
知识类播客节目(含避坑类付费节目《创业大败局》) -营销爆论尽在《每周聊夏》,这里没有鸡汤只有干货,不讲成功只讲失败! -百亿新消费操盘手周龙( 顾问费 180 万/年,曾任美特斯邦威 CMO、UOOYAA CEO、AKCLUB CEO,著有《促销胜经》)倾力分享从 0 到 1 亿、10 亿、100 亿成长路上的所有失败经验,也许成功并无法复制,但失败可以避免 -上市公司顾问、新消费操盘手、前中国 500 强品牌副总夏翰杰(顾问费 70 万/年,现任超级内容创始人,著有《内容力—可复制的爆款逻辑》)通过所有操盘的案例中的失败案例为你成长路上避坑,少交不必要的学费,总结新消费企业从 0 到 1000 万、5000 万、1 亿阶段初创阶段所有品牌容易犯的错与高频死亡经验。 ⚠️现在就让我们一起每周聊夏营销新观点,解锁搞钱新姿势,欢迎收听两位营销流氓的本周新爆论🎉
| Publishes | Weekly | Episodes | 51 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | BusinessSociety & Culture |

⚠️ 当所有人都在喊“情绪价值”,为什么你的产品还是卖不动?当AI开始接管搜索和小红书,你的品牌还有机会吗?本期是《每周聊夏》的年度复盘特别节目。两位浸淫营销界多年的“老炮儿”从自己过去一年心甘情愿掏钱的“美丽小废物” 出发,层层拆解!分析出在极度内卷的2026年,品牌突围的出路到底在哪里?
👉隔壁付费课程《创业大败局》第一季上线啦!百万学费得来的12条创业死亡法则,分享给你!
👉点我跳转付费节目 《创业大败局 | 第一季》
💗截至当期,隆重感谢累计赞赏榜单TOP3的听众👑「 Ra... more
怎样的内容才算好内容?为什么创意很好却卖不动货?内容营销到底是天赋还是技术?本期两位营销实战派拆解“内容力”的本质——从横版印刷的书到买衣服送猪肉,从莎士比亚到短视频算法,带你理解什么是真正“有用的内容”。
👉隔壁付费课程《创业大败局》第一季上线啦!百万学费得来的12条创业死亡法则,分享给你!
👉点我跳转付费节目 《创业大败局 | 第一季》
💗截至当期,隆重感谢累计赞赏榜单TOP3的听众👑「 Rainnh 」🥈「 rapheal比较二 」🥉「 哈哈哈哈的哈哈哈 」,所有的赞赏都... more
当AI成为消费者决策前的「超级参谋」与「购物入口」,品牌如何抢占先机,提前植入“信任脚本”?三位嘉宾从行业趋势、技术原理、实践案例等多个维度,拆解了GEO营销的本质、适用场景、选择供应商的避坑指南,并对AI营销的未来趋势进行了前瞻性预测。无论你是品牌方、营销从业者,还是对AI营销感兴趣的普通人,都能从中获得启发!
👉隔壁付费课程《创业大败局》第一季上线啦!百万学费得来的12条创业死亡法则,分享给你!
👉点我跳转付费节目 《创业大败局 | 第一季》
💗截至当期,隆重感谢累计赞赏榜单TO... more
⚠️「神坛跌落= 网红CEO的终极宿命?」——本期直击小米舆论雪崩背后的权力陷阱!拆解雷军从「雷神」到「雷魔」的异化轨迹:从「科技平权」到「流量鸦片」,揭示「体量责任」与「IP毒性」的致命错配。
👉隔壁付费课程《创业大败局》第一季上线啦!百万学费得来的12条创业死亡法则,分享给你!
👉点我跳转付费节目 《创业大败局 | 第一季》
💗截至当期,隆重感谢累计赞赏榜单TOP3的听众👑「 Rainnh 」🥈「 rapheal比较二 」🥉「 哈哈哈哈的哈哈哈 」,所有的赞赏都将会作为我们... more
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每周聊夏 | 营销爆论 launched 7 months ago and published 51 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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