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Artwork for No Hacks: Web Strategy for the AI Age

No Hacks: Web Strategy for the AI Age

Slobodan "Sani" Manić
Conversion Rate Optimization
User Experience
Experimentation
SEO
Artificial Intelligence
Email Marketing
Google
E-Commerce
Automation
Women In Experimentation Summit
Digital Marketing
A/B Testing
Conversion Rate Optimization (CRO)
Digital Experimentation
Conversion Design
Content Marketing
Networking
User Research
Landing Pages
AI Customer Voice Analysis

No Hacks is the weekly podcast about website optimisation, SEO, and web strategy in the age of AI search. If you work on websites and want to understand how AI agents, LLMs, and AI-powered search are changing everything, this is your show.

Your next million website visitors won't be human. And most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search eng... more

PublishesWeeklyEpisodes226Founded5 years ago
Number of ListenersCategories
NewsBusinessTech NewsMarketing

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Artwork for No Hacks: Web Strategy for the AI Age

Latest Episodes

This week I welcome Alisa Scharf, Chief AI Officer at Seer Interactive, to the podcast, to ask the question she fires back at every client who walks in wanting to "win at AI visibility." Her answer flips the whole project: fix what the models get wro... more

The user-agent string in the HTTP header has been there since the 1990s. The web was built with software navigating it on someone's behalf. For thirty years that someone was a human. That changes now. Matt Biilmann, CEO and co-founder of Netlify, was... more

We are significantly closer to movie Her than we were just 6 months ago.

Most coverage reads Google's last six months as a string of independent product updates. They aren't. Read together, they're the whole agentic-web stack closing one component a... more

I ran the Cloudflare Agent Readiness scanner on nohacks.co, got 33 out of 100, and felt insulted. One toggle later the score was 67. That gap is where this episode starts. My case: the web is splitting into two economies. A retailer-friendly agentic ... more

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Recent Guests

Matt Biilmann
CEO of Netlify
Netlify
Episode: 225: Every Website Already Has An Agent Experience And Most Are Bad With Netlify CEO Matt Biilmann
Wil Reynolds
Founder and VP of Innovation, Seer Interactive
Seer Interactive
Episode: 222: AI Visibility Is a Vanity Metric with Wil Reynolds
Rand Fishkin
Co-founder of SparkToro and Alertbox (Alertmouse)
SparkToro, Alertmouse
Episode: 219: Your Homepage Is Not Your Homepage Anymore with Rand Fishkin
Kelly Wortham
Heart and soul of Test and Learn Community
Test and Learn Community
Episode: 218: Five Years of No Hacks - The Guest Host Takeover
Iqbal Ali
Experimentation consultant, AI consultant
Ressada (tool)
Episode: 218: Five Years of No Hacks - The Guest Host Takeover
Jon MacDonald
Founder of The Good Agency, author on website optimization
The Good Agency
Episode: 218: Five Years of No Hacks - The Guest Host Takeover
Shiva Manjunath
Host of From A to B podcast, CRO and experimentation advocate
From A to B
Episode: 218: Five Years of No Hacks - The Guest Host Takeover
Talia Wolf
CRO expert and author of Emotional Targeting
CRO Agency / Emotional Targeting
Episode: 218: Five Years of No Hacks - The Guest Host Takeover
Duane Forrester
SEO expert and author; co-launched schema.org; former Bing Webmaster Tools lead
Episode: 216: The Machine Layer - Building Trust in the Age of AI Search with Duane Forrester

Hosts

Slobodan Manic
Host of No Hacks
Sani Manić
Host of No Hacks Podcast

Reviews

5.0 out of 5 stars from 49 ratings
  • New Knowledge

    Tech marketing is an area that is completely outside my wheelhouse. These podcasts teach me about it without talking over my head. Very good information!

    Apple Podcasts
    5
    Elbaffilc
    United States4 years ago
  • Awesome!

    I learned a lot!!!

