes to Get to the Next Level: A Mastermind Alumni Panel
Erin Koppel
Owner of Clover Event Design (Dallas–Fort Worth area)
Clover Event Design
Episode: What It Takes to Get to the Next Level: A Mastermind Alumni Panel
John Schnack
Photographer based in California (SoCal)
Self-employed photographer
Episode: What It Takes to Get to the Next Level: A Mastermind Alumni Panel

Hosts

Sam Jacobson
Host of Own Your Business; focuses on sales, pricing, copywriting, and business growth for wedding professionals; frequently discussed as IDAction Consulting/ID Action Consulting
Katy Taylor Jacobson
Co-host with expertise in sales, marketing, boundaries, and hospitality-driven business; frequent collaborator with Sam

Reviews

4.8 out of 5 stars from 119 ratings
  • Thank you!

    Sam, we love your podcast and are so grateful for all the wisdom you bring and share so generously! Thank you so much!!

    Apple Podcasts
    5
    Cedar Bay Farm
    United States9 months ago
  • This podcast is so nuanced

    Love listening and learning! Only complaint is that Sam uses the word nuance in almost every episode- could use a vocab update! 😂

    Apple Podcasts
    5
    An1jan
    United Statesa year ago
  • Gold mine for wedding pros

    This podcast has a gold mine of information for wedding pros looking to uplevel, target their ideal buyer, and define their messaging - it’s a master class in a free podcast, and to pass it by is a big mistake.

    Apple Podcasts
    5
    Adgenoel
    United States2 years ago
  • Invaluable for wedding pros

    In my 10 years in the wedding industry, I have yet to find a resource as valuable for wedding professionals. I truly can’t believe it’s free! I have learned about the psychology of my clients and how to connect & drive sales in an authentic way. A must listen!!

    Apple Podcasts
    5
    HeidiJbd17
    United States2 years ago
  • a giant add

    I find myself fast forwarding more and more often. Everything is designed to promote something. There are definitely better podcasts where you can actually learn something

    Apple Podcasts
    2
    Mirajex
    Belgium2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans appreciate the guest mix, host expertise, and the branding-focused value for wedding pros.
Listeners praise the actionable, no-fluff guidance and industry-specific insights.
Many note practical, transferable tactics that listeners can apply immediately.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What It Takes to Get to the Next Level: A Mastermind Alumni Panel
Q: What was the biggest reservation about joining the Mastermind, and did it pay off?
The guests describe initial skepticism about it being generic or too intense, but they found it highly personalized, practical, and capable of delivering long-term skill growth rather than quick fixes.
Reaching Your Full Potential with Oona Breyer
Q: What would you recommend for them to focus on in a way to either attract or convert that next level of client?
Oona suggested focusing on one's unique superpower and personal values to better connect with clients.
Reaching Your Full Potential with Oona Breyer
Q: Tell me what was going on at that time.
Oona was aware of improvements needed in her business and recognized her limitations, feeling overwhelmed despite previous successes.
What it Takes to Level Up in Luxury in 2026
Q: Who is this program actually for?
It's for any vendor in the wedding industry aspiring to reach the next level, including those in the luxury market looking to enhance their sales skills.
What it Takes to Level Up in Luxury in 2026
Q: What is different about the Mastermind program this year?
This year's program focuses more on implementation with new features like hot seats and AI utilization, along with a comprehensive Positioning Report for each participant.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Own Your Business

What is Own Your Business about and what kind of topics does it cover?

The show targets event professionals looking to grow their businesses with practical, actionable strategies. Episodes center on sales, pricing, client psychology, and scalable operations, often featuring real-world case studies from wedding photographers, planners, and designers. Listeners can expect concise, plug-and-play tips, such as refining messaging, building case studies, setting boundaries, and leveraging mastermind-style frameworks to elevate pricing and service levels. A standout aspect is the blend of personal coaching approaches with industry-specific tactics, plus guest experiences that illustrate transitions to luxury markets and scalable teams. This mix makes it particularly helpful for owners and senior teammates seeking tan... more

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To see how many followers or subscribers Own Your Business has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Own Your Business are there?

Own Your Business launched 5 years ago and published 248 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Own Your Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Own Your Business?

Recent guests on Own Your Business include:

1. Chris J. Evans
2. Caitlin Fulton Kachemba
3. Erika Delgado
4. Jason Rhee
5. Katy Merry
6. Lauryn Prattes
7. Britt Lucas
8. Erin Koppel

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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