Artwork for Off Air: The Juicy Designer Podcast

Off Air: The Juicy Designer Podcast

Katie Proctor

CEO and brand designer Katie Proctor from Wildflower Design Co. is here to spill the tea on what it's really like to own a freelance design business. Unfiltered, there is nothing that she is afraid to talk about, with the episodes being jam packed full of juicy content. You'll learn, laugh and share stories as Katie and guests dive deep into behind the scenes and their experiences of owning their own businesses. Whether you're starting out or an established designer, you're bound to relate and find a community of likeminded designers. *note, our first season is co-hosted by the wonderful Abi from @_abidesign


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Latest Episodes

Brand strategy can sometimes feel like a black hole. So we're here to discuss our processes, some top tips and why it's so important. With expert Kenzi Green, we're diving deep into all things brand strategy.

7 months ago

Sales calls can be one of the most daunting processes as a service-providing business owner, but we're here to answer your concerns and give you more confidence in your approach. Follow @offairpod on Insta for some bonus juicy content.

7 months ago

In this juicy episode, we are joined by packaging expert Laura from Our Kind Studio to chat all about how you can get started with packaging. With questions about cutterguides, pantones and how you can build your packaging portfolio, we are spilling ... more

8 months ago


4.5 out of 5 stars from 67 ratings
  • So Juicy, Inspiring and Funny

    I’m binging all the episodes and I love them! They give great insight in the creative bizz world and these ladies are so inspiring. They are also very pleasant to listen to, there voices are so nice and comfortable.

    Apple Podcasts
    Chiara Jansen
    Netherlands10 months ago

    Just want to say how much I really love and really appreciate this podcast. It is literally exactly what I’ve been needing to push myself into starting my own business and definitely makes it less scary. Keep it up girls 💜

    Apple Podcasts
    rosiegirl 101
    Australia10 months ago
  • Obsessed with this show!

    I’m a 30 year designer, I went to college for design but started doing more freelance when I was furloughed during Covid. I feel like these girls keep me relevant and up on the trends! Love learning from them about business practices because I learned none of that in the corporate world!

    Apple Podcasts
    United Statesa year ago
  • Wish I was a fan

    I was super excited for this to come out but honestly, it is not for me. It seems like these (very sweet designers) have much to learn in the industry and there isn’t a ton of value to be found here. I wish they would have waited a few years before launching this because it feels a bit like they are faking being experts. I actually love Abi’s YouTube content but feel like this podcast is more trash talking and less value. Not a fan :(

    Apple Podcasts
    United Statesa year ago
  • Not For Me

    I really wanted to like this podcast but I can tell these ladies have so much to learn. It mostly felt like a lot of trash talking their clients. I’d you’re looking for quality guidance on freelancing, check out Hoodzpah. Jen and Amy are incredible.

    Apple Podcasts
    Nicole Malena
    United Statesa year ago

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Off Air: The Juicy Designer Podcast launched a year ago and published 19 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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