每周聊夏 | 营销爆论
夏翰杰&周龙知识类播客节目（含避坑类付费节目《创业大败局》） -营销爆论尽在《每周聊夏》，这里没有鸡汤只有干货，不讲成功只讲失败！ -百亿新消费操盘手周龙（ 顾问费 180 万/年，曾任美特斯邦威 CMO、UOOYAA CEO、AKCLUB CEO，著有《促销胜经》）倾力分享从 0 到 1 亿、10 亿、100 亿成长路上的所有失败经验，也许成功并无法复制，但失败可以避免 -上市公司顾问、新消费操盘手、前中国 500 强品牌副总夏翰杰（顾问费 70 万/年，现任超级内容创始人，著有《内容力—可复制的爆款逻辑》）通过所有操盘的案例中的失败案例为你成长路上避坑，少交不必要的学费，总结新消费企业从 0 到 1000 万、5000 万、1 亿阶段初创阶段所有品牌容易犯的错与高频死亡经验。 ⚠️现在就让我们一起每周聊夏营销新观点，解锁搞钱新姿势，欢迎收听两位营销流氓的本周新爆论🎉
| Publishes | Weekly | Episodes | 57 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | Society & CultureBusiness |
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Latest Episodes
⚠️ 【每周聊夏视频播客上新啦！一切尽在腾讯视频】
你有没有见过那种，一边抱怨「职场不公平」，一边熬夜加班的打工人？当「躺平文化」成为年轻人的主流选择，当「寒门难出贵子」的论调甚嚣尘上，我们是否还能相信努力的意义？本期节目，我们撕开职场逆袭的真相，为你揭秘一个农村大专生如何用三条法则实现年薪百万的跨越，在看似固化的阶层中闯出一条生路。
隔壁付费课程《创业大败局》第一季上线啦！百万学费得来的12条创业死亡法则，分享给你！
👉点我跳转付费节目 《创业大败局 | 第一季》
💗截至当期，隆重... more
⚠️ 【每周聊夏视频播客上新啦！一切尽在腾讯视频】
「AI会让一半的营销人失业。」——这句预言正在加速成为现实。当AI能在一分钟内生成100条广告文案，你究竟会沦为被算法支配的「数字佃农」，还是进化成掌握AI的「超级个体」？本期我们撕开AI时代的营销真相，帮你建立一套从「人机博弈」到「人机共生」的生存法则。
👉隔壁付费课程《创业大败局》第一季上线啦！百万学费得来的12条创业死亡法则，分享给你！
👉点我跳转付费节目 《创业大败局 | 第一季》
💗截至当期，隆重感谢累计赞赏榜单TOP3... more
⚠️【每周聊夏视频播客上线啦！一切尽在腾讯视频】 你有没有见过那种，一边骂「营销都是割韭菜」，一边为苹果发布会熬夜的人？当小米汽车用“价格幻觉”收割泼天流量，当315晚会再次曝光那些“投毒式营销”，我们究竟该如何看待营销的善与恶？
本期节目，我们撕开行业遮羞布，帮你建立一套营销的“善恶坐标系”，在混乱的商业世界里，找到那条通往真诚和利润的窄门。
👉隔壁付费课程《创业大败局》第一季上线啦！百万学费得来的12条创业死亡法则，分享给你！
👉点我跳转付费节目 《创业大败局 | 第一季》
💗... more
⚠️ 「伊朗打仗，关我营销什么事？」「战争离我们那么远，能有什么影响？」——当重大国际事件发生时，大多数营销人的第一反应是「与我无关」。但本期节目，两位营销实战派会告诉你：你以为风马牛不相及的两件事，恰恰藏着营销人必备的思考范式！
👉隔壁付费课程《创业大败局》第一季上线啦！百万学费得来的12条创业死亡法则，分享给你！
👉点我跳转付费节目 《创业大败局 | 第一季》
💗截至当期，隆重感谢累计赞赏榜单TOP3的听众👑「 Rainnh 」🥈「 rapheal比较二 」🥉「 哈哈哈哈的... more
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