
The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.
| Publishes | Weekly | Episodes | 8 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

Another week, another Local Update. But before we dive into today’s show notes, a quick announcement: next week’s episode will be recorded in person at BrightonSEO!
Claire and Darren have a busy few weeks ahead. Here are the upcoming events they’ll ... more
On this week’s episode of The Whitespark Local Update, Darren and Claire dive into what’s new, what’s weird, and what actually matters in local SEO.
Here’s what we cover:
📝 Why Local SEO is thriving in the AI-first search era (Rob Tindula on SEL) more
This week on The Whitespark Local Update, Darren and Claire break down the latest in local search:
📝 The Future of AI Search (Britney Muller)
📝 Business Loses 800 Reviews for “Asking for Reviews at the Register” (Claudia Tomina)
📝 Report Busine... more
Another week, another local SEO drop from Claire and Darren. This week we’re talking:
📝 AI mode and Gemini are being integrated into Chrome (Chris Long)
📝 Citation Mining Tool for AI SEO (Dan Petrovic)
📝 The Writing is on the Wall for Q&A (Loca... more
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Easy to digest yet in depth podcast (with funny bits!), and as a business owner I’ve picked up a few top tips on what to do better.
Two thumbs up 👍👍
Really interesting content and it will become a regular listen for me! Thank you
local SEO guru content delivered with humour and relatable tips - a must listen for any small biz
Being self employed I need to have my finger on the pulse to be discoverable in my local market. Claire and Darren do the hard work so I don’t have to (as much) - educational AND entertaining, what’s not to love! Thanks for the new podcast guys!
These guys pack an unbelievable amount of information into a 20 minute podcast, and they’re both totally dynamic and engaging. I’m in awe! Would definitely recommend a listen.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #225 |
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Focusing on local search and visibility, episodes typically cover the most recent developments, insights, and strategies in local SEO. Engaging hosts discuss topics ranging from AI integration in search results to practical advice for optimizing Google Business Profiles, making it a valuable resource for marketers and business owners alike. Notable features are the hosts' knack for presenting complex information in an accessible, entertaining manner, making it a must-listen for those eager to enhance their local market presence. Additionally, the program emphasizes real-time updates, ensuring listeners remain at the forefront of industry changes, trends, and tools.
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These podcasts share a similar audience with The Whitespark Local Update:
1. The Near Memo
2. The Simple and Smart SEO Show
3. Marketing Against The Grain
4. Social Media Marketing Podcast
5. Marketing School - Digital Marketing and Online Marketing Tips
The Whitespark Local Update launched 2 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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