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Artwork for Education Marketing Leader

Education Marketing Leader with Chris Rapozo

Chris Rapozo
Higher Education Marketing
Higher Education
Education Marketing
Community Colleges
Short Form Video
Ncmpr
Direct Mail Marketing
The Go-Giver
Photography
Video Marketing
Modern Campus
Leadership
Tiktok
University Of Florida
Arizona Western College
Email Marketing
Small Colleges
CRM
Mission Fit
Stamats

🎙️ Welcome to The Education Marketing Leader Podcast Hosted by Chris Rapozo, this podcast delivers actionable insights and proven strategies specifically for higher ed marketers.

Each episode explores the challenges and opportunities in education marketing, providing you with tools to refine your campaigns, elevate your institution’s brand, and engage your audiences effectively.

Learn how to cr... more

PublishesTwice monthlyEpisodes148Founded3 years ago
Number of ListenersCategories
MarketingEducationBusiness

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Artwork for Education Marketing Leader

Latest Episodes

Today's students aren't searching for the "best" college. They're trying to avoid making the wrong decision.

In this episode of Education Marketing Leader, Chris Rapozo sits down with Gjergj Dollani, Principal at ClearCourse Advisory, host of The En... more

Higher education is full of incredible stories.

The challenge isn't finding them. It's telling them in a way that people actually care about.

In this episode of the Education Marketing Leader, I sit down with my Stamats colleague, Christopher Lot... more

YouTube

What does it take to build and sustain the nation's top online bachelor's program?

In this episode of the Education Marketing Leader Podcast, I sat down with Melissa Allen, Director of UF Online, to explore the strategies, systems, and student-cente... more

Community college marketing is one of the hardest jobs in higher ed.

You’re not marketing to one audience. You’re marketing to everyone.

On the latest episode of the Education Marketing Leader podcast, I sat down with Eve Markman to talk about lead... more

YouTube

Key Facts

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Number of Listeners
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Recent Guests

Gjergj Dollani
Higher-end marketing expert at ClearCourse Advisory
ClearCourse Advisory
Episode: Students Aren't Choosing the "Best" College Anymore. Here's Why
Christopher Lott
Senior Content Writer at Stamats
Stamats
Episode: The Editorial Strategy Behind Great Content, with Christopher Lott
Melissa Allen
Director of UF Online
University of Florida
Episode: How UF Online Became the Nation's #1 Online Bachelor's Program with Melissa Allen
Eve Markman
Assistant Vice President of Brand Management and Operations at the Community College of Philadelphia; President of Ncmpr
Community College of Philadelphia; Ncmpr
Episode: The Reality of Marketing at a Community College with Eve Markman
Joe Pulizzi
Author of Burn the Playbook; founder of Orange Effect Foundation
Content marketing author/consultant
Episode: The Future of Work, AI & Personal Branding with Joe Pulizzi
Craig Chanoff
CEO of Modern Campus
Modern Campus
Episode: Lessons on Leadership, Culture, and Decision-Making with Craig Chanoff, CEO of Modern Campus
Matt Stamey
Photographer at Santa Fe College
Santa Fe College
Episode: How to Take Better Photos for your School
Erica Marye
System Director of Digital Marketing at the Kentucky Community and Technical College System
Kentucky Community and Technical College System
Episode: How to Support 16 Campuses Without Controlling Them
Wallace Caleb Bates
Director of Marketing and Communications at Hazard Community and Technical College
Hazard Community and Technical College
Episode: Why Community Colleges Matter. A Conversation with Rising Star Wallace Caleb Bates

Host

Chris Rapozo
Host of Education Marketing Leader Podcast; active in higher-ed marketing conversations

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#179
Colombia/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Students Aren't Choosing the "Best" College Anymore. Here's Why
Q: Do you think outsiders from other industries can bring fresh thinking to higher-ed marketing?
Yes, bringing outside perspectives helps break insularity and can introduce more effective processes and cross-pollination of ideas beyond traditional higher-ed marketing.
Students Aren't Choosing the "Best" College Anymore. Here's Why
Q: How should universities adapt their marketing to address fear and the new realities of the job market?
Focus on outcome, practical skills, AI readiness, and sustained value through lifelong learning opportunities rather than just showcasing traditional four-year success stories.
Students Aren't Choosing the "Best" College Anymore. Here's Why
Q: When did you start noticing that students seem more focused on avoiding the wrong choice than chasing the best option?
The shift emerged as debt and job market concerns grew; students worry about long-term outcomes, not prestige, prompting more careful, risk-aware decisions.
Balancing Internal Teams and Agency Partners in Higher-Ed Marketing
Q: How should institutions manage brand voice when collaborating with external partners?
Maintain brand guardrails with clear guidelines, have an in-house marketing lead review agency output, reassess brand voice to ensure it fits evolving audiences, and avoid changing tone in ways that alienate existing constituents.
Balancing Internal Teams and Agency Partners in Higher-Ed Marketing
Q: What are the key clues that indicate an initiative is a good fit for outsourcing?
The discussion emphasizes evaluating through a framework of eight factors (control, money, speed, branding, data, insights, recruiting/retaining talent, scalability) and recognizing that external agencies bring specialized expertise and bandwidth that in-house teams may lack.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Education Marketing Leader

What is Education Marketing Leader about and what kind of topics does it cover?

This show centers on practical, data-driven strategies for marketing in higher education, with frequent deep dives into enrollment, branding, content, and audience engagement. Episodes span topics like system-wide marketing coordination, personalized student journeys, video and social media strategies, and the role of direct mail in modern enrollment mixes. Interviews frequently feature senior marketer leaders, thought partners from higher-ed tech vendors, authors, and practitioners who share actionable frameworks, real-world case studies, and behind-the-scenes lessons from campuses of various sizes. A notable pattern is the emphasis on human-centric messaging, cross-campus collaboration, and building durable, asset-based marketing approach... more

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Which podcasts are similar to Education Marketing Leader?

These podcasts share a similar audience with Education Marketing Leader:

1. Aspire with Emma Grede
2. Higher Ed Icons

How many episodes of Education Marketing Leader are there?

Education Marketing Leader launched 3 years ago and published 148 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Education Marketing Leader?

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What guests have appeared on Education Marketing Leader?

Recent guests on Education Marketing Leader include:

1. Gjergj Dollani
2. Christopher Lott
3. Melissa Allen
4. Eve Markman
5. Joe Pulizzi
6. Craig Chanoff
7. Matt Stamey
8. Erica Marye

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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