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Artificial Intelligence
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Welcome to Next Signal — the podcast that cuts through the noise to find what’s actually moving the needle in telecom. Podcast co-host Will Gibson of Mapplewave and Jean-Pierre Lacroix of SLD tackle questions that should keep every telco executive up at night: Have your stores become cost centres — or are they earning their keep? Here’s the reality. The functional race is over. Everyone’s got the ... more

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Latest Episodes

JP and Will are joined by Marbue Brown, Founder and CEO of The Customer Obsession Advantage, to unpack the shift from transaction-based operations to true customer obsession. Drawing on deep industry insights, Marbue breaks down the critical frictio... more

In Episode 4, JP and Will sit down with Mack Turner, a Chief Analytics Officer and former global market research lead at Bank of America. With over 30 years of experience, Mack breaks down how telecom brands can escape the trap of "pre-existing narra... more

Podcast overview

This podcast explores where AI is already delivering measurable ROI for telecom operators, with a focus on customer care, churn reduction, network operations, field service, and fraud detection. Moderated by Will Gibson, Vice‑Preside... more

Will Gibson, Vice President of Amplifier and Jean-Pierre Lacroix of SLD share an episode on the telecom industry are at a pivotal crossroads. While most of the current hype around AI focuses on efficiency and cost reduction, the real opportunity lies... more

Will Gibson, Vice President of Amplifier and Jean-Pierre Lacroix of SLD share an episode on the lack of differentiation in the telco industry. Most telco stores may wear different logos, but for customers they feel interchangeable: the same light woo... more

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Recent Guests

Damien Clothier
AI genius with 20+ years in digital/AI and telco experience in the Caribbean
Independent AI expert
Episode: AI for Telecom Operators: 6 High-ROI Use Cases That Actually Work

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Talking Points

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Why Fast Networks Still Lose Customers?
Q: What are three actionable takeaways for listeners about linking research to business outcomes?
Three takeaways include: linking research to the economics to prove its contribution to revenue and risk reduction, ensuring research remains independent and governance-driven so truth isn't suppressed, and moving toward predictive, decision-oriented research that informs concrete next steps rather than just reporting data.
Why Fast Networks Still Lose Customers?
Q: Great point. How would an organization leverage the insights coming out of the assessment tool?
Mack explains that the tool translates simple, insightful questions into a clear picture of where a company stands, identifies strengths and gaps, and then provides a prescriptive set of actions and an implementation plan that can be used by executives or cross-functional teams to drive real improvements.

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How many episodes of Next Signal are there?

Next Signal launched 4 months ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Recent guests on Next Signal include:

1. Damien Clothier

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