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Moneyball - The Business of Sport

Moneyball

Sport isn’t just about what happens on the field — it’s a multi-billion-dollar industry driven by the deals, decisions and dynamics behind the scenes.

Moneyball is the podcast that pulls back the curtain on the business of sport — how it works, who makes it happen, and where the real game is being played.

Hosted by brand expert and experienced storyteller Scott Keenan, the show dives into the inte... more

PublishesWeeklyEpisodes16Founded4 months ago
Number of ListenersCategories
BusinessSports

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Artwork for Moneyball

Latest Episodes

Australia prides itself on being a sporting nation. But in a market of just 26 million people, a small number of dominant men’s competitions continue to consume most of the attention, airtime and commercial investment.

In this episode of Moneyball: ... more

The NRL’s broadcast rights negotiations are heating up — and Amazon Prime is now reportedly preparing a bid for rugby league rights in Australia.

In this episode of Moneyball, Scott Keenan is joined by Australian Financial Review media reporter Sam ... more

For the first time in 40 years, Scottish football has had something different: hope.

In this episode of Moneyball: The Business of Sport, Scott Keenan breaks down the incredible Scottish Premiership title race between Hearts of Midlothian, Celtic an... more

The 2026 FIFA World Cup is being billed as the biggest tournament in football history — but it may also become the most expensive World Cup ever for fans.

In this episode of Moneyball, Scott Keenan examines the business behind the modern FIFA World ... more

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Reviews

4.9 out of 5 stars from 12 ratings
  • Great new pod

    Glad I found this show - engaging host and guests with interesting insights and opinions. I’m more into the business aspect so it’s a good way for me to learn more about different sports, too.

    Apple Podcasts
    5
    KassB26
    Australia3 months ago
  • Scottie is the best in the business!

    Great listen each episode with guests who bring a different view at sports! A podcast like no other and one for a genuine sports fan!

    Apple Podcasts
    5
    TheKnighted
    Australia3 months ago
  • Business of Sport

    This podcast is a great insight into the behind the scenes, business side of sport you may have never even thought about. Is fascinating, sport isn’t just about what’s happening on the field, there’s a whole lot more going on and it’s been fascinating to hear the thoughts on it all!

    Apple Podcasts
    5
    Giggggglleeeesss
    Australia3 months ago
  • Awesome series

    This is a great podcast series, gives a amazing point of view into the runnings of some the biggest sports, it provides interesting views and information about parts of the sport arena I would have never learnt about by just watching the sport, if you are a avid sports lover it’s worth a listen and a share with mates.

    Apple Podcasts
    5
    Tdurbridge
    Australia3 months ago
  • Love it!

    Such a great concept for a show. Scott is an excellent host and the interviews are all super interesting. Have learnt lots about what goes on behind the scenes in sport! Highly recommend.

    Apple Podcasts
    5
    LozaK26
    Australia3 months ago

Chart Rankings

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Apple Podcasts
#237
Australia/Sports

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Moneyball launched 4 months ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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