Naked Brands
Светлана Борисова, Галина ХатиашвилиСамый откровенный подкаст о брендинге и бренд-коммуникациях от Светланы Борисовой и Галины Хатиашвили. Так что такое бренд? Как должна выглядеть бренд-стратегия? Чем позиционирование отличается от дескриптора? Brand Essence, Brand Purpose, Brand Values — какая между ними связь и кому и зачем все это нужно в реальной жизни? Может быть, все это бесполезные маркетинговые слова, и чтобы делать классны... more
| Publishes | Infrequently | Episodes | 3 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  Russian | Categories | MarketingBusiness | ||
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Latest Episodes
Мы встретились с Алёной, чтобы задать вопросы о бренде Skyeng, но разговор зашел дальше, и мы обсудили еще и работу с брендом Третьяковской галереи. Мы поговорили о том, как связаны профессия коммуникатора и брендинг, узнали, почему пиарщик — это шве... more
Первая героиня Naked Brands — Дарья Анжело, медиадиректор Storytel. Мы поговорили с Дашей о том, чем отличается работа инхаус от работы в агентстве, почему ее должность называется «медиадиректор» и чем занимается медиадиректор стримингового сервиса. ... more
Выпуск, в котором мы — Светлана Борисова и Галина Хатиашвили — рассказываем о себе и о том, почему решили делать подкаст о бренд-коммуникациях.
Key Facts
Reviews
- Доходчиво про брендинг
Приятно и полезно послушать про брендинг от людей которые и правда хорошо разбираются
Apple Podcasts5Dreams_catcherRussia5 years ago - Замечательный подкаст!
Жду еще выпуски и новых гостей! Хотелось бы послушать кого-то из корпораций - проктер/юнилевер и тп
Apple Podcasts5МаквалаRussia5 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #131 | Russia/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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| Professions | Age Range | Household Income | |||
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How many episodes of Naked Brands are there?
Naked Brands launched 5 years ago and published 3 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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