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Artwork for No Hacks

No Hacks with Slobodan Manic

Slobodan "Sani" Manić
Conversion Rate Optimization
User Experience
Experimentation
Artificial Intelligence
SEO
Google
Email Marketing
E-Commerce
Automation
Women In Experimentation Summit
Digital Marketing
A/B Testing
Conversion Rate Optimization (CRO)
Conversion Design
Digital Experimentation
Networking
Content Marketing
User Research
Landing Pages
AI Customer Voice Analysis

AI is changing the way people use the internet, and nobody asked us if we wanted it changed. People ask AI instead of searching, let it read the page for them, and more and more, let it choose and buy. So every week I look at one of those changes: an AI that signs into websites with your saved passwords, three AI models that picked three different products for the same shopping request, an AI assi... more

PublishesTwice monthlyEpisodes235Founded6 years ago
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Artwork for No Hacks

Latest Episodes

I talked to Amanda Natividad, the person who named zero-click marketing, the week her book with Rand Fishkin came out, and wanted to ask one question: if nobody clicks any more, what is my website for? Her answer is that it matters more than ever, an... more

YouTube

OpenAI's new agents, dots, are fuzzy balls with eyes that you name and dress. They also sign into websites with your saved passwords and read the email you connect. I went through OpenAI's pages to see what the face is covering. What a dot reads can ... more

YouTube

Mark Zuckerberg says Meta's AI agent, Muse, needs to be discreet. The same month, some of the calls it made to businesses were placed by people in a call center. I went through what he told Joanna Stern and Alex Heath about Muse's privacy and securit... more

YouTube

A hundred and seventy-two companies have put their name to A2A, the standard for AI agents at different companies to find each other and talk. I took the web address the project lists next to each name and asked 135 of them the question the standard ... more

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Recent Guests

Amanda Natividad
Chief Evangelist at SparkToro and co-author of Zero Click Marketing
SparkToro
Episode: 235: Your Website Is Your Source Of Truth, Not Your Traffic Source with Amanda Natividad, Co-Author of Zero Click Marketing
Malte Landwehr
CMO/CP0 at Peec AI, former VP of SEO at Idealo
Peec AI
Episode: 227: ChatGPT Shopping Is Scraped Google Shopping with Malte Landwehr, CMO/CPO at Peec AI
Alisa Scharf
Chief AI Officer at Seer Interactive
Seer Interactive
Episode: 226: Most Brands Are Chasing AI Visibility Backwards with Alisa Scharf, Chief AI Officer at Seer Interactive
Matt Biilmann
CEO of Netlify
Netlify
Episode: 225: Every Website Already Has An Agent Experience And Most Are Bad With Netlify CEO Matt Biilmann
Wil Reynolds
Founder and VP of Innovation, Seer Interactive
Seer Interactive
Episode: 222: AI Visibility Is a Vanity Metric with Wil Reynolds
Rand Fishkin
Co-founder of SparkToro and Alertbox (Alertmouse)
SparkToro, Alertmouse
Episode: 219: Your Homepage Is Not Your Homepage Anymore with Rand Fishkin
Kelly Wortham
Heart and soul of Test and Learn Community
Test and Learn Community
Episode: 218: Five Years of No Hacks - The Guest Host Takeover
Iqbal Ali
Experimentation consultant, AI consultant
Ressada (tool)
Episode: 218: Five Years of No Hacks - The Guest Host Takeover
Jon MacDonald
Founder of The Good Agency, author on website optimization
The Good Agency
Episode: 218: Five Years of No Hacks - The Guest Host Takeover

Hosts

Slobodan Manic
Host of No Hacks: Web Strategy for the AI Age; practitioner focused on machine-first architecture.
Sani
Host of No Hacks; contributes practical insights on agentic web topics.

Reviews

5.0 out of 5 stars from 49 ratings
  • New Knowledge

    Tech marketing is an area that is completely outside my wheelhouse. These podcasts teach me about it without talking over my head. Very good information!

    Apple Podcasts
    5
    Elbaffilc
    United States5 years ago
  • Awesome!

    I learned a lot!!!

