
A podcast for event professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team. Fol... more
| Publishes | Weekly | Episodes | 242 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurship | |||

You nailed the discovery call, the chemistry was there, they loved your work, and then crickets. Or maybe they're still texting back, but it's been three weeks and you still don't have a deposit. In this episode, Sam and Katy unpack why some couples ... more
Your portfolio is beautiful. But is it actually selling anything? In this episode, Sam and Katy break down the difference between portfolios and case studies, and why case studies are one of the most underused, high-impact tools for justifying premiu... more
Urgency gets people off the fence, but it also makes you feel like a sleazy car salesman. In this episode, Sam and Katy break down exactly when and how to use scarcity and urgency without triggering buyer's remorse, defensive reactions, or total deal... more
Filling your calendar with clients you love is almost as hard as finding a potential partner on a dating app.
It’s hit or miss - with a lot of ghosting.
Before you blame the game, though, look at how you’re playing it. I’m not going to offer dating... more
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Sam, we love your podcast and are so grateful for all the wisdom you bring and share so generously! Thank you so much!!
Love listening and learning! Only complaint is that Sam uses the word nuance in almost every episode- could use a vocab update! 😂
This podcast has a gold mine of information for wedding pros looking to uplevel, target their ideal buyer, and define their messaging - it’s a master class in a free podcast, and to pass it by is a big mistake.
In my 10 years in the wedding industry, I have yet to find a resource as valuable for wedding professionals. I truly can’t believe it’s free! I have learned about the psychology of my clients and how to connect & drive sales in an authentic way. A must listen!!
I find myself fast forwarding more and more often. Everything is designed to promote something. There are definitely better podcasts where you can actually learn something
Key themes from listener reviews, highlighting what works and what could be improved about the show.










Recent interactions between the hosts and their guests.
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This show targets wedding and event professionals who want practical, actionable strategies to grow revenue, raise pricing, improve marketing copy, and scale with teams. Episodes emphasize real-world frameworks, buyer psychology, and focused, results-driven steps—often through concise, “one big idea” formats that listeners can apply quickly. A standout is the recurring focus on luxury market dynamics, mastermind-style coaching, and sales-minded messaging, with guests and hosts sharing concrete scripts, discovery call tactics, and pricing approaches. The format tends to be accessible for solo practitioners through to small teams, with a consistent emphasis on practical execution over theory, and a community element via a private group for fo... more
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These podcasts share a similar audience with Own Your Business:
1. The Vendor Table - A Wedding and Photography Podcast
2. LEVEL UP: A Wedding Photography + Videography Podcast
3. Wedding Pro CEO | Building Profitable Wedding Businesses
4. Wedding Industry Insider
5. the goop podcast
Own Your Business launched 5 years ago and published 242 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Own Your Business include:
1. Caitlin Fulton Kachemba
2. Erika Delgado
3. Jason Rhee
4. Katy Merry
5. Lauryn Prattes
6. Britt Lucas
7. Erin Koppel
8. John Schnack
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