On Your Terms: Marketing Local Food
Bethany ArcherOn Your Terms: Marketing Local Food is the go-to podcast for cottage bakers, food truck owners, and farmers market vendors who want to grow their local food business without the marketing overwhelm. Hosted by Bethany Archer, a former six-figure digital business owner turned cottage baker, each episode delivers digital marketing strategies that actually work for local food businesses - from getting... more
| Publishes | Weekly | Episodes | 11 | Founded | 5 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingArtsFood | |||
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Latest Episodes
Bethany goes on a rant, once again. Because why are we letting people tell us what we are and are not capable of?
Listen up: when someone tells you that you can't build your food business - that it's too risky, too saturated, or that you're not cut ... more
What's the most expensive ingredient in your food business?
It's not your flour, your fuel, or your market fees... it's your time. And most owners aren't accounting for it.
In this episode, Bethany breaks down "profit per hour" - a metric she's us... more
AI logos can be tempting... they are fun to make and kinda cool. BUT - you probably don't want to actually USE one.
If you do, this episode is about why that might be working against you (and it has nothing to do with the ethics debate everyone else... more
What Email Marketing Actually Is (It's Not Your Gmail)
If you've been keeping a spreadsheet of customer emails and BCC-ing everyone when you have something to announce - this episode is for you. And don't worry, you're not alone. It's a really commo... more
Everybody's talking about AI. But there's one thing I haven't heard anybody say yet, and it's been living in my head for weeks... so now we're gonna talk about it.
Every time technology is supposed to make our lives easier, it doesn't actually give ... more
You're working harder than you ever have. So why does it feel like your business isn't actually going anywhere?
In this episode, Bethany breaks down one of the most invisible but devastating traps food business owners fall into: mistaking motion for... more
If someone searches for what you sell in your area right now - would you come up? In this episode we're talking about why being findable online is one of the most important things you can do for your local food business in 2026, and why it's way easi... more
If the thought of email marketing makes you feel a little gross inside, this episode is for you.
The good news? If you're worried about being annoying to your customers, that's actually proof you wouldn't be. People who genuinely care about their cu... more
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On Your Terms: Marketing Local Food launched 5 months ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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