    Apple Podcasts
    5
    Kayroms
    Philippines6 years ago
  • Great Job!

    This show has motivated me to learn about technical marketing!

    Apple Podcasts
    5
    torresfam21
    United States6 years ago
  • 👍

    Love the name of this podcast. No other way than to do the hard work.

    Apple Podcasts
    5
    ijahboom
    Philippines6 years ago
  • Great guide for digital marketers!

    Heard this from a friend. Take a listen if you want to learn about advanced marketing strategies. Learned so much today! Thank you!!

    Apple Podcasts
    5
    Macb26
    Philippines6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Very practical and easy to understand for marketers exploring AI-first strategies.
Listeners appreciate the candid, no-fluff verdicts on what actually works.
Shows strong emphasis on grounding strategies in primary sources and real-world results.
Covers technical marketing topics without vendor hype or spin.

Top Technology Podcasts

Talking Points

Recent interactions between the hosts and their guests.

235: Your Website Is Your Source Of Truth, Not Your Traffic Source with Amanda Natividad, Co-Author of Zero Click Marketing
Q: How do you measure what's happening and what's working when there's no click?
Natividad recommends incrementality testing, such as turning down ad spend for a week or two and observing business results. She also suggests tracking three layers: exposure, engagement and business impact, rather than relying on any single metric.
235: Your Website Is Your Source Of Truth, Not Your Traffic Source with Amanda Natividad, Co-Author of Zero Click Marketing
Q: If the clicks are not there in the zero-click era, what exactly is the role of a website?
Natividad says a website remains important because it is the channel a business fully owns and the source of truth that search and AI systems can access. It should clearly state what the business offers, even if visitors do not spend much time there.
227: ChatGPT Shopping Is Scraped Google Shopping with Malte Landwehr, CMO/CPO at Peec AI
Q: What should brands do today to prepare for AI-first search and avoid getting sidelined?
Focus on off-site signals and digital PR, ensure your content is high-quality and self-contained, optimize for local language and country-specific prompts, and maintain a clean, English footprint where appropriate while preserving strong local relevance.
227: ChatGPT Shopping Is Scraped Google Shopping with Malte Landwehr, CMO/CPO at Peec AI
Q: How does ChatGPT shopping work, and what did you discover about its data sources?
ChatGPT shopping pulls data from Google Shopping and the top 40 Google Shopping results can explain product listings, ratings, and pricing in the model's outputs, with a re-ranking mechanism at play depending on fan-out queries and provider signals.
227: ChatGPT Shopping Is Scraped Google Shopping with Malte Landwehr, CMO/CPO at Peec AI
Q: What initially convinced you this shift to AI search would be huge, and why did you join Peec AI?
I saw a systemic risk to traditional SEO models that depend on clicks and rankings; AI search changes the entire decision journey and reduces the value of conventional traffic, so I wanted to be at the forefront with Peec AI to shape how AI-based visibility works.

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Frequently Asked Questions About No Hacks

What is No Hacks about and what kind of topics does it cover?

A concise, forward-looking look at an evolving web where AI agents, machine-readable signals, and agent-based browsing shape visibility, discovery, and conversion. Episodes rally around AI-enabled search, agent experiences on websites, and the broader implications for brands, eCommerce, and publishers. Notable strengths include disciplined, source-forward commentary from practitioners who ground insights in primary sources and real-world results, plus a clear stance against hype in favor of fundamentals that scale with the AI-first web. Listeners likely consist of marketing and technical leaders (SEO, CRO, product, and engineering) seeking practical guidance on preparing sites and strategies for a world where non-human readers drive discove... more

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1. Nudge
2. Lenny's Podcast: Product | Career | Growth
3. The GaryVee Audio Experience
4. AI News & Strategy Daily with Nate B. Jones
5. Marketing Against The Grain

How many episodes of No Hacks are there?

No Hacks launched 6 years ago and published 235 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on No Hacks?

Recent guests on No Hacks include:

1. Amanda Natividad
2. Malte Landwehr
3. Alisa Scharf
4. Matt Biilmann
5. Wil Reynolds
6. Rand Fishkin
7. Kelly Wortham
8. Iqbal Ali

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