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Artwork for Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Dots Loves Marketing
B2B Marketing
AI In Marketing
Social Media Advertising
B2B Social Media Marketing
Retail Media
Demand Generation
Audience Targeting
Artificial Intelligence
Brand Loyalty
B2B Influencer Marketing
Internal Communication
Small Businesses
Community Building
Remote Work
Account-Based Marketing
B2B Marketing Operations
D2C Omnichannel Marketing
Meta Ads
Content Creation
Influencer Marketing

Join me as I soak up wisdom from CMOs, thought leaders, and marketing-loving business leaders worldwide. Together, we'll uncover the secrets of Brand Marketing and Performance Marketing Strategies, from organic and paid media campaigns to marketing intelligence for predictable business growth. Our scope covers the D2C and B2B world. So far, we've had Bryan Kramer, Howard Tiersky, Neal Schaffer, Ro... more

PublishesWeeklyEpisodes124Founded3 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Latest Episodes

Laura Nguyen, Founder of Solle Solutions, joins host Dots Oyebolu to explore how marketing teams can thrive with limited resources, develop leadership skills and launch products that resonate. Laura covers agency-to-brand career pivots, metrics that ... more

Join Dots Oyebolu as he speaks to Teresa Heath-Wareing, Director of Teresa Heath-Wareing Limited, International TEDx Speaker, and Host of “Your Dream Business Podcast.”

Teresa shares practical strategies for building a sustainable business rooted in... more

On this episode, Dots Oyebolu speaks with Erik Huberman, Founder and CEO of Hawk Media. Erik has built and scaled one of the most recognized marketing consultancies, helping over 4,700 brands generate nearly $3 billion in revenue. Named in Forbes’ “3... more

Join Dots Oyebolu as he speaks with Joel Klettke, Founder of Case Study Buddy. Joel shares how marketers can create customer stories that drive growth, build trust and deliver long-term commercial impact. They discuss the pitfalls of AI-generated con... more

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Accepts Guests
Accepts Sponsors
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Recent Guests

Justin Rowe
Chief Marketing Officer at Impactable
Impactable
Episode: The Branches of LinkedIn Marketing That Drive Commercial B2B Impact
Laura Erdem
Sales Leader Americas at Dreamdata
Dreamdata
Episode: Brand-Focused Marketing Strategies for the New Online Era
Dave Jackson
Founder of the School of Podcasting
School of Podcasting
Episode: A Look at the Maturity Curve for Launching Successful Podcasts
Rory Sutherland
Vice Chairman at Ogilvy UK, and author of Alchemy: The Surprising Power of Ideas That Don't Make Sense
Ogilvy UK
Episode: The Marketing Treasure Hunt for Opportunities in Consumer Behaviour
Gaetano Nino DiNardi
Renowned growth advisor
Episode: Reimagining Growth Marketing Strategies for Today’s Brands
AJ Wilcox
Founder at B2Linked, expert in LinkedIn ads
B2Linked
Episode: LinkedIn Ads Is the Secret Weapon for B2B Customer Growth
Larry Kim
CEO at customers.ai and founder of WordStream, a leading online advertising software company.
customers.ai
Episode: Your Outbound Email Marketing B2C Go-To-Market Solution
Michelle Ngome
Founder and president of the African-American Marketing Association.
African-American Marketing Association
Episode: What It Takes To Build Diverse and Inclusive Marketing Strategies
Lilach Bullock
Founder at Lilach Bullock Limited, marketing consultant, and Forbes top 20 woman influencer
Episode: The Sales-Oriented B2B Digital Marketing Playbook

Host

Dots Oyebolu
Host and marketing practitioner with extensive experience in brand and performance marketing, recognized for his engaging interviews with industry experts and leaders.

Reviews

5.0 out of 5 stars from 23 ratings
  • Great marketing podcast with true talent!

    Dots is a great host for what is a really fun listen where he speaks to true experts on how they do what they do in the field of marketing. Worth the listen!

    Apple Podcasts
    5
    Geoffrey Colon
    United States2 years ago
  • Fresh take on marketing

    Every great marketing podcast starts with an inquisitive host. Dots is all that and more. He asks insightful questions without putting his guests on the spot or backing them into a corner. He brings tremendous energy to his interviews and its infectious. As a podcast host myself, I appreciate Dots distinctive approach and enthusiasm for all things marketing. Enjoy.

    Apple Podcasts
    5
    DrewNeisser
    United States2 years ago
  • Great Podcast

    Enjoy listening to Dots as he always has great guests on where you can learn a lot across different areas of Marketing.

    Apple Podcasts
    5
    Aj deschanel
    United Kingdom2 years ago
  • Great Host

    I was a guest on the show and really enjoyed our conversation. Dots is a great host.

    Apple Podcasts
    5
    i_mdoughboy
    United States2 years ago
  • Great Insights!

    Dots always invite industry experts and it is great to learn from their perspective! Each episode is so valuable for Marketing field professionals!

    Apple Podcasts
    5
    fidanalizada
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host for his engaging interview style and the quality of insights provided by expert guests.
Listened commend the diversity of topics that cover both B2B and D2C marketing strategies, ensuring relevance to a wide audience.
Many appreciate the focus on actionable strategies over theoretical discussions, making it easier to implement learnings.
The discussions are recognized for being practical and directly applicable to real-world marketing challenges.
Listeners highlight the value of having industry leaders share their experiences, providing a deeper understanding of the marketing landscape.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#246
Finland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

B2B Social Media Marketing Strategies That Help Small Businesses
Q: How have you seen the contribution of social media when measuring multi-channel attribution journeys?
Pollinger observes that social media has become more significant in the awareness phase but is not typically responsible for direct purchases like in B2C.
B2B Social Media Marketing Strategies That Help Small Businesses
Q: Which one do you prefer, paid social or organic social, in terms of attaining commercial objectives?
Pollinger favors paid social for B2B, stating it's more crucial than for B2C.
B2B Social Media Marketing Strategies That Help Small Businesses
Q: What are some of those industries where you've been really successful with this?
Pollinger mentions successful sectors including legal, electronics, and software, but emphasizes there's no strict specialization.
Building Loyal Communities With B2B Influencer Marketing
Q: How do you select influencers for your campaigns?
Anton explains that they don't do traditional campaigns with celebrity influencers. Instead, they build relationships within the communities.
Building Loyal Communities With B2B Influencer Marketing
Q: What are some of the goals that some of these initiatives achieve?
Anton mentions that brand recognition and establishing a relationship with influencers are among the key goals.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focusing on actionable insights from experienced leaders in the marketing sector, this podcast offers in-depth discussions and practical strategies for both B2B and D2C marketing. The content emphasizes performance marketing, brand positioning, and the importance of metrics-driven approaches, ensuring that listeners gain valuable knowledge to apply in their marketing practices. The diverse range of guests, including CMOs and industry experts, contributes to the authenticity and relevance of the conversations, making it a go-to resource for marketers seeking to enhance their strategies without unnecessary fluff. Each episode is designed to equip listeners with the tools and insights necessary for driving predictable business growth.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Marketing Millennials
2. Marketing Against The Grain
3. LinkedIn Ads Show

How many episodes of this podcast are there?

this podcast launched 3 years ago and published 124 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Justin Rowe
2. Laura Erdem
3. Dave Jackson
4. Rory Sutherland
5. Gaetano Nino DiNardi
6. AJ Wilcox
7. Larry Kim
8. Michelle Ngome

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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