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Mintel Little Conversation

Mintel Little Conversation
Generative AI
Artificial Intelligence
Market Research
Consumer Experience
Consumer Behavior
Women's Sports
Breakdancing
Sustainability
Synthetic Data
Super Bowl LVIII
Productivity
Euros 2024
Gen Z
Pop Culture
Tiktok
Metaverse
Consumer Trends
Plant-Based Foods
Emerging Technology
Product Descriptions

Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.

PublishesTwice monthlyEpisodes168Founded6 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for Mintel Little Conversation

Latest Episodes

Host Andrew Davidson is joined by David Johnson, CEO of Vervent, to explore the company’s journey from a specialist provider to a global force in financial services. They unpack how economic uncertainty is reshaping consumer needs — particularly amon... more

YouTube

Mintel experts speak with Tati Lindenberg, Chief Brand Officer of Unilever's Dirt is Good brand, about leadership, consumer trends & purpose-driven branding in FMCG. Tati shares insights on adapting to local markets while maintaining a global brand i... more

YouTube

Host Andrew Davidson speaks with Sumit Agarwal, Head of Cards at Upgrade, about the innovative financial products offered by Upgrade, including the unique Upgrade Card and the new OneCard. They discuss the company's mission to provide responsible cre... more

YouTube

Host Andrew Davidson speaks with Adam Boyd, Head of Consumer Lending at Citizens, about the bank's strategic shift in its credit card offerings. The discussion covers the rationale behind the overhaul and the bank's approach to marketing and customer... more

YouTube

Key Facts

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Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

David Johnson
CEO and founder of Vervent, overseeing its transformation into a global financial services company.
Vervent
Episode: Inside Subprime Credit: Interview with David Johnson, CEO of Vervent
Tati Lindenberg
Vice President at Unilever leading the Dirt is Good brand
Unilever
Episode: Building Brands with Purpose: Interview with Tati Lindenberg from Unilever
Sumit Agarwal
Head of Cards at Upgrade with extensive experience in financial services
Upgrade
Episode: Inside the Upgrade Card: Interview with Sumit Agarwal, Head of Cards at Upgrade
Adam Boyd
Head of Consumer Lending at Citizens Bank
Citizens Bank
Episode: Credit Card Transformation: Interview with Adam Boyd, Head of Consumer Lending at Citizens
CJ MacDonald
Founder and CEO of Step
Step
Episode: Building Financial Futures for Gen Z: Interview with CJ MacDonald, Founder and CEO of Step
Meera Iyer
CMO of SoFi Lending
SoFi
Episode: Membership and trust in disruptive financial products
Nate Bacon
Head of Consumer and Small Business Credit Cards at PNC
PNC
Episode: Rewarding financial responsibility: Interview with Nate Bacon, Head of Consumer and Small Business Credit Cards at PNC
Stephanie Mattucci
Director of Food and Drink at Mintel
Mintel Solutions
Episode: Innovation and Trends at Natural Products Expo West
Nick Antonelli
Chief Marketing Officer of Bread Financial
Bread Financial
Episode: Brand transformation: Interview with Bread Financial’s CMO Nick Antonelli

Hosts

Andrew Davidson
Host of Mintel's Little Conversation.
Lynn Dornblaser
Client advisor at Mintel Solutions and host of Mintel's Little Conversation Podcast.

Reviews

4.8 out of 5 stars from 182 ratings
  • Great but poor sound quality

    It’s a great podcast actually, insightful and has great topics, the only thing I don’t like though is the sound quality. It puts me off usually and I stop to listen midway - sorry to say

    Apple Podcasts
    4
    Vikt5853
    Germany6 months ago
  • Great content, bad mics

    Love the content and topics but everyone’s mics are horrible and is difficult to listen to. Especially if you’re listening in the car.

    PLEASE INVEST IN HIGHER QUALITY MICS!

    Apple Podcasts
    4
    AC 214
    United States2 years ago
  • Little Conversations, Big Impact

    So much cool content! No matter the topic, I genuinely learn something from every single episode. It's a new fave!

