
The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.
| Publishes | Weekly | Episodes | 10 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

In this episode of The Whitespark Local Update, Claire Carlile chats with the brilliant Dana DiTomaso about how AI and LLMs are transforming search and what that means for local businesses. They share practical insights on staying visible, adapting t... more
Оur first-ever in-person Local Update, recorded live at BrightonSEO 🎉 We asked four speakers to share one key takeaway from their talks, and here's what happened.
Here are the talks our guests shared their takeaways from:
🎤 Local SEO in the Age o... more
Another week, another Local Update. But before we dive into today’s show notes, a quick announcement: next week’s episode will be recorded in person at BrightonSEO!
Claire and Darren have a busy few weeks ahead. Here are the upcoming events they’ll ... more
On this week’s episode of The Whitespark Local Update, Darren and Claire dive into what’s new, what’s weird, and what actually matters in local SEO.
Here’s what we cover:
📝 Why Local SEO is thriving in the AI-first search era (Rob Tindula on SEL) more
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I’ve needed a GOOD podcast dedicated to Local SEO. Been following Darren for the last couple of years. I appreciate all this invaluable info on local search, and it’s all free bb.
I’d hate to become a professional local SEO these days; there’s almost too much to catch up on and keep up with. But Darren and Claire do a great job of curating useful, practical info - both timeless stuff and new developments in local search. They keep it moving along, and there’s something for everyone (including DIY-er business owners) in every episode. A unique resource in the space.
Well this is just a shot of pure delight. Energetic, fun, and you will learn about local search! Most business podcasts are way too long. The Whitespark Local Update is perfect.
A fun, weekly update on what’s happening in Local Search with a broader perspective that looks beyond just Google Business Profiles.
Easy to digest yet in depth podcast (with funny bits!), and as a business owner I’ve picked up a few top tips on what to do better.
Two thumbs up 👍👍
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #38 | |
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Apple Podcasts | #159 | |
Apple Podcasts | #217 | |
Apple Podcasts | #230 |
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Focusing on local search and visibility, episodes typically cover the most recent developments, insights, and strategies in local SEO. Engaging hosts discuss topics ranging from AI integration in search results to practical advice for optimizing Google Business Profiles, making it a valuable resource for marketers and business owners alike. Notable features are the hosts' knack for presenting complex information in an accessible, entertaining manner, making it a must-listen for those eager to enhance their local market presence. Additionally, the program emphasizes real-time updates, ensuring listeners remain at the forefront of industry changes, trends, and tools.
Rephonic provides a wide range of podcast stats for The Whitespark Local Update. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Whitespark Local Update and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
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Rephonic provides comprehensive predictive audience data for The Whitespark Local Update, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
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These podcasts share a similar audience with The Whitespark Local Update:
1. The Near Memo
2. The Simple and Smart SEO Show
3. Grumpy SEO Guy
4. Marketing Against The Grain
5. AI Explored
The Whitespark Local Update launched 2 months ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Rephonic pulls ratings and reviews for The Whitespark Local Update from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
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Recent guests on The Whitespark Local Update include:
1. Michel van Luijtelaar
2. Greg Gifford
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