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Officially Influenced

Podcast Nation
Podcasting
Creator Economy
Influencer Marketing
Monetization
Podcast Nation
Smash and Tess
Ashley Freeborn
Video In Podcasting
Authenticity
Discoverability
Quickies
Nadine Robinson
Youtube
Spotify
Apple Podcasts/apple Video
Branding
Brand Partnerships
Play Digital
Booje Media
Too Much Podcast

Have you been influenced today? Chances are you have. Officially Influenced is your backstage pass to the creator and podcasting industry, pulling back the curtain on how influence really works. Hosted by Clio de la Llave, founder of Podcast Nation and Booje Media, this show is rooted in more than a decade of experience building brands, launching and scaling podcasts, managing talent, and working ... more

PublishesTwice monthlyEpisodes10Founded6 months ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Officially Influenced

Latest Episodes

Emma Klipstein, host of Too Much Podcast on the Podcast Nation network, joins Clio this week on Officially Influenced. Emma is a branding expert, captivating storyteller, fashion trendsetter, and a powerful example of what it means to stay authentic ... more

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Clio is joined this week by Ilana Dunn, host of the podcast Seeing Other People. From starting her career at Hinge to growing her personal brand rooted in practical advice with emotional honesty, Ilana shares the experiences, and heartbreak, that led... more

YouTube

Video is everywhere in podcasting right now, and the industry is feeling the shift in a big way. Clio is joined this week by Libby Absten, Director of Strategic Growth & Partnerships at Podcast Nation, to discuss the rise of video in podcasting and w... more

YouTube

What does it actually take to build and grow a podcast? In this episode, Clio is joined again by her business partner and best friend, Nadine Robinson, to talk through all the things that someone wanting to start a podcast should consider. Together, ... more

YouTube

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Recent Guests

Emma Klipstein
Creator of the Too Much Podcast, brand-builder
Too Much Podcast / Podcast Nation
Episode: Why Authenticity Is Our Greatest Filter with Podcaster Emma Klipstein
Ilana Dunn
Host and creator of Seeing Other People
Seeing Other People / podcast network
Episode: The Power of Vulnerability with Podcaster Ilana Dunn
Libby Absten
Director of Strategic Growth and Partnerships at Podcast Nation
Podcast Nation
Episode: Audio vs. Video - The Biggest Shift in the Podcast Industry with Libby Absten
Abby Williams
Producer at Podcast Nation, Bravo expert and podcast production specialist
Podcast Nation
Episode: The Secrets of Producing a Hit Show with Podcast Nation Producer Abby Williams
Bailey Stanworth
Founder of Quickies, nail brand
Quickies
Episode: Influence Is Trust with Quickies Founder Bailey Stanworth
Ashley Freeborn
Founder of Smash and Tess
Smash + Tess
Episode: Built on Community, Grown Through Influence with SMASH + TESS Founder Ashley Freeborn
Nadine Robinson
Co-founder of Podcast Nation and Booje Media
Podcast Nation / Booje Media
Episode: Business, Best Friends & Building Influence with Podcast Nation Co-Founder Nadine Robinson

Host

Clio De La Llave
Host of Officially Influenced

Reviews

5.0 out of 5 stars from 17 ratings
  • Insightful

    Every listen I feel like I’m learning something new!

    Apple Podcasts
    5
    MandyVanCity20
    Canada5 months ago
  • Best podcasts!!

    Love all their podcasts, congratulations!!!

    Apple Podcasts
    5
    ljgickmbv
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Insightful and practical for podcasters and brands.
Authenticity and growth strategy shine through.
Production insights are actionable and fresh.
Strong guest lineup and industry behind-the-scenes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Start A Podcast with Podcast Nation Co-Founder Nadine Robinson
Q: What's the first podcast you listen to in the morning?
The host explains that she used to listen to The Daily from The New York Times, but now she alternates and sometimes listens to an episode of one of their own shows to stay in tune with their productions.
Audio vs. Video - The Biggest Shift in the Podcast Industry with Libby Absten
Q: What are the main things to consider when adding Spotify Video and Apple Video for an already monetizing show?
Evaluate how dynamic ads work on each platform (Spotify supports dynamic ads with caveats for subscribers, Apple currently does not) and decide whether to bake in ads or switch to platform-specific monetization strategies, coordinating with networks or monetization partners.
Audio vs. Video - The Biggest Shift in the Podcast Industry with Libby Absten
Q: Do you think video is necessary for most podcasts today given the hype, or are people overcorrecting?
Video should be considered as a discoverability tool and a way to reach new audiences; it's not mandatory for every show, and many creators benefit from testing a phased approach before committing to full video production.
Influence Is Trust with Quickies Founder Bailey Stanworth
Q: And then from there, kind of tell us your story and evolution to where you are today with Quickies.
Bailey explains her path from launching Play Digital to recognizing a market need for accessible nail products, which led to Quickies during COVID, and emphasizes organic growth through gifting, real relationships with creators, and iterative product expansion.
The Secrets of Producing a Hit Show with Podcast Nation Producer Abby Williams
Q: As you know, we really want this podcast to be a good tool for anyone looking to start a podcast or that already have one. So as a podcast producer, can you tell us some of the do's and don'ts that you can think of right off the top?
The do's include recognizing the amount of work involved, planning and collaboration between hosts and producers, and focusing on solid sound quality and a clear concept with a defined edge. Don'ts involve assuming production is easy, overlooking sound quality, and neglecting the ongoing need for feedback and evolution; hosts should stay open to changes and consistently test new approaches to improve the listener experience.

Audience Metrics

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Frequently Asked Questions About Officially Influenced

What is Officially Influenced about and what kind of topics does it cover?

A backstage look at the creator economy, with a focus on authenticity, branding, and growth strategies for podcasts and influencer-driven brands. Episodes explore building a distinct show identity, leveraging vulnerability, and expanding across platforms (especially video) without losing core audio audiences. Notable throughlines include practical production tips, brand partnerships, monetization in the creator economy, and the importance of transparency and community. The format tends to blend founder-focused origin stories with hands-on tactics for podcasting, branding, and growth that are useful for creators, agencies, and networks alike.

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How many listeners does Officially Influenced get?

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What are the audience demographics for Officially Influenced?

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Which podcasts are similar to Officially Influenced?

These podcasts share a similar audience with Officially Influenced:

1. Call Her Daddy
2. Armchair Expert with Dax Shepard
3. Your Favorite Thing with Wells & Brandi

How many episodes of Officially Influenced are there?

Officially Influenced launched 6 months ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Officially Influenced?

Recent guests on Officially Influenced include:

1. Emma Klipstein
2. Ilana Dunn
3. Libby Absten
4. Abby Williams
5. Bailey Stanworth
6. Ashley Freeborn
7. Nadine Robinson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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