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Wharton Marketing Matters

The Wharton School
Super Bowl
Black History Month
Marketing Strategies
Jason Kelce
State Farm
Vaginal Wellness
Sundance Film Festival
Saucony
Taylor Swift
Tiger Woods
Philadelphia
Philadelphia Eagles
Consumer Electronics Show
Tiktok
Dove
Marketing Strategy
Hip-Hop
Black Culture
Revolt
Time Magazine

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

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PublishesWeeklyEpisodes294Founded5 years ago
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BusinessMarketing

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Latest Episodes

Highlights of interviews with Hannah Kelly, Chief Marketing Officer at Resy, an American Express company, and Merill Hollander, founder of the contemporary fine jewelry brand Fiametta, as they discuss leveraging technology, curated experiences, and s... more

Highlights from interviews with Ryan Heuser, Senior Vice President of Experiential at Liquid Death, on the brand’s origins, Eagles partnership, and experiential strategy, alongside insights from David Picioski, Head of Global Brand Partnerships and C... more

Highlights of interviews with Toby Espinosa, Vice President of Ads at DoorDash, discussing scaling a startup into a global marketplace and the future of retail media innovation, and Doug Zarkin, Chief Marketing Officer at Take 5 Oil Change and former... more

Emma Barker Bonomo, Editorial Director at Time, joins Barbara & Americus to discuss how the magazine curates its annual Best Inventions list, highlighting the criteria, trends, and global significance behind the most impactful innovations of the year... more

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Recent Guests

David Picioski
Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods
Wilson Sporting Goods
Episode: Highlights: Liquid Death | Wilson Sporting Goods Co.
Doug Zarkin
Chief Marketing Officer at Take 5 Oil Change
Take 5 Oil Change
Episode: Highlights: DoorDash | Take 5 Oil Change
Emma Barker
Editorial Director at Time overseeing major projects like Best Inventions
Time
Episode: Inside Time’s Best Inventions and Innovation Selection Process
Connor Blakley
Founder of Youth Logic and a Gen Z marketing expert
Youth Logic
Episode: Highlights: Youth Logic | Think Faster, Talk Smarter
Zora Fabianari
Daughter of Americus Reed, representing the Gen Z perspective
Episode: Highlights: Youth Logic | Think Faster, Talk Smarter
Matt Abrahams
Author of Think Faster, Talk Smarter and lecturer at Stanford Graduate School of Business.
Stanford Graduate School of Business
Episode: Highlights: Take 5 Oil Change | Think Faster, Talk Smarter
Sean Bruich
Senior Vice President of Artificial Intelligence and Data at Amgen
Amgen
Episode: Amgen SVP of AI, Engineering and Data Science, Sean Bruich
Shannon Shae Montoya
Global Head of B2B Marketing and Sponsorships and Events at Yahoo
Yahoo
Episode: Highlights: Yahoo's Global Head of B2B Marketing, Sponsorships, and Events | DoorDash's Vice President of Ads
Toby Espinosa
Vice President of Advertising, Sales and Retail Business at DoorDash
DoorDash
Episode: Highlights: Yahoo's Global Head of B2B Marketing, Sponsorships, and Events | DoorDash's Vice President of Ads

Hosts

Barbara Kahn
Patty and JH. Baker Professor of Marketing, Host of Marketing Matters
Americus Reed II
Whitney M. Young Jr. Professor of Marketing and brand identity theorist, Host of Marketing Matters

Reviews

5.0 out of 5 stars from 13 ratings
  • An absolute gem!

    What better way to keep up with the latest in the world of marketing than to hear directly from leaders and innovators shaping the industry? This podcast is a wealth of information... I genuinely cannot believe the knowledge shared here is available for free! Highly recommend.

    Apple Podcasts
    5
    Arlie K
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the wealth of information provided by expert guests, highlighting the innovative insights shared on marketing trends and consumer behavior.
The show is commended for its informative nature, where listeners feel they gain valuable knowledge about the marketing industry and its developments.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Inside Time’s Best Inventions and Innovation Selection Process
Q: Are there innovations from American manufacturing on the list?
Yes, John Deere innovations are highlighted, showcasing advancements in agricultural technology and connected devices.
Inside Time’s Best Inventions and Innovation Selection Process
Q: How important is design in the selection of inventions?
Design is very important, as it is one of the top categories for readership and consumer interest in the selection process.
Inside Time’s Best Inventions and Innovation Selection Process
Q: How do you decide on the best inventions?
Time has an application process where companies can pitch their innovations and the editorial team researches and evaluates based on newsworthiness and impact.
Highlights: DoorDash | Take 5 Oil Change
Q: How do you see artificial intelligence impacting your advertising business?
Toby believes AI offers new possibilities for enhancing core consumer offerings and driving the development of new businesses. He emphasized its role as a tool that complements existing marketing strategies.
Highlights: DoorDash | Take 5 Oil Change
Q: Can you talk about the evolution of DoorDash and your experiences in developing the business?
Toby discussed starting DoorDash and the challenges faced, including initial sales efforts and growing the company into a global service. He highlighted how a shared vision and experience among the team helped overcome obstacles.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Wharton Marketing Matters

What is Wharton Marketing Matters about and what kind of topics does it cover?

This marketing-focused podcast features insights from influential figures in the business world, emphasizing current trends in marketing, consumer behavior, and innovative branding strategies. Discussions often explore the intersection of marketing practices and technological advancements, including the impact of artificial intelligence and data analytics on the marketplace. Notable guests from diverse industries share their expertise on effective communication, brand authenticity, and the evolution of consumer engagement, contributing richly to the discourse on modern marketing strategies and challenges related to economic and cultural shifts. Unique in its integration of academic perspective with practical applications, the podcast offers... more

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Which podcasts are similar to Wharton Marketing Matters?

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1. Worklife with Adam Grant
2. Freakonomics Radio
3. This Week in Business
4. Knowledge at Wharton

How many episodes of Wharton Marketing Matters are there?

Wharton Marketing Matters launched 5 years ago and published 294 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Wharton Marketing Matters?

Recent guests on Wharton Marketing Matters include:

1. David Picioski
2. Doug Zarkin
3. Emma Barker
4. Connor Blakley
5. Zora Fabianari
6. Matt Abrahams
7. Sean Bruich
8. Shannon Shae Montoya

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