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Artwork for Own Your Business
Wedding Industry
Networking
Luxury Clients
Effective Listening
Market Correction
Event Planning
Discovery Calls
Website Images
Client Attraction
Website Design
Vendor Pricing
Mental Health
Etiquette
Buyer’s Journey
Copywriting
Consultative Selling
Luxury Weddings
Sales and Trust
Personal Branding
Sales Strategies

A podcast for event professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team. Fol... more

PublishesWeeklyEpisodes229Founded4 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Own Your Business

Latest Episodes

Feel like you’re doing everything “right” and still not booking the clients you want? You might be buying into myths that are keeping you stuck. In this episode, Sam and Katy bust six of the most common luxury market misconceptions—from what high-end... more

If you’re struggling to book luxury clients and wondering where they all went, this episode will help you zoom out and see the bigger picture. Katy and Sam break down what’s really going on in the market right now—from client hesitation to increased ... more

If your inbox is full of first inquiries that go nowhere, it’s probably not a demand problem. It’s a response problem. Most wedding pros treat that first reply like a formality, just something to check off the list. But couples are looking for connec... more

If your calendar’s full but your goals are still sitting on the shelf, you’ve got a problem—and it’s probably not lack of effort. In this episode, Sam and Katy call out the quiet time sucks: projects that go nowhere, clients who demand too much, and ... more

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Kate Turner
Founder and Creative Director of Kate & Company, a Midwest-based event planning and design firm.
Kate & Company
Episode: Get Big Wins in Mid-Size Markets
Eleanor Scola
Director of Sales at Nuage Designs, experienced in event design
Nuage Designs
Episode: State of the Wedding Industry 2025: Hard Truths and Honest Insights
Kimberly Richmond
Vice President of Sales for Associated Luxury Hotels International
Associated Luxury Hotels International
Episode: State of the Wedding Industry 2025: Hard Truths and Honest Insights
Laura Ritchie
Principal Designer of Grit & Grace, specializing in luxury event design
Grit & Grace
Episode: State of the Wedding Industry 2025: Hard Truths and Honest Insights
Amrit Dhillon-Bains
Founder of Anaïs Events, specialized in crafting upscale Southeast Asian weddings
Anaïs Events
Episode: Selling to BTS Decision-Makers with Amrit Dhillon-Bains
Alex Carter
Negotiation expert and Columbia law professor
Ask for More
Episode: How to Build Executive Presence with Alex Carter & Anne Marie Nest
Anne-Marie Nest
Executive coach focusing on communications and executive presence
Episode: How to Build Executive Presence with Alex Carter & Anne Marie Nest
Pablo Oliveira
Founder and Owner of Nuage Designs
Nuage Designs
Episode: Empower your Team with Pablo Oliveira and Eleanor Scola
Twah Dougherty
A wedding photographer specializing in high-net-worth clients.
Twah Photography
Episode: Building Expertise with Twah Dougherty

Hosts

Sam Jacobson
Host of Own Your Business, an expert in sales, pricing, and copywriting within the wedding industry. Founder of Ideation Consulting with extensive experience in helping professionals grow their businesses.
Katy Taylor Jacobson
Co-host with a solid background in sales and marketing, contributing her expertise to discussions about best practices in the event and wedding industries.

Reviews

4.9 out of 5 stars from 115 ratings
  • Thank you!

    Sam, we love your podcast and are so grateful for all the wisdom you bring and share so generously! Thank you so much!!

    Apple Podcasts
    5
    Cedar Bay Farm
    United States4 months ago
  • This podcast is so nuanced

    Love listening and learning! Only complaint is that Sam uses the word nuance in almost every episode- could use a vocab update! 😂

    Apple Podcasts
    5
    An1jan
    United Statesa year ago
  • Gold mine for wedding pros

    This podcast has a gold mine of information for wedding pros looking to uplevel, target their ideal buyer, and define their messaging - it’s a master class in a free podcast, and to pass it by is a big mistake.

    Apple Podcasts
    5
    Adgenoel
    United Statesa year ago
  • Invaluable for wedding pros

    In my 10 years in the wedding industry, I have yet to find a resource as valuable for wedding professionals. I truly can’t believe it’s free! I have learned about the psychology of my clients and how to connect & drive sales in an authentic way. A must listen!!

    Apple Podcasts
    5
    HeidiJbd17
    United States2 years ago
  • a giant add

    I find myself fast forwarding more and more often. Everything is designed to promote something. There are definitely better podcasts where you can actually learn something

    Apple Podcasts
    2
    Mirajex
    Belgium2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews highlight the engaging and relatable nature of the hosts, with some emphasizing the value found in the community aspect and peer interactions fostered through follow-up discussions in a private FB group.
Some feedback mentions finding the content slightly promotional at times, but the overall sentiment remains highly positive with a strong emphasis on practical advice and industry expertise.
Listeners praise the podcast for its actionable insights tailored specifically to the wedding industry, noting a wealth of information that feels relevant and applicable, especially to sales and marketing strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Strategy Shifts Go Nowhere
Q: What gets in the way from strategy actually working?
People overwhelm themselves with too many idealistic strategies at once.
Why Strategy Shifts Go Nowhere
Q: How does your approach to your personal retreat differ now?
I block time in my schedule to tackle some of the work.
State of the Wedding Industry 2025: Hard Truths and Honest Insights
Q: What are the ways to share and connect values with the couples who are on discovery calls or sales calls?
I just ask them simply, what do you want from your wedding? Why are you having this wedding? And I leave it open-ended.
Ideal Clients Aren’t Ignoring You. They Don’t Understand You
Q: Is clarity of your message something you can do on your own?
While it's possible to DIY it, having an outside perspective can significantly improve the clarity of your message.
Ideal Clients Aren’t Ignoring You. They Don’t Understand You
Q: What's the first thing you look for when someone says they're getting the wrong inquiries?
I assess how bad the situation is and whether they may be exaggerating the number of bad clients or if it's typical based on industry benchmarks.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Own Your Business

What is Own Your Business about and what kind of topics does it cover?

Content primarily addresses the challenges and strategies faced by event professionals, particularly in the wedding industry. Key themes include enhancing sales techniques, effective pricing strategies, and optimizing website functionality to convert visitors into clients. The hosts share actionable tips and personal anecdotes that contribute to the creation of a supportive community among listeners. Notably, the episodes are concise, generally lasting around 20 minutes, ensuring that industry professionals can easily integrate the insights into their busy schedules. This podcast stands out for its practical, no-nonsense approach to navigating the complexities of running an event business.

Where can I find podcast stats for Own Your Business?

Rephonic provides a wide range of podcast stats for Own Your Business. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Own Your Business and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Own Your Business get?

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What are the audience demographics for Own Your Business?

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How many subscribers and views does Own Your Business have?

To see how many followers or subscribers Own Your Business has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Own Your Business are there?

Own Your Business launched 4 years ago and published 229 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Own Your Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Own Your Business?

Rephonic pulls ratings and reviews for Own Your Business from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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Rephonic provides full transcripts for episodes of Own Your Business. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Own Your Business?

Recent guests on Own Your Business include:

1. Kate Turner
2. Eleanor Scola
3. Kimberly Richmond
4. Laura Ritchie
5. Amrit Dhillon-Bains
6. Alex Carter
7. Anne-Marie Nest
8. Pablo Oliveira

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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