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No Hacks with Slobodan Manic

Slobodan "Sani" Manić
Conversion Rate Optimization
User Experience
Experimentation
Artificial Intelligence
SEO
Google
Email Marketing
E-Commerce
Automation
Women In Experimentation Summit
Digital Marketing
A/B Testing
Conversion Rate Optimization (CRO)
Conversion Design
Digital Experimentation
Networking
Content Marketing
User Research
Landing Pages
AI Customer Voice Analysis

AI is changing the internet, and nobody asked us if we wanted it changed. So every week I go and look at one thing it did: a website that started charging robots to read it, an assistant that got turned away at the door and answered anyway, a company that promised something a year ago and can't show a receipt. Then I tell you whether it's good, bad, or pointless, and what to do about it, whether y... more

PublishesTwice monthlyEpisodes234Founded6 years ago
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Artwork for No Hacks

Latest Episodes

OpenAI's new agents, dots, are fuzzy balls with eyes that you name and dress. They also sign into websites with your saved passwords and read the email you connect. I went through OpenAI's pages to see what the face is covering. What a dot reads can ... more

Mark Zuckerberg says Meta's AI agent, Muse, needs to be discreet. The same month, some of the calls it made to businesses were placed by people in a call center. I went through what he told Joanna Stern and Alex Heath about Muse's privacy and securit... more

YouTube

A hundred and seventy-two companies have put their name to A2A, the standard for AI agents at different companies to find each other and talk. I took the web address the project lists next to each name and asked 135 of them the question the standard ... more

A magazine put a paywall in front of its journalism to stop AI reading it. I tested what that paywall actually checks. It reads one line of your request, the name you type in yourself, and compares it against a list. Say who you are and you get a bil... more

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Recent Guests

Malte Landwehr
CMO/CP0 at Peec AI, former VP of SEO at Idealo
Peec AI
Episode: 227: ChatGPT Shopping Is Scraped Google Shopping with Malte Landwehr, CMO/CPO at Peec AI
Alisa Scharf
Chief AI Officer at Seer Interactive
Seer Interactive
Episode: 226: Most Brands Are Chasing AI Visibility Backwards with Alisa Scharf, Chief AI Officer at Seer Interactive
Matt Biilmann
CEO of Netlify
Netlify
Episode: 225: Every Website Already Has An Agent Experience And Most Are Bad With Netlify CEO Matt Biilmann
Wil Reynolds
Founder and VP of Innovation, Seer Interactive
Seer Interactive
Episode: 222: AI Visibility Is a Vanity Metric with Wil Reynolds
Rand Fishkin
Co-founder of SparkToro and Alertbox (Alertmouse)
SparkToro, Alertmouse
Episode: 219: Your Homepage Is Not Your Homepage Anymore with Rand Fishkin
Kelly Wortham
Heart and soul of Test and Learn Community
Test and Learn Community
Episode: 218: Five Years of No Hacks - The Guest Host Takeover
Iqbal Ali
Experimentation consultant, AI consultant
Ressada (tool)
Episode: 218: Five Years of No Hacks - The Guest Host Takeover
Jon MacDonald
Founder of The Good Agency, author on website optimization
The Good Agency
Episode: 218: Five Years of No Hacks - The Guest Host Takeover
Shiva Manjunath
Host of From A to B podcast, CRO and experimentation advocate
From A to B
Episode: 218: Five Years of No Hacks - The Guest Host Takeover

Hosts

Slobodan Manic
Host of No Hacks: Web Strategy for the AI Age; practitioner focused on machine-first architecture.
Sani
Host of No Hacks; contributes practical insights on agentic web topics.

Reviews

5.0 out of 5 stars from 49 ratings
  • New Knowledge

    Tech marketing is an area that is completely outside my wheelhouse. These podcasts teach me about it without talking over my head. Very good information!

    Apple Podcasts
    5
    Elbaffilc
    United States5 years ago
  • Awesome!

    I learned a lot!!!

    Apple Podcasts
    5
    Kayroms
    Philippines6 years ago
  • Great Job!

