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Artwork for The New Frontier: The Agentic Commerce & Answer Engine Optimization podcast

The New Frontier: The Agentic Commerce & Answer Engine Optimization podcast

Jo and Max
Amazon
Ecommerce
Chatgpt
E-Commerce
Getida
Google SEO
Branding
Lunch With Norm Podcast
Generative AI
Advertising
Entrepreneurship
Packaging
E-Commerce Strategies
Amazon FBA
AI Personalization
Sales Strategy
Rufus
Perfectted
User Experience
Marketing Misfits

This podcast explores the fast-moving world of AI for leaders and owners of ecommerce businesses. We discuss topics such as AI Answer Engine Optimization - getting your brand mentioned by ChatGPT / Amazon Rufus. It's hosted by Jo Lambadjieva, Founder of Amazing Wave and AI Educator; and Max Sinclair, Founder of Azoma & ex-Amazonian. It is brought to you by www.azoma.ai and amazingwave.digital Conn... more

PublishesTwice monthlyEpisodes79Founded2 years ago
Number of ListenersCategory
Business

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Artwork for The New Frontier: The Agentic Commerce & Answer Engine Optimization podcast

Latest Episodes

In this episode of The New Frontier, Max is joined by Martin Schwartzman, Partner and Global AI Lead at OC&C Strategy Consultants, to unpack how agentic AI is reshaping business models and commerce. The conversation starts with the week’s biggest new... more

In the first 2026 episode of The New Frontier, as is tradition, Max and Jo dive into their annual predictions. They start with a quick look back at their 2025 predictions, many of which, from the AI infrastructure boom to Google’s dip in dominance, p... more

This special Episode of the New Frontier recorded live from the Amazon Ad Summit in Milan, to mark a landmark announcement: the launch of Sponsored Prompts groundbreaking new Ads format.

Host Max Sinclair was joined by Oana Padurariu to discuss the... more

In this episode of The New Frontier, hosts Max and Jo welcome Ziwei Chen, Product Lead for Accio by Alibaba, for a deep dive into the intersection of AI, procurement, and global manufacturing.

The conversation kicks off with Ziwei reflecting on her... more

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Recent Guests

Shannon Curley
Strategic marketing leader specializing in brand storytelling and content strategy.
Carbon6
Episode: How to Build Effective Teams in an AI Workforce, with Shannon Curley
Ben Webber
Successful entrepreneur and seller with nine brands reaching eight figures, currently part of Clear Ads.
Clear Ads
Episode: Maximizing Amazon Profits by Understanding your Buyers and ‘Deserved Ranking’ with Ben Webber
Andrea Leigh
Ecommerce educator and advisor with over 20 years of ecommerce experience
Founder of the Loom Group
Episode: Decoding Amazon's Playbook: A Former 10-year Executive, Andrea Leigh's, Guide to Winning on the Platform
Max Sinclair
Founder and CEO at Ecomtent
Ecomtent
Episode: Generative Engine Optimization: Getting your Brand mentioned by ChatGPT, with Max Sinclair
Brian R. Johnson
Co-founder and chief protocol officer at DeepM AI
DeepM AI
Episode: A9 Organic Ranking Factors on Amazon in 2025 with Brian Johnson
Alexander Swade
Former Senior Director of Marketing at Thrasio and ads geek
Thrasio
Episode: Inside Thrasio & SellerX: The Rise and Fall of the Amazon Aggregator with Senior Leader Alexander Swade
Adam Runquist
Entrepreneur and Amazon seller who exited multiple brands
Heist
Episode: Adam Heist on Surviving & Thriving on Amazon FBA in 2025 (with Trump Tariffs, Tiktok Ban & RUFUS / COSMO)
Rael Cline
Entrepreneur and former private equity professional
Nozzle
Episode: How to Start, Scale and Sell a Software Business with Rael Cline
Tim Cameron-Kitchen
Founder of Exposure Ninja and Shinobi Capital, expert in generative AI and digital marketing.
Episode: Generative Engine Optimization - ChatGPT Search & Google AI Overviews, with Tim Cameron-Kitchen

Hosts

Jo Lambadjieva
Founder of Amazing Wave and AI Educator, host and educator focusing on AI applications in e-commerce and business processes.
Max Sinclair
Founder and CEO at Ecomtent; an expert in generative AI and e-commerce strategies, drawing on his background as a former Amazon employee.

Reviews

4.9 out of 5 stars from 45 ratings
  • love it

    So informative to keep ahead of generative engine optimization

    Apple Podcasts
    5
    TopGMan88
    United Kingdom3 months ago
  • The best podcast to stay on top of the shifting AI landscape

    10/10, keep it up! Great way to stay ahead of the latest developments on ChatGPT & Amazon Rufus

    Apple Podcasts
    5
    vinctosc
    United Kingdom3 months ago
  • An absolute must-listen for Amazon entrepreneurs

    The level of expertise in this podcast is unmatched. If you’re serious about e-commerce growth in 2025, this is the podcast you need on your radar.

    Apple Podcasts
    5
    Boris.da.Blade
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Expertise in the podcast is described as unmatched, with listeners recommending it as essential for those serious about e-commerce growth.
The show's focus on innovative trends in AI and e-commerce resonates strongly with entrepreneurs and marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#76
Israel/Business
Apple Podcasts
#179
Belgium/Business
Apple Podcasts
#193
Ireland/Business

Talking Points

Recent interactions between the hosts and their guests.

Sourcing Private Label Products in India with Meghla Bhardwaj
Q: Would you say that sourcing from India is for more seasoned sellers?
While seasoned sellers may find it easier, even newbies can successfully source from India with the right guidance.
Sourcing Private Label Products in India with Meghla Bhardwaj
Q: What are some red flags or pitfalls sellers commonly fall into?
The top mistakes include not properly vetting suppliers, not setting quality control requirements, and assuming that previous quality will remain unchanged.
Sourcing Private Label Products in India with Meghla Bhardwaj
Q: How have you seen AI starting to be implemented in sourcing?
AI tools such as ChatGPT are being used for various tasks like finding suppliers and writing product specifications, providing a starting point for sourcing efficiency.
How to Build a Custom GPT with Andrew Bell
Q: What final tips can you share about prompting?
Andrew recommends presenting five related questions in a multiple-choice format to enhance user engagement and foster deeper learning.
How to Build a Custom GPT with Andrew Bell
Q: Do you have any success stories from using your GPTs?
Andrew shares several testimonials from users who achieved success using his LSAT and Etsy optimization GPTs, indicating their effectiveness in real-world applications.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Targeting the intersection of AI and e-commerce, the content focuses on the evolving landscape influenced by technologies like ChatGPT and Amazon's Rufus. Episodes explore pivotal themes such as generative engine optimization, maximizing profits on platforms like Amazon, effective team dynamics in an AI workforce, and insights from seasoned industry professionals. The show's unique approach combines expert interviews, practical strategies, and engaging discussions on how AI is reshaping various market segments, making it relevant for e-commerce leaders, marketers, and entrepreneurs seeking to leverage technology for business growth.

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These podcasts share a similar audience with this podcast:

1. The Tim Ferriss Show
2. The Commentary Magazine Podcast

How many episodes of this podcast are there?

this podcast launched 2 years ago and published 79 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Shannon Curley
2. Ben Webber
3. Andrea Leigh
4. Max Sinclair
5. Brian R. Johnson
6. Alexander Swade
7. Adam Runquist
8. Rael Cline

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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