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Artwork for Music Lessons and Marketing

Music Lessons and Marketing

Dave Simon
Music Education
Marketing Strategies
Parent Engagement
Student Retention
Marketing
Chatgpt
Music Lessons
Kids Rock
Artificial Intelligence
Social Media
Kidzrock
Group Classes
Music Lessons and Marketing
Music School
Recitals
Facebook Ads
Engagement Strategies
Private Lessons
Mission Statement
Digital Marketing

Are you a music school owner eager to grow your teaching business and attract more students? This podcast is your go-to resource for applying proven marketing strategies and business fundamentals tailored to music schools. Learn how to enroll more students, keep them longer, and take your music school to the next level with actionable insights and expert advice. Whether you're just starting out or... more

PublishesTwice monthlyEpisodes267Founded7 years ago
Number of ListenersCategories
MusicMarketingBusiness

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Artwork for Music Lessons and Marketing

Latest Episodes

In this episode, I want to revisit one of the most downloaded topics in the seven-year history of this podcast: the practice problem. But I'm coming at it differently this time. Because I don't think we've been solving it at the right level. We've be... more

Most music school owners who've tried group classes have walked away thinking the same thing: parents just prefer private lessons. I thought that too. And I was wrong.

In today's episode, I dig into why group classes fail at so many schools, and wh... more

What if the families leaving your school aren't actually leaving because of sports or busy schedules? What if there's something deeper going on that most schools aren't building on purpose?

In this episode, I explore one of the most important reten... more

Most music schools run two or three recitals a year and call it a retention strategy. I used to think that was enough, too. In this episode, I want to challenge that assumption, because I think it's costing schools more students than they realize, an... more

Key Facts

Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Mike Loudon
Owner of Loudon Clear Music School
Loudon Clear Music School
Episode: Parents Don't Just Quit: This Happens First | Ep 277
Tim Topham
Founder of Top Music; host of Top Music Live
Top Music
Episode: How to Get More Value from Events (with Tim Topham) | EP 276
Luisa Rodriguez-Haag
Recruitment Manager for Ensemble Performing Arts; voice instructor
Ensemble Performing Arts; DanaV's Music
Episode: The #1 Hiring Mistake Music Schools Make With Luisa Rodriguez-Haag | EP 273
Eric Peressa
Owner of Fort Worth Guitar Academy
Fort Worth Guitar Academy
Episode: 4 ChatGPT Prompts That Could Transform Your Music School in Minutes | EP 267
Ray Kirsch
Digital marketing expert specializing in ads and SEO for performing arts companies.
Music School Partners
Episode: Struggling with Facebook Ads? Here's the Fix With Ray Kirsch | Ep 246
Ensemble Performing Arts
A company that buys music schools.
Ensemble Performing Arts
Episode: Struggling with Facebook Ads? Here's the Fix With Ray Kirsch | Ep 246
Sara Campbell
Business marketing and mindset coach for music school owners and online education experts.
Savvy Music Studio
Episode: 3 Social Media Mistakes Music Schools Must Avoid With Sara Campbell | Ep 244
Lauren Bateman
Guitar teacher and creator of the 7 Level Guitar System
laurenbatemanguitar.com
Episode: Transform Your Music School With a New Revenue Stream: Lauren Bateman | Ep 243
Misty Lown
Founder of More Than Great Dancing, president of Ensemble Schools, and author.
More Than Great Dancing
Episode: What Music Schools Can Learn From Dance Schools | EP 242

Host

Dave Simon
Host with a focus on marketing, business fundamentals, and practical guidance for music schools.

Reviews

4.8 out of 5 stars from 39 ratings
  • Every studio owner should tune in and take notes!

    Whether you’re a seasoned studio owner of just starting out, there are nuggets of wisdom begin dropped right here on this podcast. Thanks for such a fabulous resource! ~Rebekah Trevelise

    Apple Podcasts
    5
    RebekahTrevelise
    United States2 years ago
  • Dave gives great advice I can use!

    It’s great to listen to Dave’s podcast! I get good advice that I can use right away. Or sometimes he gives me something to think about! Either way, a great listen for music schools!

    Apple Podcasts
    5
    pert2u
    United States3 years ago
  • Great advice

    Dave always delivers amazingly useful business advice, not only for music schools, but useful for business in general. I look forward to every episode. Thanks, Dave.

    Apple Podcasts
    5
    StefanoDrums
    United States5 years ago
  • Best podcast for music studios

    Dave Simon nails it on so many topics. As a music studio owner, I find myself returning to this podcast time and again and always finding more valuable tidbits and insights.

    Apple Podcasts
    5
    backbeatrock
    Canada5 years ago
  • Best Podcast For Music Business Owners!

    Not enough can be said about Dave. He's a seasoned pro giving excellent advice on what is working now in the music lessons space right now. There is no better music lessons business podcast out there. Keep up the great work!

    Apple Podcasts
    5
    Pollorball20000
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the show as a practical, actionable resource for music schools.
Many note the host's experience and candid guidance as standout strengths for improving enrollment and retention.
Audiences value concise, high-value content with takeaway tactics they can apply immediately.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Some Music Schools Succeed and Others Fail With Groups Part II | Ep 239
Q: What advice would you give to a music school owner? They just licensed Kidzrock.
A lot of it has to do with future success of Kidzrock, I think, is in part about having the right instructor in place.
Why Some Music Schools Succeed and Others Fail With Groups Part I | Ep 238
Q: What advice would you give to a school that's struggling with filling their classes?
Ensure proper behavior management training for teachers, and instill belief in the value of the program to encourage retention and interest.
Why Some Music Schools Succeed and Others Fail With Groups Part I | Ep 238
Q: What advice would you give to a school that just got the Kidzrock license?
Hold open house demo classes instead of free classes to attract serious participants without losing spots in actual classes.
Why Some Music Schools Succeed and Others Fail With Groups Part I | Ep 238
Q: What are your three top marketing strategies or tactics to promote the program?
Having a good website page, encouraging referrals from families, and making it clear that Kidzrock is the best option for young kids instead of private lessons.
Struggling with Facebook Ads? Here's the Fix With Ray Kirsch | Ep 246
Q: Should a music school run one ad or multiple ads for better visibility?
Running multiple ads is encouraged to prevent ad fatigue and maintain user engagement.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Music Lessons and Marketing

What is Music Lessons and Marketing about and what kind of topics does it cover?

The show focuses on turning music schools into growth-driven businesses through practical marketing, retention, and operations strategies. Episodes consistently emphasize visible progress for students and families, parent communication, and creating memorable, shareable experiences that drive enrollment, retention, and referrals. A recurring strength is translating coaching into concrete, repeatable actions—such as post-lesson updates, onboarding rituals, and event-based engagement—that schools can implement quickly. Noteworthy themes include the shift from recital-centric visibility to ongoing, tangible signals of progress, mission-driven growth, and leveraging partnerships (e.g., Kids Rock) to broaden reach. Overall, it's a hands-on resou... more

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How many episodes of Music Lessons and Marketing are there?

Music Lessons and Marketing launched 7 years ago and published 267 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Music Lessons and Marketing?

Recent guests on Music Lessons and Marketing include:

1. Mike Loudon
2. Tim Topham
3. Luisa Rodriguez-Haag
4. Eric Peressa
5. Ray Kirsch
6. Ensemble Performing Arts
7. Sara Campbell
8. Lauren Bateman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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