The Whitespark Local Update
Darren Shaw & Claire CarlileThe Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.
| Publishes | Weekly | Episodes | 42 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
Listen to this Podcast
Latest Episodes
This week, Darren Shaw and Claire Carlile are unpacking the local SEO stories you need to know, including:
📝 Claiming a Service Area Business (SAB) has changed (Vinay Toshniwal)
Request ownership of a Business Profile
📝 Why Google Business Profi... more
🔥 Whitespark Local Ranking Grids
This week, Darren Shaw is joined by special guest Amy Toman to break down the local SEO stories you need to know, including:
📝 Hack to Move the Map Pin for an SAB (Mika Lepisto)
📝 Warning About GBP Review Manage... more
This week, Claire Carlile and special guest Julian Hooks cover the latest local SEO news, including:
📝 The State of Local SEO in 2026 (Joy Hawkins, Sterling Sky)
📝 Why Your Google Reviews Disappear (Ex-Googlers Explain) (SterlingSky, Brad Wethera... more
This week, Claire Carlile is joined by special guest Dayna Lucio to discuss the latest local SEO news and updates, including:
📝 See how content from social and video platforms performs on Google Search
📝 AI summaries of Tripadvisor hotel reviews ... more
Key Facts
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Reviews
- Buckeye Bug services approved!
As the owner of Buckeye Bug Services, a bed bug exterminating company in Central Ohio, staying on top of my Google Business Profile is absolutely crucial. The Whitespark Local Update podcast has become my go-to resource. Darren and Claire do a wonderful job of keeping me educated on local SEO trends and search updates so I can keep my business visible. Highly recommend giving them a listen!
Apple Podcasts5Distempered Dawg
United Statesa month ago - The Best Podcast for Local SEO Updates
This podcast is a must if you own a local business or are doing Local SEO for local businesses! Darren and Claire stay on top of the latest and greatest for local SEO and Whitespark also has a new local ranking grid software you can try out for free to see where your local business is ranking or for tracking for your clients!
Apple Podcasts5Tracey PolandUnited States8 months ago - Fun and informative
Thanks for the great new podcast. When you talked about ai calling a store for pricing and another ai answering, I laughed while out for my morning walk with a beanie covering my airbuds. Someone looked at me like I am insane. I like the idea about using AI to do competitor review analysis. Keep up the funny and helpful show.
Apple Podcasts5ClientClicksUnited States8 months ago - Been waiting for this
I’ve needed a GOOD podcast dedicated to Local SEO. Been following Darren for the last couple of years. I appreciate all this invaluable info on local search, and it’s all free bb.
Apple Podcasts5RonjvmediaUnited States10 months ago - Great for all levels of local SEO knowledge
I’d hate to become a professional local SEO these days; there’s almost too much to catch up on and keep up with. But Darren and Claire do a great job of curating useful, practical info - both timeless stuff and new developments in local search. They keep it moving along, and there’s something for everyone (including DIY-er business owners) in every episode. A unique resource in the space.
Apple Podcasts5Phil RozekUnited States10 months ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #163 |  Canada/Business/Marketing |
Apple Podcasts | #98 |  Australia/Business/Marketing |
Apple Podcasts | #121 |  India/Business/Marketing |
Apple Podcasts | #186 |  Denmark/Business/Marketing |
Apple Podcasts | #197 |  Sweden/Business/Marketing |
Apple Podcasts | #204 |  Ireland/Business/Marketing |
Talking Points
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Audience Metrics
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Frequently Asked Questions About The Whitespark Local Update
What is The Whitespark Local Update about and what kind of topics does it cover?
The show delivers a concise, practical round-up of local SEO and local marketing developments, with a strong emphasis on Google Business Profile updates, reviews, AI-driven search, and Maps features. Hosts Darren Shaw and Claire Carlile curate a steady stream of timely links, analyses, and actionable tactics, often featuring industry guests who contribute insider perspectives. Episodes balance technical tips with accessible explanations, making it valuable for both in-house teams and small business owners aiming to improve local visibility while staying ahead of evolving platform behaviors. A notable asset is the blend of data-driven insights, practical playbooks, and light banter that keeps complex topics approachable and actionable.
Where can I find podcast stats for The Whitespark Local Update?
Rephonic provides a wide range of podcast stats for The Whitespark Local Update. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Whitespark Local Update and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Whitespark Local Update get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Whitespark Local Update, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for The Whitespark Local Update?
Rephonic provides comprehensive predictive audience data for The Whitespark Local Update, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does The Whitespark Local Update have?
To see how many followers or subscribers The Whitespark Local Update has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Whitespark Local Update?
These podcasts share a similar audience with The Whitespark Local Update:
1. The Near Memo
2. Local SEO - The Expert’s Guide
3. Social Media Marketing Podcast
4. Marketing Against The Grain
5. Marketing School - Digital Marketing and Online Marketing Tips
How many episodes of The Whitespark Local Update are there?
The Whitespark Local Update launched a year ago and published 42 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Whitespark Local Update?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Whitespark Local Update?
Rephonic pulls ratings and reviews for The Whitespark Local Update from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Whitespark Local Update?
Rephonic provides full transcripts for episodes of The Whitespark Local Update. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Whitespark Local Update?
Recent guests on The Whitespark Local Update include:
1. Amy Toman
2. Cyrus Shepard
3. Julian Hooks
4. Dayna Lucio
5. Krystal Taing
6. Celeste Gonzalez
7. Claudia Tomina
8. Crystal Carter
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.