    Apple Podcasts
    5
    Arlie K
    United States4 years ago
  • Great hosts!

    Really love the personalities - hosts and guests! Great way to learn a little about so many different topics. Such an interesting way to learn about consumer behavior.

    Apple Podcasts
    5
    APN_Chicago
    United States6 years ago
  • Insightful!

    Making sense of consumer behavior. Love how connections are made between different categories.

    Apple Podcasts
    5
    jonnyironic
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the variety of topics and engaging discussions, noting especially the insightful commentary on consumer trends.
Many find the show to be both entertaining and educational, with a genuine sense of curiosity about consumer behavior.
Some listeners have commented on the need for improved audio quality, though most feel the insightful content outweighs this issue.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#21
Brazil/Business/Marketing
Apple Podcasts
#52
South Korea/Business/Marketing
Apple Podcasts
#174
China/Business/Marketing
Apple Podcasts
#222
Mexico/Business/Marketing
Apple Podcasts
#231
Brazil/Business

Talking Points

Recent interactions between the hosts and their guests.

Credit Card Transformation: Interview with Adam Boyd, Head of Consumer Lending at Citizens
Q: How does Citizens Bank plan to compete in the premium credit card space?
Boyd stated that Citizens Bank focuses on relationship-building rather than heavy marketing, which allows them to effectively serve their existing customers with compelling products at lower price points.
Credit Card Transformation: Interview with Adam Boyd, Head of Consumer Lending at Citizens
Q: What led to the decision to launch four new credit cards at once?
Boyd explained that the previous credit card offerings were not competitive and did not resonate with customers, prompting a complete overhaul of the product lineup to cater to a wider audience.
Building Financial Futures for Gen Z: Interview with CJ MacDonald, Founder and CEO of Step
Q: How does Step help build credit before 18?
Step offers a secured card linked to a user's account balance, allowing them to build credit with parental consent.
Building Financial Futures for Gen Z: Interview with CJ MacDonald, Founder and CEO of Step
Q: What inspired you to build Step?
CJ mentions that his kids were a big inspiration and the lack of financial products for children led him to start the platform.
Membership and trust in disruptive financial products
Q: What advice would you give to marketers launching disruptive financial products today?
Launching disruptive financial products requires building consumer trust and education, as changing behavior is crucial.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Mintel Little Conversation

What is Mintel Little Conversation about and what kind of topics does it cover?

Offering fresh insights into consumer behavior, this podcast explores a range of topics including meal choices, shopping habits, grooming trends, and broader socio-economic factors that influence consumer decision-making. With episodes that engage experts discussing current issues like sustainability, the rise of veganism, and the evolution of social media, listeners can expect both informative content and entertaining conversations. The show's casual format makes complex subjects accessible, providing valuable takeaways for anyone interested in understanding the modern consumer landscape.

Where can I find podcast stats for Mintel Little Conversation?

Rephonic provides a wide range of podcast stats for Mintel Little Conversation. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Mintel Little Conversation and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Mintel Little Conversation get?

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What are the audience demographics for Mintel Little Conversation?

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How many subscribers and views does Mintel Little Conversation have?

To see how many followers or subscribers Mintel Little Conversation has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Mintel Little Conversation?

These podcasts share a similar audience with Mintel Little Conversation:

1. Pivot
2. How I Built This with Guy Raz
3. The Prof G Pod with Scott Galloway
4. Morning Brew Daily
5. Up First from NPR

How many episodes of Mintel Little Conversation are there?

Mintel Little Conversation launched 6 years ago and published 168 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mintel Little Conversation?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Mintel Little Conversation?

Rephonic pulls ratings and reviews for Mintel Little Conversation from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Mintel Little Conversation?

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What guests have appeared on Mintel Little Conversation?

Recent guests on Mintel Little Conversation include:

1. David Johnson
2. Tati Lindenberg
3. Sumit Agarwal
4. Adam Boyd
5. CJ MacDonald
6. Meera Iyer
7. Nate Bacon
8. Stephanie Mattucci

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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