Marketing Leader: Decoded
Guilty UnicornMarketing Leader: Decoded analyzes what companies actually want when they hire Heads of Marketing, Marketing Directors, and VPs.
We analyze real job listings to spot patterns, translate corporate speak, and identify the skills that separate candidates. Each episode breaks down 2-3 job descriptions around a theme — what they say, what they mean, and how to develop the capabilities they're really t... more
| Publishes | Twice monthly | Episodes | 7 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
You'd expect KPIs and analytics to top the list of skills companies want from marketing leaders. They do. But the #3 skill — ahead of brand strategy, team leadership, and digital marketing — is stakeholder management. Over half of all listings ask fo... more
Same title, different job. I analyzed dozens of Head of Marketing roles across the US and Europe to uncover what companies really want—and the differences are stark. American listings optimize for velocity and individual impact. European listings pri... more
Most people skip over the phrases about "managing ambiguity" and "thriving in dynamic environments" in job listings. But these aren't throwaway corporate speak—they're honest warnings about what you're walking into. In this episode, we decode the lan... more
Every marketing leadership job posting asks for "documented success," but most marketers freeze when asked to prove their impact. After analyzing hundreds of job listings, it's clear companies aren't asking for one type of proof—they want three: reve... more
Job listings say they want "creative visionaries who craft compelling narratives AND drive revenue through CAC, ROAS, and conversion optimization." Translation: They want Shakespeare who also runs a spreadsheet empire.
Marketing leadership roles tha... more
Why do two identical marketing leadership roles ask for completely different things? One wants "strategic planning with tactical execution." The other wants "executive presence and stakeholder influence." Same job, same pay. One difference: hybrid ve... more
After seven years as Head of Marketing and a decade in various marketing roles, I thought he knew how to read a job listing. This episode introduces Marketing Leader, Decoded—a podcast that systematically analyzes real marketing leadership job listin... more
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Apple Podcasts | #248 |  Sweden/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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Marketing Leader: Decoded launched 3 months ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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