The Near Memo
Greg Sterling, Mike Blumenthal & David MihmExploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
| Publishes | Weekly | Episodes | 271 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingNewsBusinessTech News | |||
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Cyrus Shepard, founder of Zyppy, joins Greg Sterling and Mike Blumenthal for Part 2 of the Near Memo brand-building series — this time on the technical side: how Google and AI systems actually model a brand, and what a local busines... more
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What separates a commodity local provider from a business that easily commands premium pricing? In this kickoff to our four-part brand series, Greg Sterling and Mike Blumenthal are joined by marketing pioneer John Jantsch.
John det... more
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Are traditional websites dying, or are they just changing shapes? Hosts Greg Sterling and Mike Blumenthal catch up with serial entrepreneur and Mozilla VP of Product Raj Singh to discuss how AI search friction is changing the local ... more
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Local SEO strategy often gets stuck playing a quantitative numbers game with review counts and velocity benchmarks. But what happens when you treat the collective text of your market's customer reviews as an ongoing, free focus gro... more
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- Unravel Local Business Marketing with The Near Memo
Greg, Mike, and David masterfully navigate the convergence of local business, marketing, and tech in The Near Memo. It's a weekly must listen with of invaluable insights for anyone looking to stay on top of the latest in local digital marketing.
Apple Podcasts5TrackGeekMTL
United States3 years ago - Relevant, timely insights on local search
With this podcast, now it’s easier for me to stay up to date on the local search industry with its constant mergers, product updates, and evolving consumer behaviors. The hosts keep it fun and casual while explaining the history and context behind industry trends. I appreciate the different types of formats (email, podcast, blog).
Apple Podcasts5Caroline Ngu.United States5 years ago - For local digital marketing news/insight, put this on your shortlist
It's a privilege to listen in as these three veterans of local digital marketing riff on a handful of cherry-picked industry news stories each week. The episodes are short but substantive. And the format brings both range and relevance. The Near Memo highlights some of the most interesting and important developments in local: moves by big tech monoliths, rising new entrants in the market, and just interesting new data that comes to light. If you're going to listen to one podcast in this space, ... more
Apple Podcasts5Jonathan C. HallUnited States5 years ago - Great coverage of local digital landscape
It’s hard to get better hosts than Mike, David and Greg for the topic of local search, social and commerce. All experienced industry thought leaders. Easy flow and great range of sources each episode. If you want to plug into the direction of local and digital, subscribe now.
Apple Podcasts5AaronWeicheUnited States5 years ago
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Apple Podcasts | #123 | United States/News/Tech News |
Apple Podcasts | #190 |  Australia/News/Tech News |
Apple Podcasts | #24 |  Russia/News/Tech News |
Apple Podcasts | #26 |  Ireland/News/Tech News |
Apple Podcasts | #41 |  Israel/News/Tech News |
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Frequently Asked Questions About The Near Memo
What is The Near Memo about and what kind of topics does it cover?
This program consistently centers on the intersection of local business, marketing, and technology, with a strong emphasis on local SEO, AI-enabled discovery, and platform dynamics. Episodes frequently dissect new features from major maps and search platforms, compare data signals like reviews and citations, and translate complex industry shifts into practical guidance for agencies and brands. Noteworthy is the blend of veteran perspectives, data-driven analysis, and real-world case anecdotes that help listeners understand how AI, local search signals, and governance changes reshape strategy and measurement for multi-location brands and local-focused marketers.
Where can I find podcast stats for The Near Memo?
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How many listeners does The Near Memo get?
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What are the audience demographics for The Near Memo?
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How many subscribers and views does The Near Memo have?
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Which podcasts are similar to The Near Memo?
These podcasts share a similar audience with The Near Memo:
1. The Whitespark Local Update
2. Local SEO - The Expert’s Guide
3. What Now? with Trevor Noah
4. Better Offline
5. Planet Money
How many episodes of The Near Memo are there?
The Near Memo launched 5 years ago and published 271 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Near Memo?
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Where can I see ratings and reviews for The Near Memo?
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What guests have appeared on The Near Memo?
Recent guests on The Near Memo include:
1. Michael Atleson
2. Craig Burton
3. Cindy Krum
4. Krystal Taing
5. Gregg Gifford
6. Mike Blumenthal
7. Garrett Sussman
8. Darren The Canadian Shaw
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.