能者多唠
能一一档聚焦品牌消费与企业经营的对谈类播客节目，在这里你会听到我和创始人、投资人、企业家的完整对话。这些高能者的原声比商科教材更精彩。如果你是创业者、电商人、品牌人，一定能有收获。 我是能一，天下网商CEO，每年走访上百位品牌创始人。通过播客，把我了解的商业世界和你分享。 天下网商是千万电商人的信息知识入口，也是内容电商头部机构，帮助品牌通过直播种草、策略运营、品牌营销获得增长。
| Publishes | Weekly | Episodes | 87 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Business |
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「对话：杨国福麻辣烫创始人 杨国福 门店超过7000家 麻辣烫TOP连锁品牌 」
主播：熊伟林（能一），天下网商总经理
做出一个国民品牌是很多创业者的梦想，那什么是国民品牌，GPT说要有高使用率，高知晓率，高口碑认同。在咱们中国，得有大几亿人知道，小几亿人买过，整体口碑中上。按照这个维度看，每年3亿人吃的杨国福麻辣烫，绝对算是一个。今天我们就独家对话了杨国福，听他讲述从哈尔滨的地下室到全球扩张的麻辣烫事业。为什么起源四川的麻辣烫被哈尔滨宾县带火了？招股书披露一年2亿利润，杨国福靠什么赚钱，又... more
「对话：华美月饼总裁 袁瀚钊 二代接班 月饼产销量第一 年营收15亿 60%来自月饼 」
主播：熊伟林（能一）天下网商总经理
月饼，别看它就卖一个月，一年的产值有300亿，大概是口香糖产业的两倍，只比巧克力市场小一点。这其中包括上市公司广州酒家、元祖股份、五芳斋，当然他是把月饼当成了粽子之外的第二大节令品类。广东老字号华美月饼，一年收入15亿，10多亿来自月饼，单看这一个品类比前几家上市公司可能还要多。只卖一个月的生意，全年在生产和销售上是怎么安排时间的？月饼的毛利有多大？买月饼的到底... more
*分享：换个角度看新能源车，以及方兴未艾的车品、车后大市场。
主播：（能一）熊伟林，天下网商CEO
这期播客来自我近期在天猫汽车“金驰奖”的一场关于汽车消费的分享。（solo）内容来源于天下网商在最近一年走访的汽车相关品牌，以及服务的车企品牌包括，比亚迪、鸿蒙、奇瑞、极核、九号等……
跟大家聊聊新能源时代下，汽车市场出现了哪些新的消费现象，以及围绕【车后市场】、【车品】、【二轮】蕴含的新商机。
今天新能源汽车给这个市场带来了太多变化，新能源汽车的消费正在和时尚电子消费品趋同，女性车主的购... more
「对话：蓝盒子创始人 卢召利 弹簧床垫头部品牌 年销10亿」
主播：熊伟林（能一）天下网商总经理
弹簧床垫品类第一，线上卖大件年销10亿，把床垫压缩到盒子里送到消费者家，和数码产品一样的开箱感，和顶级品牌类似的视觉传达，这些是很多用户对蓝盒子的印象。创业7年，产品依旧屈指可数，但公司从2个人到了200人。曾经蓝盒子有个美国dtc独角兽品牌的参照物Casper，用几乎一样的方式卖床垫，100天免费试睡，却历经上市，连续8年亏损，营销经费高居不下，退市被私有化，相比之下，蓝盒子却走出了一条截然不... more
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这节目真的做的太棒了 特别是博主最后的总结 真的太厉害了
Apple Podcasts512345lszxsChina10 months ago
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Apple Podcasts | #176 | China/Business |
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能者多唠 launched 2 years ago and published 87 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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