Measurement Talks
Measurement TalksMeasurement Talks is a series on using measurement tactics to profitably grow your consumer brand by Bryan Cano and Rishabh Jain. There is no more difficult and important topic than measurement. We will cover things both based on hard facts of how various platforms work, and opinions of how you can use them best in your business. Every episode is guaranteed to offer you actions you can take in you... more
| Publishes | Weekly | Episodes | 25 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
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Latest Episodes
In this episode, the hosts dive into the latest developments and their hands-on experiences in marketing measurement, particularly focusing on insights shared at the recent Metta Performance Summit. They discuss the advantages of using various measur... more
This podcast episode delves into a rich discussion on SaaS pricing sparked by a Twitter debate between Sean and Tomer, exploring the nuances of pricing strategies, vendor transparency, and the impact on customer relationships. The conversation extend... more
This detailed discussion between the hosts explores diverse perspectives on SaaS pricing, sparked by a debate that gained traction on Twitter. The crux revolves around frustration over deceptive pricing tactics and the belief that software costs shou... more
In this episode, the hosts explore the Q1 earnings season, focusing on Meta's unique standing as the only stock that dropped while others surged. They delve into Wall Street's repeated underestimate of Zuckerberg's strategies and pivot to a deeper an... more
In this episode of Measurement Talks, the speakers discuss the excitement around attending and speaking at the Whaley's event in New York. The conversation then shifts to the topic of meta performance analysis, sharing insights on the impact of perfo... more
In this episode of Measurement Talks, Bryan discusses his experiences at a recent intimate marketing event in Aspen, where he had the opportunity to interact with C-suite level marketing professionals and founders from various brands. Bryan shares in... more
In this episode of Measurement Talks, the hosts discuss insights from Dr. John Snow's
study on Meta's declining advertising performance, diving into the nuances of
attribution models versus deterministic analysis. A significant focus is placed on... more
In this episode of Measurement Talks, we dive into the latest developments in the industry, kicking off with a discussion about Google's release of an open source marketing mix modeling (MMM) model. Our expert, Bryan, shares his enthusiasm for open s... more
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Apple Podcasts | #88 |  Israel/Business/Marketing |
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Measurement Talks launched 3 years ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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