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Mintel Little Conversation

Mintel Little Conversation
Artificial Intelligence
Consumer Behavior
Sustainability
Generative AI
Market Research
Gen Z
Tariffs
Citizens Bank
Financial Services
Consumer Sentiment
Consumer Experience
Customer Experience
Credit Cards
Paris 2024 Olympics
Credit Card Transformation
Peacock
Fitness Trends
Breakdancing
Women's Sports
Fintech

Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.

PublishesMonthlyEpisodes179Founded7 years ago
Number of ListenersCategories
MarketingManagementBusiness

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Latest Episodes

Marketers have more consumer data than ever before but are they losing sight of the people behind it? In this episode, Andrew Davidson speaks with Paul Jankowski, Founder and CEO of New Heartland Group, about why brands have become over-reliant on da... more

In this episode, host Andrew Davidson speaks with Brian Jones, President of Merrick Bank, about how to grow a business while staying true to its mission. Brian shares his career journey, with over three decades of experience at the intersection of la... more

In this episode, Mintel explores the 2026 Global Beauty and Personal Care Predictions, unpacking how the industry is evolving beyond traditional definitions of beauty into a space where health, emotion, and authenticity take center stage. We dive int... more

In this episode, host Andrew Davidson speaks with Melissa Stevens, Chief Marketing Officer at Fifth Third Bank, about the strategic acquisition of Comerica and what it means for brand integration in today’s competitive banking landscape. Melissa shar... more

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Recent Guests

Paul Jankowski
Founder and CEO of New Heartland Group
New Heartland Group
Episode: Consumers Brands Can't Afford to Ignore: Rethinking America's New Heartland
Brian Jones
President of Merrick Bank
Merrick Bank
Episode: Balancing mission, scale and risk: Interview with Brian Jones, President, Merrick Bank
Rosalia Di Gesu
Beauty researcher on Mintel's platform; discussed as a guest expert
Mintel Beauty & Personal Care Platform
Episode: Four predictions, one direction: Beauty’s strategic shift in 2026
Clare Hennigan
Mintel platform colleague offering perspective on predictions
Mintel Beauty & Personal Care Platform
Episode: Four predictions, one direction: Beauty’s strategic shift in 2026
Melissa Stephens
Chief Marketing Officer, Fifth Third Bank
Fifth Third Bank
Episode: Leading a Brand Through Change: Interview with Melissa Stevens, CMO of Fifth Third Bank
Kendall Gadie
Associate Director for Comperemedia's Insurance Practice
Comperemedia
Episode: The Future of Insurance Affordability
Marty Ellingsworth
Longtime Consultant and Advisor on Insurance Analytics and Transformation
Episode: The Future of Insurance Affordability
Doug Villone
Head of US Cards and Partnerships at Barclays
Barclays
Episode: Barclays’ Doug Villone on What’s Next for Co-Brand Partnerships
Bob Daly
Managing Director of Global Co-brand Cards at United Airlines
United Airlines
Episode: Inside United’s Co-Brand Strategy: A Conversation with Bob Daly

Host

Andrew Davidson
Host of Mintel's Little Conversation; Mintel

Reviews

4.8 out of 5 stars from 184 ratings
  • Great but poor sound quality

    It’s a great podcast actually, insightful and has great topics, the only thing I don’t like though is the sound quality. It puts me off usually and I stop to listen midway - sorry to say

    Apple Podcasts
    4
    Vikt5853
    Germanya year ago
  • Great content, bad mics

    Love the content and topics but everyone’s mics are horrible and is difficult to listen to. Especially if you’re listening in the car.

    PLEASE INVEST IN HIGHER QUALITY MICS!

    Apple Podcasts
    4
    AC 214
    United States3 years ago
  • Little Conversations, Big Impact

    So much cool content! No matter the topic, I genuinely learn something from every single episode. It's a new fave!

    Apple Podcasts
    5
    Arlie K
    United States5 years ago
  • Great hosts!

