Rephonic
Artwork for Next Signal
Artificial Intelligence
Telecommunications
Emotional Design
Market Research
Customer Obsession
Customer Experience
Telco Retail
Telecommunications Retail
Brand Equity
Retail
Branding
Belonging
AI Forward Personas
Five Nines Reliability
Portability
NPS
Bellcore

Welcome to Next Signal — the podcast that cuts through the noise to find what’s actually moving the needle in telecom. Podcast co-host Will Gibson of Mapplewave and Jean-Pierre Lacroix of SLD tackle questions that should keep every telco executive up at night: Have your stores become cost centres — or are they earning their keep? Here’s the reality. The functional race is over. Everyone’s got the ... more

PublishesMonthlyEpisodes6Founded5 months ago
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MarketingBusiness

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Artwork for Next Signal

Latest Episodes

Jean-Pierre and Will discuss why so many telcos struggle with transformation. Pinpointing departmental silos as the core issue, they share a roadmap to bridge internal divides and align organizational goals.

JP and Will are joined by Marbue Brown, Founder and CEO of The Customer Obsession Advantage, to unpack the shift from transaction-based operations to true customer obsession. Drawing on deep industry insights, Marbue breaks down the critical frictio... more

In Episode 4, JP and Will sit down with Mack Turner, a Chief Analytics Officer and former global market research lead at Bank of America. With over 30 years of experience, Mack breaks down how telecom brands can escape the trap of "pre-existing narra... more

Podcast overview

This podcast explores where AI is already delivering measurable ROI for telco operators, with a focus on customer care, churn reduction, network operations, field service, and fraud detection. Moderated by Will Gibson, Vice‑President... more

Will Gibson, Vice President of Amplifier and Jean-Pierre Lacroix of SLD share an episode on the telecom industry are at a pivotal crossroads. While most of the current hype around AI focuses on efficiency and cost reduction, the real opportunity lies... more

Will Gibson, Vice President of Amplifier and Jean-Pierre Lacroix of SLD share an episode on the lack of differentiation in the telco industry. Most telco stores may wear different logos, but for customers they feel interchangeable: the same light woo... more

Key Facts

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Contact Information
Podcast Host
Number of Listeners
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Recent Guests

Marbue Brown
Author of the playbook of Customer Obsession
Author, Blueprint for Customer Obsession
Episode: What Drives True Customer Loyalty in Telco?
Damien Clothier
AI genius with 20+ years in digital/AI and telco experience in the Caribbean
Independent AI expert
Episode: AI for Telco Operators: 6 High-ROI Use Cases That Actually Work

Hosts

Jean-Pierre Lacroix
Host of the show; co-host introducing and guiding discussion; affiliated with SLD.
Will Gibson
Co-host of the show; host of Next Signal; affiliated with Mapplewave.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#246
Russia/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Why Fast Networks Still Lose Customers?
Q: What are three actionable takeaways for listeners about linking research to business outcomes?
Three takeaways include: linking research to the economics to prove its contribution to revenue and risk reduction, ensuring research remains independent and governance-driven so truth isn't suppressed, and moving toward predictive, decision-oriented research that informs concrete next steps rather than just reporting data.
Why Fast Networks Still Lose Customers?
Q: Great point. How would an organization leverage the insights coming out of the assessment tool?
Mack explains that the tool translates simple, insightful questions into a clear picture of where a company stands, identifies strengths and gaps, and then provides a prescriptive set of actions and an implementation plan that can be used by executives or cross-functional teams to drive real improvements.

Audience Metrics

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Frequently Asked Questions About Next Signal

What is Next Signal about and what kind of topics does it cover?

Next Signal covers practical, outcomes-focused discussions for telecom executives, with a clear emphasis on store experience, customer loyalty, and end-to-end customer journeys in telecommunications. The conversations surface actionable takeaways for reducing churn, improving NPS, and elevating in-store experiences from frontline staff empowerment to governance and strategic alignment. Across recent episodes, topics blend retail design, AI-enabled insights, and emotional design to push telcos toward more human-centered, connected shopping experiences, while challenging legacy telecom habits. The show tends to center on leadership perspectives, cross-functional collaboration between CX, marketing, and operations, and real-world examples from... more

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How many episodes of Next Signal are there?

Next Signal launched 5 months ago and published 6 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Next Signal?

Recent guests on Next Signal include:

1. Marbue Brown
2. Damien Clothier

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