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Artwork for OverDog: Dog Daycare & Boarding Business Tips

OverDog: Dog Daycare & Boarding Business Tips

Fernando Camacho
Dog Daycare
Marketing Strategies
Customer Engagement
Pet Industry
Customer Experience
Hiring Practices
Behavioral-Based Interviewing
Skydance Pet Lodge
Core Values
Website Design
Copywriting
Pet Care Industry
Networking
Social Media Marketing
Email Marketing
Gift Giving
Employee Retention
Pet Training
Customer Loyalty
Personalization

This is where dog daycare and boarding businesses can learn the top tips and business strategies to grow. Discover what the top dog daycares are doing to overcome challenges, improve everything they do and keep their staff and customers happy. Learn the latest in marketing pet businesses as well as creative ways to increase your brand's image and move your business farther, faster. Running a pet b... more

PublishesWeeklyEpisodes245Founded5 years ago
Number of ListenersCategories
EducationMarketingBusinessHow To

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Artwork for OverDog: Dog Daycare & Boarding Business Tips

Latest Episodes

Most pet resorts are still marketing boarding, daycare, and grooming like they’re basic services—and that’s exactly why they’re blending in. In this episode, we break down what it really means to stop selling what you do and start selling the experie... more

If you’re feeling stuck doing the same old marketing and wondering how everyone else keeps coming up with fresh ideas, this episode is going to light a fire under you. Fern sits down with Garla Piatt of Paw-A-Day Inn K9 Suites who’s built a thriving ... more

In this episode of the Overdog Podcast, we're digging into the staffing challenges that dog daycare and boarding businesses face—and more importantly, how to actually fix them. Fern brings on Ellen Ness of Rogue Mission, who’s been in the trenches of... more

Feeling stuck in your business but can’t quite put your finger on why? In this episode, we’re diving deep into the subtle warning signs that it might be time for a change—and how to spot them before they become full-blown problems. Whether it’s behin... more

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Recent Guests

Garla Piatt
Owner, Paw-A-Day Inn K9 Suites; trainer lead at MidPro K9
Paw-A-Day Inn K9 Suites; MidPro K9
Episode: 244: Unconventional Marketing Ideas For Pet Resorts
Ellen Ness
Founder and principal consultant at Rogue Mission, providing operational learning and development support for pet care facilities.
Rogue Mission
Episode: 243: 3 Ways Pet Resorts Can Intentionally Invest in Their Staff
Annette Uda
President of Aerapy, a company focused on preventive health solutions for pets in care facilities.
Aerapy
Episode: 241: Keeping Dogs Healthy in Your Pet Resort - Part 2 - Airborne Disease Protection
John Beres
Veterinarian and CEO of Canine Lab Testing
Canine Lab Testing
Episode: 240: Keeping Dogs Healthy in Your Pet Resort - Part 1 - Fecal Testing
Greg Page
Chief Sales Officer at Canine Lab Testing
Canine Lab Testing
Episode: 240: Keeping Dogs Healthy in Your Pet Resort - Part 1 - Fecal Testing
Fred Silber
CEO of Pet Therapeutics
Pet Therapeutics
Episode: 236: Creating An Elevated Boarding Service No Matter What Kind of Pet Resort You Have
Jerry Joshva
CPA with nearly a decade of experience, specializing in accounting for pet resorts.
Granite Peak CPA
Episode: 235: Getting Your Pet Resort’s Accounting and Bookkeeping Right
Ally Howard
Director of Accounting for Lodging & Ledger, with over 20 years in managerial accounting for pet resorts.
Granite Peak CPA
Episode: 235: Getting Your Pet Resort’s Accounting and Bookkeeping Right
Claire Cronin
Member of the Pet Care Facility Team at Live Oak Bank
Live Oak Bank
Episode: 233: Are you Ready for Expansion

Hosts

Fern
Host of the podcast focused on dog daycare and boarding business growth.
Fernando
Co-host of the podcast, contributing to episodes on pet-care business strategy and automation.

Reviews

4.9 out of 5 stars from 70 ratings
  • I listen every day!

    I just started listening to Fern’s podcast as a dog business owner. I listen to at least 5 episodes a day and I learn something new every time. He’s extremely knowledgeable and great at what he does.

