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Artwork for Outdoor Unfiltered

Outdoor Unfiltered

Rock Fight, LLC
Outdoor Industry
Artificial Intelligence
Backcountry
Outdoor Retail
Patagonia
Sustainability
Garage Grown Gear
Outdoor Brand Marketing
Switchback
La Jolla Group
Hoka
Ultralight Backpacking
Outdoor Retailer Minneapolis 2026
Grassroots Outdoor Alliance
The North Face
Oboz
Mountain Hardwear
Backcountry Velofix Acquisition
Dick's Sporting Goods
AI In Retail

Want to know what's REALLY going on in the outdoor industry? Move past the PR speak and platitudes. Get the "why" behind the headlines with the unvarnished truth about the outdoor industry's biggest drivers. Host Eoin Comerford -- former CEO, marketer, and consultant -- brings two decades of industry scars and successes to the table. He’s calling out the missteps, celebrating the innovators, and d... more

PublishesWeeklyEpisodes38Founded9 months ago
Number of ListenersCategories
WildernessBusinessManagementSports

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Artwork for Outdoor Unfiltered

Latest Episodes

In this episode of Outdoor Unfiltered, host Eoin Comerford breaks down the latest quarterly earnings from Columbia Sportswear, VF Corp, Brooks Running, Garmin, and Shimano, unpacking what the results reveal about the state of the outdoor industry.

E... more

Today on Outdoor Unfiltered, host Eoin Comerford (former CEO, advisor to outdoor brands, and founder of Outsize Consulting) breaks down the top 20 sales and marketing mistakes he sees emerging outdoor brands make.

Then, trend forecaster and brand st... more

In this episode of Outdoor Unfiltered, Eoin Comerford asks whether the drinkware category has officially peaked, examining the latest earnings data from Hydro Flask parent Helen of Troy, Yeti, Newell Brands' Contigo and Bubba, Stanley, and Owala, ben... more

Today on Outdoor Unfiltered, Eoin Comerford breaks down how a historic super El Nino could devastate cold-weather apparel and outerwear sales this fall and winter, drawing on lessons from the 2015-2016 season that battered retailers like Dick's Sport... more

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Recent Guests

Jeanine Pesce
Trend forecaster and brand strategist with 20 years of experience in the outdoor and active industries
Range
Episode: Top 20 Marketing Mistakes & How to Spark Outdoor Innovation
Jordan Williams
Principal of Loop Trails and former executive at Red Bull, REI, Vail Resorts, and Smartwool
Loop Trails
Episode: Has Drinkware Peaked? The Arc'teryx Climbing Store Debate & What AI Actually Means for Outdoor Brands
Jen Gorecki
Founder of Coalition Snow and co-founder of Far Out
Far Out
Episode: El Nino's Threat to Outdoor Retail, Arc'teryx's Climbing Store Myth & the End of Coalition Snow
Anne Mezzenga
Retail Technology and Innovation Expert
Retail Field Report / Founder of Retail Field Report
Episode: Backcountry's Latest Acquisition & Retail's AI Future with Anne Mezzenga
Jimmy Blakeney
President of Watersports Division, Solo Brands (oversees Isle and Oru Kayak)
Solo Brands
Episode: The Importance of Emerging Brands, Yeti's 2030 Plan, and the Future of Watersports
Mallory Ottaviano
Founder and CEO of Youer
Youer
Episode: Is Athletic Footwear Imploding or Exploding? Plus: Youer's Turnaround Playbook
Zach Blank
CEO of Paragon Sports
Paragon Sports
Episode: The 2026 Outdoor Brand Report Card! Plus: 118 Years of Paragon Sports
Lloyd Vogel
CEO of Garage Grown Gear
Garage Grown Gear
Episode: Dick's Sporting Goods, Foot Locker & the Cost of a Bad Forecast
Matthew Mathiason
Show Director for Outdoor Retailer
Outdoor Retailer / Emerald
Episode: Outdoor Retailer 2026: Did the Reboot Deliver?

Host

Eoin Comerford
Host of Outdoor Unfiltered; former CEO, marketer, and consultant with two decades in the outdoor industry.

Reviews

4.7 out of 5 stars from 89 ratings
  • Great podcast

    Great info on the insights of the outdoor industry.

