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Artwork for No Hacks: Optimising the Web for AI Agents

No Hacks: Optimising the Web for AI Agents

Slobodan "Sani" Manić
Conversion Rate Optimization
Women In Experimentation Summit
Conversion Design
Landing Pages
Experimentation
User Experience
Pricing Psychology
Conversion Rate Optimization (CRO)
Email Marketing
Paid Media
CRO Agency
Experimentation Elite
CRO (conversion Rate Optimization)
User Experience (UX)
Automation
Consumer Loyalty
Stakeholders
Mental Health
A/B Testing
Women In Experimentation

Your next million website visitors won't be human.

And most websites are completely unprepared. Navigation that makes sense to humans confuses agents. Checkouts break. Critical information is invisible.

No Hacks is the podcast about this shift. We explore how to optimise websites for AI agents: what breaks, what works, and what companies need to do now to stay visible in an agent-driven web.

Ho... more

PublishesTwice monthlyEpisodes213Founded5 years ago
Number of ListenersCategories
Tech NewsBusinessMarketingNews

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Artwork for No Hacks: Optimising the Web for AI Agents

Latest Episodes

For the last 20 years, digital marketing had one goal: drag a human across a "threshold", onto your website, so you could control the message and sell the product.

In 2026, the threshold is gone.

In this episode, Jono Alderson argues that we have e... more

If 2025 felt like a constant, high-pitched ringing in your ears, you aren't alone. 

We call it "Digital Tinnitus", the exhausting result of two years of AI hype, "pivot or die" mandates, and confident mediocrity.

In this 2025 finale, let's shut off... more

The ground beneath the digital marketing industry is shifting. For decades, the mantra was simple: optimize for traffic, measure clicks, and track conversions. But with the rise of Generative AI, Large Language Models (LLMs), and Answer Engines, that... more

YouTube

There is a new user on the internet. It doesn't have eyes, it reads code, and it has zero tolerance for bad UX.

In this episode, I sit down with Jes Scholz (SEO Futurist & Marketing Consultant) to discuss the "Great Correction" coming to our industr... more

YouTube

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Recent Guests

Brent Csutoras
Veteran Reddit marketer and futurist, founder of OGS Media.
OGS Media
Episode: 208: How AI Is Forcing Brands to Be More Human with Brent Csutoras
Bryan Eisenberg
Pioneer in conversion rate optimization and author
Episode: 207: The Empathy Advantage - Bryan Eisenberg on Why Stories, Not Tools, Will Win in the Age of AI
Olga Andrienko
Marketing leader turned AIOps expert and ex-Semrush VP of brand marketing
Formerly Semrush
Episode: 205: AI, Search, and the Jobs of Tomorrow with Olga Andrienko
Erin Weigel
Expert in experimentation and design
Episode: [S03E11] No Juniors, No Google, No Chill: Survival Tips for the AI Shake-Up with Erin Weigel and Lukas Vermeer
Lukas Vermeer
Specialist in experimentation
Episode: [S03E11] No Juniors, No Google, No Chill: Survival Tips for the AI Shake-Up with Erin Weigel and Lukas Vermeer
Omar Lovert
Expert in email marketing and customer insights
Klaviyo
Episode: [S03E09] Know Your Customer, Grow Your Brand: Email Marketing Masterclass with Omar Lovert
Matt Gershoff
CEO of Conductrics, expert in platform-oriented experimentation
Conductrics
Episode: [S03E08] Data Minimalism, Experimentation, and Ethical AI with Matt Gershoff
Jono Alderson
Digital marketing expert and thought leader
Episode: Google Doesn’t Need Your Blog Posts Anymore, Here’s What to Do Instead with Jono Alderson
Anne Berlin
Technical SEO expert focusing on content and user experience.
Episode: Is the Internet Dead? The Rise of Bot-to-Bot Web & the Decline of Human Content with Anne Berlin

Host

Slobodan Manić
Host and consultant specializing in Agent Experience Optimization (AXO).

Reviews

5.0 out of 5 stars from 47 ratings
  • New Knowledge

    Tech marketing is an area that is completely outside my wheelhouse. These podcasts teach me about it without talking over my head. Very good information!

    Apple Podcasts
    5
    Elbaffilc
    United States4 years ago
  • Awesome!

    I learned a lot!!!

    Apple Podcasts
    5
    Kayroms
    Philippines5 years ago
  • Great Job!

    This show has motivated me to learn about technical marketing!

    Apple Podcasts
    5
    torresfam21
    United States5 years ago
  • 👍

    Love the name of this podcast. No other way than to do the hard work.

    Apple Podcasts
    5
    ijahboom
    Philippines5 years ago
  • Great guide for digital marketers!

    Heard this from a friend. Take a listen if you want to learn about advanced marketing strategies. Learned so much today! Thank you!!

    Apple Podcasts
    5
    Macb26
    Philippines5 years ago

Listeners Say

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The podcast is praised for making complex subjects accessible and practical for a broad audience.
Audience members have highlighted the relevance of the topics discussed to their professional roles and the changing landscape of marketing.
Listeners appreciate the actionable insights provided for navigating challenges posed by AI in marketing.
Engaging guests and rich discussions keep many listeners coming back for more.

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Talking Points

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[S03E10] Behavioral Design Secrets from YouTube, Google, and Duolingo with Katie Dove
Q: What are the most common psychological barriers when trying to increase user engagement?
Present bias is common, as users often prefer immediate rewards and may overlook long-term benefits.
[S03E10] Behavioral Design Secrets from YouTube, Google, and Duolingo with Katie Dove
Q: How do you align the experience of the user with the goals that the organization has?
By identifying the key behavior and following a behavioral design process that includes immersion and mapping.
[S03E09] Know Your Customer, Grow Your Brand: Email Marketing Masterclass with Omar Lovert
Q: What is the one core element of a human-centric approach in email marketing?
Using a personal tone of voice and directly communicating with customers.
[S03E09] Know Your Customer, Grow Your Brand: Email Marketing Masterclass with Omar Lovert
Q: How do you build trust through email marketing?
Follow up on your promises and maintain authenticity in all communications.
[S03E09] Know Your Customer, Grow Your Brand: Email Marketing Masterclass with Omar Lovert
Q: How do you define those ideal client profiles?
Start by interacting with your customers to gather in-depth knowledge and apply models like RFM for segmentation.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focusing on the intersection of artificial intelligence and digital marketing, this podcast addresses the transformative changes brought about by AI agents. Topics often include how AI influences website optimization, brand visibility, and consumer engagement in an increasingly automated environment. Exploring challenges such as broken navigation systems and the invisibility of crucial information, episodes provide insights into what companies must do to adapt to an AI-driven web landscape. Unique features include practical strategies for marketers and business owners to effectively engage with both human and AI visitors, emphasizing the necessity of evolving digital practices to sustain relevance.

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These podcasts share a similar audience with this podcast:

1. The Totally Football Show with James Richardson

How many episodes of this podcast are there?

this podcast launched 5 years ago and published 213 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Brent Csutoras
2. Bryan Eisenberg
3. Olga Andrienko
4. Erin Weigel
5. Lukas Vermeer
6. Omar Lovert
7. Matt Gershoff
8. Jono Alderson

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