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Wharton Marketing Matters

The Wharton School
Super Bowl
Black History Month
Marketing Strategies
Jason Kelce
State Farm
Sundance Film Festival
Saucony
Taylor Swift
Philadelphia Eagles
Tiger Woods
Philadelphia
Consumer Electronics Show
Tiktok
Dove
Marketing Strategy
Revolt
Black Culture
Hip-Hop
Time Magazine
The Golden Bachelor

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

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PublishesWeeklyEpisodes298Founded5 years ago
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Latest Episodes

Jeanine Poggi, Editor-in-Chief of Advertising Age, joins Barbara & Americus to discuss the evolution of high-stakes advertising, exploring the rise of AI-generated creative and the surprising emergence of healthcare and pharmaceutical brands during t... more

Stacey Andrade-Wells, Chief Marketing Officer of Liquid I.V., shares how her background at Procter & Gamble and Unilever shaped a data-driven, purpose-led approach to building a culturally relevant hydration brand and executing its first Super Bowl a... more

Chris O’Neill, CEO of GrowthLoop, joins Barbara and Americus to explore how compound marketing, agentic AI, and data-driven experimentation are redefining marketing workflows and customer experiences, using his insights from decades of leadership acr... more

Jorge Samayoa, Chief Marketing Officer of HelloFresh, joins Barbara & Americus to explain how the brand uses consumer data, personalization, and a focus on real, home-cooked food to drive growth, reduce friction, and meet evolving health and lifestyl... more

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Recent Guests

Stacey Andrade-Wells
Chief Marketing Officer of Liquid IV
Liquid IV
Episode: CMO of Liquid I.V., Stacey Andrade-Wells
Chris O'Neill
CEO of GrowthLoop
GrowthLoop
Episode: CEO of GrowthLoop, Chris O'Neill
Jorge Samayoa
Chief Marketing Officer of HelloFresh with extensive experience in marketing roles.
HelloFresh
Episode: CMO of HelloFresh, Jorge Samayoa
Hannah Kelly
Chief Marketing Officer at Resy, an American Express company
Resy (American Express)
Episode: Highlights: Resy, An American Express Company | Fiametta
Emma Barker
Editorial Director at Time overseeing major projects like Best Inventions
Time
Episode: Inside Time’s Best Inventions and Innovation Selection Process
Shannon Shae Montoya
Global Head of B2B Marketing and Sponsorships and Events at Yahoo
Yahoo
Episode: Best of 2025
Toby Espinosa
Vice President of Advertising Sales and Retail Business at DoorDash
DoorDash
Episode: Best of 2025
Adam Kornblum
Chief Creative Officer for US Brands at L'Oréal
L'Oréal
Episode: Best of 2025
Merill Hollander
Founder and creative behind Fiametta, a contemporary fine jewelry brand
Fiametta
Episode: Best of 2025

Hosts

Barbara Kahn
Patty and JH. Baker Professor of Marketing, Host of Marketing Matters
Americus Reed II
Whitney M. Young Jr. Professor of Marketing and brand identity theorist, Host of Marketing Matters

Reviews

5.0 out of 5 stars from 14 ratings
  • An absolute gem!

    What better way to keep up with the latest in the world of marketing than to hear directly from leaders and innovators shaping the industry? This podcast is a wealth of information... I genuinely cannot believe the knowledge shared here is available for free! Highly recommend.

    Apple Podcasts
    5
    Arlie K
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the wealth of information provided by expert guests, highlighting the innovative insights shared on marketing trends and consumer behavior.
The show is commended for its informative nature, where listeners feel they gain valuable knowledge about the marketing industry and its developments.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

CMO of Liquid I.V., Stacey Andrade-Wells
Q: What are some forward-looking insights for the wellness space?
Continued expansion of functional benefits and the growth of AI in shaping consumer shopping experiences will be key. Brands need to leverage their scientific credibility in an increasingly cluttered marketplace.
CMO of Liquid I.V., Stacey Andrade-Wells
Q: What does Liquid IV stand for and how do you differentiate your brand?
Liquid IV positions hydration as foundational to everyday wellness, appealing to a broader audience beyond athletes. They highlight their unique hydration formula, offering three times the electrolytes of traditional sports drinks with a third of the sugar.
CEO of GrowthLoop, Chris O'Neill
Q: What does compound marketing mean?
Chris explains that compound marketing involves using data and AI for personalized marketing, leveraging small actions consistently for exponential results.
CEO of GrowthLoop, Chris O'Neill
Q: Can you tell us your background, how you got to where you are?
Chris shares his journey from a small Canadian town to key positions at major companies, including Google, focusing on how digital marketing can create personal connections.
CMO of HelloFresh, Jorge Samayoa
Q: How has GLP-1 affected your business?
HelloFresh has created a menu specifically for GLP-1 users to cater to their dietary needs, reflecting the company's adaptability to changing consumer trends and nutritional demands.

Audience Metrics

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Frequently Asked Questions About Wharton Marketing Matters

What is Wharton Marketing Matters about and what kind of topics does it cover?

This marketing-focused podcast features insights from influential figures in the business world, emphasizing current trends in marketing, consumer behavior, and innovative branding strategies. Discussions often explore the intersection of marketing practices and technological advancements, including the impact of artificial intelligence and data analytics on the marketplace. Notable guests from diverse industries share their expertise on effective communication, brand authenticity, and the evolution of consumer engagement, contributing richly to the discourse on modern marketing strategies and challenges related to economic and cultural shifts. Unique in its integration of academic perspective with practical applications, the podcast offers... more

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1. Up First from NPR
2. This Week in Business

How many episodes of Wharton Marketing Matters are there?

Wharton Marketing Matters launched 5 years ago and published 298 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Wharton Marketing Matters?

Recent guests on Wharton Marketing Matters include:

1. Stacey Andrade-Wells
2. Chris O'Neill
3. Jorge Samayoa
4. Hannah Kelly
5. Emma Barker
6. Shannon Shae Montoya
7. Toby Espinosa
8. Adam Kornblum

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