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Artwork for The Whitespark Local Update

The Whitespark Local Update

Darren Shaw & Claire Carlile
Local SEO
Google Business Profile
AI In Local Search
Bing
AI Search Manual
Google Verification
Bing Places
AI Impact On Local Search
Whitespark Local Ranking Grids
Google Business Profiles
Reviews
Chrome Semantic Engine
AI Search
Review Sites
Service Area Businesses
AI Search Integration
Search Everywhere Optimization
Google Maps
Search Console Data Management
Citation Consistency

The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.

PublishesWeeklyEpisodes8Founded2 months ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The Whitespark Local Update

Latest Episodes

Another week, another Local Update. But before we dive into today’s show notes, a quick announcement: next week’s episode will be recorded in person at BrightonSEO!

Claire and Darren have a busy few weeks ahead. Here are the upcoming events they’ll ... more

On this week’s episode of The Whitespark Local Update, Darren and Claire dive into what’s new, what’s weird, and what actually matters in local SEO.

Here’s what we cover:

📝 Why Local SEO is thriving in the AI-first search era (Rob Tindula on SEL) more

This week on The Whitespark Local Update, Darren and Claire break down the latest in local search:

📝 The Future of AI Search (Britney Muller)

📝 Business Loses 800 Reviews for “Asking for Reviews at the Register” (Claudia Tomina)

📝 Report Busine... more

Another week, another local SEO drop from Claire and Darren. This week we’re talking:

📝 AI mode and Gemini are being integrated into Chrome (Chris Long)

📝 Citation Mining Tool for AI SEO (Dan Petrovic)

📝 The Writing is on the Wall for Q&A (Loca... more

Key Facts

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Number of Listeners
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Hosts

Claire Carlile
Co-host and expert in local SEO, Claire brings in-depth knowledge and insights from her experience in the field.
Darren Shaw
Co-host and local SEO authority, Darren discusses the latest trends and offers actionable advice to marketers.

Reviews

5.0 out of 5 stars from 15 ratings
  • Enjoyable and educational!

    Easy to digest yet in depth podcast (with funny bits!), and as a business owner I’ve picked up a few top tips on what to do better.

    Two thumbs up 👍👍

    Apple Podcasts
    5
    KLedders
    United Kingdom25 days ago
  • Great listen

    Really interesting content and it will become a regular listen for me! Thank you

    Apple Podcasts
    5
    Helsbels25
    United Kingdom25 days ago
  • What a find

    local SEO guru content delivered with humour and relatable tips - a must listen for any small biz

    Apple Podcasts
    5
    MrsJonesPembrokeshire
    United Kingdoma month ago
  • Marketer and masseuse

    Being self employed I need to have my finger on the pulse to be discoverable in my local market. Claire and Darren do the hard work so I don’t have to (as much) - educational AND entertaining, what’s not to love! Thanks for the new podcast guys!

    Apple Podcasts
    5
    AHJB2018
    United Kingdoma month ago
  • Brilliant podcast

    These guys pack an unbelievable amount of information into a 20 minute podcast, and they’re both totally dynamic and engaging. I’m in awe! Would definitely recommend a listen.

    Apple Podcasts
    5
    RosieMayfly
    United Kingdoma month ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful content and engaging delivery, making it both educational and entertaining.
The hosts' ability to express complex topics in a digestible manner is frequently commended.
Feedback highlights the podcast's usefulness for staying informed about local SEO developments, underlining its role as a top resource for industry professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#225
Norway/Business/Marketing

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per EpisodeGender SkewLocation
InterestsProfessionsAge Range
Household IncomeSocial Media Reach

Frequently Asked Questions About The Whitespark Local Update

What is The Whitespark Local Update about and what kind of topics does it cover?

Focusing on local search and visibility, episodes typically cover the most recent developments, insights, and strategies in local SEO. Engaging hosts discuss topics ranging from AI integration in search results to practical advice for optimizing Google Business Profiles, making it a valuable resource for marketers and business owners alike. Notable features are the hosts' knack for presenting complex information in an accessible, entertaining manner, making it a must-listen for those eager to enhance their local market presence. Additionally, the program emphasizes real-time updates, ensuring listeners remain at the forefront of industry changes, trends, and tools.

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How many listeners does The Whitespark Local Update get?

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To see how many followers or subscribers The Whitespark Local Update has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Whitespark Local Update?

These podcasts share a similar audience with The Whitespark Local Update:

1. The Near Memo
2. The Simple and Smart SEO Show
3. Marketing Against The Grain
4. Social Media Marketing Podcast
5. Marketing School - Digital Marketing and Online Marketing Tips

How many episodes of The Whitespark Local Update are there?

The Whitespark Local Update launched 2 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Whitespark Local Update?

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