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Wharton Marketing Matters

Wharton Marketing Matters
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Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET. Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs.

Hosted on Acast. See acast.com/privacy for more information.

PublishesWeeklyEpisodes279Founded4 years ago
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Latest Episodes

Matt Abrahams, Stanford Graduate School of Business lecturer, author of Think Faster, Talk Smarter, and Host of Think Fast, Talk Smart: The Podcast, joins Barbara Kahn and Dr. Americus Reed to explain how professionals can overcome anxiety, build com... more

Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo, joins Barbara Kahn to explore how Yahoo leverages data, creativity, and nostalgia to craft experiential marketing campaigns that leave lasting impressions—revitali... more

Highlights of interviews with Ryan Heuser, SVP of Experiential at Liquid Death, discussing the company’s origins, its brand partnership with the Philadelphia Eagles, its approach to experiential marketing, and how its strategy sets it apart from othe... more

Daphne Howland, Senior Reporter at Retail Dive, joins Barbara and Americus to discuss the risks and rewards of legacy brand reinvention, from Cracker Barrel’s controversial logo change to Gap’s viral cultural campaigns and Victoria’s Secret’s ongoing... more

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Recent Guests

Shannon Shae Montoya
Global Head of B2B Marketing, Sponsorships, and Events at Yahoo
Yahoo
Episode: Yahoo's Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya
Jordan Yob
Senior Brand Marketing Manager at Saucony
Saucony
Episode: Wharton Marketing Matters Highlight: Saucony Sr. Brand Marketing Manager | Liquid Death SVP of Experiential
Ryan Heuser
Senior Vice President of Experiential at Liquid Death
Liquid Death
Episode: Wharton Marketing Matters Highlight: Saucony Sr. Brand Marketing Manager | Liquid Death SVP of Experiential
Toby Espinosa
Vice President of Advertising Sales at DoorDash
DoorDash
Episode: DoorDash Vice President of Ads, Toby Espinosa
Hannah Kelly
CMO at Rezzy, an American Express company
Rezzy, an American Express company
Episode: CMO of Resy, an American Express company
Doug Zarkin
Chief Marketing Officer of Take 5 Oil Change
Take 5 Oil Change
Episode: Take 5 Oil Change CMO, Doug Zarkin
Merill Hollander
Founder and creative behind the contemporary fine jewelry brand, Fiametta
Fiametta
Episode: Founder of Fiametta, Merill Hollander
Stacy Martinet
Chief Communications Officer at Adobe
Adobe
Episode: Adobe's Chief Communications Officer, Stacy Martinet
Barbara Kahn
Host of Marketing Matters
Wharton School
Episode: Adobe's Chief Communications Officer, Stacy Martinet

Hosts

Barbara Kahn
Patty and J.H. Baker Professor of Marketing, host of Marketing Matters, with a focus on marketing strategies and insights from academia.
Americus Reed
Whitney M. Young Jr. Professor of Marketing, co-host of Marketing Matters, known for his expertise in brand identity and consumer behavior.

Reviews

5.0 out of 5 stars from 11 ratings
  • An absolute gem!

    What better way to keep up with the latest in the world of marketing than to hear directly from leaders and innovators shaping the industry? This podcast is a wealth of information... I genuinely cannot believe the knowledge shared here is available for free! Highly recommend.

    Apple Podcasts
    5
    Arlie K
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The content is noted for its accessibility, making complex marketing concepts understandable for all audiences.
Listeners appreciate the wealth of information shared, finding it a valuable resource for keeping up with current marketing trends.
The insights from industry leaders are highlighted as particularly beneficial, appealing to both emerging and experienced marketing professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Yahoo's Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya
Q: How do you measure the impact of storytelling in business?
It's a combination of data insights to ensure cultural relevance and creativity; past performance measures also guide future efforts.
Yahoo's Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya
Q: Can you give us some examples of how storytelling can make a measurable impact?
Storytelling can shape and transform memory to create unforgettable experiences, influencing future decisions and actions.
DoorDash Vice President of Ads, Toby Espinosa
Q: How do you make sure that as you start nailing this one thing and pouring resources into this next thing that is becoming successful, that you don't lose sight of kind of the core business areas?
Toby underscores the importance of focusing on both people and alignment of goals to maintain the quality of the core business while expanding into new areas.
DoorDash Vice President of Ads, Toby Espinosa
Q: Can you take us through this process of where do you start?
Toby describes the importance of having enough selection of restaurants and drivers to create a successful marketplace, explaining the challenges of starting small and scaling up effectively.
Take 5 Oil Change CMO, Doug Zarkin
Q: What are the kinds of metrics that you, what does that trust meter mean?
Metrics include sales, traffic, and brand health indicators such as NPS scores and customer sentiment, alongside practical measures like interacting with staff and customers directly.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Wharton Marketing Matters

What is Wharton Marketing Matters about and what kind of topics does it cover?

Insightful discussions focusing on marketing strategies and trends shape the content, making it relevant for professionals across various sectors. Topics frequently explored include brand identity, consumer behavior, innovative marketing campaigns, and the evolving landscape of digital marketing. Unique insights from industry leaders and academics provide listeners with valuable perspectives on how brands can navigate challenges and capitalize on opportunities in a competitive marketplace. The blend of practical advice and academic rigor makes this a compelling choice for marketers and business professionals seeking to enhance their understanding of effective marketing practices.

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Which podcasts are similar to Wharton Marketing Matters?

These podcasts share a similar audience with Wharton Marketing Matters:

1. Morning Brew Daily
2. All-In with Chamath, Jason, Sacks & Friedberg
3. The Journal.
4. Hard Fork
5. Huberman Lab

How many episodes of Wharton Marketing Matters are there?

Wharton Marketing Matters launched 4 years ago and published 279 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Wharton Marketing Matters?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Wharton Marketing Matters?

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What guests have appeared on Wharton Marketing Matters?

Recent guests on Wharton Marketing Matters include:

1. Shannon Shae Montoya
2. Jordan Yob
3. Ryan Heuser
4. Toby Espinosa
5. Hannah Kelly
6. Doug Zarkin
7. Merill Hollander
8. Stacy Martinet

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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