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Artwork for Outdoor Unfiltered

Outdoor Unfiltered

Rock Fight, LLC
Outdoor Industry
Backcountry
Ultralight Backpacking
Outdoor Retailer Minneapolis 2026
Garage Grown Gear
Acquisitions (level Nine, Velotech, Coalatree)
Trail Running
Amazon
Outdoors
Sustainability
Outdoor Economy
Outside Economy
Allbirds
Summit Club+
Switchback
REI
Wild Reach
Popfly
Outdoor Business Alliances
Eddie Bauer

Want to know what's REALLY going on in the outdoor industry? Move past the PR speak and platitudes. Get the "why" behind the headlines with the unvarnished truth about the outdoor industry's biggest drivers. Host Eoin Comerford -- former CEO, marketer, and consultant -- brings two decades of industry scars and successes to the table. He’s calling out the missteps, celebrating the innovators, and d... more

PublishesWeeklyEpisodes15Founded3 months ago
Number of ListenersCategories
ManagementBusinessSportsWilderness

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Artwork for Outdoor Unfiltered

Latest Episodes

Dive beyond the PR spin with Outdoor Unfiltered, your insider look into the outdoor industry's biggest shifts. In this episode, host Eoin Comerford breaks down why KMD Brands -- the parent company of global surf icon Rip Curl, retail giant Kathmandu,... more

In this episode of Outdoor Unfiltered, host Eoin Comerford pulls back the curtain on major shifts hitting the outdoor and apparel markets. We analyze the 4-year financial trajectory of The North Face, look past the personality drama at Lululemon, and... more

Dive deep into the real numbers behind the outdoor industry with host Eoin Comerford in Episode 12 of Outdoor Unfiltered. In this episode, we unpack REI’s fiscal 2025 financial reports, breaking down what flat revenues, rising gross margins, and a de... more

Join Eoin Comerford on Outdoor Unfiltered as we strip away the PR speak to examine the real forces driving the outdoor industry. In this episode, we tackle the "elephant in the room": Amazon. With roughly 50% of all U.S. e-commerce searches starting ... more

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Recent Guests

Lindsay Hubley
Senior Vice President of the Outdoor Sports Group for Emerald X (Outdoor Retailer, Surf Expo, Collective Shows, Overland Expo)
Emerald X
Episode: The Real Story Behind REI’s 2025 Numbers & Should You Attend OR 2026?
Sunny Stroeer
Outdoor Entrepreneur and Co-Head of the Leadership Village for Outdoor Retailer
Outdoor Retailer
Episode: The Real Story Behind REI’s 2025 Numbers & Should You Attend OR 2026?
Jonathan Jarosz
Executive Director for Heart of the Lakes; co-founder of Land of Outsiders
Heart of the Lakes; Land of Outsiders
Episode: The Outdoor Industry's Amazon Dilemma! Plus: The Power of SOBAN
Sean Smith
Event Director for Switchback
Switchback / Diversified
Episode: Switchback Spring: What To Expect In Year Two! Plus: Scoring The Outdoor Industry's Brand/Retailer Partnerships
Kevin Lenau
President of Backcountry
Backcountry
Episode: Backcountry’s Bold Pivot: Loyalty, Acquisitions, and Retail Growth
Eric Haberman
President and founder of Mountain High Sales & Marketing, outdoor rep group
Mountain High Sales & Marketing
Episode: Allbirds’ AI Pivot, Backcountry’s Brand Incubator & The Evolution of the Outdoor Sales Rep
Seth LaRue
Founder and author of Trail Waves, newsletter on trail running business and culture
Trail Waves
Episode: Trump's impact on the Outdoor Industry & is Trail Running Going Mainstream?
Wes Allen
President of Sunlight Sports and former GOA president
Sunlight Sports
Episode: Is the Gear Shop Dead? Surviving the Shift to Lifestyle Apparel!
Todd Buckley
Owner of Town to Trail Outfitters in Brighton, Michigan
Town to Trail Outfitters
Episode: KMD's Snarky Rejection of Paul Naudé, Solo Stove's Struggles & How Specialty Retail Wins in 2026!

Host

Eoin Comerford
Host of Outdoor Unfiltered

Reviews

4.9 out of 5 stars from 35 ratings
  • A Worthy Successor To The Rock Fight

    There is so much to like about Outdoor Unfiltered. Eoin provides insight and analysis on the latest news and relevant topics, followed by interviews with key players and insiders in the outdoor industry. And a long-time listener to The Rock Fight, Eoin has really found his niche with this show format.

    As a loyal Eddie Bauer customer, Eoin's post-mortem on the company's bankruptcy was spot on.

