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More Than Counts

Judge Mimi
Cheerleading
Next Level Choreography
Australia
Morelia, Mexico
Tumbling
Jake Chester
Top Gun Legends
Summit
United Scoring System
Seattle, United States
Choreography
Hailey Smith
Team Canada Co-Ed Premier
Creative Elements
Mexico City, Mexico
University Of Louisville
Denver, United States
Paris
Gymtyme Chrome
Paracheer

More Than Counts is a podcast about what really goes into cheerleading routines... beyond the eight counts!

Hosted by cheer Judge Mimi, this show brings choreographers, coaches, athletes, and industry leaders together to break down choreography, creativity, and the stories behind the routines you see on the mat. Each episode explores what makes routines special, what actually hits the scoresheet,... more

PublishesWeeklyEpisodes25Founded6 months ago
Number of ListenersCategories
How ToEducationSports

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Artwork for More Than Counts

Latest Episodes

What if there were more than one pathway to competitive cheerleading?

David Sims joins More Than Counts to take us inside YCADA and the evolution of Travel Cheer & Dance, an alternative competitive pathway built for programs that don’t necessarily f... more

Most people know Jason Larkins from his podcast, social media, or years of coaching championship teams. But behind the routines and the highlights is another role that often goes unseen: gym director.

In this episode, Jason shares how he accidentall... more

YouTube

What catches a judge's eye in the first 15 seconds of a routine? What separates winning programs from everyone else? And what would I change if I had one chance to help your team score higher?

In this special solo episode of More Than Counts, I'm an... more

YouTube

Kelvin Lam has spent decades asking a simple question: why do great stunts actually work?

From his early days at the University of Hawaii to Team USA and becoming one of the most respected stunt educators in the sport, Kelvin has built a reputation ... more

YouTube

Key Facts

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Recent Guests

Kelvin Lam
Stunt educator and coach, founder of Cheer Moxie
Cheer Moxie
Episode: 022 Kelvin Lam - What Elite Stunt Coaches See That You Don't
Jake Chester
Choreographer and coach, leads multiple teams at Cheer Athletics; specialist in seamless movement and dance readability
Cheer Athletics
Episode: 021 Jake Chester - What Makes Cheer Dance Actually Score
John Newby
PCL Commissioner and EVP of Varsity International
Varsity / Professional Cheer League (PCL)
Episode: 020 John Newby - Can You Make a Living as a Professional Cheerleader?
Kaden Koz
Choreographer and coach
GymTyme Chrome / University of Louisville / Virginia high school programs
Episode: 019 Kaden Koz - The Details That Separate Good Routines From Great Ones
Chris Cox
Choreographer and founder of Next Level Choreography
Next Level Choreography
Episode: 018 Chris Cox - Building Moments, Not Just Routines
Rick Rodgers
Founder of Paracheer and advocate for adaptive cheerleading
Paracheer
Episode: 015 Rick Rodgers - How Paracheer Is Changing Cheerleading Forever
Adrian Butler
Coach and leader of Top Gun Legends
Top Gun Savannah / Legends program
Episode: 014 Adrian Butler - How Top Gun Legends Won Worlds in Year 1
Coach K
The mastermind behind the High School Cheer Rules Instagram account
Rise (coaching/camps) and High School Cheer Rules
Episode: 012 High School Cheer Rules - Explained with Coach K
Dahlston Delgado
Choreographer at the highest level across college cheer; works on Macy's Parade, Stumble, Broadway
Episode: 010 Dahlston Delgado - The Mind Behind Your Favourite NCA Routines

Hosts

Mimi
Host of More Than Counts, cheer judge and industry commentator
Ashley Williams
Guest, coach and choreographer, also a recurring host/guest with deep involvement in coaching and choreography

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#216
United States/Education/How To
Apple Podcasts
#186
Canada/Education/How To
Apple Podcasts
#213
United Kingdom/Education/How To
Apple Podcasts
#159
Belgium/Education/How To

Talking Points

Recent interactions between the hosts and their guests.

023 Judge Mimi - You Asked. I Answered. (And Reviewed Your Routines.)
Q: What is something you notice in the first 15 seconds of a routine that predicts how it will score?
The first 15 seconds reveal energy, confidence, eye contact, and overall visuals; teams should establish a strong opening to set up a high-scoring trajectory and avoid giving judges a reason to downgrade early.
022 Kelvin Lam - What Elite Stunt Coaches See That You Don't
Q: What led you to create the Cheer Moxie certification?
The goal is to empower coaches with a licensed framework to teach my system, while letting them keep their own business and income.
022 Kelvin Lam - What Elite Stunt Coaches See That You Don't
Q: Kelvin, what do you see as the most underrated fundamental in stunting today?
Active rest and efficient use of muscles throughout the routine, plus careful, ongoing micro-adjustments during a stunt to prevent breakdowns later on.
020 John Newby - Can You Make a Living as a Professional Cheerleader?
Q: What arena had the best atmosphere?
The Rockets Home Arena in Houston (Toyota Center) delivered the most impressive atmosphere with high-end graphics and production.
020 John Newby - Can You Make a Living as a Professional Cheerleader?
Q: Which athlete has impressed you the most?
Gabby stood out for her engagement with fans and the leadership she showed, along with Liam for his presence with athletes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
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Household Income
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Frequently Asked Questions About More Than Counts

What is More Than Counts about and what kind of topics does it cover?

A show that pulls back the curtain on cheer routines, focusing on how choreography, staging, and score-driven decisions shape what audiences see on the mat. Across episodes, listeners hear from top choreographers, coaches, athletes, and industry leaders who share concrete insights on theme development, technique, safety, and cross-border training. The conversations blend practical tips for building routines with reflections on culture, leadership, and the realities of competing at national and world levels. A standout throughline is the emphasis on process—how teams move from concept to execution, and how staff, collaboration, and relentless preparation influence both scores and storytelling. This podcast is especially valuable for coaches,... more

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Which podcasts are similar to More Than Counts?

These podcasts share a similar audience with More Than Counts:

1. Let’s Talk Cheer: The Cheerleading Podcast For Parents & Coaches
2. The Cheer Biz Podcast
3. The Cheer Mom Podcast
4. The Fullout Cheer Podcast
5. Call Her Daddy

How many episodes of More Than Counts are there?

More Than Counts launched 6 months ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on More Than Counts?

Recent guests on More Than Counts include:

1. Kelvin Lam
2. Jake Chester
3. John Newby
4. Kaden Koz
5. Chris Cox
6. Rick Rodgers
7. Adrian Butler
8. Coach K

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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