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Artwork for Music Lessons and Marketing

Music Lessons and Marketing

Dave Simon
Music Education
Group Classes
Marketing Strategies
Music Lessons
Marketing
Private Lessons
Kids Rock
Parent Engagement
Student Retention
Kidzrock
Chatgpt
Music School
Music Lessons and Marketing
Artificial Intelligence
Social Media
Recitals
Facebook Ads
Engagement Strategies
Mission-Driven Music School
Mission Statement

Are you a music school owner eager to grow your teaching business and attract more students? This podcast is your go-to resource for applying proven marketing strategies and business fundamentals tailored to music schools. Learn how to enroll more students, keep them longer, and take your music school to the next level with actionable insights and expert advice. Whether you're just starting out or... more

PublishesWeeklyEpisodes267Founded8 years ago
Number of ListenersCategories
MarketingBusinessMusic

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Artwork for Music Lessons and Marketing

Latest Episodes

In today's episode, I sit down with Amie Nunez, who ran a rock school with her husband for about a decade before selling it to Ensemble. We talk about something most music school owners feel but rarely say out loud: the guilt that comes with making m... more

In today's episode, I talk about something your teachers probably do hundreds of times a week without thinking twice: they stop the music. It looks like good teaching. But after a conversation with Kelly Bennett from Valencia School of Music, I'm sta... more

In this episode, I break down why the group class pitch that makes perfect sense in your head falls flat the second it comes out of your mouth on a call. It's not your program. It's timing and messaging, and most schools get both wrong before they ev... more

For years, I had one problem at my music school that drove me crazy. I could always tell which kids were most likely to quit, and it wasn't the ones who hated music. It was the ones who never got the chance to feel like a musician before they ran out... more

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Recent Guests

Kelly Bennett
Co-owner of Valencia School of Music, Westfield, New Jersey
Valencia School of Music
Episode: Why Group Classes Teach What Private Lessons Can't With Kelly Bennett | Ep 292
John Kozicki
Owner of Rock School in partnership with Mandy York
Rock School Proprietor Podcast
Episode: What a Punk Rocker and an Opera Singer Taught Each Other About Running a Music School | EP 285
Mandy York
Opera singer and co-owner of Rock School Proprietor Podcast; specializes in Music Together and early childhood music
Rock School Proprietor Podcast
Episode: What a Punk Rocker and an Opera Singer Taught Each Other About Running a Music School | EP 285
Brady Davies
Founder of One Music Schools, VP of Music at Ensemble Performing Arts
One Music Schools / Ensemble Performing Arts
Episode: How to Know If Your Music School Is Ready to Scale (or Sell) with Brady Davies | EP 288
Eric Perez
Owner of Fort Worth Guitar Academy
Fort Worth Guitar Academy
Episode: The Real Reason Families Quit Music Lessons (It's Not What You Think) | EP 285
Mike Loudon
Owner of Loudon Clear Music School
Loudon Clear Music School
Episode: Parents Don't Just Quit: This Happens First | Ep 277
Tim Topham
Founder of Top Music; host of Top Music Live
Top Music
Episode: How to Get More Value from Events (with Tim Topham) | EP 276
Luisa Rodriguez-Haag
Recruitment Manager for Ensemble Performing Arts; voice instructor
Ensemble Performing Arts; DanaV's Music
Episode: The #1 Hiring Mistake Music Schools Make With Luisa Rodriguez-Haag | EP 273
Eric Peressa
Owner of Fort Worth Guitar Academy
Fort Worth Guitar Academy
Episode: 4 ChatGPT Prompts That Could Transform Your Music School in Minutes | EP 267

Host

Dave Simon
Host focused on marketing and business growth for music schools.

Reviews

4.8 out of 5 stars from 39 ratings
  • Every studio owner should tune in and take notes!

    Whether you’re a seasoned studio owner of just starting out, there are nuggets of wisdom begin dropped right here on this podcast. Thanks for such a fabulous resource! ~Rebekah Trevelise

    Apple Podcasts
    5
    RebekahTrevelise
    United States2 years ago
  • Dave gives great advice I can use!

    It’s great to listen to Dave’s podcast! I get good advice that I can use right away. Or sometimes he gives me something to think about! Either way, a great listen for music schools!

