No Yuck Marketing Show
Veit SchenkOn the No Yuck Marketing Show we talk about marketing that's ready for the 21st century: authentic, ethical and respectful instead of over-hyped and exploitative.
| Publishes | Daily | Episodes | 4 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Category | Business | ||||
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Latest Episodes
A quick insight into "value": you see this all the time: some vendor starts attaching random 'values' to their 'modules' ... ... this module is worth $500, and this module is worth $997, and and and ... and the total is $14997. But today, you can get... more
When real people seek real solutions to real problems they are facing, they go through a "solution seeking cycle". And in this process, they are looking for specific answers to questions that ultimately lead to the "macro-yes": "yes, this is the solu... more
In this episode we look at the core principles of 'old'-style marketing (which is very much influenced by direct response marketing tactics based on 'hardwired responses' like urgency, scarcity & bonuses). And then, how to turn this model on its head... more
In this very first episode of the No Yuck Marketing Show we look at the 3 reasons why 'standard' marketing isn't a good fit for a 21st century audience: 1) it creates an internal 'disconnect' 2) it targets everyone with the same message (one-size-fit... more
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How many episodes of No Yuck Marketing Show are there?
No Yuck Marketing Show launched 7 years ago and published 4 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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