    Really love the personalities - hosts and guests! Great way to learn a little about so many different topics. Such an interesting way to learn about consumer behavior.

    Apple Podcasts
    5
    APN_Chicago
    United States6 years ago
  • Insightful!

    Making sense of consumer behavior. Love how connections are made between different categories.

    Apple Podcasts
    5
    jonnyironic
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many note the high-quality guest lineup and meaningful discussions on consumer behavior.
Listeners appreciate the mix of practical industry insights with cross-industry perspectives.
Several reviews mention sound quality issues but praise the content and hosts.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#58
Brazil/Business/Marketing
Apple Podcasts
#63
Colombia/Business/Marketing
Apple Podcasts
#131
Chile/Business/Marketing
Apple Podcasts
#173
Poland/Business/Marketing
Apple Podcasts
#244
Singapore/Business/Marketing
Apple Podcasts
#249
South Korea/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Consumers Brands Can't Afford to Ignore: Rethinking America's New Heartland
Q: How has the New Heartland evolved since you first identified it, and what should marketers adapt now?
The Heartland represents a large, evolving set of states with deep cultural values; marketers should focus on where they show up in daily life (dinner tables, tailgates, family routines) and avoid treating it as a single demographic or political bloc, using local signals and lived experiences over broad data alone.
Consumers Brands Can't Afford to Ignore: Rethinking America's New Heartland
Q: What were some of the patterns you were seeing that eventually led you to the New Heartland idea?
The pattern was that culture moves people before marketing does, and brands needed to connect emotionally with Heartland consumers rather than push generic campaigns; I travelled across 2,500 miles to talk with people directly to capture those lived experiences, which revealed core values like faith, family, and hard work.
Balancing mission, scale and risk: Interview with Brian Jones, President, Merrick Bank
Q: What is your vision for Merrick Bank going forward in a volatile macro environment?
Maintain laser focus on our core customer, continue to offer high-value, fairly priced products, and stay disciplined about growth and risk while adapting our channel mix to changes in the market.
Balancing mission, scale and risk: Interview with Brian Jones, President, Merrick Bank
Q: How is the integration of the Ally portfolio going, and what about the FairSquare/FairSquare–Ally lineage?
The integration has been smooth because we share vendors, data processors, and a servicing backbone; we approached the FairSquare-Ally transition by leveraging relationships and focusing on a familiar customer experience to minimize disruption.
Balancing mission, scale and risk: Interview with Brian Jones, President, Merrick Bank
Q: What's it been like stepping into the president's role after two decades as general counsel?
It's been an exciting and sometimes surprising transition, but the depth of experience across the business has helped me stay focused on serving our core non-prime customers while leveraging the bank's long-standing risk-capability mindset.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Mintel Little Conversation

What is Mintel Little Conversation about and what kind of topics does it cover?

A thoughtful mix of consumer insights, finance, fintech, and brand strategy presented through conversational interviews with industry leaders and experts. Episodes frequently explore how brands understand and engage customers, the economics of lending and credit, and the evolving landscape of co-brand partnerships, while balancing practical examples with broader market trends. Notable strengths include diverse guest perspectives—from banks and fintech founders to CPG and beauty experts—delivered in an approachable, conversational style that blends data-driven insights with real-world applications. This combination makes it useful for marketers, product leaders, and financial services professionals seeking new angles on consumer behavior and... more

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Which podcasts are similar to Mintel Little Conversation?

These podcasts share a similar audience with Mintel Little Conversation:

1. The CMO Podcast
2. A Bit of Optimism
3. TED Business
4. The Daily
5. Up First from NPR

How many episodes of Mintel Little Conversation are there?

Mintel Little Conversation launched 7 years ago and published 179 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Mintel Little Conversation?

Recent guests on Mintel Little Conversation include:

1. Paul Jankowski
2. Brian Jones
3. Rosalia Di Gesu
4. Clare Hennigan
5. Melissa Stephens
6. Kendall Gadie
7. Marty Ellingsworth
8. Doug Villone

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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