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Artwork for Own Your Business
Wedding Industry
Networking
Luxury Clients
Effective Listening
Market Correction
Event Planning
Discovery Calls
Website Images
Client Attraction
Website Design
Vendor Pricing
Trust
Mental Health
Etiquette
Buyer’s Journey
Copywriting
Consultative Selling
Luxury Weddings
Sales and Trust
Personal Branding

A podcast for event professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team. Fol... more

PublishesWeeklyEpisodes238Founded5 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Own Your Business

Latest Episodes

Couples come to you with what they want. But your job – if you want to book more couples at higher prices – is to know how to trigger what they really need. They may not know it themselves, which is why you’ll be a step ahead of everyone else if you ... more

Five celebrity wedding pros who've rebuilt their businesses around luxury clients sit down for an honest conversation about what it really takes to break into and thrive in the luxury market. This isn't a masterclass or a pitch. It's real talk from K... more

Figuring out what it takes to grow your wedding business is hard when you're working in a silo. Most advice comes from people at the top of their market, but what got them there isn't always what you need right now.

In this episode, Sam moderates a ... more

It’s one thing to build a successful business, and another to survive it. In this episode, luxury photographer Oona Breyer shares how she shifted from “barely treading water” to building a brand that’s fully booked and sustainable.

We talk about the... more

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Recent Guests

Caitlin Fulton Kachemba
Founder and creative director of Fulton Events
Fulton Events
Episode: The Luxury Market Real Talk - What We Wish Someone Had Told Us
Erika Delgado
Photography duo based in South Florida
Erika Delgado Photography
Episode: The Luxury Market Real Talk - What We Wish Someone Had Told Us
Jason Rhee
Planner designer and floral production agency in West Hollywood
Jason Rhee Events
Episode: The Luxury Market Real Talk - What We Wish Someone Had Told Us
Katy Merry
Luxury destination wedding photographer and educator
KT Merry Education / The Abundance Plan
Episode: The Luxury Market Real Talk - What We Wish Someone Had Told Us
Lauryn Prattes
Owner of Lauryn Prattes Events (DC area, destination-focused)
Lauryn Prattes Events
Episode: The Luxury Market Real Talk - What We Wish Someone Had Told Us
Britt Lucas
Owner of Lumenhaus wedding venue near Charlotte, NC
Lumenhaus
Episode: What It Takes to Get to the Next Level: A Mastermind Alumni Panel
Erin Koppel
Owner of Clover Event Design (Dallas–Fort Worth area)
Clover Event Design
Episode: What It Takes to Get to the Next Level: A Mastermind Alumni Panel
John Schnack
Photographer based in California (SoCal)
Self-employed photographer
Episode: What It Takes to Get to the Next Level: A Mastermind Alumni Panel
Tracy Autumn
Photographer/owner in Dallas–Fort Worth area
Tracy Autumn Photography / Lightly Photography
Episode: What It Takes to Get to the Next Level: A Mastermind Alumni Panel

Hosts

Sam Jacobson
Host of Own Your Business; sales, pricing, and copywriting expert in wedding industry
Katy Taylor Jacobson
Co-Host of Own Your Business; fellow sales and marketing expert

Reviews

4.8 out of 5 stars from 118 ratings
  • Thank you!

    Sam, we love your podcast and are so grateful for all the wisdom you bring and share so generously! Thank you so much!!

    Apple Podcasts
    5
    Cedar Bay Farm
    United States6 months ago
  • This podcast is so nuanced

    Love listening and learning! Only complaint is that Sam uses the word nuance in almost every episode- could use a vocab update! 😂

    Apple Podcasts
    5
    An1jan
    United Statesa year ago
  • Gold mine for wedding pros

    This podcast has a gold mine of information for wedding pros looking to uplevel, target their ideal buyer, and define their messaging - it’s a master class in a free podcast, and to pass it by is a big mistake.

    Apple Podcasts
    5
    Adgenoel
    United States2 years ago
  • Invaluable for wedding pros

    In my 10 years in the wedding industry, I have yet to find a resource as valuable for wedding professionals. I truly can’t believe it’s free! I have learned about the psychology of my clients and how to connect & drive sales in an authentic way. A must listen!!

    Apple Podcasts
    5
    HeidiJbd17
    United States2 years ago
  • a giant add

    I find myself fast forwarding more and more often. Everything is designed to promote something. There are definitely better podcasts where you can actually learn something

    Apple Podcasts
    2
    Mirajex
    Belgium2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans appreciate the host duo's industry expertise and straightforward, no-fluff advice.
Some listeners note the content can feel promotional at times, but still find the actionable guidance valuable.
Listeners praise practical, actionable, and often concise insights that translate into real revenue and client growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What It Takes to Get to the Next Level: A Mastermind Alumni Panel
Q: What was the biggest reservation about joining the Mastermind, and did it pay off?
The guests describe initial skepticism about it being generic or too intense, but they found it highly personalized, practical, and capable of delivering long-term skill growth rather than quick fixes.
Reaching Your Full Potential with Oona Breyer
Q: What would you recommend for them to focus on in a way to either attract or convert that next level of client?
Oona suggested focusing on one's unique superpower and personal values to better connect with clients.
Reaching Your Full Potential with Oona Breyer
Q: Tell me what was going on at that time.
Oona was aware of improvements needed in her business and recognized her limitations, feeling overwhelmed despite previous successes.
What it Takes to Level Up in Luxury in 2026
Q: Who is this program actually for?
It's for any vendor in the wedding industry aspiring to reach the next level, including those in the luxury market looking to enhance their sales skills.
What it Takes to Level Up in Luxury in 2026
Q: What is different about the Mastermind program this year?
This year's program focuses more on implementation with new features like hot seats and AI utilization, along with a comprehensive Positioning Report for each participant.

Audience Metrics

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Frequently Asked Questions About Own Your Business

What is Own Your Business about and what kind of topics does it cover?

This show targets wedding and event professionals who want practical, actionable strategies to grow revenue, raise pricing, improve marketing copy, and scale with teams. Episodes emphasize real-world frameworks, buyer psychology, and focused, results-driven steps—often through concise, “one big idea” formats that listeners can apply quickly. A standout is the recurring focus on luxury market dynamics, mastermind-style coaching, and sales-minded messaging, with guests and hosts sharing concrete scripts, discovery call tactics, and pricing approaches. The format tends to be accessible for solo practitioners through to small teams, with a consistent emphasis on practical execution over theory, and a community element via a private group for fo... more

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How many episodes of Own Your Business are there?

Own Your Business launched 5 years ago and published 238 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Own Your Business?

Recent guests on Own Your Business include:

1. Caitlin Fulton Kachemba
2. Erika Delgado
3. Jason Rhee
4. Katy Merry
5. Lauryn Prattes
6. Britt Lucas
7. Erin Koppel
8. John Schnack

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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