ONE.OF.A.KIND - All things brand strategy
Ulrike HirtzbergerBrand strategist Ulrike Hirtzberger interviews business owners who mastered the art of brand strategy.
| Publishes | Infrequently | Episodes | 6 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
Together with Luca Buonamici, Partner & Strategy Director and Miriam Frescura, Associate Creative Director, both at Milan-based agency AUGE, we talked about their approach to revolutionizing the Bahlsen brand, one of the most successful sweet biscuit... more
In this 5th episode, I sat down with Veronica del Castillo. She is the CEO of Carbone Interior Design in Zurich. She led projects like the Ritz Carlton in Miami, the Neues Schloss of the Marriott Autograph Collection and most recently, the AP House i... more
In this 4th episode of the O.O.A.K.PODCAST I spoke to a very experienced marketeer, Tommaso Vincenzetti, he is the CMO of Italian luxury furniture brand B&B Italia. B&B Italia is a leader in the contemporary furnishing sector, known around the world ... more
In this episode I am talking to Micaela Illy. She is the CEO of heritage chocolate brand Prestat. Micaela is the fourth generation of the iconic Italian coffee company, the company that acquired Prestat in 2019. The London-based Prestat was created b... more
Fabian Messer is an experienced brand strategist in the hotel industry. He works for the Swiss agency Positioner dealing with ambitious travel and hospitality brands in the market. Fabian, an avid traveler himself, led us through his beginnings befor... more
For the first episode of the O.O.A.K.PODCAST, I sat down with Andreas Kaufmann, Chairman of the Supervisory Board of LEICA Camera AG, one of the world's finest camera brands. We talked about the history of LEICA, the importance of distribution, art a... more
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ONE.OF.A.KIND launched 2 years ago and published 6 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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