The Whitespark Local Update
Darren Shaw & Claire CarlileThe Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.
| Publishes | Weekly | Episodes | 25 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Claire Carlile and Darren Shaw are back with another episode of the Whitespark Local Update. Here’s what they’re talking about today:
📝 Ask Maps in Google Maps – When Local Search Meets Gemini AI (Glenn Gabe)
📝 How we’re reimagining Maps with Gem... more
Claire Carlile and Darren Shaw are back with your weekly dose of local SEO goodness. Here’s what they’re talking about today:
📝 The AI Playbook for Restaurants: What to Do Right Now (David “Rev” Ciancio)
📝 How should agencies build a business aro... more
In this episode of the Whitespark Local Update, Claire Carlile and Darren Shaw discuss:
📝 New Research: Search Happens Everywhere; an Analysis of 41 Websites with Significant Search Activity (Rand Fishkin)
📝 AI Doesn’t Reduce Work—It Intensifies ... more
Claire Carlile and Darren Shaw are back again with another episode of the Whitespark Local Update Podcast. This time, they cover:
📝 Google’s Minimum Viable Content Refresh (Steve Toth)
📝 Google is Nudging Reviewers to Edit Their Past Reviews (Cla... more
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- The Best Podcast for Local SEO Updates
This podcast is a must if you own a local business or are doing Local SEO for local businesses! Darren and Claire stay on top of the latest and greatest for local SEO and Whitespark also has a new local ranking grid software you can try out for free to see where your local business is ranking or for tracking for your clients!
Apple Podcasts5Tracey Poland
United States4 months ago - Fun and informative
Thanks for the great new podcast. When you talked about ai calling a store for pricing and another ai answering, I laughed while out for my morning walk with a beanie covering my airbuds. Someone looked at me like I am insane. I like the idea about using AI to do competitor review analysis. Keep up the funny and helpful show.
Apple Podcasts5ClientClicksUnited States4 months ago - Been waiting for this
I’ve needed a GOOD podcast dedicated to Local SEO. Been following Darren for the last couple of years. I appreciate all this invaluable info on local search, and it’s all free bb.
Apple Podcasts5RonjvmediaUnited States5 months ago - Great for all levels of local SEO knowledge
I’d hate to become a professional local SEO these days; there’s almost too much to catch up on and keep up with. But Darren and Claire do a great job of curating useful, practical info - both timeless stuff and new developments in local search. They keep it moving along, and there’s something for everyone (including DIY-er business owners) in every episode. A unique resource in the space.
Apple Podcasts5Phil RozekUnited States6 months ago - Actually fun?!
Well this is just a shot of pure delight. Energetic, fun, and you will learn about local search! Most business podcasts are way too long. The Whitespark Local Update is perfect.
Apple Podcasts5amandanat_United States6 months ago
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #110 |  Ireland/Business/Marketing |
Apple Podcasts | #149 |  Philippines/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About The Whitespark Local Update
What is The Whitespark Local Update about and what kind of topics does it cover?
A concise, data-driven roundup of local SEO and local visibility news, trends, and practical tactics. Hosts Claire Carlile and Darren Shaw curate a tight, 15–20 minute weekly briefing on topics like Google Business Profile changes, AI in search, ranking factors, and actionable optimization ideas for local businesses. The show leans practical and digestible, mixing timely updates with longer-term strategies, and often features industry guests or expert perspectives. Its strengths include a clear focus on local search realities, accessible explanations, and a light, engaging style that still delivers useful takeaways for marketers, agencies, and business owners alike.
Where can I find podcast stats for The Whitespark Local Update?
Rephonic provides a wide range of podcast stats for The Whitespark Local Update. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Whitespark Local Update and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Whitespark Local Update get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Whitespark Local Update, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for The Whitespark Local Update?
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How many subscribers and views does The Whitespark Local Update have?
To see how many followers or subscribers The Whitespark Local Update has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Whitespark Local Update?
These podcasts share a similar audience with The Whitespark Local Update:
1. The Near Memo
2. The Ezra Klein Show
3. The Daily
4. Marketing Against The Grain
5. SmartLess
How many episodes of The Whitespark Local Update are there?
The Whitespark Local Update launched 7 months ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Whitespark Local Update?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Whitespark Local Update?
Rephonic pulls ratings and reviews for The Whitespark Local Update from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Whitespark Local Update?
Rephonic provides full transcripts for episodes of The Whitespark Local Update. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Whitespark Local Update?
Recent guests on The Whitespark Local Update include:
1. Mike Blumenthal
2. Elizabeth Rule
3. Michel van Luijtelaar
4. Greg Gifford
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.