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Wharton Marketing Matters

Wharton Marketing Matters
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Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET. Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs.

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PublishesWeeklyEpisodes282Founded5 years ago
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Latest Episodes

Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo, joins Barbara Kahn to discuss how Yahoo uses data, creativity, and nostalgia to craft immersive campaigns that connect with new generations. Plus, Toby Espinosa, V... more

Adam Kornblum, Chief Creative Officer for U.S. Brands at L’Oréal, joins Barbara Kahn & Dr. Americus Reed, II to share how he drives disruptive creativity across 17 brands, from the viral CeraVe Super Bowl campaign to the global youth innovation compe... more

Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships, joins Barbara Kahn and Dr. Americus Reed, II to share how the brand’s Superstar campaign celebrates the shoe’s evolution from sport innovation to cultural i... more

Matt Abrahams, Stanford Graduate School of Business lecturer, author of Think Faster, Talk Smarter, and Host of Think Fast, Talk Smart: The Podcast, joins Barbara Kahn and Dr. Americus Reed to explain how professionals can overcome anxiety, build com... more

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Recent Guests

Adam Kornblum
Chief Creative Officer for U.S. Brands at L'Oréal
L'Oréal
Episode: L’Oréal's Chief Creative Officer for U.S. Brands, Adam Kornblum
Annie Barrett
Vice President of Marketing for Adidas Originals, Basketball and Partnerships
Adidas Originals
Episode: Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships
Matt Abrahams
Author of "Think Faster, Talk Smarter" and host of the podcast with the same name
Stanford Graduate School of Business
Episode: Matt Abrahams, Host of Think Fast, Talk Smart: The Podcast
Shannon Shae Montoya
Global Head of B2B Marketing, Sponsorships, and Events at Yahoo
Yahoo
Episode: Yahoo's Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya
Jordan Yob
Senior Brand Marketing Manager at Saucony
Saucony
Episode: Wharton Marketing Matters Highlight: Saucony Sr. Brand Marketing Manager | Liquid Death SVP of Experiential
Toby Espinosa
Vice President of Advertising Sales at DoorDash
DoorDash
Episode: DoorDash Vice President of Ads, Toby Espinosa
Hannah Kelly
CMO at Rezzy, an American Express company
Rezzy, an American Express company
Episode: CMO of Resy, an American Express company
Doug Zarkin
Chief Marketing Officer of Take 5 Oil Change
Take 5 Oil Change
Episode: Take 5 Oil Change CMO, Doug Zarkin
Merill Hollander
Founder and creative behind the contemporary fine jewelry brand, Fiametta
Fiametta
Episode: Founder of Fiametta, Merill Hollander

Hosts

Barbara Kahn
Patty and J.H. Baker Professor of Marketing, host of Marketing Matters, with a focus on marketing strategies and insights from academia.
Americus Reed
Whitney M. Young Jr. Professor of Marketing, co-host of Marketing Matters, known for his expertise in brand identity and consumer behavior.

Reviews

5.0 out of 5 stars from 11 ratings
  • An absolute gem!

    What better way to keep up with the latest in the world of marketing than to hear directly from leaders and innovators shaping the industry? This podcast is a wealth of information... I genuinely cannot believe the knowledge shared here is available for free! Highly recommend.

    Apple Podcasts
    5
    Arlie K
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The content is noted for its accessibility, making complex marketing concepts understandable for all audiences.
Listeners appreciate the wealth of information shared, finding it a valuable resource for keeping up with current marketing trends.
The insights from industry leaders are highlighted as particularly beneficial, appealing to both emerging and experienced marketing professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Matt Abrahams, Host of Think Fast, Talk Smart: The Podcast
Q: What are your big takeaways on communication skills for executives?
Communication is a skill that can be learned and developed through practice. It's important to understand the audience, think through possible solutions during crises, and practice structured communication.
Yahoo's Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya
Q: How do you measure the impact of storytelling in business?
It's a combination of data insights to ensure cultural relevance and creativity; past performance measures also guide future efforts.
Yahoo's Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya
Q: Can you give us some examples of how storytelling can make a measurable impact?
Storytelling can shape and transform memory to create unforgettable experiences, influencing future decisions and actions.
DoorDash Vice President of Ads, Toby Espinosa
Q: How do you make sure that as you start nailing this one thing and pouring resources into this next thing that is becoming successful, that you don't lose sight of kind of the core business areas?
Toby underscores the importance of focusing on both people and alignment of goals to maintain the quality of the core business while expanding into new areas.
DoorDash Vice President of Ads, Toby Espinosa
Q: Can you take us through this process of where do you start?
Toby describes the importance of having enough selection of restaurants and drivers to create a successful marketplace, explaining the challenges of starting small and scaling up effectively.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About Wharton Marketing Matters

What is Wharton Marketing Matters about and what kind of topics does it cover?

Insightful discussions focusing on marketing strategies and trends shape the content, making it relevant for professionals across various sectors. Topics frequently explored include brand identity, consumer behavior, innovative marketing campaigns, and the evolving landscape of digital marketing. Unique insights from industry leaders and academics provide listeners with valuable perspectives on how brands can navigate challenges and capitalize on opportunities in a competitive marketplace. The blend of practical advice and academic rigor makes this a compelling choice for marketers and business professionals seeking to enhance their understanding of effective marketing practices.

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Which podcasts are similar to Wharton Marketing Matters?

These podcasts share a similar audience with Wharton Marketing Matters:

1. The CMO Podcast
2. HBR On Leadership
3. HBR IdeaCast
4. Worklife with Adam Grant
5. a16z Podcast

How many episodes of Wharton Marketing Matters are there?

Wharton Marketing Matters launched 5 years ago and published 282 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Wharton Marketing Matters?

Recent guests on Wharton Marketing Matters include:

1. Adam Kornblum
2. Annie Barrett
3. Matt Abrahams
4. Shannon Shae Montoya
5. Jordan Yob
6. Toby Espinosa
7. Hannah Kelly
8. Doug Zarkin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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