Wharton Marketing Matters
The Wharton SchoolMarketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.
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| Publishes | Weekly | Episodes | 301 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Marcelo Kertesz, Chief Marketing Officer of Manscaped, explains how the brand leveraged humor, premium design, omnichannel distribution, and a breakout Super Bowl campaign to challenge legacy competitors and redefine modern masculinity in the global ... more
Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara & Americus to explain how the company’s two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools... more
Kristine Segrist, Global Head of Consumer and Product Marketing at Canva, joins Barbara and Americus to explain how the company empowers millions to bring ideas to life through accessible design tools, human-centered AI, and a mission-driven approach... more
Jeanine Poggi, Editor-in-Chief of Advertising Age, joins Barbara & Americus to discuss the evolution of high-stakes advertising, exploring the rise of AI-generated creative and the surprising emergence of healthcare and pharmaceutical brands during t... more
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- An absolute gem!
What better way to keep up with the latest in the world of marketing than to hear directly from leaders and innovators shaping the industry? This podcast is a wealth of information... I genuinely cannot believe the knowledge shared here is available for free! Highly recommend.
Apple Podcasts5Arlie K
United States4 years ago
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Chart Rankings
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Apple Podcasts | #150 |  Sweden/Business/Marketing |
Apple Podcasts | #192 |  China/Business/Marketing |
Apple Podcasts | #198 |  Hong Kong/Business/Marketing |
Apple Podcasts | #215 |  Saudi Arabia/Business/Marketing |
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Frequently Asked Questions About Wharton Marketing Matters
What is Wharton Marketing Matters about and what kind of topics does it cover?
This marketing-focused podcast features insights from influential figures in the business world, emphasizing current trends in marketing, consumer behavior, and innovative branding strategies. Discussions often explore the intersection of marketing practices and technological advancements, including the impact of artificial intelligence and data analytics on the marketplace. Notable guests from diverse industries share their expertise on effective communication, brand authenticity, and the evolution of consumer engagement, contributing richly to the discourse on modern marketing strategies and challenges related to economic and cultural shifts. Unique in its integration of academic perspective with practical applications, the podcast offers... more
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How many listeners does Wharton Marketing Matters get?
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What are the audience demographics for Wharton Marketing Matters?
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How many subscribers and views does Wharton Marketing Matters have?
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Which podcasts are similar to Wharton Marketing Matters?
These podcasts share a similar audience with Wharton Marketing Matters:
1. Morning Brew Daily
2. The Journal.
3. This Week in Business
4. The Daily
5. Knowledge at Wharton
How many episodes of Wharton Marketing Matters are there?
Wharton Marketing Matters launched 5 years ago and published 301 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Wharton Marketing Matters?
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Where can I see ratings and reviews for Wharton Marketing Matters?
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What guests have appeared on Wharton Marketing Matters?
Recent guests on Wharton Marketing Matters include:
1. Marcelo Kertész
2. Beverly Jackson
3. Kristine Segrist
4. Stacey Andrade-Wells
5. Chris O'Neill
6. Jorge Samayoa
7. Hannah Kelly
8. Emma Barker
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.