
Each episode goes deep on one book that belongs in a modern public affairs canon—extracting the core idea, the mental models, and how it connects to real wins and failures today. Built for practitioners who never stop working the fundamentals.
| Publishes | Twice monthly | Episodes | 14 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

With the first 12 episodes in the bank, I’m taking a summer break to spend time with my family on extended travel. I’ll be back with a fresh batch of episodes in late August. Enjoy your summer, and if you haven’t done so, please tell a friend or coll... more
The Permanent Campaign Across the Desk
Masters in Public Affairs, Episode 12
You bring the official a clean brief and a sound argument. The meeting's warm. Nothing moves. Here's why: the elected official across your desk is a candidate — right now,... more
Joseph Lavoie works through Chris Rose's How to Win Campaigns — the most practical book in the canon so far, and the one he's returned to more than almost any other in his own campaign work. It's a manual: checklists, tools, tests. Which makes it eas... more
Most of what a campaign does has never actually been tested.
Sasha Issenberg is a journalist, not an operative — which is why he could follow the evidence instead of defending a tactic. His 2012 book, The Victory Lab, is an incredibly clear account... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #236 |
Listeners, social reach, demographics and more for this podcast.
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This show centers on books and ideas that shape modern public affairs practice, turning dense theory into practical mental models for campaigns, messaging, and organizational influence. Across episodes, the host dissects influential works on campaigns, persuasion, and behavior change, highlighting how clear framing, measurable testing, and audience understanding translate into real-world wins for public affairs, corporate communications, NGOs, and government relations. Notable throughlines include the importance of tangible storytelling, the limits of data without context, and the craft of designing campaigns around network dynamics, psychological triggers, and memorable moments. The format tends to blend book-by-book explorations with conc... more
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Masters in Public Affairs launched 6 months ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Masters in Public Affairs include:
1. Chris Rose
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