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Artwork for More Than Counts

More Than Counts

Judge Mimi
Morelia, Mexico
Cheerleading
Australia
Seattle, United States
Mexico City, Mexico
Denver, United States
Paris
Hailey Smith
Creative Elements
Team Canada Co-Ed Premier
Summit
United Scoring System
Choreography
Barcelonа
United States
Spirit Pro Camp
ICU Scoring System
Worlds
ISF Comparative Score Sheet
Dance

More Than Counts is a podcast about what really goes into cheerleading routines... beyond the eight counts!

Hosted by cheer Judge Mimi, this show brings choreographers, coaches, athletes, and industry leaders together to break down choreography, creativity, and the stories behind the routines you see on the mat. Each episode explores what makes routines special, what actually hits the scoresheet,... more

PublishesWeeklyEpisodes15Founded4 months ago
Number of ListenersCategories
SportsHow ToEducation

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Artwork for More Than Counts

Latest Episodes

What does it take to create a place in cheerleading where everyone belongs?

In this episode, Judge Mimi sits down with Rick Rodgers, one of the pioneers behind adaptive and para cheerleading, to discuss the journey that led to a groundbreaking para ... more

From opening two gyms in two years to building a first-year Worlds champion, Adrian Butler takes us inside one of the most talked-about seasons in cheerleading.

In this episode, we break down the rise of Top Gun Legends — how the athletes bought int... more

YouTube

From teaching himself backflips in his backyard in rural Iowa… to choreographing Worlds-level routines across the globe, Kyle Spirit FX has become one of the most influential voices in competitive cheerleading.

In this episode, we dive into what it ... more

YouTube

This week on More Than Counts, I sit down with Coach K, the creator behind High School Cheer Rules, to break down one of the most misunderstood parts of cheerleading: legality.

From viral stunt videos to hidden deductions that can completely change ... more

YouTube

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Number of Listeners
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Recent Guests

Coach K
The mastermind behind the High School Cheer Rules Instagram account
Rise (coaching/camps) and High School Cheer Rules
Episode: 012 High School Cheer Rules - Explained with Coach K
Dahlston Delgado
Choreographer at the highest level across college cheer; works on Macy's Parade, Stumble, Broadway
Episode: 010 Dahlston Delgado - The Mind Behind Your Favourite NCA Routines
Jay Yoder
Dad, comedian, and creator known for viral TikToks about parenting through cheerleading
TikTok creator
Episode: 008 Cheer Dad - Jay Yoder
JJ Jones
Coach at Brendan All-Star and founder of Spirit Pro Camp
Spirit Pro Camp; Brendan All-Star
Episode: 006 - JJ Jones
Hailey Smith
Weber State, Team USA and Miami Metal athlete
Weber State University; Team USA
Episode: 003 - Hailey D'Lynn Smith
Andres Galvan
Choreographer and coach known for international work with Team Mexico and ASR
Sure Agency (Mexico)
Episode: 002 - Andres Galvan
Ashley Williams
Coach and choreographer
Small World Choreography / Southern Elite / MCA connections mentioned
Episode: 001 - Ashley Williams

Hosts

Mimi
Host of More Than Counts, cheer judge and industry commentator
Ashley Williams
Guest, coach and choreographer, also a recurring host/guest with deep involvement in coaching and choreography

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#144
United States/Education/How To
Apple Podcasts
#247
Canada/Education/How To
Apple Podcasts
#108
Belgium/Education/How To

Talking Points

Recent interactions between the hosts and their guests.

004 Jeremy + Marcus
Q: How did you two decide to work as a duo and form Creative Elements?
We discovered a shared passion for the sport and complementary strengths—one focuses on the bigger picture while the other handles details—leading to a natural pairing that blends structure with creativity.
007 Natalie - Team Canada Premier Head Coach
Q: What is the core difference in building a routine for ICU scoring versus All-Star, and how do you adapt given the limited training days?
ICU scoring emphasizes unassisted skills, clean execution, and visual storytelling over flashy choreography or tumbling; we focus on cohesive skills, crowd engagement, and precision, using a step-by-step, session-objective approach across camps to stay within the real-house constraints.
007 Natalie - Team Canada Premier Head Coach
Q: So how does the process work to become the coach of Team Canada, given the need for education, credentials, and committee approval?
Applicants go through a formal application process run by Cheer Canada, meeting strict criteria including coaching education and ICU credentialing, submitting resumes and references, after which a committee selects the coaching staff.
005 - Kevin
Q: How do you approach adjusting a routine when player rosters change mid-season?
I assess who's available, move athletes within formations, and sometimes create quick lifts to fill gaps, always aiming to keep the routine cohesive and on tempo without overwhelming the performers.
005 - Kevin
Q: Tell us about how you feel about a theme in a cheer routine.
Themes are exciting and creative, but they must be executable within the athletes' movement capabilities and the judges' scoring expectations. It's about finding a balance between storytelling and what the athletes can perform cleanly.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About More Than Counts

What is More Than Counts about and what kind of topics does it cover?

A show that pulls back the curtain on cheer routines, focusing on how choreography, staging, and score-driven decisions shape what audiences see on the mat. Across episodes, listeners hear from top choreographers, coaches, athletes, and industry leaders who share concrete insights on theme development, technique, safety, and cross-border training. The conversations blend practical tips for building routines with reflections on culture, leadership, and the realities of competing at national and world levels. A standout throughline is the emphasis on process—how teams move from concept to execution, and how staff, collaboration, and relentless preparation influence both scores and storytelling. This podcast is especially valuable for coaches,... more

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Which podcasts are similar to More Than Counts?

These podcasts share a similar audience with More Than Counts:

1. Let’s Talk Cheer: The Cheerleading Podcast For Parents & Coaches
2. Giggly Squad
3. The Toast
4. The Cheer Biz Podcast
5. The Cheer Mom Podcast

How many episodes of More Than Counts are there?

More Than Counts launched 4 months ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on More Than Counts?

Recent guests on More Than Counts include:

1. Coach K
2. Dahlston Delgado
3. Jay Yoder
4. JJ Jones
5. Hailey Smith
6. Andres Galvan
7. Ashley Williams

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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