Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET. Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs.
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Publishes | Weekly | Episodes | 279 | Founded | 4 years ago |
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Number of Listeners | Categories | BusinessMarketing |
Matt Abrahams, Stanford Graduate School of Business lecturer, author of Think Faster, Talk Smarter, and Host of Think Fast, Talk Smart: The Podcast, joins Barbara Kahn and Dr. Americus Reed to explain how professionals can overcome anxiety, build com... more
Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo, joins Barbara Kahn to explore how Yahoo leverages data, creativity, and nostalgia to craft experiential marketing campaigns that leave lasting impressions—revitali... more
Highlights of interviews with Ryan Heuser, SVP of Experiential at Liquid Death, discussing the company’s origins, its brand partnership with the Philadelphia Eagles, its approach to experiential marketing, and how its strategy sets it apart from othe... more
Daphne Howland, Senior Reporter at Retail Dive, joins Barbara and Americus to discuss the risks and rewards of legacy brand reinvention, from Cracker Barrel’s controversial logo change to Gap’s viral cultural campaigns and Victoria’s Secret’s ongoing... more
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What better way to keep up with the latest in the world of marketing than to hear directly from leaders and innovators shaping the industry? This podcast is a wealth of information... I genuinely cannot believe the knowledge shared here is available for free! Highly recommend.
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Insightful discussions focusing on marketing strategies and trends shape the content, making it relevant for professionals across various sectors. Topics frequently explored include brand identity, consumer behavior, innovative marketing campaigns, and the evolving landscape of digital marketing. Unique insights from industry leaders and academics provide listeners with valuable perspectives on how brands can navigate challenges and capitalize on opportunities in a competitive marketplace. The blend of practical advice and academic rigor makes this a compelling choice for marketers and business professionals seeking to enhance their understanding of effective marketing practices.
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3. The Journal.
4. Hard Fork
5. Huberman Lab
Wharton Marketing Matters launched 4 years ago and published 279 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Wharton Marketing Matters include:
1. Shannon Shae Montoya
2. Jordan Yob
3. Ryan Heuser
4. Toby Espinosa
5. Hannah Kelly
6. Doug Zarkin
7. Merill Hollander
8. Stacy Martinet
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