    This show has motivated me to learn about technical marketing!

    Apple Podcasts
    5
    torresfam21
    United States6 years ago
  • 👍

    Love the name of this podcast. No other way than to do the hard work.

    Apple Podcasts
    5
    ijahboom
    Philippines6 years ago
  • Great guide for digital marketers!

    Heard this from a friend. Take a listen if you want to learn about advanced marketing strategies. Learned so much today! Thank you!!

    Apple Podcasts
    5
    Macb26
    Philippines6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Very practical and easy to understand for marketers exploring AI-first strategies.
Listeners appreciate the candid, no-fluff verdicts on what actually works.
Shows strong emphasis on grounding strategies in primary sources and real-world results.
Covers technical marketing topics without vendor hype or spin.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#27
South Africa/Technology
Apple Podcasts
#247
Sweden/Technology

Talking Points

Recent interactions between the hosts and their guests.

227: ChatGPT Shopping Is Scraped Google Shopping with Malte Landwehr, CMO/CPO at Peec AI
Q: What should brands do today to prepare for AI-first search and avoid getting sidelined?
Focus on off-site signals and digital PR, ensure your content is high-quality and self-contained, optimize for local language and country-specific prompts, and maintain a clean, English footprint where appropriate while preserving strong local relevance.
227: ChatGPT Shopping Is Scraped Google Shopping with Malte Landwehr, CMO/CPO at Peec AI
Q: How does ChatGPT shopping work, and what did you discover about its data sources?
ChatGPT shopping pulls data from Google Shopping and the top 40 Google Shopping results can explain product listings, ratings, and pricing in the model's outputs, with a re-ranking mechanism at play depending on fan-out queries and provider signals.
227: ChatGPT Shopping Is Scraped Google Shopping with Malte Landwehr, CMO/CPO at Peec AI
Q: What initially convinced you this shift to AI search would be huge, and why did you join Peec AI?
I saw a systemic risk to traditional SEO models that depend on clicks and rankings; AI search changes the entire decision journey and reduces the value of conventional traffic, so I wanted to be at the forefront with Peec AI to shape how AI-based visibility works.
226: Most Brands Are Chasing AI Visibility Backwards with Alisa Scharf, Chief AI Officer at Seer Interactive
Q: What distinguishes a startup from an enterprise in terms of AI visibility strategy?
Enterprises usually have more training data and brand traction but may still drift due to outdated signals; startups often require clearer identity and tighter focus on canonical branding to be understood by AI models.
226: Most Brands Are Chasing AI Visibility Backwards with Alisa Scharf, Chief AI Officer at Seer Interactive
Q: What is the first question you ask new clients who come in asking how to win at AI visibility?
I ask what AI visibility means to them and who is asking, because the interpretation shapes the strategy and success metrics beyond generic prompts.

Audience Metrics

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Frequently Asked Questions About No Hacks

What is No Hacks about and what kind of topics does it cover?

A concise, forward-looking look at an evolving web where AI agents, machine-readable signals, and agent-based browsing shape visibility, discovery, and conversion. Episodes rally around AI-enabled search, agent experiences on websites, and the broader implications for brands, eCommerce, and publishers. Notable strengths include disciplined, source-forward commentary from practitioners who ground insights in primary sources and real-world results, plus a clear stance against hype in favor of fundamentals that scale with the AI-first web. Listeners likely consist of marketing and technical leaders (SEO, CRO, product, and engineering) seeking practical guidance on preparing sites and strategies for a world where non-human readers drive discove... more

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1. The Initial
2. AI News & Strategy Daily with Nate B. Jones
3. Marketing Against The Grain
4. Lenny's Podcast: Product | Career | Growth
5. Nudge

How many episodes of No Hacks are there?

No Hacks launched 6 years ago and published 234 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on No Hacks?

Recent guests on No Hacks include:

1. Malte Landwehr
2. Alisa Scharf
3. Matt Biilmann
4. Wil Reynolds
5. Rand Fishkin
6. Kelly Wortham
7. Iqbal Ali
8. Jon MacDonald

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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