The Whitespark Local Update
Darren Shaw & Claire CarlileThe Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.
| Publishes | Weekly | Episodes | 48 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
Listen to this Podcast
Latest Episodes
Darren Shaw and Claire Carlile break down the biggest local SEO, Google, and AI search updates from the past week, including:
📝 Google Business Profile Verification: Submit a Business Photo (Ben Fisher)
📝 Claude Project for Improving Information ... more
Darren Shaw and Claire Carlile are here to unpack the latest local SEO news, updates, and takeaways, including:
📝 Wordfence Argus Finds Unauthenticated Arbitrary File Upload Vulnerability in Gravity Forms (Alex Thomas)
📝 The 2026 Local Discovery ... more
Darren Shaw and Claire Carlile are back with the latest local SEO news, updates, and takeaways from the past week, including:
📝 “Tell Maps” is live! (Claudia Tomina)
📝 Google Business Profile Alert for Local SEOs & Agency Owners (Amy Toman)
📝 W... more
In this episode, Darren Shaw and Claire Carlile share the latest local SEO news, updates, and insights from the past two weeks:
📝 Breaking news: View Counts on Google Posts (Muhammad Hussain)
📝Hack to Get Activities on Your Google Business Profil... more
Key Facts
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Reviews
- Buckeye Bug services approved!
As the owner of Buckeye Bug Services, a bed bug exterminating company in Central Ohio, staying on top of my Google Business Profile is absolutely crucial. The Whitespark Local Update podcast has become my go-to resource. Darren and Claire do a wonderful job of keeping me educated on local SEO trends and search updates so I can keep my business visible. Highly recommend giving them a listen!
Apple Podcasts5Distempered Dawg
United States3 months ago - The Best Podcast for Local SEO Updates
This podcast is a must if you own a local business or are doing Local SEO for local businesses! Darren and Claire stay on top of the latest and greatest for local SEO and Whitespark also has a new local ranking grid software you can try out for free to see where your local business is ranking or for tracking for your clients!
Apple Podcasts5Tracey PolandUnited States10 months ago - Fun and informative
Thanks for the great new podcast. When you talked about ai calling a store for pricing and another ai answering, I laughed while out for my morning walk with a beanie covering my airbuds. Someone looked at me like I am insane. I like the idea about using AI to do competitor review analysis. Keep up the funny and helpful show.
Apple Podcasts5ClientClicksUnited States10 months ago - Been waiting for this
I’ve needed a GOOD podcast dedicated to Local SEO. Been following Darren for the last couple of years. I appreciate all this invaluable info on local search, and it’s all free bb.
Apple Podcasts5RonjvmediaUnited Statesa year ago - Great for all levels of local SEO knowledge
I’d hate to become a professional local SEO these days; there’s almost too much to catch up on and keep up with. But Darren and Claire do a great job of curating useful, practical info - both timeless stuff and new developments in local search. They keep it moving along, and there’s something for everyone (including DIY-er business owners) in every episode. A unique resource in the space.
Apple Podcasts5Phil RozekUnited Statesa year ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #65 |  United Kingdom/Business/Marketing |
Apple Podcasts | #58 |  United Arab Emirates/Business/Marketing |
Apple Podcasts | #87 |  Norway/Business/Marketing |
Apple Podcasts | #183 |  Austria/Business/Marketing |
Apple Podcasts | #232 |  Netherlands/Business/Marketing |
Talking Points
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Frequently Asked Questions About The Whitespark Local Update
What is The Whitespark Local Update about and what kind of topics does it cover?
A concise, weekly roundup of local SEO and marketing news with a focus on practical tactics for improving local visibility. The show covers Google Business Profile updates, AI-assisted search, review management, and cross-channel branding, often weaving in real-world anecdotes and guest perspectives. Episodes are short and info-dense, making them a reliable source for marketers and small business owners who need bite-sized, actionable insights. A standout trait is the duo's light, engaging banter, which makes complex topics approachable while still delivering useful takeaways and tool recommendations.
Where can I find podcast stats for The Whitespark Local Update?
Rephonic provides a wide range of podcast stats for The Whitespark Local Update. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Whitespark Local Update and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Whitespark Local Update get?
Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for The Whitespark Local Update, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for The Whitespark Local Update?
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How many subscribers and views does The Whitespark Local Update have?
To see how many followers or subscribers The Whitespark Local Update has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Whitespark Local Update?
These podcasts share a similar audience with The Whitespark Local Update:
1. The Near Memo
2. Local SEO - The Expert’s Guide
3. The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
4. Marketing Against The Grain
5. The StoryBrand Podcast
How many episodes of The Whitespark Local Update are there?
The Whitespark Local Update launched a year ago and published 48 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Whitespark Local Update?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Whitespark Local Update?
Rephonic pulls ratings and reviews for The Whitespark Local Update from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Whitespark Local Update?
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What guests have appeared on The Whitespark Local Update?
Recent guests on The Whitespark Local Update include:
1. Amy Toman
2. Cyrus Shepard
3. Julian Hooks
4. Dayna Lucio
5. Krystal Taing
6. Celeste Gonzalez
7. Claudia Tomina
8. Crystal Carter
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.