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Artwork for AI to ROI

AI to ROI (fka Metrics that Measure Up)

Ray Rike
Customer Acquisition Funnel
B2B Saas
Full Funnel Analytics
Saas
Saas Industry Challenges
Efficiency In Marketing
Discern
AI In Sales
Revenue Growth
B2B Sales
Saas Metrics
Customer Success
Customer Subscription Financing
Data and Diagnosis-Driven Selling
Ecosystem-Led Growth
Demand Generation
Pipeline Development
Market Trends
Churnzero
Financial Planning and Analysis

AI to ROI is a podcast that shares how enterprises translate AI investments into measurable business value. Hosted by Ray Rike, Founder and CEO of Benchmarkit, the show features senior enterprise leaders and AI software executives who share how AI initiatives move from pilots to production, and how ROI is actually measured and achieved. In addition, each week, we publish a bonus episode with AI to... more

PublishesTwice weeklyEpisodes227Founded6 years ago
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BusinessManagementTechnology

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Artwork for AI to ROI

Latest Episodes

Is your company leaving money on the table by not having a Chief AI Officer?

In this episode, Ray Rike and Peter Buchanan dig into groundbreaking research from IBM's Institute of Business Value, spanning 600+ executives across 22 geographies and 21... more

This episode of the AI to ROI podcast, hosted by Ray Rike and Peter Buchanan, explores how leading SaaS companies are surviving the "SaaSpocalypse" - a massive market cap devaluation triggered by the rise of AI. The hosts break down the transition fr... more

In this episode, our host Ray Rike sits down with Jacco van der Kooij, founde and CEO, Winning by Design, to discuss the real-world deployment of "Jack" - an AI SDR that has spent the last 12 months redefining the front line of Go-To-Market (GTM) str... more

Are we witnessing a productivity revolution or the greatest labor displacement in history?

In this detailed episode of AI to ROI, Peter Buchanan and Ray Rike break down the "Great AI Jobs War," a period of massive upheaval where corporate gleefulnes... more

Key Facts

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Recent Guests

Jacco van der Kooij
Founder and CEO of Winning by Design
Winning by Design
Episode: AI SDR Learnings, Results, and ROI - with Jacco van der Kooij, Winning by Design
Todd Olson
Founder and CEO of Pendo
Pendo
Episode: Measuring the performance and business impact of AI agents - with Todd Olson, Founder and CEO Pendo
Albert Gozzi
Co-founder and CEO of Aleph
Aleph
Episode: The Strategic Future of FP&A - with Albert Gozzi, Founder and CEO Aleph
Sowmya Ranganathan
Former Controller at OpenAI and CEO of Lumera
Lumera
Episode: The Use and ROI of AI in Finance - with Sowmya Ranganathan, Former Controller OpenAI and CEO, Lumera
Meghi Ha
Spoke at SAS Metrics Blues, experienced in leveraging AI in finance
Episode: The Use and ROI of AI in Finance - with Sowmya Ranganathan, Former Controller OpenAI and CEO, Lumera
Christina Ross
Founder and CEO of Cube
Cube
Episode: The Role of FP&A in Business Strategy - with Christina Ross, Founder and CEO Cube
Casey Woo
Founder and CEO of the Operators Guild and general partner at Fog Ventures
Operators Guild
Episode: The Scaler Role, Personality Traits and Business Impact - with Casey Woo, Founder and CEO Operators Guild
Melissa Howatson
Chief Financial Officer of Vena Solutions
Vena Solutions
Episode: Future of FP&A + AI - with Melissa Howatson, CFO Vena Solutions
Marcos Rivera
Founder and CEO of Pricing IO, an expert in SaaS pricing strategies and monetization
Pricing IO
Episode: B2B SaaS and AI-Native Pricing Frameworks - with Marcos Rivera, Founder and CEO Pricing I/O

Hosts

Ray Rike
Founder and CEO of Benchmarkit, and your host of the metrics focused podcast that shares insights into AI and business value.
Ray Wright
Founder and CEO of BenchMarket, contributing to insights within the metrics and AI domain.

Reviews

4.9 out of 5 stars from 67 ratings
  • A must-listen for B2B SaaS and Cloud founders, CEOs, and go-to-market leaders

    Featuring insights from top industry executives and thought leaders, the podcast dives into the metrics, benchmarks, and success strategies that helped scale businesses like LinkedIn, DocuSign, and Salesforce Commerce Cloud from $0M ARR to $100M and beyond. It's a valuable resource for anyone looking to understand the key measurements that drive growth and success in the SaaS world.

