Wharton Marketing Matters
The Wharton SchoolMarketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.
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| Publishes | Weekly | Episodes | 303 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Rosa Rita, Global Chief Marketing Officer at JP Morgan Asset & Wealth Management, explains how data-driven insights and AI-powered personalization are transforming marketing from a reactive function into a proactive, client-centric driver of engageme... more
Dan Cataldi, Founder of Groov, joins Barbara and Americus to explain how the company uses iPhone-based 3D scanning to create custom inserts, why proprietary data and speed matter for defensibility, and how brand identity and packaging help build long... more
Marcelo Kertesz, Chief Marketing Officer of Manscaped, explains how the brand leveraged humor, premium design, omnichannel distribution, and a breakout Super Bowl campaign to challenge legacy competitors and redefine modern masculinity in the global ... more
Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara & Americus to explain how the company’s two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools... more
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- An absolute gem!
What better way to keep up with the latest in the world of marketing than to hear directly from leaders and innovators shaping the industry? This podcast is a wealth of information... I genuinely cannot believe the knowledge shared here is available for free! Highly recommend.
Apple Podcasts5Arlie K
United States4 years ago
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #248 | United States/Business/Marketing |
Apple Podcasts | #4 |  Indonesia/Business/Marketing |
Apple Podcasts | #18 |  Norway/Business/Marketing |
Apple Podcasts | #98 | Indonesia/Business |
Apple Podcasts | #140 |  China/Business/Marketing |
Apple Podcasts | #237 | Norway/Business |
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Frequently Asked Questions About Wharton Marketing Matters
What is Wharton Marketing Matters about and what kind of topics does it cover?
Marketing-focused discussions featuring top Wharton professors Barbara Kahn and Americus Reed II, who interview leading brand builders, marketers, and industry thinkers. Episodes tend to explore brand strategy, consumer behavior, real-world campaigns, and the intersection of data, AI, and creativity in marketing. Notable is the mix of academic rigor with practitioner insights, plus guest profiles ranging from CMOs and agency leaders to innovators in AI and design, often tied to timely topics like Super Bowl ads, experiential marketing, and consumer empowerment. The show is likely to appeal to marketing professionals who want evidence-based, trend-aware perspectives from senior researchers and industry leaders, with a strong emphasis on bran... more
Where can I find podcast stats for Wharton Marketing Matters?
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How many listeners does Wharton Marketing Matters get?
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What are the audience demographics for Wharton Marketing Matters?
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How many subscribers and views does Wharton Marketing Matters have?
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Which podcasts are similar to Wharton Marketing Matters?
These podcasts share a similar audience with Wharton Marketing Matters:
1. HBR IdeaCast
2. OpenAI Podcast
3. Me, Myself, and AI
4. Worklife with Adam Grant
5. Behind the Markets Podcast
How many episodes of Wharton Marketing Matters are there?
Wharton Marketing Matters launched 5 years ago and published 303 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Wharton Marketing Matters?
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Where can I see ratings and reviews for Wharton Marketing Matters?
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What guests have appeared on Wharton Marketing Matters?
Recent guests on Wharton Marketing Matters include:
1. Dan Cataldi
2. Marcelo Kertész
3. Beverly Jackson
4. Kristine Segrist
5. Stacey Andrade-Wells
6. Chris O'Neill
7. Jorge Samayoa
8. David Picioski
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.