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Artwork for The New Frontier: The Agentic Commerce & Answer Engine Optimization podcast

The New Frontier: The Agentic Commerce & Answer Engine Optimization podcast

Jo and Max
Amazon
Ecommerce
E-Commerce
Rufus
Chatgpt
Artificial Intelligence
Advertising
Generative AI
SEO
Entrepreneurship
PPC
Branding
Automation
Tiktok
Data Analytics
Generative Engine Optimization
Dynamic Pricing
Searchgpt
Covid-19
Lunch With Norm Podcast

This podcast explores the fast-moving world of AI for leaders and owners of ecommerce businesses. We discuss topics such as AI Answer Engine Optimization - getting your brand mentioned by ChatGPT / Amazon Rufus. It's hosted by Jo Lambadjieva, Founder of Amazing Wave and AI Educator; and Max Sinclair, Founder of Azoma & ex-Amazonian. It is brought to you by www.azoma.ai and amazingwave.digital Conn... more

PublishesTwice monthlyEpisodes81Founded3 years ago
Number of ListenersCategory
Business

Listen to this Podcast

Artwork for The New Frontier: The Agentic Commerce & Answer Engine Optimization podcast

Latest Episodes

In this episode, Max Sinclair, founder of Azoma and ex-Amazonian, breaks down how AI shopping agents—like ChatGPT, Gemini, Amazon Rufus, and Walmart’s Sparky—are completely rewriting the rules of how consumers discover and buy products online. From m... more

In this episode of The New Frontier, Jo and Max are joined by Artiom Enkov , VP of Insights at Gener8 to unpack one of the first detailed UK and US data studies on Amazon Rufus usage. Drawing on a fully consented metered panel of more than 50,000 And... more

In this episode of The New Frontier, Max sits down with Ian Simpson, SVP of Innovation at Sensor Tower, to unpack new data on how Amazon shoppers are using Rufus, Amazon’s AI shopping assistant. Based on a panel of 60,000 real U.S. shoppers tracked o... more

In this episode of The New Frontier, Max is joined by Martin Schwartzman, Partner and Global AI Lead at OC&C Strategy Consultants, to unpack how agentic AI is reshaping business models and commerce. The conversation starts with the week’s biggest new... more

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Recent Guests

Artiom Enkov
Representative from Gener8 discussing Rufus usage data
Gener8
Episode: Amazon Rufus Adoption is highest amongst Women, the Highly Educated, and Baby Boomers with Artiom Enkov of Gener8
(arbitrary as guest placeholder)
(no additional guests introduced beyond Artiom)
Episode: Amazon Rufus Adoption is highest amongst Women, the Highly Educated, and Baby Boomers with Artiom Enkov of Gener8
Ian Simpson
Executive at Sensor Tower, data intelligence expert
Sensor Tower
Episode: 60% of Amazon Shoppers Use Rufus, and Those Who Do Purchase 2.74x More: Ian Simpson of Sensor Tower on Tracking 60,000 Shoppers
Martin Schwartzman
Partner and Global AI Lead at OC&C Strategy Consultants
OC&C Strategy Consultants
Episode: New Frontier: The Agent Economy: Business Model Disruption in the Age of AI
Ziwei Chen
Product Marketing Lead at Accio, Alibaba
Accio / Alibaba
Episode: Alibaba’s AI Sourcing Agent Accio, and the Future of Agentic Commerce, with Ziwei Chen
Gaétan Rougevin-Baville
CEO of Diffusely/VersaClize, led the pivot to an Enterprise AI SaaS
Diffusely / VersaClize
Episode: Pivoting a failing marketplace business to an $11m ARR Enterprise AI SaaS with Gaétan Rougevin-Baville
Tori Bradley
Global Ecom Retail Search Director at Mars Wrigley
Mars Wrigley
Episode: Leading Answer Engine Optimization (AEO) at Mars Wrigley during the era AI Discoverability, with Global Director of Search Tory Bradley
Jonny Plein
Founder, investor and advisor; co-founder of Yaso; previous founder of Pouch
Yaso, Pouch
Episode: How to raise a $11m Series A and disrupt a $1.7tn market with Jonny Plein
Rob Hahn
COO of Pattern
Pattern
Episode: Behind Pattern's $2.5 billion IPO, with CRO Bryce Warning and COO Rob Hahn

Hosts

Jo Lambadjieva
Founder of Amazing Wave and AI Educator, host and educator focusing on AI applications in e-commerce and business processes.
Max Sinclair
Founder and CEO at Ecomtent; an expert in generative AI and e-commerce strategies, drawing on his background as a former Amazon employee.