    Finally, his advice concerning Amazon should be required listening for anyone considering selling on th... more

    Apple Podcasts
    5
    californiaclimber
    United States24 days ago
  • Thank you!

    Leading a growing apparel brand manufacturing domestically the insights, transparency and tact is greatly appreciate!

    Apple Podcasts
    5
    MDDisney
    United Statesa month ago
  • Consistently Excellent

    Eoin nails it every time. Providing valuable information about the current climate within the outdoor industry, highlighting the perspectives of brands/suppliers, retailers, sales reps, and consumers.

    Apple Podcasts
    5
    S Armando
    United States2 months ago
  • Insightful to the core

    If you’re into outdoor entrepreneurship, this is THE podcast to listen to. Eoin brings a polished perspective to the podcast game, and these episodes are always on the money. Keep ‘em coming!

    Apple Podcasts
    5
    MountainLife_ToddLawson
    Canada2 months ago
  • Insightful and Useful

    Having Eoin’s point of view on the outdoor industry is insightful and provides thoughtful discussion and reflection on the topics of the day. This podcast is like a cheat code for getting under the hood of the outdoor industry and being able to take the short- and long-term view of what’s going on.

    Apple Podcasts
    5
    chug2424
    Canada2 months ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Outdoor Industry's Amazon Dilemma! Plus: The Power of SOBAN
Q: Should outdoor brands be on Amazon, and if so, what's the best approach?
There isn't a single right answer; brands should pick from six paths based on their goals, from abstinence to full third-party or hybrid models, with a focus on controlling pricing, listings, and partnerships to protect brand integrity.
Backcountry’s Bold Pivot: Loyalty, Acquisitions, and Retail Growth
Q: How is Backcountry approaching private brands and wholesale onboarding?
Backcountry aims to grow private brands sustainably (Backcountry, Basin and Range, CoalaTree) and simplify onboarding for new brands through an accelerator-like process with one-year MOQs relief, incentives, and significant in-kind marketing to reduce barriers to entry.
Backcountry’s Bold Pivot: Loyalty, Acquisitions, and Retail Growth
Q: What was the rationale behind the Level Nine and VeloTech acquisitions?
Level Nine and VeloTech fitBackcountry's pursuit strategy in bikes, climb, ski, snowboard, and trail running, bringing strong inventory and a loyal customer base. Level Nine helped drive beginner ski/bundled experiences while VeloTech added a dedicated bike customer base and complementary online channels.
Backcountry’s Bold Pivot: Loyalty, Acquisitions, and Retail Growth
Q: What is Summit Club+ and how is it performing?
Summit Club+ is a loyalty program designed to deliver immediate value to customers with no sales exclusions and immediate rewards, unlike some competitors. It is performing very well, contributing to about half of the 30% growth in full-price sales, particularly among high-frequency buyers.
Allbirds’ AI Pivot, Backcountry’s Brand Incubator & The Evolution of the Outdoor Sales Rep
Q: From your perspective, what might other folks in the industry not understand about what it means to be a sales rep in 2026?
Reps are multi-hyphenates beyond selling; they're consultants, brand ambassadors, analysts, trainers, and negotiators who balance retailer needs with brand goals, and they help translate retailer feedback back to brands to foster mutually beneficial relationships.

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Frequently Asked Questions About Outdoor Unfiltered

What is Outdoor Unfiltered about and what kind of topics does it cover?

A newsletter-worthy look at how the outdoor industry actually works, beyond PR spin. Episodes repeatedly dissect retailer dynamics, brand strategies, and market pressures shaping decisions from storefront floors to boardrooms. Topics range from M&A activity in surfing brands and wholesale versus D2C tensions to sustainability, trade show dynamics for small brands, and the economics of ultralight gear. Guests bring hands-on retail experience, industry leadership, and brand-building insights, creating practical takeaways for retailers, marketers, and founders seeking to navigate a fast-changing landscape. A standout angle is live-store lessons and blunt, data-informed analysis that helps listeners understand what moves the market, who's winni... more

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Which podcasts are similar to Outdoor Unfiltered?

These podcasts share a similar audience with Outdoor Unfiltered:

1. Freakonomics Radio
2. Marketplace
3. BLISTER Podcast
4. Up First from NPR
5. Choiceology with Katy Milkman

How many episodes of Outdoor Unfiltered are there?

Outdoor Unfiltered launched 3 months ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Outdoor Unfiltered?

Recent guests on Outdoor Unfiltered include:

1. Lindsay Hubley
2. Sunny Stroeer
3. Jonathan Jarosz
4. Sean Smith
5. Kevin Lenau
6. Eric Haberman
7. Seth LaRue
8. Wes Allen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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