Your Digital Marketing Coach with Neal Schaffer

Neal Schaffer

Digital Marketing

Social Media Marketing

Artificial Intelligence

Content Marketing

SEO

Content Creation

Influencer Marketing

Email Marketing

AI Tools

Chatgpt

Youtube

Generative AI

Content Strategy

AI In Marketing

Marketing Strategies

Lead Generation

Social Media

Personal Branding

Podcasting

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital m... more

105 ratings

Publishes	Twice weekly	Episodes	449	Founded	11 years ago
Number of Listeners		Categories	BusinessEntrepreneurshipMarketing

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Latest Episodes

Stop Treating LinkedIn Like Social Media: Introducing the 4-Cylinder LinkedIn Business Engine

LinkedIn in 2026 isn't social media — and if you're still treating it like Instagram's boring cousin, you're leaving the biggest opportunity in B2B marketing on the table. Four out of five LinkedIn members drive business decisions, but only about 5% ... more

20 Apr 2026 • 16 min

10 Social Media Principles That Work for MrBeast's Beast Games, Lord of the Rings, and Your Business

Most businesses treat social media like a task to check off. Post something, hope it performs, repeat. But according to today's guest, that's exactly why most businesses are getting mediocre results — because social media isn't a task. It's a craft. more

16 Apr 2026 • 43 min

People Not Prompts: The Marketing System AI Can’t Replicate

Two years ago, 60% of consumers said they were fine with AI-generated content. Today that number has dropped to 26%. Consumers are rejecting AI content faster than marketers can create it — and the brands that ignore this are paying a steep price.

I... more

11 Apr 2026 • 22 min

The Biggest Mistake Marketers Make with Visual Content (And the Simple Fix)

I've been saying for years that marketing is increasingly visual — whether it's social media, YouTube, websites, or even AI-generated content. But most of us aren't designers, and we're winging it when it comes to visual branding. My guest today is J... more

6 Apr 2026 • 39 min

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Recent Guests

Jon-Stephen Stansel

Author of The 10 Principles of Effective Social Media Marketing

Author; formerly freelancer on major entertainment franchises (Invincible, The Rings of Power, Avatar)

Episode: 10 Social Media Principles That Work for MrBeast's Beast Games, Lord of the Rings, and Your Business

Jim MacLeod

Graphic designer turned marketer, author of The Visual Marketer

Self-employed / Author

Episode: The Biggest Mistake Marketers Make with Visual Content (And the Simple Fix)

Phil Treagus-Evans

Founder of Giraffe Social; author of Human First Marketing, The Art of Being Seen, Trusted and Remembered

Giraffe Social

Episode: From Funnels to Pinballs: A Human-First Framework for Building Brand Trust in the Age of AI

Matt Collette

Founder of sequencer.ai and former Global Managing Director at Edelman

sequencer.ai

Episode: Agentic AI: Build Your "Micro-Agency" of One

Aurora Winter

An expert in storytelling and communication, author of 'Turn Words Into Wealth'

Same Page Publishing

Episode: The Storytelling Framework Your Digital Marketing Is Missing (And How to Fix It)

Phil Pallen

Creative branding and marketing guru, author of AI for Small Business.

Episode: Custom GPTs vs. Projects: The New AI Workflow You Need

Katie Brinkley

Founder of Next Step Social, author of The Social Shift, former sports reporter

Next Step Social

Episode: Stop Posting Daily: The 4-Post Social Media Strategy That Generates More Leads in Less Time

Derek Hales

Founder of NapLab

NapLab

Episode: How Derek Hales Replaced His Agency Salary in 2 Months Testing Mattresses

A. Lee Judge

Author of CASH and founder of Content Monster

Episode: Why CMOs Are Being Replaced by Chief Revenue Officers (And How Marketers Can Survive)