    Apple Podcasts
    5
    Dr. Mike Van
    Philippines2 years ago
  • If metrics matter to you, listen to this show

    If you’re a SaaS leader, then metrics are important to you - and this show is a great place to stay up-to-date on the latest trends and up your game on how you measure your GTM process. I particularly liked the episode with Jacco van Der Kooij from Winning by Design. Great show, Ray - keep up the good work!

    Apple Podcasts
    5
    PeteSteg
    United States2 years ago
  • Great podcast!

    Can’t believe an incredibly valuable resource like this podcast is FREE! 🤩

    No matter the subject, you’re guaranteed to gain something from Ray and his guests in each and every episode - can’t recommend Metrics that Measure Up enough!

    Apple Podcasts
    5
    mvelasco07
    United States3 years ago
  • I learned so much from your podcast!

    Scott Stouffer's comprehensive ideation of GTM motion really is should be standard. Love the way he breaks it down. Keep the episodes going!

    Apple Podcasts
    5
    Eddie J. Soto
    United States3 years ago
  • Must listen for SaaS professionals!

    Great content!

    Apple Podcasts
    5
    Bluesky13579
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the actionable insights and practical advice on AI adoption and ROI measurement.
Audience members find it a vital resource for understanding the impacts of AI on business growth.
The podcast is praised for its high-quality guests who are experts in finance and technology.
Many commend the engaging interviews and the host's ability to draw out valuable lessons from guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

AI SDR Learnings, Results, and ROI - with Jacco van der Kooij, Winning by Design
Q: What was the key realization about the AI's role in sales at the end of the pilot?
The major conclusion was that the AI should be built to help the buyer, not simply replace the SDR; the system should optimize the buyer's journey and be the GTM operator, with humans stepping in for high-trust, high-stakes moments or security considerations.
AI SDR Learnings, Results, and ROI - with Jacco van der Kooij, Winning by Design
Q: How did you structure training for the AI to ensure it provided accurate, useful responses?
We avoided dumping 2,000 documents at once; instead we started with a small set of insights, monitored the most common questions, then iteratively updated the answers and slides, aligning the AI to our refined, pristine training language (WBD files).
AI SDR Learnings, Results, and ROI - with Jacco van der Kooij, Winning by Design
Q: Why did you choose the SDR role as the starting point for AI adoption in Winning by Design?
We started with the SDR because it's the most visible first point of contact with potential customers, where a poor experience immediately harms the brand and pipeline; if AI can improve that, it's a strong signal it can improve broader GTM processes.
Navigating the Shift to AI-Powered Revenue Workflows - A CFOs Perspective with Drew Laxton, CFO Outreach
Q: What advice do you give someone aiming to become a CFO?
Be curious, ask questions, and seek to understand various business aspects from leaders.
Navigating the Shift to AI-Powered Revenue Workflows - A CFOs Perspective with Drew Laxton, CFO Outreach
Q: Do you have a structured ROI model to approve investments in AI tools?
While not fully structured, there is a push to establish KPIs on the impact and consider metrics for renewal.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About AI to ROI

What is AI to ROI about and what kind of topics does it cover?

Discussions primarily focus on how organizations can effectively translate their investments in artificial intelligence (AI) into measurable business value. Episodes frequently feature senior leaders and executives from various industries who share insights on moving AI initiatives from the pilot stage to full production, emphasizing the metrics that determine ROI in these endeavors. Key topics include financial planning and analysis, the integration of AI technologies in business strategy, and the evolution of roles like CFOs in the context of AI. The emphasis on actionable strategies and success stories sets this content apart, making it particularly relevant for decision-makers in tech and finance industries seeking to enhance their unde... more

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Which podcasts are similar to AI to ROI?

These podcasts share a similar audience with AI to ROI:

1. NerdWallet's Smart Money Podcast
2. The School of Greatness
3. People Magic: How to Build a $1M Community
4. Redefiners
5. Becker Private Equity & Business Podcast

How many episodes of AI to ROI are there?

AI to ROI launched 6 years ago and published 227 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on AI to ROI?

Recent guests on AI to ROI include:

1. Jacco van der Kooij
2. Todd Olson
3. Albert Gozzi
4. Sowmya Ranganathan
5. Meghi Ha
6. Christina Ross
7. Casey Woo
8. Melissa Howatson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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