    Apple Podcasts
    5
    pert2u
    United States3 years ago
  • Great advice

    Dave always delivers amazingly useful business advice, not only for music schools, but useful for business in general. I look forward to every episode. Thanks, Dave.

    Apple Podcasts
    5
    StefanoDrums
    United States5 years ago
  • Best podcast for music studios

    Dave Simon nails it on so many topics. As a music studio owner, I find myself returning to this podcast time and again and always finding more valuable tidbits and insights.

    Apple Podcasts
    5
    backbeatrock
    Canada5 years ago
  • Best Podcast For Music Business Owners!

    Not enough can be said about Dave. He's a seasoned pro giving excellent advice on what is working now in the music lessons space right now. There is no better music lessons business podcast out there. Keep up the great work!

    Apple Podcasts
    5
    Pollorball20000
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong emphasis on systems, scalability, and real-world case studies makes the content consistently valuable.
Polished production and sharp, actionable insights for running a music school.
Listeners praise practical advice they can apply immediately to grow enrollment and improve retention.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Group Classes Teach What Private Lessons Can't With Kelly Bennett | Ep 292
Q: What advice would you give to a school that's struggling with filling their classes?
Kelly advises building belief in the program, leveraging a mix of open houses and demo sessions, and applying guerrilla marketing to create visibility. She stresses preparation and teacher training, ensuring the program is presented as the best option for the child and backed by real-world results like waitlists and successful transitions to private lessons later on.
Why Group Classes Teach What Private Lessons Can't With Kelly Bennett | Ep 292
Q: What advice would you give to a school that's just got the Kidzrock license and they're a month away from launching?
She suggests running a couple of open house or demo classes instead of free pre-trials, to avoid no-shows and ensure serious attendance. She also recommends an intensive staff training period for teachers (about three months) and creating a culture where mistakes are expected as part of learning, supported by hands-on coaching from the owner.
Why Group Classes Teach What Private Lessons Can't With Kelly Bennett | Ep 292
Q: What are your three top marketing strategies or tactics to promote the program?
Kelly highlights a strong, well-structured website that makes it easy for families to find information, along with delivering exceptional in-person experiences and leveraging referrals from satisfied families. She also emphasizes that marketing should focus on selling the developmental benefits and overall experience for children, rather than just the music lessons themselves.
Why Some Music Schools Succeed and Others Fail With Groups Part II | Ep 239
Q: What advice would you give to a music school owner? They just licensed Kidzrock.
A lot of it has to do with future success of Kidzrock, I think, is in part about having the right instructor in place.
Why Some Music Schools Succeed and Others Fail With Groups Part I | Ep 238
Q: What advice would you give to a school that's struggling with filling their classes?
Ensure proper behavior management training for teachers, and instill belief in the value of the program to encourage retention and interest.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Music Lessons and Marketing

What is Music Lessons and Marketing about and what kind of topics does it cover?

A practical, practitioner-focused show for music-school owners and teachers, with a strong emphasis on marketing, student retention, and scalable program models. Episodes frequently explore how group-based experiences (like Kids Rock and Junior Rockers) can boost enrollment, engagement, and long-term value, often featuring real-world case studies from studio owners who've scaled or restructured their businesses. A standout is the recurring framing of belonging, identity, and observable progress as core drivers of retention, plus strategic sponsor integrations that align with growing music schools. The format tends to combine leadership insights, operational playbooks, and actionable steps listeners can apply right away, making it useful for... more

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How many listeners does Music Lessons and Marketing get?

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Which podcasts are similar to Music Lessons and Marketing?

These podcasts share a similar audience with Music Lessons and Marketing:

1. Rock School Proprietor Podcast
2. The TopCast: The Official Music Teachers' Podcast
3. The StoryBrand Podcast
4. Social Media Marketing Podcast
5. My First Million

How many episodes of Music Lessons and Marketing are there?

Music Lessons and Marketing launched 8 years ago and published 267 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Music Lessons and Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Music Lessons and Marketing?

Recent guests on Music Lessons and Marketing include:

1. Kelly Bennett
2. John Kozicki
3. Mandy York
4. Brady Davies
5. Eric Perez
6. Mike Loudon
7. Tim Topham
8. Luisa Rodriguez-Haag

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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