
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.
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| Publishes | Weekly | Episodes | 291 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

Emma Barker Bonomo, Editorial Director at Time, joins Barbara & Americus to discuss how the magazine curates its annual Best Inventions list, highlighting the criteria, trends, and global significance behind the most impactful innovations of the year... more
This “Best of 2025” episode highlights insights from Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo; Toby Espinosa, Vice President of Ads at DoorDash; Adam Kornblum, Chief Creative Officer at L’Oréal; and Merill... more
Highlights from Barbara & Americus' conversations with Connor Blakley, founder of Youth Logic, about effective Gen Z engagement, and Matt Abrahams, Stanford Graduate School of Business lecturer and author of Think Faster, Talk Smarter, who discussed ... more
Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships, and Sean Bruich, Senior Vice President of AI, Engineering and Data Science at Amgen, share insights on how iconic brand storytelling and rapidly evolving AI... more
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What better way to keep up with the latest in the world of marketing than to hear directly from leaders and innovators shaping the industry? This podcast is a wealth of information... I genuinely cannot believe the knowledge shared here is available for free! Highly recommend.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Recent interactions between the hosts and their guests.
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This marketing-focused podcast features insights from influential figures in the business world, emphasizing current trends in marketing, consumer behavior, and innovative branding strategies. Discussions often explore the intersection of marketing practices and technological advancements, including the impact of artificial intelligence and data analytics on the marketplace. Notable guests from diverse industries share their expertise on effective communication, brand authenticity, and the evolution of consumer engagement, contributing richly to the discourse on modern marketing strategies and challenges related to economic and cultural shifts. Unique in its integration of academic perspective with practical applications, the podcast offers... more
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5. Big Technology Podcast
Wharton Marketing Matters launched 5 years ago and published 291 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Wharton Marketing Matters include:
1. Shannon Shae Montoya
2. Toby Espinosa
3. Adam Kornblum
4. Merill Hollander
5. Annie Barrett
6. Sean Bruich
7. Peter Adams
8. Matt Abrahams
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