The Near Memo
Greg Sterling, Mike Blumenthal & David MihmExploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
| Publishes | Weekly | Episodes | 283 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Tech NewsBusinessMarketingNews | |||
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Garrett French, Valerie Cecil and James Wirth of Citation Labs rejoin Greg Sterling and Mike Blumenthal for Part 2. After laying out the six layers of AI visibility in Part 1, they get into how an agency runs against that model: com... more
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Is attribution dead? Not quite, says Dana DiTomaso of Kick Point, but it isn't healthy, and it was always a little fictional. Universal Analytics hid the gaps. GA4 and privacy law put them in plain sight.
Dana joins Greg Sterling a... more
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AI answers get brands wrong all the time: old pricing, expired offers, comparisons nobody updated. Garrett French, James Wirth and Valerie Cecil of Citation Labs explain how they find where a brand drops out of an AI answer and what... more
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Andrew Shotland (Local SEO Guide) and Mark Kabana (Places Scout, now part of Yext) rejoin Greg Sterling and Mike Blumenthal for Part 2 of our conversation. We get into how agencies are turning "AI visibility" into a product, why cli... more
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- Unravel Local Business Marketing with The Near Memo
Greg, Mike, and David masterfully navigate the convergence of local business, marketing, and tech in The Near Memo. It's a weekly must listen with of invaluable insights for anyone looking to stay on top of the latest in local digital marketing.
Apple Podcasts5TrackGeekMTL
United States3 years ago - Relevant, timely insights on local search
With this podcast, now it’s easier for me to stay up to date on the local search industry with its constant mergers, product updates, and evolving consumer behaviors. The hosts keep it fun and casual while explaining the history and context behind industry trends. I appreciate the different types of formats (email, podcast, blog).
Apple Podcasts5Caroline Ngu.United States5 years ago - For local digital marketing news/insight, put this on your shortlist
It's a privilege to listen in as these three veterans of local digital marketing riff on a handful of cherry-picked industry news stories each week. The episodes are short but substantive. And the format brings both range and relevance. The Near Memo highlights some of the most interesting and important developments in local: moves by big tech monoliths, rising new entrants in the market, and just interesting new data that comes to light. If you're going to listen to one podcast in this space, ... more
Apple Podcasts5Jonathan C. HallUnited States6 years ago - Great coverage of local digital landscape
It’s hard to get better hosts than Mike, David and Greg for the topic of local search, social and commerce. All experienced industry thought leaders. Easy flow and great range of sources each episode. If you want to plug into the direction of local and digital, subscribe now.
Apple Podcasts5AaronWeicheUnited States6 years ago
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Apple Podcasts | #167 |  United Kingdom/News/Tech News |
Apple Podcasts | #236 |  Australia/News/Tech News |
Apple Podcasts | #98 |  Ireland/News/Tech News |
Apple Podcasts | #159 |  Israel/News/Tech News |
Apple Podcasts | #207 |  Netherlands/News/Tech News |
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Frequently Asked Questions About The Near Memo
What is The Near Memo about and what kind of topics does it cover?
The show centers on local business, marketing, and search, with frequent deep dives into local SEO, consumer data, AI-enabled discovery, and platform governance. Episodes often feature a mix of industry veterans and tech/policy experts debating current shifts in Google Maps, GBP/Ask Maps, review integrity, and the evolving role of AI in discovery and advertising. Notable strengths include practical, battleground-level tactics for local brands, a steady stream of data-driven insights, and candid assessments of regulatory and platform changes. The format tends to blend regulatory context, hands-on optimization tips, and strategic perspectives, making it valuable for agencies, brands, and practitioners navigating AI, local search, and omnichan... more
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How many listeners does The Near Memo get?
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Which podcasts are similar to The Near Memo?
These podcasts share a similar audience with The Near Memo:
1. The Whitespark Local Update
2. Local SEO - The Expert’s Guide
3. AI Explored
4. Big Technology Podcast
5. The Startup Ideas Podcast
How many episodes of The Near Memo are there?
The Near Memo launched 6 years ago and published 283 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Near Memo?
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What guests have appeared on The Near Memo?
Recent guests on The Near Memo include:
1. Dana DiTomaso
2. Valerie Cecil
3. James Wirth
4. Garrett French
5. Mark Kabana
6. Andrew Shotland
7. Damian Rollison
8. Paula French
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.