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Wharton Marketing Matters

The Wharton School
Super Bowl
Black History Month
Marketing Strategies
Jason Kelce
State Farm
Sundance Film Festival
Saucony
Taylor Swift
Philadelphia Eagles
Tiger Woods
Philadelphia
Consumer Electronics Show
Tiktok
Dove
Marketing Strategy
Revolt
Black Culture
Hip-Hop
Time Magazine
The Golden Bachelor

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

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PublishesWeeklyEpisodes285Founded5 years ago
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Latest Episodes

L’Oréal’s Chief Creative Officer, Adam Kornblum, joins Barbara Kahn and Dr. Americus Reed, II to share how storytelling and experimentation fuel innovation across top beauty brands. Merill Hollander, founder of the contemporary fine jewelry brand Fia... more

Steven Silverstein, CEO of Spencer Spirit Holdings and head of Spirit Halloween, joins hosts Barbara Kahn and Dr. Americus Reed, II to discuss the business of seasonal retail—from scaling over 1,500 pop-up stores across North America to using AI, soc... more

Sean Bruich, Senior Vice President of AI, Engineering and Data Science at Amgen, joins Barbara Kahn and Dr. Americus Reed, II to discuss how AI’s rapid evolution is transforming industries—not by replacing humans, but by creating new opportunities th... more

Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo, joins Barbara Kahn to discuss how Yahoo uses data, creativity, and nostalgia to craft immersive campaigns that connect with new generations. Plus, Toby Espinosa, V... more

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Recent Guests

Sean Bruich
Senior Vice President of Artificial Intelligence and Data at Amgen
Amgen
Episode: Amgen SVP of AI, Engineering and Data Science, Sean Bruich
Annie Barrett
Vice President of Marketing for Adidas Originals, Basketball and Partnerships
Adidas Originals
Episode: Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships
Matt Abrahams
Author of "Think Faster, Talk Smarter" and host of the podcast with the same name
Stanford Graduate School of Business
Episode: Matt Abrahams, Host of Think Fast, Talk Smart: The Podcast
Shannon Shae Montoya
Global Head of B2B Marketing, Sponsorships, and Events at Yahoo
Yahoo
Episode: Yahoo's Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya
Jordan Yob
Senior Brand Marketing Manager at Saucony
Saucony
Episode: Highlights: Saucony Sr. Brand Marketing Manager | Liquid Death SVP of Experiential
Toby Espinosa
Vice President of Advertising Sales at DoorDash
DoorDash
Episode: DoorDash Vice President of Ads, Toby Espinosa
Hannah Kelly
CMO at Rezzy, an American Express company
Rezzy, an American Express company
Episode: CMO of Resy, an American Express company
Doug Zarkin
Chief Marketing Officer of Take 5 Oil Change
Take 5 Oil Change
Episode: Take 5 Oil Change CMO, Doug Zarkin
Merill Hollander
Founder and creative behind the contemporary fine jewelry brand, Fiametta
Fiametta
Episode: Founder of Fiametta, Merill Hollander

Hosts

Barbara Kahn
Patty and J.H. Baker Professor of Marketing, host of Marketing Matters, with a focus on marketing strategies and insights from academia.
Americus Reed
Whitney M. Young Jr. Professor of Marketing, co-host of Marketing Matters, known for his expertise in brand identity and consumer behavior.

Reviews

5.0 out of 5 stars from 12 ratings
  • An absolute gem!

    What better way to keep up with the latest in the world of marketing than to hear directly from leaders and innovators shaping the industry? This podcast is a wealth of information... I genuinely cannot believe the knowledge shared here is available for free! Highly recommend.

    Apple Podcasts
    5
    Arlie K
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The content is noted for its accessibility, making complex marketing concepts understandable for all audiences.
Listeners appreciate the wealth of information shared, finding it a valuable resource for keeping up with current marketing trends.
The insights from industry leaders are highlighted as particularly beneficial, appealing to both emerging and experienced marketing professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Amgen SVP of AI, Engineering and Data Science, Sean Bruich
Q: What is a specific pilot example you can share?
One simple example is developing a machine learning algorithm to predict the viscosity of molecules, greatly enhancing efficiency in drug design.
Amgen SVP of AI, Engineering and Data Science, Sean Bruich
Q: How do you create the cohesiveness inside the building to be able to adopt a culture of AI?
It's vital to have discipline in how and where you conduct AI pilots, along with change management and the right infrastructure.
Amgen SVP of AI, Engineering and Data Science, Sean Bruich
Q: How do you differentiate if everybody is using AI?
Companies should focus on their underlying data and how they implement AI to ensure impact.
Matt Abrahams, Host of Think Fast, Talk Smart: The Podcast
Q: What are your big takeaways on communication skills for executives?
Communication is a skill that can be learned and developed through practice. It's important to understand the audience, think through possible solutions during crises, and practice structured communication.
Yahoo's Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya
Q: How do you measure the impact of storytelling in business?
It's a combination of data insights to ensure cultural relevance and creativity; past performance measures also guide future efforts.

Audience Metrics

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Frequently Asked Questions About Wharton Marketing Matters

What is Wharton Marketing Matters about and what kind of topics does it cover?

Insightful discussions focusing on marketing strategies and trends shape the content, making it relevant for professionals across various sectors. Topics frequently explored include brand identity, consumer behavior, innovative marketing campaigns, and the evolving landscape of digital marketing. Unique insights from industry leaders and academics provide listeners with valuable perspectives on how brands can navigate challenges and capitalize on opportunities in a competitive marketplace. The blend of practical advice and academic rigor makes this a compelling choice for marketers and business professionals seeking to enhance their understanding of effective marketing practices.

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Which podcasts are similar to Wharton Marketing Matters?

These podcasts share a similar audience with Wharton Marketing Matters:

1. The CMO Podcast
2. HBR IdeaCast
3. a16z Podcast
4. Think Fast Talk Smart: Communication Techniques
5. Cold Call

How many episodes of Wharton Marketing Matters are there?

Wharton Marketing Matters launched 5 years ago and published 285 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Wharton Marketing Matters?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Wharton Marketing Matters?

Recent guests on Wharton Marketing Matters include:

1. Sean Bruich
2. Annie Barrett
3. Matt Abrahams
4. Shannon Shae Montoya
5. Jordan Yob
6. Toby Espinosa
7. Hannah Kelly
8. Doug Zarkin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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