MRX Lab
FlexMRThe MRX Lab from FlexMR explores new and novel conversations from the fringes of the market research & consumer insights industry in 10 minutes or less.
| Publishes | Monthly | Episodes | 69 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
In an analysis of recent market research conference agendas, Nick Rich found that only 6% of sessions focus on impact and a fraction of that reaching the C-Suite. That stands in stark contrast to recommendations from the recent Client Sight report. N... more
In this episode of the MRX Lab podcast, Claire Rainey, Head of Insights at Virgin Media O2, shares how customer insight teams can move beyond data collection to become powerful agents of influence. Drawing on experiences from brand tracking to campai... more
What drives behaviour, and how can understanding it make research more impactful? How do we bridge the gap between what people say and what they actually do? And what practical steps can researchers take to embed behavioural insights into the heart o... more
What helps market research cut through the noise to reach the ears of those who truly need to hear it? How do you build the case for the value of research? And how do you transform conversations about data quality into the language of decision makers... more
When asked about the insight that surprised her most throughout her career, today's guest didn't answer with an unexpected fact about consumers - but instead an observation about how stakeholder response to insight is influenced significantly by its ... more
Creating a culture of customer centricity needs more than great insight. It requires the wisdom to know not just what the data is telling you, but what customers are really saying. But building this type of organisational empathy is no easy task - es... more
How do successful brands ensure that customer research, insight and data is integrated into operational decision-making? That's the question that Kira Newton from British Gas helps us to answer - as she explains the role of the CX Club, strong intern... more
It's no secret that the financial services industry is one of the most heavily regulated consumer sectors in the UK. But can regulation, or voluntary commitments, become an advantage? In this fascinating MRX Lab episode, we speak to Patrick Alcantara... more
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1. Greenbook Podcast
2. The F1 Show
3. F1: Chequered Flag
4. HBR IdeaCast
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MRX Lab launched 6 years ago and published 69 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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