Marketing Science Lab
Decoding the science of digital persuasion.Welcome to the Marketing Science Lab, where data meets strategy. Join us as we dissect the latest marketing research, uncovering the science behind consumer behavior and effective campaigns. We translate complex studies into actionable insights, empowering you to make informed decisions and achieve measurable results. www.marketingsciencelab.org
| Publishes | Twice weekly | Episodes | 47 | Founded | a year ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
Listen to this Podcast
Latest Episodes
Source: McColl-Kennedy, J.R., Witell, L., Frow, P., Cheung, L., Payne, A. and Govind, R. (2025), "Patient-centered care in practice: hospital and online primary care settings", Journal of Services Marketing, Vol. 39 No. 10, pp. 15-31. doi.org... more
Source: Nikolova, H., & Nenkov, G. Y. (2022). We Succeeded Together, Now What: Relationship Power and Sequential Decisions in Couples’ Joint Goal Pursuits. Journal of Marketing Research, 59(2), 271-289. doi.org/10.1177/00222437211034513
Ever... more
Source: Taylor, A. and Carlson, J. (2025), Comparing Who We Are to Who We Could Be: How Future Self-Images Influence Consumer Choices. Psychology & Marketing.doi.org/10.1002/mar.22196
Ever clicked through your old snapshots on your mobile de... more
Source: Sharma, K. and Srivastava, S. (2025), "Shopping cart abandonment among young consumers: a moderated mediation study", Young Consumers, Vol. ahead-of-print No. ahead-of-print. doi.org/10.1108/YC-09-2024-2240
Online shopping is the ne... more
Source: Mathai, S., Kumar, S., Sreen, N. and Jeswani, S. (2025), "Are social media marketing activities reaping benefits for brands? The moderating role of education", Marketing Intelligence & Planning doi.org/10.1108/MIP-02-2024-0137
Show ... more
Source: Kim, M. and Baek, T.H. (2025), "Fostering brand love through branded memes on social media", Journal of Product & Brand Management, Vol. ahead-of-print No. ahead-of-print. doi.org/10.1108/JPBM-02-2024-5002
Show Notes: www.ma... more
Source: Wymer, W., & Čačija, L. N. (2025). Brand Strength’s Influence on Volunteers’ Retention and Support Intentions. Journal of Nonprofit & Public Sector Marketing, 1–35. doi.org/10.1080/10495142.2024.2448420
Link to show notes: w... more
Source: Mazor, G., Perez, D., & Kronrod, A. (2024). “That’s It!” How Short Exclamations Boost the Effectiveness of Price Communications: Using “Containing Language” to Influence Perceived Price Complexity and Offer Fairness. Journal of Advertising Re... more
Key Facts
Reviews
- Very informative and innovative concept
Alex makes the show feel like a casual coffee conversation about marketing research.
Apple Podcasts5Jossealex
United Statesa year ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #4 |  South Korea/Business/Marketing |
Apple Podcasts | #186 | South Korea/Business |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
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| Professions | Age Range | Household Income | |||
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Marketing Science Lab launched a year ago and published 47 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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