    Apple Podcasts
    5
    Kayroms
    Philippines5 years ago
  • Great Job!

    This show has motivated me to learn about technical marketing!

    Apple Podcasts
    5
    torresfam21
    United States5 years ago
  • 👍

    Love the name of this podcast. No other way than to do the hard work.

    Apple Podcasts
    5
    ijahboom
    Philippines5 years ago
  • Great guide for digital marketers!

    Heard this from a friend. Take a listen if you want to learn about advanced marketing strategies. Learned so much today! Thank you!!

    Apple Podcasts
    5
    Macb26
    Philippines5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show provides motivation to learn about advanced marketing strategies.
Tech marketing is explained in approachable terms without jargon.
Listeners appreciate practical, actionable insights for digital marketing.

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Talking Points

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218: Five Years of No Hacks - The Guest Host Takeover
Q: What is one common tip about optimizing for AI that is misleading?
Citation tracking and ranking within LLMs are early-stage tools with unclear value; the key is measuring visibility and user impact rather than traditional rankings, since the model's behavior varies and the landscape is still evolving.
218: Five Years of No Hacks - The Guest Host Takeover
Q: What is one thing everyone is missing about optimizing for AI agents?
The fundamentals remain the same: you need a fully functional website that works for humans first; the rest is about extreme adherence to basics (accessibility, semantics, speed) because AI agents rely on solid, human-friendly foundations.
219: Your Homepage Is Not Your Homepage Anymore with Rand Fishkin
Q: What questions should brands ask AI tool providers before spending?
Ask about prompt sources, how similarity to real human prompts is determined, where data comes from, how many times prompts are run for significance, and whether the provider publishes statistical validation of prompts.
219: Your Homepage Is Not Your Homepage Anymore with Rand Fishkin
Q: How should brands respond to AI-driven visibility and fake or inconsistent recommendations?
Brands should focus on upstream branding, ensure being present in trusted conversations and sources, and avoid relying on superficial prompts or rankings; instead, align discovery and brand perception across channels and high-quality editorial mentions.
219: Your Homepage Is Not Your Homepage Anymore with Rand Fishkin
Q: What is the best thing AI has brought online?
For some, AI has boosted productivity and made engineering tasks more efficient, reducing stress and error rates; the conversation emphasizes practical gains in automation and data handling rather than a sweeping utopia.

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Frequently Asked Questions About No Hacks: Web Strategy for the AI Age

What is No Hacks: Web Strategy for the AI Age about and what kind of topics does it cover?

Strategies for navigating AI's disruption of the web, with a focus on authenticity, human-centered marketing, and data-conscious experimentation. Across episodes, listeners explore how brands can maintain trust, design for real user needs, and adapt SEO, CRO, and content strategies in an era where AI agents alter discovery and attribution. Guests range from marketing and growth leaders to technical thinkers who unpack practical frameworks for building effective, ethical, and scalable digital ecosystems. The show often emphasizes hands-on practices—experimentation, customer insights, and go-to-market discipline—over flashy tools, making it valuable for professionals aiming to future-proof their web strategies and teams.

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Which podcasts are similar to No Hacks: Web Strategy for the AI Age?

These podcasts share a similar audience with No Hacks: Web Strategy for the AI Age:

1. AI Explored
2. Leveraging AI
3. Social Media Marketing Podcast
4. Everyday AI Podcast – An AI and ChatGPT Podcast
5. The AI Daily Brief: Artificial Intelligence News and Analysis

How many episodes of No Hacks: Web Strategy for the AI Age are there?

No Hacks: Web Strategy for the AI Age launched 5 years ago and published 226 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on No Hacks: Web Strategy for the AI Age?

Recent guests on No Hacks: Web Strategy for the AI Age include:

1. Matt Biilmann
2. Wil Reynolds
3. Rand Fishkin
4. Kelly Wortham
5. Iqbal Ali
6. Jon MacDonald
7. Shiva Manjunath
8. Talia Wolf

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