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Artwork for The Whitespark Local Update

The Whitespark Local Update

Darren Shaw & Claire Carlile
Local SEO
Google Business Profile
Local Search Ranking Factors
Local Search
Google Business Profiles
AI In Local Search
SEO
Google Search Console
Reviews
Bing
Google Maps
Anonymous Reviews
AI Search Manual
Google Verification
Bing Places
AI Impact On Local Search
Whitespark Local Ranking Grids
Community Engagement
Chrome Semantic Engine
Service Area Businesses

The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.

PublishesWeeklyEpisodes16Founded4 months ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The Whitespark Local Update

Latest Episodes

We’re wrapping up the year with a special episode of the Whitespark Local Update! Darren is joined by the one and only Mike Blumenthal from Near Media. In this episode, they discuss:

📝 Google Removing Q&A Feature In Google Maps For AI-Powered Ask B... more

We are back with another episode of the Whitespark Local Update, where our host Claire Carlile and special guest Elizabeth Rule discuss:

📝 New weekly and monthly views in Search Console (Google)

📝 New AI-powered configuration in Search Console (G... more

A lot happened in SEO last week, and we’re breaking down the updates you actually need to know. In this episode, we talk about:

📝 How geotagging photos affects Google Business Profile rank: Study (Search Engine Land, Jake Hundley)

📝 Anonymous Goog... more

Another busy week in SEO! Here’s the roundup of the biggest updates, weirdest bugs, and most interesting findings this week:

📝 The proximity paradox: Beating local SEO’s distance bias (Miriam Ellis)

📝 Ben Franklin Effect applied to asking for rev... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Elizabeth Rule
Senior SEO Strategist and Account Manager at Sterling Sky, Platinum Google Business Profile Product Expert
Sterling Sky
Episode: AI Powered Analysis in GSC & Surviving Local SEO in 2026 | E15 The Whitespark Local Update
Michel van Luijtelaar
SEO expert who spoke about Local SEO in the age of AI.
Episode: We Asked SEO Experts for Their #1 Tip at BrightonSEO | E9 The Whitespark Local Update
Greg Gifford
Marketing professional discussing career progression and visualization techniques.
Episode: We Asked SEO Experts for Their #1 Tip at BrightonSEO | E9 The Whitespark Local Update

Hosts

Claire Carlile
Co-host and expert in local SEO, Claire brings in-depth knowledge and insights from her experience in the field.
Darren Shaw
Co-host and local SEO authority, Darren discusses the latest trends and offers actionable advice to marketers.

Reviews

5.0 out of 5 stars from 23 ratings
  • The Best Podcast for Local SEO Updates

    This podcast is a must if you own a local business or are doing Local SEO for local businesses! Darren and Claire stay on top of the latest and greatest for local SEO and Whitespark also has a new local ranking grid software you can try out for free to see where your local business is ranking or for tracking for your clients!

    Apple Podcasts
    5
    Tracey Poland
    United Statesa month ago
  • Fun and informative

    Thanks for the great new podcast. When you talked about ai calling a store for pricing and another ai answering, I laughed while out for my morning walk with a beanie covering my airbuds. Someone looked at me like I am insane. I like the idea about using AI to do competitor review analysis. Keep up the funny and helpful show.

    Apple Podcasts
    5
    ClientClicks
    United Statesa month ago
  • Been waiting for this

    I’ve needed a GOOD podcast dedicated to Local SEO. Been following Darren for the last couple of years. I appreciate all this invaluable info on local search, and it’s all free bb.

    Apple Podcasts
    5
    Ronjvmedia
    United States2 months ago
  • Great for all levels of local SEO knowledge

    I’d hate to become a professional local SEO these days; there’s almost too much to catch up on and keep up with. But Darren and Claire do a great job of curating useful, practical info - both timeless stuff and new developments in local search. They keep it moving along, and there’s something for everyone (including DIY-er business owners) in every episode. A unique resource in the space.

    Apple Podcasts
    5
    Phil Rozek
    United States3 months ago
  • Actually fun?!

    Well this is just a shot of pure delight. Energetic, fun, and you will learn about local search! Most business podcasts are way too long. The Whitespark Local Update is perfect.

    Apple Podcasts
    5
    amandanat_
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful content and engaging delivery, making it both educational and entertaining.
The hosts' ability to express complex topics in a digestible manner is frequently commended.
Feedback highlights the podcast's usefulness for staying informed about local SEO developments, underlining its role as a top resource for industry professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Whitespark Local Update

What is The Whitespark Local Update about and what kind of topics does it cover?

Focusing on local search and visibility, episodes typically cover the most recent developments, insights, and strategies in local SEO. Engaging hosts discuss topics ranging from AI integration in search results to practical advice for optimizing Google Business Profiles, making it a valuable resource for marketers and business owners alike. Notable features are the hosts' knack for presenting complex information in an accessible, entertaining manner, making it a must-listen for those eager to enhance their local market presence. Additionally, the program emphasizes real-time updates, ensuring listeners remain at the forefront of industry changes, trends, and tools.

Where can I find podcast stats for The Whitespark Local Update?

Rephonic provides a wide range of podcast stats for The Whitespark Local Update. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Whitespark Local Update and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Whitespark Local Update get?

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What are the audience demographics for The Whitespark Local Update?

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How many subscribers and views does The Whitespark Local Update have?

To see how many followers or subscribers The Whitespark Local Update has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Whitespark Local Update?

These podcasts share a similar audience with The Whitespark Local Update:

1. The Near Memo
2. My First Million
3. AI Explored
4. The Diary Of A CEO with Steven Bartlett
5. The Peter Attia Drive

How many episodes of The Whitespark Local Update are there?

The Whitespark Local Update launched 4 months ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Whitespark Local Update?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Whitespark Local Update?

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How do I access podcast episode transcripts for The Whitespark Local Update?

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What guests have appeared on The Whitespark Local Update?

Recent guests on The Whitespark Local Update include:

1. Elizabeth Rule
2. Michel van Luijtelaar
3. Greg Gifford

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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