Hosts

Neal Schaffer

Host of Your Digital Marketing Coach

Philip Pallen

Author and Branding Expert featured on the show

Reviews

4.9 out of 5 stars from 105 ratings

Great, interesting
Neal is a powerful voice who needs to be listened to
Apple Podcasts
5
Barry LaBov
United States4 months ago
VidAction Founder
Neal - thanks so much for interviewing me about how B2B and SaaS companies can reach targeted customers with YouTube Ads. Your questions were well prepared and I think offered great value to your listeners. Keep up the good work with your other episodes!
Apple Podcasts
5
Dane Golden
United Statesa year ago
Eye opening
I was able to reach out to companies and create ugc. I have now started looking into opening up my field of influence with the tactics and perspective you’ve taught. Thank you.
Apple Podcasts
5
Vi360!
United Statesa year ago
Neal is ON POINT!
There are so many podcasts out there, and when you find one with expertise and a clear vision, it's a diamond in the rough. He brings so much value to his listeners as a CONSTANT learner. His focus, direction, and understanding of the topic keeps me up to date in a rapidly changing landscape.
Apple Podcasts
5
SidMan333
United Statesa year ago
My favourite marketing podcast…..
I have been listening to Neal for months and always enjoyed each episode both those with a guest and especially the solos. I come away with insights and actionable advice. I strongly recommend you listen to Neal - and read his books . Never a minute if your time is ever wasted!
Apple Podcasts
5
AnnaB1957
United Kingdoma year ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently share genuine, battle-tested strategies from real-world campaigns

Audience notes consistent quality and well-prepared questions that drive useful conversations

Interviews with diverse marketing pros offer tangible value for listeners

Host delivers practical social marketing insights and actionable takeaways

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#194	United States/Business/Marketing
Apple Podcasts	#228	United Kingdom/Business/Marketing
Apple Podcasts	#97	United Arab Emirates/Business/Marketing
Apple Podcasts	#147	Finland/Business/Marketing
Apple Podcasts	#207	Singapore/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

People Not Prompts: The Marketing System AI Can’t Replicate

Q: Where do I even start with the people side?

Start by integrating the people ecosystem into the core strategy: engage employees and customers as creators, leverage LinkedIn for authentic storytelling, and build a repeatable process that aligns with your SES framework rather than leaning on generic AI outputs.

From Funnels to Pinballs: A Human-First Framework for Building Brand Trust in the Age of AI

Q: How should marketers use AI in a Human First approach?

AI should augment human insight, not replace it; use it for analysis, testing, and crafting hooks with your own opinions, while keeping a human touch, authenticity, and imperfect, real perspectives to stand out.

From Funnels to Pinballs: A Human-First Framework for Building Brand Trust in the Age of AI

Q: What exactly is the empath framework and how does it replace traditional customer avatars?

The empath framework uses five sources—emotional understanding, market context, patterns of behavior, audience feedback, and team feedback—to build a human understanding map that captures the messiness of real people, allowing marketing to reflect genuine customer experiences rather than narrow demographics.

Agentic AI: Build Your "Micro-Agency" of One

Q: What are the key steps to building an AI-powered microagency?

Start by breaking down day-to-day tasks into workflows and use AI agents to automate those tasks.

The Storytelling Framework Your Digital Marketing Is Missing (And How to Fix It)

Q: How can we effectively use storytelling in everyday marketing?

Incorporate a problem-to-solution narrative in every piece of content, embedding emotional triggers to make them resonate more with the audience.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show centers on practical digital marketing strategies across a broad range of topics like AI, LinkedIn, storytelling, SEO, YouTube, and content creation, with guests who bring hands-on experience in branding, marketing operations, and growth tactics for businesses. Episodes frequently emphasize actionable frameworks, ethical AI usage, personal branding, and leveraging technology to improve reach and ROI. A notable strength is the blend of tactical how-tos (time tracking, AI workflows, content systems) with real-world case studies, making it valuable for marketers, agency owners, and entrepreneurs seeking measurable results.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Digital Marketing Podcast
2. Social Media Marketing Podcast
3. AI Explored
4. Good Content with Shannon McKinstrie
5. The Science of Happiness

How many episodes of this podcast are there?

this podcast launched 11 years ago and published 449 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Jon-Stephen Stansel
2. Jim MacLeod
3. Phil Treagus-Evans
4. Matt Collette
5. Aurora Winter
6. Phil Pallen
7. Katie Brinkley
8. Derek Hales

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