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Artwork for #MediaSnack

#MediaSnack

ID Comms
WPP
ANA
Principle-Based Buying
Outcome-Based Pricing
ID Comms
Publicis
Dentsu
Media Industry
The Trade Desk
Omnicom
Aquila
4as
Principal Media
Media
Akila
Media Pitches
Accenture
Pricing In Pitches
CMO
Mediaocean

Welcome to MediaSnack, the show that helps the world's leading marketers #GetGoodAtMedia We make shows for marketing leaders who want to win! If you’re looking to sharpen your performance, stay ahead of the competition, and deliver real results, you’re in the right place. Media is constantly evolving, and success belongs to those who can adapt. Every episode, hosts Tom Denford and David Indo deliv... more

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Artwork for #MediaSnack

Latest Episodes

In this episode of #MediaSnack, we dive into the pressing question: Can agencies be trusted? Hosts Tom Denford and David Indo explore the evolving landscape of the media and marketing industry, addressing the complexities that have emerged since the ... more

In this episode of #MediaSnack, Tom Denford and David Indo delve into the recent challenges faced by WPP, including major account losses and ongoing legal issues. They discuss the implications of WPP losing the Adidas account to Omnicom and what it s... more

In this episode of #MediaSnack, Tom Denford and David Indo dive into the latest media industry buzz as the Cannes festival approaches. They explore Publicis's strategic moves, including their $2.2 billion acquisition of LiveRamp and a satirical AI-fo... more

In this episode of #MediaSnack, Tom Denford sits down with Bill Tucker, CEO of Aquila LLC, to discuss the groundbreaking initiatives Aquila is bringing to the media measurement landscape. They delve into the intricacies of cross-media measurement and... more

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Recent Guests

Bill Tucker
CEO of Aquila LLC
Aquila LLC
Episode: #MediaSnack WINNERS: Bill Tucker - CEO at Aquila LLC
Greg Wright
Exec VP of Financial Management and Marketing Operations, ANA
ANA
Episode: 10 Things Every Pitch Gets Wrong!
Matt Kasendorf
SVP Business Intelligence and Insight
4As
Episode: 10 Things Every Pitch Gets Wrong!
Bill Duggan
ANA executive guest discussing AFM and marketing procurement
ANA (Advertising and Marketing Association)
Episode: A BIG year for Marketing Procurement + special guest Bill Duggan, ANA
Charles Singer
Director of National Media, Digital and Performance Marketing, Henkel North America
Henkel North America
Episode: #MediaSnack WINNERS: Charles Singer – Director of National Media, Digital & Performance Marketing at Henkel
Phil Giagardis
Global chairman of Blue449 and UK chairman of Publicis Media, industry veteran
Blue449 / Publicis Media
Episode: IS MONEY STILL THE DECISION FACTOR IN MEDIA PITCHES?: #MediaSnack Ep. 146
Matt Kassendorf
Member of the Forays (American Association of Advertising Agencies)
Forays
Episode: Episode 236: Better Agency Pitches = Better Agency Partnerships
Nick Lewison
Director of Agency Services at ISBA
ISBA (Incorporated Society of British Advertisers)
Episode: Episode 236: Better Agency Pitches = Better Agency Partnerships
DJ Perera
Chief Media Officer, Ad Council
Ad Council
Episode: #MediaSnack MEETS: DJ Perera, Chief Media Officer at the Ad Council

Hosts

Tom Denford
Host with ID Comms, frequently discusses agency dynamics, governance, and industry trends.
David Indo
Co-hosts complex discussions on media transparency, pricing, and cross-channel measurement.

Reviews

4.7 out of 5 stars from 12 ratings
  • Tom understands the attention span of marketers

    I had the pleasure of being a guest on MediaSnack after listening to the show for a while. It was a great experience from start to finish. Grateful for the invite and for the smart, relaxed way Tom leads the talk.

