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Artwork for No Hacks: Web Strategy for the AI Age

No Hacks: Web Strategy for the AI Age

Slobodan "Sani" Manić
Conversion Rate Optimization
User Experience
Women In Experimentation Summit
Landing Pages
Experimentation
Pricing Psychology
Conversion Rate Optimization (CRO)
Email Marketing
Paid Media
Experimentation Elite
User Experience (UX)
CRO (conversion Rate Optimization)
Automation
Consumer Loyalty
Stakeholders
Mental Health
Social Proof
A/B Testing
Women In Experimentation
User Research

No Hacks is the weekly podcast about website optimisation, SEO, and web strategy in the age of AI search. If you work on websites and want to understand how AI agents, LLMs, and AI-powered search are changing everything, this is your show.

Your next million website visitors won't be human. And most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search eng... more

PublishesWeeklyEpisodes220Founded5 years ago
Number of ListenersCategories
BusinessMarketingNewsTech News

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Artwork for No Hacks: Web Strategy for the AI Age

Latest Episodes

Google was granted patent US 12536233B1 in January 2026, describing a system that scores your landing page and, if it falls below a quality threshold, replaces it with an AI-generated version personalized to each searcher. This episode breaks down ho... more

Rand Fishkin, co-founder of SparkToro and one of the most influential voices in digital marketing history, shares research proving that AI brand recommendations are wildly inconsistent. You'd need to ask ChatGPT 1,500 times to get the same brand list... more

Five years. 218 episodes. 110 hours of content. To celebrate, five returning guests flip the script and interview Sani about the agentic web, the future of web optimization, and what makes this podcast tick. Kelly Wortham, Iqbal Ali, Talia Wolf, Jon ... more

In the 1990s, Microsoft and Netscape fought for control of the browser, the gateway between humans and the internet. Netscape went from 90% market share to zero in five years. Now, with over 30 agentic browsers launching in under 18 months, the same ... more

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Recent Guests

Brent Csutoras
Veteran Reddit marketer and futurist, founder of OGS Media.
OGS Media
Episode: 208: How AI Is Forcing Brands to Be More Human with Brent Csutoras
Bryan Eisenberg
Pioneer in conversion rate optimization and author
Episode: 207: The Empathy Advantage - Bryan Eisenberg on Why Stories, Not Tools, Will Win in the Age of AI
Olga Andrienko
Marketing leader turned AIOps expert and ex-Semrush VP of brand marketing
Formerly Semrush
Episode: 205: AI, Search, and the Jobs of Tomorrow with Olga Andrienko
Omar Lovert
Expert in email marketing and customer insights
Klaviyo
Episode: 201: Know Your Customer, Grow Your Brand: Email Marketing Masterclass with Omar Lovert
Matt Gershoff
CEO of Conductrics, expert in platform-oriented experimentation
Conductrics
Episode: 199: Data Minimalism, Experimentation, and Ethical AI with Matt Gershoff
Jono Alderson
Digital marketing expert and thought leader
Episode: 198: Google Doesn’t Need Your Blog Posts Anymore, Here’s What to Do Instead with Jono Alderson
Anne Berlin
Technical SEO expert focusing on content and user experience.
Episode: 197: Is the Internet Dead? The Rise of Bot-to-Bot Web & the Decline of Human Content with Anne Berlin
Ward van Gasteren
Growth consultant
Episode: 196: Growing Smarter, Not Louder: The 1-1-1 Framework for Early-Stage Startups with Ward van Gasteren
Sam Barber
Expert in digital experimentation
Episode: 195: Winning Buy-In: How to Build a Support Network for Digital Experimentation with Sam Barber

Hosts

Slobodan Manic
Host of No Hacks
Sani Manić
Host of No Hacks Podcast

Reviews

5.0 out of 5 stars from 48 ratings
  • New Knowledge

    Tech marketing is an area that is completely outside my wheelhouse. These podcasts teach me about it without talking over my head. Very good information!

    Apple Podcasts
    5
    Elbaffilc
    United States4 years ago
  • Awesome!

    I learned a lot!!!

    Apple Podcasts
    5
    Kayroms
    Philippines5 years ago
  • Great Job!

    This show has motivated me to learn about technical marketing!

    Apple Podcasts
    5
    torresfam21
    United States5 years ago
  • 👍

    Love the name of this podcast. No other way than to do the hard work.

    Apple Podcasts
    5
    ijahboom
    Philippines5 years ago
  • Great guide for digital marketers!

    Heard this from a friend. Take a listen if you want to learn about advanced marketing strategies. Learned so much today! Thank you!!

    Apple Podcasts
    5
    Macb26
    Philippines5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show provides motivation to learn about advanced marketing strategies.
Tech marketing is explained in approachable terms without jargon.
Listeners appreciate practical, actionable insights for digital marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#47
Sweden/Business/Marketing
Apple Podcasts
#199
Brazil/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

202: Behavioral Design Secrets from YouTube, Google, and Duolingo with Katie Dove
Q: What are the most common psychological barriers when trying to increase user engagement?
Present bias is common, as users often prefer immediate rewards and may overlook long-term benefits.
202: Behavioral Design Secrets from YouTube, Google, and Duolingo with Katie Dove
Q: How do you align the experience of the user with the goals that the organization has?
By identifying the key behavior and following a behavioral design process that includes immersion and mapping.
201: Know Your Customer, Grow Your Brand: Email Marketing Masterclass with Omar Lovert
Q: What is the one core element of a human-centric approach in email marketing?
Using a personal tone of voice and directly communicating with customers.
201: Know Your Customer, Grow Your Brand: Email Marketing Masterclass with Omar Lovert
Q: How do you build trust through email marketing?
Follow up on your promises and maintain authenticity in all communications.
201: Know Your Customer, Grow Your Brand: Email Marketing Masterclass with Omar Lovert
Q: How do you define those ideal client profiles?
Start by interacting with your customers to gather in-depth knowledge and apply models like RFM for segmentation.

Audience Metrics

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Frequently Asked Questions About No Hacks: Web Strategy for the AI Age

What is No Hacks: Web Strategy for the AI Age about and what kind of topics does it cover?

Strategies for navigating AI's disruption of the web, with a focus on authenticity, human-centered marketing, and data-conscious experimentation. Across episodes, listeners explore how brands can maintain trust, design for real user needs, and adapt SEO, CRO, and content strategies in an era where AI agents alter discovery and attribution. Guests range from marketing and growth leaders to technical thinkers who unpack practical frameworks for building effective, ethical, and scalable digital ecosystems. The show often emphasizes hands-on practices—experimentation, customer insights, and go-to-market discipline—over flashy tools, making it valuable for professionals aiming to future-proof their web strategies and teams.

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1. The Diary Of A CEO with Steven Bartlett

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No Hacks: Web Strategy for the AI Age launched 5 years ago and published 220 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on No Hacks: Web Strategy for the AI Age?

Recent guests on No Hacks: Web Strategy for the AI Age include:

1. Brent Csutoras
2. Bryan Eisenberg
3. Olga Andrienko
4. Omar Lovert
5. Matt Gershoff
6. Jono Alderson
7. Anne Berlin
8. Ward van Gasteren

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