Rephonic
Artwork for AI to ROI

AI to ROI

Ray Rike
B2B Saas
Artificial Intelligence
Saas
B2B Marketing
Saas Metrics
B2B Sales
Financial Planning and Analysis
Interactive Product Demonstrations
Collective[i]
Generative AI
Openai
Public Relations
Customer Acquisition Funnel
Usage-Based Pricing
Saas Industry
Full Funnel Analytics
AI In Marketing
Economic Foundation Model
Saas Pricing
Salesforce

AI to ROI is a podcast that shares how enterprises translate AI investments into measurable business value. Hosted by Ray Rike, Founder and CEO of Benchmarkit, the show features senior enterprise leaders and AI software executives who share how AI initiatives move from pilots to production, and how ROI is actually measured and achieved. In addition, each week, we publish a bonus episode with AI to... more

PublishesTwice weeklyEpisodes266Founded6 years ago
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ManagementBusinessTechnology

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Artwork for AI to ROI

Latest Episodes

Deloitte research shows 85% of enterprises are working on agentic AI use cases, yet only 5% have put one into production that delivers meaningful ROI.

In this episode of the AI to ROI Big Story, Ray Rike and Peter Buchanan walk through the six chal... more

Francis Brero, VP of AI Strategy at HG Insights, joins Ray Rike to unpack what it actually takes to move a established software company toward an AI first operating model. Francis founded MadKudu, which was acquired by HG Insights, and was given a ma... more

Our co-hosts, Ray Rike and Peter Buchanan, open this AI to ROI: Big Story edition with a confession. Reviewing their own newsletter coverage over the past several months, more than half of the Friday news and analysis stories were about AI model comp... more

Ketan Karkhanis, CEO of ThoughtSpot joins Ray Rike to make the case that the AI conversation has been stuck on models, tokens, and pilots when it should have started with a KPI.

Drawing on his time building Einstein Analytics and running Sales Clou... more

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Recent Guests

Francis Brero
Vice President of AI Strategy
HG Insights
Episode: Building an AI-First organization with Francis Brero, VP AI and Strategy HG Insights
Ketan Karkhanis
CEO of ThoughtSpot
ThoughtSpot
Episode: Why every AI conversation should be an ROI conversation - with Ketan Karkhanis, CEO ThoughtSpot
Sundeep Goel
Co-founder and CEO of Maverick
Maverick
Episode: AI Cost Governance to AI Cost Optimization with Sundeep Goel, CEO, Mavvrik
Stephan Bajaio
Co-Founder & CEO of VibeLogic
VibeLogic
Episode: Web Presence Intelligence with Stephan Bajaio, Co-Founder & CEO, VibeLogic
Dan Zhang
Chief Business Officer and Chief Financial Officer at ClickUp
ClickUp
Episode: Building the 100x Org - The CFO as AI Architect with Dan Zhang, CFO & CBO at ClickUp
Evan Schwartz
Chief Innovation Officer
AMCS Group
Episode: AI Governance, Ethics, and the Stewardship Framework: A Conversation with Evan Schwartz, Chief Innovation Officer at AMCS Group
Russell Fradin
Founder and CEO of Larridin
Larridin
Episode: Measuring the costs, utilization, proficiency and impact of AI - with Russ Fradin, Founder and CEO, Larridin
Dan Harmeson
Co-Founder and Co-CEO of QuadSci
QuadSci
Episode: Leveraging AI to Reduce Churn and Increase NRR - with Dan Harmeson, Co-Founder and Co-CEO at QuadSci
Kunal Agarwal
CFO of Gorgias
Gorgias
Episode: The AI Agent Outcome-Based Pricing Journey - with Kunal Agarwal, CFO Gorgias

Hosts

Ray Rike
Host of AI to ROI
Peter Buchanan
Co-host

Reviews

4.9 out of 5 stars from 71 ratings
  • A must-listen for B2B SaaS and Cloud founders, CEOs, and go-to-market leaders

    Featuring insights from top industry executives and thought leaders, the podcast dives into the metrics, benchmarks, and success strategies that helped scale businesses like LinkedIn, DocuSign, and Salesforce Commerce Cloud from $0M ARR to $100M and beyond. It's a valuable resource for anyone looking to understand the key measurements that drive growth and success in the SaaS world.

