Sostav.ru — всё о маркетинге и рекламе
SostavИнтервью с самыми значимыми и яркими представителями рекламного рынка России. Sostav — ведущее профессиональное бизнес-СМИ в области маркетинга, рекламы, медиа, брендинга, диджитала и PR.
| Publishes | Twice weekly | Episodes | 47 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  Russian | Number of Listeners | Categories | Self-ImprovementBusinessEducationMarketing |
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Latest Episodes
Представители индустрии продолжают обсуждать, в чем, на их взгляд, была главная проблема в конфликте в «Додо Пицце». Первую часть выпуска по теме — слушайте здесь: sostav.mave.digital/ep-46
Сегодня в эфире:
Ульяна Смольская, директор по свя... more
Томас Джей Барратт — маркетолог, который еще в XIX веке понял простую вещь: если все продукты одинаковые, выигрывает тот, кто создает вокруг себя образ.
Работая с Pears Soap, он начал использовать искусство, знаменитостей и массовую рекламу — задолг... more
Сегодня, пожалуй, нет никого, кто бы не слышал о скандале в «Додо Пицце», бездомной собаке Додо Боне и несправедливо уволенном сотруднике. Мы поговорили с экспертами рынка и узнали, в чем, по их мнению, была главная проблема антикризисной кампании «Д... more
Джей Баер — маркетолог, который доказал, что хейтеров можно превратить в фанатов, а проблемы клиентов — в повод для горячих сплетен. Его философия «Youtility» — это когда ты помогаешь так круто, что люди забывают, что ты вообще что-то продаешь.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #40 | Russia/Business/Marketing |
Apple Podcasts | #241 | Russia/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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How many episodes of Sostav.ru are there?
Sostav.ru launched 2 years ago and published 47 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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