    Apple Podcasts
    5
    proycan
    United States19 days ago
  • Necessary Listening

    I started off in the bicycle industry in 2000 and slowly added outdoor retail in 2022. Outdoor Unfiltered and Eoin Comerford’s hosting have been a North Star to an industry very similar to the bicycle industry, but also quite different. I especially enjoy that he covers the symbiosis between suppliers (brands), specialty retailers, and customers.

    Apple Podcasts
    5
    J🐭shua
    United States2 months ago
  • Great podcast

    If you are in the outdoor industry this podcast is a must watch

    Apple Podcasts
    5
    jcraigski
    United States2 months ago
  • The best pod for the outdoor specialty industry

    Eoin does a really good job, walking the line between being an industry booster, and a critic. I really appreciate the fact that he comes with the experience of having been an operator in retail, e-commerce, and early stage marketplace. The pod is part of my regular rotation. I do miss Moosejaw love the madness. That idea was so distinct and felt like it was years ahead of its time. I think we need an oral history of how that came to be.

    Apple Podcasts
    5
    Adamfive0
    Canada3 months ago
  • Super insightful

    Great mix between: the big topics everyone in the outdoor and adjacent industry cares about - and new topics to discover. All in a broad variety making it interesting for employers, founders, partners/amassadors and industry curious people alike.

    Apple Podcasts
    5
    Liesbett
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are described as high-caliber, bringing useful brand, retail, and storytelling perspectives.
Listeners praise the host for practical industry insight and real-world experience as a former operator in retail and ecommerce.
The show is viewed as a reliable source for understanding industry dynamics beyond PR spin.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Top 20 Marketing Mistakes & How to Spark Outdoor Innovation
Q: Can we possibly keep up? Is it worth trying? Are we just fast followers?
Pesce says outdoor brands should not aspire to fast fashion's pace or volume. She advocates making fewer, better products that last longer, while acknowledging that lower-cost fast-fashion items can offer some consumers a way to participate.
Top 20 Marketing Mistakes & How to Spark Outdoor Innovation
Q: There's a trope out there that there's a sea of sameness, there's this lack of innovation in the outdoor industry. Do you buy that as being truly representative of what we're seeing today?
Pesce says outdoor innovation has traditionally centered on performance metrics, but smaller brands are exploring new product propositions and cultural relevance. She argues the industry is not uniformly stagnant, though larger companies can be constrained by their scale.
Has Drinkware Peaked? The Arc'teryx Climbing Store Debate & What AI Actually Means for Outdoor Brands
Q: A store owner with a handful of doors, maybe one or two, no IT staff. What should they do this week in AI?
Williams recommends trying AI tools on real tasks, checking how they describe the retailer, improving product data and product-page answers, exploring AI features in existing software, and identifying repetitive processes that could be streamlined.
Has Drinkware Peaked? The Arc'teryx Climbing Store Debate & What AI Actually Means for Outdoor Brands
Q: As someone who's in this every day, what is your take? Where are we and where is all this going?
Williams says AI adoption is moving through a fast, intense hype cycle. He expects strong brands and businesses with sound fundamentals to benefit, while weak differentiation and poor customer service may become more damaging.
El Nino's Threat to Outdoor Retail, Arc'teryx's Climbing Store Myth & the End of Coalition Snow
Q: What's harder about building a small ski and snowboard brand than maybe people might think? Like what makes it just a tough nut to crack?
Gorecki describes the business as difficult because manufacturers typically produce once a year, far in advance of the selling season. The brand pays manufacturers months before receiving inventory, then waits 60 to 90 days for wholesale payments. Annual model-year releases also force brands to discount otherwise sound products, while seasonality makes it hard to keep a team employed year-round.

Audience Metrics

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Gender Skew
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Which podcasts are similar to Outdoor Unfiltered?

These podcasts share a similar audience with Outdoor Unfiltered:

1. The Rock Fight: Outdoor Industry & Adventure Sports Commentary
2. Gear Abby: An Outdoor Advice Column For Your Ears
3. Outside Podcast
4. Tetragrammaton with Rick Rubin
5. Plain English with Derek Thompson

How many episodes of Outdoor Unfiltered are there?

Outdoor Unfiltered launched 9 months ago and published 38 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Outdoor Unfiltered?

Recent guests on Outdoor Unfiltered include:

1. Jeanine Pesce
2. Jordan Williams
3. Jen Gorecki
4. Anne Mezzenga
5. Jimmy Blakeney
6. Mallory Ottaviano
7. Zach Blank
8. Lloyd Vogel

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