    His questions go straight to the point. Every listener’s minute is thought about. I love that you get the essence of a talk in under 30 minutes. Who has time for 2h shows these days. Short, sharp, full of value. Perfect if you’re in marketing, media, or just curious how this industry ... more

    Apple Podcasts
    5
    The Marketing Engineer
    Belgium9 months ago
  • Not bad

    I like listening to these. But I also enjoy making them ;)

    Apple Podcasts
    5
    TDSB
    United Kingdom11 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Energetic and thoughtful discussions that balance industry critique with actionable takeaways.
Clear, concise hosting with sharp questions that hit the core of the topic.
Audience-friendly insights that are easy to apply in real-world marketing and media work.
Great for listeners who want value in under 30 minutes; keeps content tight and practical.
Variety of guests keeps perspectives fresh and relevant to current industry challenges.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#MediaSnack MEETS: Brian Wieser, Principal, Madison and Wall
Q: What is your quick history and what are you most proud of in your career?
Brian outlines his journey from investment banking to equity research and ad tech, ultimately building a successful independent research franchise and now running Madison and Wall as an advisory and research firm aimed at aligning investor and corporate strategy.
IS MONEY STILL THE DECISION FACTOR IN MEDIA PITCHES?: #MediaSnack Ep. 146
Q: Is money still too much the deciding factor in media pitches?
The hosts suggest that money is less of a differentiator than it used to be, emphasizing that the evaluation should focus on capability, cultural fit, and strategic talent, with pricing used as a leveler rather than a gatekeeper.
#MediaSnack WINNERS: Charles Singer – Director of National Media, Digital & Performance Marketing at Henkel
Q: What advice would you give people coming into the industry now that want to do this kind of role?
Don't be afraid to ask questions. Engage in conversations, show your learning, and cultivate relationships. Being proactive in asking questions helps accelerate growth and is valued in a rapidly changing field.
#MediaSnack WINNERS: Charles Singer – Director of National Media, Digital & Performance Marketing at Henkel
Q: Explain to us what you do, and in particularly the media leadership role, what do you think it takes to win?
The three-part approach focuses on national media leadership, integrated digital marketing tied to national plans, and performance with a strong emphasis on e-commerce and shopper marketing partnerships. The idea is to keep these three elements aligned to create consistency and continuity in how Henkel communicates and competes.
#MediaSnack MEETS: DJ Perera, Chief Media Officer at the Ad Council
Q: What is it that you do now in your role at Ad Council, and what does it take to be successful?
Perera describes leading media partnerships across platforms to drive donated media for social impact, emphasizing two core tenets: energizing messages and maintaining rigorous media strategy, activation, and measurement to ensure campaigns gain visibility.

Audience Metrics

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Frequently Asked Questions About #MediaSnack

What is #MediaSnack about and what kind of topics does it cover?

Two veteran hosts explore the changing world of media, marketing, and agency dynamics, offering practical guidance for CMOs, procurement leaders, and media professionals. Episodes frequently center on transparency, governance, pricing models, cross-media measurement, and how major holdings and trade associations shape client outcomes. Guests range from industry practitioners to technology and measurement leaders, providing a mix of client-side and agency perspectives. Listeners can expect concise, actionable discussions, real-world anecdotes, and frameworks to improve pitches, contracts, and media effectiveness. A notable strength is the focus on governance and accountable media delivery, with frequent references to industry collaborations ... more

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How many listeners does #MediaSnack get?

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What are the audience demographics for #MediaSnack?

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How many subscribers and views does #MediaSnack have?

To see how many followers or subscribers #MediaSnack has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to #MediaSnack?

These podcasts share a similar audience with #MediaSnack:

1. The Rest Is Politics: US
2. The Rest Is Politics
3. The Rest Is Politics: Leading
4. The WARC Podcast
5. The Prof G Pod with Scott Galloway

How many episodes of #MediaSnack are there?

#MediaSnack launched 11 years ago and published 289 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact #MediaSnack?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for #MediaSnack?

Rephonic pulls ratings and reviews for #MediaSnack from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for #MediaSnack?

Rephonic provides full transcripts for episodes of #MediaSnack. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on #MediaSnack?

Recent guests on #MediaSnack include:

1. Bill Tucker
2. Greg Wright
3. Matt Kasendorf
4. Bill Duggan
5. Charles Singer
6. Phil Giagardis
7. Matt Kassendorf
8. Nick Lewison

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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