Reviews

4.9 out of 5 stars from 46 ratings
  • 💎💎💎

    AI+Ecom is my kind of niche!! I’m not an Ecom founder myself, but as a PR/AI visibility strategist for Ecom brands, I’m always looking for resources to recommend them, and wanting to keep up with industry trends. I’m surprised there aren’t more shows covering this but so glad to have found this one!

    @gloriachoupr

    Apple Podcasts
    5
    _doremi101
    United States3 months ago
  • love it

    So informative to keep ahead of generative engine optimization

    Apple Podcasts
    5
    TopGMan88
    United Kingdom8 months ago
  • The best podcast to stay on top of the shifting AI landscape

    10/10, keep it up! Great way to stay ahead of the latest developments on ChatGPT & Amazon Rufus

    Apple Podcasts
    5
    vinctosc
    United Kingdom8 months ago
  • An absolute must-listen for Amazon entrepreneurs

    The level of expertise in this podcast is unmatched. If you’re serious about e-commerce growth in 2025, this is the podcast you need on your radar.

    Apple Podcasts
    5
    Boris.da.Blade
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Expertise in the podcast is described as unmatched, with listeners recommending it as essential for those serious about e-commerce growth.
The show's focus on innovative trends in AI and e-commerce resonates strongly with entrepreneurs and marketers.

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Talking Points

Recent interactions between the hosts and their guests.

Cracking ChatGPT (and ruling Rufus): Azoma founder Max Sinclair’s Guide to Generative Engine Optimization (GEO) in 2025
Q: And like getting listed on ChatGPT, everyone's using that. So what exactly does Azoma do exactly?
Azoma optimizes brands for AI search by restructuring content into AI-friendly formats, generating brand-aligned content, and integrating with retailers to improve share of mentions and sentiment across AI engines, with a focus on enterprise-scale implementation and internal approvals to maintain brand integrity.
The Next Six Months Will Define Which Brands Win In AI Search - Here's How To Make Sure You Are Recommended By ChatGPT (Azoma Founder Max Sinclair's Guide to Answer Engine Optimization)
Q: What concrete services do you provide for brands, and what outcomes have you seen with clients like Canadian Tire or Zappos?
Azoma helps brands surface in AI systems by pinging models to analyze how they are talked about, then uses insights to generate optimized content; clients have seen substantial increases in AI-driven visibility and traffic, with examples like Windixie recipes boosting chatbot visibility and site engagement.
The Next Six Months Will Define Which Brands Win In AI Search - Here's How To Make Sure You Are Recommended By ChatGPT (Azoma Founder Max Sinclair's Guide to Answer Engine Optimization)
Q: Can you give us a bit of background on your path to founding Azoma and why AI search is an opportunity now?
Max explains his Amazon search background, the pivot to Azoma, and why the rise of large language models creates a fundamentally different opportunity for brands to surface in AI-powered search and assistants.
Pivoting a failing marketplace business to an $11m ARR Enterprise AI SaaS with Gaétan Rougevin-Baville
Q: What is the GTM strategy for the new enterprise AI product?
A sales-led enterprise approach, targeting high-volume customers, supported by a land-and-expand CS team, with strong emphasis on integration with existing enterprise systems like DIMMs, DAMs, and CMS, plus verticalized expertise in fashion and automotive.
Pivoting a failing marketplace business to an $11m ARR Enterprise AI SaaS with Gaétan Rougevin-Baville
Q: How did you manage the restructuring and layoffs?
We communicated openly with leaders, unions where applicable, and the broader employee base, showed the numbers and market evolution, and provided severance and career transition support while realigning governance and investing in the new AI-enabled product.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Targeting the intersection of AI and e-commerce, the content focuses on the evolving landscape influenced by technologies like ChatGPT and Amazon's Rufus. Episodes explore pivotal themes such as generative engine optimization, maximizing profits on platforms like Amazon, effective team dynamics in an AI workforce, and insights from seasoned industry professionals. The show's unique approach combines expert interviews, practical strategies, and engaging discussions on how AI is reshaping various market segments, making it relevant for e-commerce leaders, marketers, and entrepreneurs seeking to leverage technology for business growth.

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1. Y Combinator Startup Podcast
2. The AI Daily Brief: Artificial Intelligence News and Analysis
3. The Startup Ideas Podcast
4. Shopify Masters
5. How I AI

How many episodes of this podcast are there?

this podcast launched 3 years ago and published 81 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Artiom Enkov
2. (arbitrary as guest placeholder)
3. Ian Simpson
4. Martin Schwartzman
5. Ziwei Chen
6. Gaétan Rougevin-Baville
7. Tori Bradley
8. Jonny Plein

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