    Apple Podcasts
    5
    sunnysdogs
    United States9 months ago
  • Customer Service 10/10

    Fern is a breath of fresh air as to why we are in a customer service business. I listen to the podcast weekly and share little nuggets with my coworkers as they are relevant always! Thanks for the great content and passion for the dogs and the humans that love them -Amanda Dogtown Pet Spa, Utah

    Apple Podcasts
    5
    curlycurvymandee
    United States2 years ago
  • Life Giving

    I have no idea where to start. I stumbled across his website while desperately searching for resources for our newly ventured dog boarding facility. That search led me to this podcast, which has honestly been life giving to our facility. We have learned so much from Fern. He pours his heart and soul into this podcast and he cares deeply about what he puts out for his clients. We have pivoted and pivoted again, so many times over. His advice comes from a place of love and experience. If you are b... more

    Apple Podcasts
    5
    Casey Shelton
    United States2 years ago
  • Best Podcast Ever!

    Fern truly does not hold back; his passion for helping pet owners succeed shines through in every episode. Each week, he brings on guests who are not only relatable but also incredibly encouraging, sharing their own experiences and expertise in a way that feels accessible and uplifting.

    I find myself eagerly awaiting the release of each new episode. The wealth of knowledge shared is impressive, and it’s clear that Fern is dedicated to making a positive impact in the pet industry.

    Apple Podcasts
    5
    MarcysGrooming&Boarding2013
    United States2 years ago
  • Amazing find!

    I’m in the process of opening a doggie daycare and boarding business. This podcast is an absolute amazing find! I’m learning so much! Thank you!

    Apple Podcasts
    5
    vballkes
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts and guests are knowledgeable and passionate about pet care, with a focus on real-world results.
Content is accessible and actionable for both new and seasoned business owners in the dog-care space.
Shows consistently deliver practical, implementable advice for dog-business operators.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#169
Australia/Business/Marketing
Apple Podcasts
#14
Mexico/Business/Marketing
Apple Podcasts
#118
New Zealand/Business/Marketing
Apple Podcasts
#199
Mexico/Business

Talking Points

Recent interactions between the hosts and their guests.

244: Unconventional Marketing Ideas For Pet Resorts
Q: How important are community relationships to your marketing?
Extremely important. We nurture relationships with local veterinarians and even engage in community events and school activities to create shareable content and trust, plus we leverage cross-promotions with other local businesses to expand our reach.
244: Unconventional Marketing Ideas For Pet Resorts
Q: What are some of your most successful or surprising marketing ideas?
Two standout ideas were partnering with real estate agents for open houses to keep dogs safe while homes are shown, which yielded ongoing referrals, and publishing a children's book based on our facility to explain the process and create media attention, which also generated a waitlist for copies.
244: Unconventional Marketing Ideas For Pet Resorts
Q: Can you walk us through how you started and how you grew the business over time?
We started small with boarding and daycare and gradually grew year over year, reinvesting in our facilities, experimenting with marketing like radio and newspaper ads, and eventually partnering with a travel agent to create a lobby-based income stream. This dual approach helped us access new clients and build relationships that fed the core pet-care business.
241: Keeping Dogs Healthy in Your Pet Resort - Part 2 - Airborne Disease Protection
Q: What is the process like if someone's starting out this?
It's simple; Aerapy works with facility plans to provide customized solutions for air disinfection in appropriate areas.
241: Keeping Dogs Healthy in Your Pet Resort - Part 2 - Airborne Disease Protection
Q: Tell me a little bit about how Aerapy works and what it really does to the environment in a pet resort.
Aerapy actively disinfects the air using UV light to neutralize pathogens on contact, preventing the transmission of diseases and improving air quality.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show centers on building and growing dog daycares and boarding facilities, with a strong emphasis on practical operations, staffing, and marketing strategies. Episodes frequently explore how to create memorable experiences for clients and pets, optimize hiring and retention, and leverage data-driven approaches to scale a pet-care business. Guests span recruiting experts, veterinary and wellness professionals, financial advisers, and technology leaders, all sharing actionable tactics to boost profitability, customer trust, and competitive differentiation. A notable strength is the blend of hands-on, implementable advice with broader industry insights, including automation and wellness trends, making it useful for operators aiming to mod... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Pet Boss® Podcast with Candace
2. The Daily
3. Dog Grooming Business Help & Support
4. Park Predators
5. Dateline NBC

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this podcast launched 5 years ago and published 245 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Garla Piatt
2. Ellen Ness
3. Annette Uda
4. John Beres
5. Greg Page
6. Fred Silber
7. Jerry Joshva
8. Ally Howard

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