    Apple Podcasts
    5
    Dr. Mike Van
    Philippines2 years ago
  • If metrics matter to you, listen to this show

    If you’re a SaaS leader, then metrics are important to you - and this show is a great place to stay up-to-date on the latest trends and up your game on how you measure your GTM process. I particularly liked the episode with Jacco van Der Kooij from Winning by Design. Great show, Ray - keep up the good work!

    Apple Podcasts
    5
    PeteSteg
    United States3 years ago
  • Great podcast!

    Can’t believe an incredibly valuable resource like this podcast is FREE! 🤩

    No matter the subject, you’re guaranteed to gain something from Ray and his guests in each and every episode - can’t recommend Metrics that Measure Up enough!

    Apple Podcasts
    5
    mvelasco07
    United States4 years ago
  • I learned so much from your podcast!

    Scott Stouffer's comprehensive ideation of GTM motion really is should be standard. Love the way he breaks it down. Keep the episodes going!

    Apple Podcasts
    5
    Eddie J. Soto
    United States4 years ago
  • Must listen for SaaS professionals!

    Great content!

    Apple Podcasts
    5
    Bluesky13579
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High regard for interview quality and guest caliber; content often described as practical masters-class in 30 minutes.
Expert guests consistently deliver actionable insights for SaaS and enterprise AI leaders.
Positive feedback on the breadth of topics from pricing to governance and AI impact.
Listeners praise deep-dive topics on metrics, ROI, and GTM effectiveness.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

AI Cost Governance to AI Cost Optimization with Sundeep Goel, CEO, Mavvrik
Q: Are we at a point where we can consistently measure ROI for AI investments, or is that still aspirational?
ROI is now solvable in principle: cost data can be granularly collected and allocated, while value remains more subjective but trackable through concrete business outcomes like time savings or customer impact.
Why every AI conversation should be an ROI conversation - with Ketan Karkhanis, CEO ThoughtSpot
Q: What is ThoughtSpot's approach to balancing AI costs with business value?
ThoughtSpot uses a cost-aware architecture (LLM thinning, relational search) that translates questions into intent, minimizes token usage, and ties pricing to the customer's business model so cost scales predictably with value delivered.
Why every AI conversation should be an ROI conversation - with Ketan Karkhanis, CEO ThoughtSpot
Q: How should enterprises initiate AI initiatives to ensure meaningful ROI rather than just pilots?
Start with the customer and map a single, measurable outcome, then work backward through processes and the organization; avoid basing strategy on models or tokens alone and instead align with business KPIs and operating model changes.
Why every AI conversation should be an ROI conversation - with Ketan Karkhanis, CEO ThoughtSpot
Q: Can you tell me the catalyst for the idea that every AI conversation should be an ROI conversation?
The idea stems from seeing pilots struggle to convert into real business value, while customers care about tangible outcomes like improved customer satisfaction and revenue impact; the ROI framing keeps the discussion anchored on measurable value rather than just technology.
Web Presence Intelligence with Stephan Bajaio, Co-Founder & CEO, VibeLogic
Q: What practical steps should a company take first to apply these ideas before expanding AI marketing investments?
Start with a comprehensive audit of all online channels and content to determine what you actually own and what the audience sees. Define a core baseline, identify gaps, and then develop messaging and assets that reflect the consumer perspective. Only after establishing this foundation should you consider control groups, iterative testing, and channel-agnostic deployment of AI tools to support marketing goals.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About AI to ROI

What is AI to ROI about and what kind of topics does it cover?

AI to ROI spotlights how enterprises translate AI investments into measurable business value, with a focus on moving AI initiatives from pilots to production and tying investments to real ROI. Episodes feature senior enterprise leaders and AI software executives who share frameworks for budgeting, governance, and operationalization, plus real-world case studies on cost management, churn reduction, and GTM excellence. A recurring strength is the host's ability to pull practical metrics, governance, and organizational alignment into actionable takeaways for buyers, vendors, and investors. Noteworthy is the mix of CFO/CIO perspectives, pricing and governance discussions, and hands-on examples of AI-driven impact across industries, making it va... more

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How many episodes of AI to ROI are there?

AI to ROI launched 6 years ago and published 266 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on AI to ROI?

Recent guests on AI to ROI include:

1. Francis Brero
2. Ketan Karkhanis
3. Sundeep Goel
4. Stephan Bajaio
5. Dan Zhang
6. Evan Schwartz
7. Russell Fradin
8. Dan Harmeson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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